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Email: Unlimited vs. Infinite
The post Email: Unlimited vs. Infinite appeared first on HostGator Blog | Gator Crossing . Email is one of those little things that you can easily forget about. You read it, maybe even type out a response and click send… but then you go on about your day, likely paying no mind at all to the fact that the little email actually does take up physical space on a hard drive within a server. This can lead to some major issues in the long run, however. Like personal fitness, it is something that you need to keep tabs on and do daily. Left unchecked, an inbox full of old email and spam can ultimately lead to detrimental issues. What Unlimited Really Means It’s easy to think that unlimited does actually mean infinite , but the reality is that physical limitations do exist; there will always be a finite amount of space, be it in your office or on a server. Every single file takes up space, even if just a miniscule amount, but those teeny-tiny amounts do add up when left unchecked! This is most definitely applicable with email. If you don’t go through and remove old emails and spam from time to time it can really add up, just like cholesterol in your veins. Overtime, the blockage can grow to become a serious issue. Despite its name, an inode isn’t some new flashy Apple product, it’s a data structure used to keep information about a file on your hosting account. Things on your hosting account like emails, files, folders, or literally anything else stored on your server consumes a relative amount of inodes. There is a set limit of how many inodes you can utilize at any given time, which is the literal physical limitation that people may start to bump up against. A HostGator shared server imposes a limit of 250,000 inodes, and while that sounds like a lot it can easily be consumed by an unkempt inbox. Easy Solutions Although it’s easy to lose track of the situation and let it get out of hand, it’s actually quite as easy to nip it in the bud. Put aside some time every day to go through your inbox and trim the fat, deleting old emails or even just attachments that are no longer relevant. Every little bit helps. Don’t forget to empty your trash and spam folders too! Another solution might be to use an offsite mail fetch service such as Google. This will help reduce the use of Disk space and inodes, leaving you more leg room to work with. This hygienic practice should also extend to any 3rd party email services as well like Gmail and Yahoo. Remember, it’s important to keep your inbox clutter free, not only for the health of your server but for the health of your business too! Image source:http://www.beautyprpro.com/wp-content/uploads/2013/02/full-mailbox.jpg web hosting Continue reading
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Looking Into The Past To Predict The Future: The History Of The Internet
The post Looking Into The Past To Predict The Future: The History Of The Internet appeared first on HostGator Blog | Gator Crossing . In a digital era where connectivity and technology are terms as ubiquitous as food and water, it’s easy to take the Internet for granted and not pay it any more mind beyond your latest tweet. In fact, relatively few people really understand what the Internet is, no less the origins of the world wide web or how it has grown over time to reach its current capabilities. Although this information might strike you as irrelevant, it might be wise to take minute and learn the basics just as you should understand the fundamentals of a car, considering that the Internet will undoubtedly be the tool that defines the 21st century. Birth of “The Net” Conceptualization – The Internet was conceived in 1962 by J.C.R. Licklider of MIT as a “Galactic Network” that would connect a group of computers so they may access data and programs regardless of where a single computer was located. Experimentation – After MIT researchers Leonard Kleinrock and Lawrence G. Roberts expanded upon Licklider’s idea and theorized the feasibility of such an invention, they managed to successfully link two computers from Massachusetts to California via a low speed dial-up telephone line in 1965. Development – By 1968 the Defense Advanced Research Projects Agency, or DARPA, guided the technology and its development under the project name ARPANET and honed the boarder aspects of the project, such as its structural and technical parameters, architectural designs, and key components like the Interface Message Processors (IMP). Inception – After the very first host computer was connected to the first node at UCLA in 1969, the Stanford Research Institute connected and host-to-host messaging was born. Following this with the addition of two nodes that dealt with application visualization projects, four host computers were connected to ARPANET. Sophistication – As more and more computers were added to the network, function and utilization was the focus for improvements. Software was subsequently devised and the Network Control Protocol (NCP) was implemented, thus leading to the need for more applications. In 1972, the budding network saw its culmination in the construction of the ultimate coordination tool– electronic mail. Integration – Soon the ultimate goal of ARPANET turned to incorporating other separate networks through the foundational idea of Internetworking Architecture where they may be independently designed for a unique interface. This would be referred to as “internetting” and throughout the late ‘70s and early 80’s there would be extensive development of LANS, PC’s and workstations that would not just lead to more networks, but to more modifications of the initial model. Evolution – As the Internet grew, so did the progressive management issues; in particular were the router insufficiencies, the transition to the Transmission Control Protocol/ Internet Protocol, and problems regarding a single