The Value of Partnerships Part 3 – Optimize your Offering Through a VAR Relationship

August 20, 2013 — When you’re bringing a new product to market, or even marketing an existing offering to a new customer type, and you’re doing your market research and developing your ideal customer profile, let’s be honest, in most cases you really are just making your best guess about some things. Keep on reading: The Value of Partnerships Part 3 – Optimize your Offering Through a VAR Relationship