Tag Archives: visitors

7 Tips For Creating Landing Page Content That Actually Converts

Posted on July 10, 2018 by Hosting

The post 7 Tips For Creating Landing Page Content That Actually Converts appeared first on HostGator Blog . How To Create Landing Page Content That Actually Converts Creating a well-optimized landing page for your company website, eCommerce store or blog can be tricky. Depending on your niche and the audience you built up, chances are that your landing page already has a stable design solution . However, you may find that even if your landing page is functional, it’s still not bringing in enough new conversions . The main reason for a landing page to exist at all is to present your site to would-be customers. With only a short timeframe available for dazzling each visitor, what are some tips and tricks that can help your landing pages convert more easily ? 1. Limit Distractions The number one mistake of most websites is that the landing pages rely on a bombardment of information and options. Your landing page is often the first contact your potential customer has with your brand. Remember that it’s almost impossible to fix bad first impressions, so why squander the opportunity? Create a list of essential information, visual elements and hyperlinks that will go onto your landing page. Every link or piece of information irrelevant to the presentation of your brand and product should be left out. This is one of the most elemental rules of visual design – the proper use of negative space in web design. The fewer elements you have present, the more attention will go to the ones present.   2. Focus on Benefits, Not Products Instead of featuring a load of products right there on the landing page, why not go easy on your visitors? Make sure to include the benefits of using your products as the main selling points. Your landing page should convince a user that your brand and services are worth their time and money. In the words of Jason Chase, head of content writing for  TopWritersReview,  “The benefits you offer your clients are what separate you from the competition.” Once you create a need for your products in your visitors’ eyes, it will be easy to convert them into customers and followers.   3. Keep Your CTA Short Landing pages should feature short-form text that doesn’t take long to read but carries a powerful message. Calls to action (CTAs) can play a huge role in your conversion rates and site performance overall. Focus on creating short-form content without going into details of why your products are good and what differentiates them from others on the market. Information such as this should be featured on additional pages that are specifically designed to go into details of who you are and what you do. As for the landing page itself, direct, short-form content with clear messages should always take priority. Even if someone is only remotely interested in your brand and products, they will still manage to read your CTA in a few short seconds. Once they do, it might be too late to turn around and forget your site.   4. Feature Testimonials Testimonials are considered some of the best conversion rate boosters on the internet. This is because people trust other real-world people more than they trust stock photos with smiling faces. Gone are the days when it was enough to come up with a quote and put it on a staged photograph in order to drive your business forward. Make sure to ask your customers for a quote and a picture that you can use on your website. If they can get a picture of themselves while using your product, even better.    5. Use a Friendly Tone Your audience is human just like you. You should use a casual, friendly tone in addressing them while still maintaining a sense of professionalism. Be respectful in your writing but don’t be afraid to let your guard down and use a small joke or a funny line here and there. People like coming across websites with quality services that manage to maintain a sense of humor while still delivering on their promise. Your landing page should represent the mentality and mindset of your employees and office culture. In short, be yourself when creating content for your landing page and don’t try to simply copy what the competition might be doing. What works for one business doesn’t necessarily work for the other – be original and it will come back to you in spades. If you don’t have in-house content creators, you can refer to a professional writing service for such assistance. Using services such as RewardedEssays , SupremeDissertations , FlashEssay , GetGoodGrade , or HotEssayService will get the job done. Each of these services offers a distinct type of writing depending on individual project needs – make sure to check them out.   6. Use Numbers Numeric data is always a good selling point to feature on your landing page. No matter what data you include, the fact remains that people like seeing numbers and statistics when browsing the internet. You can add things such as the percentile of your satisfied customers, the number of products you sold the past week, email subscribers you have on account, etc. Make sure to use the data that works in your advantage and would likely convince someone to pitch in with your business. Once you establish trust through data, there is very little that can stand in the way of your conversion rates going up.   7. Make It Easy Lastly, the most important task you have as a website owner is to make the conversion process as easy as possible. People don’t want to verify their identities two or three times just to create an account on your website. Mistakes such as these can easily be avoided. The same rule applies for purchases, discussion participation and interaction with your content overall. Make it as easy and obvious as possible to make contact with your brand and products to maximize your conversion rates. You can always refer to web design color theory and create a color pattern that will identify interactive elements from those that are decorative. Find a method that works for your specific niche and stick to it. Find the post on the HostGator Blog Continue reading →

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Page Speed Matters: 4 Reasons Why Bloggers Need To Care About Load Time