table for every host after they all were assigned names for easier public use. This latter was accommodated by the creation of the Domain Name System (DNS) that would mitigate the task by properly distributing hierarchical host names into Internet addresses. Mainstream – By the mid 90’s, the Internet was a respected and well-supported technology that was embraced not only by those in the research communities, but the mainstream masses for personal communicative uses too. What Brought About the World Wide Web Documentation – One of the key factors in the successful building of the Internet into what it is now was the free promotion and sharing of research and data. The new, dynamic, and real-time exchange of knowledge was critical to the concept of an online, interconnected community. Community – Though the Internet was established by those in academia, it was the efficient transmittance of ideas that allowed the common man to become engaged and help build it with his public presence. By creating a widespread community, they also created a widespread dialogue and their peer-to-peer relationships helped drive the technology forward. Commercialization – As vendors began to supply the network products, and the service providers the internet connections, we have seen a shift in the popular demand that now treats the technology much like a physical commodity due to the systemic use of browsers and search engines and the World Wide Web for commercial purposes. Tool of The 21st Century What once began as a data communications network and evolved into a global information infrastructure is now a technology that manifests itself in every person’s life. It dictates how we communicate as a society, how we learn, and how we will continue to evolve. You should take credence in the fact that knowing this brief history will help you understand the trajectory we are all on as a globalized, interconnected people. web hosting Continue reading
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Facebook Ads Update: September 2014
The post Facebook Ads Update: September 2014 appeared first on HostGator Blog | Gator Crossing . In March of this year, Facebook made some changes to the way in which ad campaigns are managed; essentially providing for better campaign management via increased granularity. This allowed for significantly better A/B testing; one example being the ability to split mobile ads into a unique ad set separate from regular newsfeed ads, which proved to be exceptionally helpful. Eight months later, they’re at it again with a new update. Advertising Update 2014 On August 13th, Patricia Lai posted news on the Facebook PMD about new changes in the structure of campaigns . For those who like to exercise as much control as possible over their campaigns, these will again be welcomed changes. Let’s take a closer look. What You Should Know The biggest change for the September 2014 update is highlighted in the picture above. You may remember back in March, Facebook updated the campaign structure as follows: Campaign: Objective Ad Set: Schedule and Budget Ad: Creative, Placement, Targeting and Bidding The most notable change was the introduction of the ad set. For this update, Facebook will be reversing the roles of ads and ad sets. With the new structure, it will look more like this: Campaign: Objective Ad Set: Schedule, Budget, Bidding, Targeting and Placement Ad: Creative When Is The Change? September 1st, the rollout will begin on Ads Manager, Ads Create Tool, and Power Editor. By mid-September the rollout should be complete and all advertisers will be able to start using the new structure on October 1st. If you are an API developer, you will have at least 5 months to update your systems because they will need to work with the new system by January 2015 at the earliest. Advertisers, if you are using Ads Manager, Ads Create Tool, or the Power Editor, then you will see this change soon. If you are using a third party tool, you may not notice the update until 2015. As for your existing campaigns, you do not need to make any updates to them at this time. You can continue to run these until January. At that time, Facebook will have the option to migrate existing campaigns within the Ads Manager. Major Hints For Coming Updates “This will also pave the way for launching advanced delivery controls, audience management, and a campaign spend cap in the near future.” It is very exciting to see this platform evolve. Hopefully these new advanced controls will prove to be another useful evolution. What do you think about these new changes and the path that Facebook is on with their advertising platform? Will it become everything that Adwords isn’t , or just another platform that doesn’t live up to the hype? Let us know in the comments! web hosting Continue reading
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Harnessing Your Web Power
The post Harnessing Your Web Power appeared first on HostGator Blog | Gator Crossing . This is perhaps the “selfie” generation. Never before have so many horns been tooted by their very owners. Frankly, that’s a lot of noise with which to compete. What is a self-appreciating, well-meaning artist to do? Blow harder? Louder? In college I was ever-fascinated by the marching bands. The organization of those harmonies and the concerted effort displayed amid the open roofed, fan crazed, frenzy that ensued in the stands was nothing less than spectacular to me. Through the playful back and forth between various sections of instrumentation, there seemed to reign a constant (perhaps even arrogant) dominance of the trumpeters. Who, after moments of being connivingly coy, pierced through and blurted out their superiority as though the keep all else in check and ensure their prowess was well recognized. I eventually grew to appreciate a particular instrument more than all the rest; it was not the trumpet. It was the Piccolo, the miniature flute. It seemed to