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Do You Need Web Hosting for Your WordPress Site?

The post Do You Need Web Hosting for Your WordPress Site? appeared first on HostGator Blog . You’ve decided to use WordPress to launch your new website. That’s a great decision. WordPress is one of the top CMSes in the world, because it makes it very easy to create, build, and grow your website. In order to have a website online, you need to have a domain name and a web host. Without those two in place, you have no way for people to access your website, and you don’t have anywhere to store your website’s files. You might be wondering, do I need web hosting for WordPress sites ? Well…yes and no. WordPress actually has two different versions, WordPress.org and WordPress.com. With the second version, you can actually obtain a free domain and website, without the need to sign up for hosting on your own. But, this might not be the best course of action, as you’ll soon learn. Below we’ll highlight the differences between the two versions of WordPress, help you decide which one is best for your needs, and get into the variety of WordPress hosting options you have available. If you’re new to building a website, this article will show you how web hosting works and how it applies to your site . The Differences Between WordPress.org and WordPress.com Once you’ve decided upon using WordPress as your CMS of choice, your next decision is to choose which version of WordPress to use. Essentially, with WordPress.org you’ll be self-hosting your own WordPress site, while with WordPress.com your site will existing on WordPress.com and you’ll be using a sub-domain. Think of it like owning your own home, versus renting an apartment. By owning your home you have complete control over it. With renting you can only do as much as the homeowner or property manager allows.   What is WordPress.org? WordPress.org is probably what you’re most familiar with. You can download the self-hosted version of WordPress here . When you’re building a site using WordPress, this is probably the version that you’re going to use. When using this version you’ll need to install it on your own server, so you’ll need web hosting services. However, this will give you more freedom and control and you’ll be able to build any kind of site you desire.   Why is WordPress.com? WordPress.com is similar to a site like Typepad , or even Tumblr . Instead of having your site on your own domain, you’ll create a free site on a subdomain. So people will have to type in something like “yourname.wordpress.com” to access your site. With this, you don’t have to worry about a domain or hosting. Just sign up and start building your site with the selection of free themes . This might sound ideal, but it’s very difficult to grow a popular site or an online business using a subdomain. Plus, with WordPress.com you’ll have a very small selection of themes and plugins to choose from, even if you upgrade to the premium package .   Why You Should Self-Host Your WordPress Site Overall, if you’re going to be using WordPress you’ll want to be using the self-hosted version. Sure, using WordPress.com might let you build your site and get online faster, but you’ll be sacrificing a lot. Here’s a list of the benefits you can enjoy with the self-hosted version of WordPress:   1. Control Over Your Theme and Plugins When you’re building a site you want to build it exactly as you see fit. With WordPress.com your plugin and theme selection will be greatly limited and you’ll only be able to make certain customizations. By self-hosting WordPress, you open yourself up to the entire world of WordPress plugins and themes. You’ll have access to the library of free themes and plugins, as well as any premium theme or plugin you wish to purchase.   2. Improved Site Performance When you self-host WordPress you have the ability to choose the best host for your needs. That means you can find the host that’s going to help you get the most out of your WordPress site. You’ll also have control over any plugins that you install to help further optimize your loading speeds and overall site performance. Plus, self-hosted sites tend to perform better than sites that exist as a subdomain of a larger site, both in the search engine rankings and user experience overall.   3. Turn Your Site Into a Business With a self-hosted site, you can monetize however you want. There are certain advertising and monetization restrictions for WordPress that you’ll run into. For example, you can only use their integrated advertising platform, and you need a certain level of traffic to qualify. By self-hosting your site there’s no limit on how you choose to make money. You’ll have your choice of ad networks. You can install plugins to help you sell affiliate products, create your own courses, and more. You can even turn your WordPress site into a full-fledged eCommerce store. If you’re serious about growing your WordPress site, scaling your traffic, or turning your site into a full-fledged business, then you’ll want to self-host your WordPress site.   WordPress Hosting Requirements Luckily, WordPress doesn’t have that many hosting requirements. Overall, it’s very lightweight and compatible with almost every hosting company’s setup. The only two main requirements are: MySQL version 5.6 or higher PHP version 7 or higher That’s it. Most hosting companies also offer a very useful tool that’s called QuickInstall or One-Click install, depending on your hosting company. Using this tool makes installing WordPress incredibly simple. You just login to your control panel, select the app, choose WordPress, fill in some basic site details and the tool will install WordPress for you. Then, all that’s left to do is find your theme, customize it to your liking, and install plugins to add more features to your site.   