Posted on June 11, 2018 by Hosting

The post Page Speed Matters: 4 Reasons Why Bloggers Need To Care About Load Time appeared first on HostGator Blog . Why Page Speed Matters for Your Blog Everyone’s talking about how important page speed is for online businesses now. But does it really matter for your blog? It might, depending on your goals and whether you earn money from your blog. Here’s how to know if page load times are a big deal for your blog ( hint: the answer is yes ), and how to test and improve your blog’s page speed. 4 Ways Faster Page Load Times Help Your Blog   1. Faster pages rank better in the search results. Page load time is a factor in Google’s desktop search results rankings. In July, Google’s planned Speed Update will add mobile page load times to the factors for mobile search result rankings. Google’s Webmaster Central blog says all pages will be held to the same standard for search rankings, but that developers expect the update to “only affect pages that deliver the slowest experience.” How big a deal is it? If your mobile pages load fast or even at middling speeds, you’re probably OK. If your site loads really slowly on mobile, now’s the time to start speeding it up.   2. Fast page loads keep visitors from giving up on your blog. Even if Google doesn’t downrank your site for loading slowly on mobile, visitors may decide it’s not worth waiting around for your content. More than half of mobile users will bail on a site that takes more than three seconds to load—but many mobile pages take 15 or more seconds to load . How big a deal is it? It depends on your bounce rate and your page speed. Check your analytics to compare your mobile and desktop bounce rates. If your bounce rate is higher and your page load times are lower on mobile than on desktop, you’ve got a problem that needs fixing.   3. Faster page loads may help you beat the competition. If you sell on your blog and have competitors, remember that they’re under the same pressure to get with the page speed program. Deliver faster load times than they do and you may appear higher in search results. How big a deal is it? If you make money from your blog and sell in a competitive niche, faster load times are a must.   4. Faster page load times may raise your blog’s conversion rates. Even if you don’t sell on your blog, there’s probably something you’d like your visitors to do besides read and leave— join your email list , follow you on social media, join the discussion in the comments. All of these steps are conversions, just as getting a visitor to sign up for a class or buy the jewelry you blog about are conversions. Faster page speeds won’t translate directly into more conversions, but they can contribute. How big a deal is it? If prospects find your competition first in search results and never see your blog, or visit but bounce after 8 seconds of waiting, there’s no chance they’ll convert. Get those calls to action in front of your visitors fast and you stand a better chance of earning conversions.   5 Free Google Tools To Improve Your Page Load Times Here are five Google tools you can use to see how fast your site loads and how you can make it faster.   1. Google’s Mobile-Friendly Test Google’s Mobile-Friendly Test is easy. Plug the page URL you want to test into the search field and run your test. In a minute or so, you’ll get the verdict: mobile-friendly or not. If there were any issues loading your page during the test, you’ll get a list of those along with tips on fixing them.   2. Google PageSpeed Insights PageSpeed Insights compares your site’s load times on desktop and mobile. You may find that your site scores fine on the Mobile-Friendly Test but does poorly on PageSpeed’s mobile evaluation. Again, you’ll get a list of suggestions for improvement (such as optimizing your images for fast loading times ) plus a downloadable file of site elements that Google optimized for you.   3. Lighthouse Lighthouse is a good option if the fixes recommended in your Mobile-Friendly and PageSpeed test results don’t solve your slow load times. It’s a developer tool, so the results are more technical than those in the tests above. They’re also broader – Lighthouse checks SEO, progressive web app performance, accessibility, best practices, and overall performance. You’ll get a downloadable report with recommendations you can work on or share with a professional developer.   4. Speed Scorecard Speed Scorecard is one of Google’s newest tools.  It lets you compare load times for up to ten sites, including your own. However, its comparison database only includes sites popular enough to appear in the Chrome User Experience Report. Most smaller blogs won’t show up, but that doesn’t mean you can’t check out larger competitors or colleagues in your niche.   5. Revenue Impact Calculator Google’s new Revenue Impact Calculator (below the Speed Scorecard) is where you can put a dollar amount on your page speed, if you sell things on your blog. Even if your site doesn’t show up in the Speed Scorecard database, you can still measure the revenue impact of speeding up your page loads if you enter a few pieces of data from your dashboard and accounts: Current page load speed Average monthly site visitors Average order value Conversion rate For example, a blog that loads in 8 seconds, has 500 visitors a month, an average order value of $50 and a conversion rate of two percent could earn $471 more per year by reducing the page load time to 4 seconds. Another blog that loads in 5 seconds, gets 20,000 monthly visitors, has an average order value of $100 and a conversion rate of 1% could earn $14,721 more per year by dropping the page load time to 2.8 seconds.   Page Speed Does Matter for Blogs Ultimately, page speed is a big deal if you want visitors, readers, and revenue for your blog, and it will probably become an even bigger deal as more traffic moves from desktop to mobile. Keep up with the latest innovations, make sure your web host delivers the speed you need, and make sure you’re following all seven of these best practices for speeding up your website . Find the post on the HostGator Blog Continue reading →