simply float up in the atmosphere, ever present. It could be easily missed, yet once you have grasped its unique pitch and tone, it is undeniable and somewhat addictive. Stay with me…I assure you I’m going somewhere with this. You want nothing more than to be heard. To develop a fan base large enough to support your music habit full-time, or at least take your career to that elusive next step. Many musical artists, signed and unsigned, independents and traditionals, hardcore and “sell-outs” alike, all make use of mainstream distribution channels. iTunes, and GooglePlay accounts promoted by Twitter, Facebook and YouTube pages. So many people all playing the trumpet… but what about the piccolo? I would encourage you to try a different route; be the piccolo. After you have partnered with your web-host and launched an easily navigable site that best expresses your essence, promote it. You have spent substantial time and a good amount of money on developing your brand (You have considered branding-haven’t you?). Time for a return on that investment. Develop your fan base directly. Use the other channels and tools, of course, but consider them to be supplementary. Instead, aim to drive direct traffic to your very own site and drive sales through your very own site as well. There are two main benefits of this on which I want to focus: 1. Visibility. Promoting your site more than your YouTube, MySpace, or any other pages will help you acquire SEO visibility. When people Google you…YOUR site will come up, not just your YouTube and other social media accounts. 2. Analytics. Proving your worth as an indie artist is hard enough, don’t add fuel to the fire by not being able to highlight numbers! You may be an artist, but you are also in the BUSINESS of music. There is no wise business mind that would forsake the mighty metrics. Numbers don’t lie. If you have 10,000 fans with whom you maintain direct contact and are able to prove they visit your website regularly, THAT’S A BIG DEAL! Those 10,000 fans equal a “market place.” Sponsors will pay you for access to that “market place” and it may only require something simple like wearing their logo or including their business name and link on your site. Don’t block your blessed income because you can’t show and tell. Stay tuned for the part 2 of this article: Maximizing Your Reach; Monetizing Your Brand Image Source: http://biedermanblog.com/wp-content/uploads/2012/04/Digital-Music.jpg web hosting Continue reading
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Essential Elements
The post Essential Elements appeared first on HostGator Blog | Gator Crossing . Sales is a numbers game. However, while it is certainly necessary to have a well thought out expansion strategy, sometimes simply pausing for a moment can likewise be good for profitability. As a child, I began taking music lessons. After a short while, I quit. Many of the lessons I felt were somewhat rudimentary in nature and lacked the pizzaz I desired. Needless to say, quitting was a BIG mistake. Rather than tough out the monotony and appreciate the small things, I sought to chase dreams of grandeur and magnificence. Fast forward to today and I’m writing this blog instead of performing at Carnegie Hall. If only I’d stuck it out, learned the basics and improved my musical skills… not that I don’t love writing as well! The primary difference is simply embracing the initial steps (practicing those monotonous musical scales, as it were), the beginnings: the “Essential Elements” necessary to succeed. How does this relate to your business? Often entrepreneurs have visions of grandeur and can not only see the success on the horizon, but also can touch, taste, and feel it. Sometimes it becomes difficult to remain “in the moment” especially with the way technology rapidly advances. However, one must not discount the value of building strong relationships with customers. Loyalty does matter, especially in the infancy years when you need to develop a solid base. Be sure to generate a DIALOGUE with your customers and do not settle for anything less in this monologue-driven society. At the end of the day, the tortoise wins the race. How does this look in actuality though? What are real goals you can set? 1. Gather feedback. Instead of developing marketing terminology that focuses on raising awareness of your brand, focus on reconnecting with those customers who have already purchased something from you. Get their feedback and sincerely concern yourself with their post-purchase satisfaction. 2. Offer VIP experiences. If you have a sale or service discount you plan to roll out, select a few of your most loyal customers to present them with an “insiders” option first. Unless you are in the business of investing/trading…Martha Stewart. 3. Breed an environment of caring. Do you sell maternity items? If so, collect information from your mothers-to-be and send a well wishes email. Are you a mechanic? Check up on your clients about 60 to 90 days after repair to see how well the car is holding up. Do you perform B2B transactions? Help out a smaller business with a free give away of something useful. Pay it forward and it will pay off! In closing, take your time to reach the peak of your success. Enjoy the small beginnings and maximize your execution of the fundamentals. Build, into the culture of your business, those essential details that create the quality, long lasting experience for your customers and separate you from your competition. Develop and fortify your relationships and those customers will thank you, both verbally and financially! Image source: http://www.uncommongoods.com/images/product/20954_zoom1.jpg web hosting Continue reading
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Tagged around the web, brent-oxley, dedicated-servers, domain-names, php, reseller-hosting, videos, vps, vps-hosting, web hosting, world gator
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