Tag Archives: web and hosting tips

5 Steps to Proper Conversion Rate Optimization

Too many webmasters approach website creation and management from a single perspective.  If something looks good, they assume that it’s as attractive and as profitable as it’s ever going to be. Continue reading

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A Beginner’s Guide to Content Marketing

If every year can be labeled according to the reigning digital marketing paradigm, 2013 will undoubtedly be the year of “content marketing.”  Articles on this promotional strategy are popping up all over the place online – but what is content marketing and how can it be used to encourage engagement and conversions on your website? Content marketing is simply a synonym for the idea of “inbound marketing.”  Instead of running an advertisement or actively prospecting for sales leads (two classic hallmarks of “outbound marketing”), content marketing relies on the dissemination of high-value marketing pieces and the resulting viral sharing that occurs Continue reading

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Top 10 Joomla Extensions

When it comes to website creation, Joomla represents a great option for beginning and advanced webmasters alike. Continue reading

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7 Ways to Speed Up Your Website

There’s no doubt about it – website speed matters now more than ever before!  As average internet connection speeds increase around the world, web users are becoming less and less tolerant of slow load times.  At the same time, Google has stated unequivocally that it prefers to reward fast sites with higher positions in the natural search results. To take advantage of these dual benefits, you need to make site speed a priority on your site Continue reading

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3 Easy Steps that Protect Your Website From Hackers

As a webmaster, is there anything scarier than the thought of seeing all of your web developed work being altered or wiped out entirely by a nefarious hacker?  You’ve worked hard on your website – so take the time to protect it by implementing basic hacking protections! In addition to regularly backing up your files (which you should already be doing, for various reasons), taking the following three easy steps will help to keep your website safe:   Step #1 – Keep platforms and scripts up-to-date One of the best things you can do to protect your website is to make sure any platforms or scripts you’ve installed are up-to-date. Continue reading

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