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Beyond the Basics: Advanced SEO Tips for Businesses [EBOOK]

Posted on March 22, 2018 by Hosting

The post Beyond the Basics: Advanced SEO Tips for Businesses [EBOOK] appeared first on HostGator Blog . Take a Deeper Dive into Search Engine Optimization What’s the point in having a website nobody can find? If you want people to actually see the website you’ve put so much work into, SEO’s an important part of getting it in front of them. But you probably already knew that much. You’re not a total newbie. If you’ve had a website for any length of time and have done at least basic research on online marketing , you’ve probably read enough to have the SEO basics covered (especially if you read our first ebook on the ABCs of SEO ). But in learning all the SEO 101 stuff, you also figured out that SEO is competitive and you’ve got more to learn. That’s where our advanced ebook on SEO 2.0: Advanced SEO Tips for Non-Beginners comes in. In this ebook, you’ll learn all about important ranking factors to be aware of and online marketing techniques that will make your SEO efforts stronger. To give you a taste of what to look forward to in the ebook, here’s a sampling of what you’ll get if you download. Click here to download the FREE ebook now!   1. A Top SEO Ranking Factor and How to Achieve It While Google keeps a lot of secrets about how its algorithm works, there are bits and pieces of information they’ve shared publicly to help website owners out. Our ebook will get into one of the most important ranking factors Google has admitted to, why it matters as much as it does, and specific steps that website owners can take to make sure their websites perform well in this area. And a lot of the steps you can take for this one are relatively easy. Most of them can be done within a day. What ranking factor is it? Well, you’ll just have to download the ebook to find out, won’t you?   2. How to Make Your Site More Intuitive to Users, While Also Improving SEO A lot of the best practices for good SEO double as best practices that improve your visitors’ user experience. The second chapter of our ebook on advanced SEO practices dives into an important topic that’s all about making sure your website is easy for visitors to find their way around on – while also providing the search engines the information they need to understand what each page on your website is all about. Does that sound vague? Intentionally so! Trust us that this is an important part of the equation for SEO and something that will make your website both easier to manage in the long haul and more useful to your visitors.   3. The Most Important Ongoing Strategy for SEO Results To be fair here, different people have different arguments about what the most important strategy for SEO is, but we’ve got a pretty clear idea of where our vote goes and it’s the tactic Chapter 3 is all about. This chapter will make a case for why this type of strategy is so important and provide helpful details on everything you need to do to get started on this path, and what you need to do to keep up with it and get the most out of it over time. At this point, you know we’re not going to give away what that strategy is here in the post. You’ll have to check out the full ebook for that.   4. What the SERPs Can Tell You About Your SEO Strategy And finally, the last chapter of the ebook will look at what’s going on in the SERPs (search engine results pages) and why that matters for your overall SEO strategy. You’ll learn detailed steps for doing useful SERP research, understanding what you see there, and using what you find to your advantage to be more competitive in your SEO efforts. Even though this SEO ebook goes deeper in advanced SEO best practices, we’re still providing it to our followers entirely free. Click here for important insights and useful tips to strengthen your SEO strategy. Your website will be better for it. Find the post on the HostGator Blog Continue reading →

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How to Identify and Improve Your 404 Pages

Posted on May 1, 2017 by Hosting

The post How to Identify and Improve Your 404 Pages appeared first on HostGator Blog . All web users will at some point encounter the dreaded 404 page. It’s pretty much inevitable. But even though it’s common, that doesn’t mean it’s something for brands to treat lightly. When your users land on a 404 page, it can cause frustration. It makes your visitors more likely to leave your website, and high […] Find the post on the HostGator Blog Continue reading →

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4 WordPress Landing Page Builders To Inspire You

Posted on November 30, 2016 by Hosting

The post 4 WordPress Landing Page Builders To Inspire You appeared first on HostGator Blog . Did you know that 55% of visitors spend fewer than 15 seconds on your website? As a conversion oriented marketer, you’ll need to grab the attention of your visitors as quickly as possible and encourage them to do what you want on your website—either to subscribe to your list or purchase the product you sell. And […] Find the post on the HostGator Blog Continue reading →

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