Tag Archives: web and hosting tips

Is it Time to Take Your Small Business Online?

As a small business owner, deciding when to make the leap to website ownership can be challenging. After all, you’ve got dozens of other tasks on your “to do” list – why should you waste time building a website if you aren’t even sure that your customers will visit it? Well, the answer to that question is pretty simple Continue reading

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Crowd-Sourcing Your Site’s Content Using Twitter

In a recent article, we discussed how powerful the process of A/B split testing can be when it comes to making measurable, data-based improvements to your website. Continue reading

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The Ultimate Resource for Google Analytics

If you aren’t yet familiar with the benefits that Google’s free analytics tracking program offers, it’s time to get with the program! Google Analytics is a comprehensive web data tracking suite that – once installed – allows you to monitor the number of visitors your site receives, as well as how these users move through your site.  Going further in-depth with the data that Analytics provides, you can even use this powerful tool to determine which of your site’s pages are the most popular, how often your articles are being shared on social media websites and even how many of your visitors are converting into buyers. Continue reading

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23 Reasons Your Website Sucks

Not to be harsh, but the reality is that plenty of businesses out there are running websites that do a serious disservice to their brand images.  Whether it’s because their designs haven’t been updated in the past decade or that their sites don’t render properly in a mobile environment, it’s important to be aware of the pitfalls that affect both beginning and more experienced website owners Continue reading

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Improve Your Website’s Effectiveness with Split Testing

As a webmaster, you know that it isn’t enough for your website to be “pretty” – it needs to be effective as well.  Whether you’ve set up your site to sell products, collect leads or simply promote a certain viewpoint, your primary focus as a website owner must be to make sure that your site performs its designated function as efficiently as possible. Continue reading

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