Different Kinds of WordPress Hosting Available Since WordPress is so lightweight it can be installed on most hosting platforms. The biggest distinction you’ll find is the types of hosting available and the different feature sets they provide. Here are the three types of hosting most common to WordPress site owners and the benefits of web hosting services :   1. Shared Hosting No matter what kind of site you’re building you’ll probably start your journey with a shared host, and WordPress is no different. Shared hosting isn’t specialty WordPress hosting, but instead, you get a beginner friendly environment that can be used by a wide range of sites. The reason a shared hosting plan is so popular for beginners is its affordability. Plus, with the bundled one-click installer you can install WordPress in a few minutes. You probably don’t want to stay on a shared hosting plan forever, especially if your site is growing. But it’s a great place to start and will give you everything you need to create and grow your WordPress site.   2. Managed WordPress Hosting The next step up is WordPress managed hosting . With WordPress managed hosting only WordPress sites are allowed on the server. That allows the server to be incredibly well optimized for the WordPress platform. Plus, you literally don’t have to do anything that relates to your server. The “managed” portion of managed hosting means there’s a team of WordPress experts managing your server environment for you. Managed WordPress hosting is more expensive than shared hosting, but considering you don’t have to waste any time in technical tasks, and your site will perform at a very high level, these costs could be offset.   3. Dedicated Server Hosting Lastly, outside of shared and managed hosting you have the option of getting a dedicated server for your WordPress site. With a dedicated server, you’re renting an entire physical server for your website. You won’t share this space with any other users. Your server is completely up to you to customize. You’ll have your choice of hardware, software, operating system, and a lot more. This means it can be fully optimized to your website. However, using a dedicated server only makes sense once you’re receiving a significant amount of traffic. You’ll also want to have the ability to hire a system administrator who can maintain, upgrade, and troubleshoot your servers. Otherwise, you’re probably best off sticking with a managed hosting provider.   What to Look for in a WordPress Web Host Now that you understand the importance of hosting for your WordPress site, along with the kinds of hosting available, it’s time to dive into what you should look for when selecting a WordPress host.   1. In Your Price Range This is probably obvious, but you’ll want to choose a WordPress host that you can afford. Even if you have the budget for a more expensive host, it might not always be necessary. For example, if you have a small website with only a few pages, and a little traffic, but that traffic is worth a lot, you might not need to move away from shared hosting. Typically, people will only move their sites once they’ve reached the limits of their current hosting package.   2. Control Panel Access If you’re just getting started online, then this is a must-have. An easy to use control panel will make it incredibly easy to manage your server, and install WordPress. It will also help you do things like create a domain-specific email address, add domains to your account, and a lot more. The most commonly used control panel is cPanel, but your host of choice might be using something different. Regardless of the control panel that’s included with your hosting package, it needs to be easy to use.   3. Technical Compatibility Obviously, your host needs to be able to run WordPress. Luckily, it doesn’t take much to run WordPress; you just need PHP 7 and MySQL 5.6 compatibility. Still, you’ll want to make sure your host supports these. Since WordPress is so common the chances are high that they do, but it’s still worth double-checking before you spend money on a hosting package.   4. High Performance The performance of your host is incredibly important. Without a high-performing host behind you, your site will suffer, both in your user experience and search engine rankings. If you host your site on a managed WordPress server, or dedicated server then you will see improved levels of performance. But, for those just getting started with their WordPress sites, a shared server could work well until your traffic levels grow. You can always improve your speed and performance by utilizing a CDN. Or, installing a variety of plugins to help optimize your WordPress site for speed .   5. Solid Support Team The final thing you’ll want to look for is a great support staff. Your support team will be the liaison between your website and server and should be by your side if any issues arise. Beyond having your issues responded to quickly, you’ll also want a knowledgeable and helpful staff. After all, there’s no point in having support if they’re not going to be able to help fix your site issues. Take some time to research both the support channels and what kind of support the host offers for their hosting plans. For example, do they only offer support for issues that directly pertain to hosting? Or, are they more flexible and will help you through general site issues as well?   Closing Thoughts Hopefully, by now, you have a better understanding of why you’ll want to use the self-hosted version of WordPress, as well as the variety of hosting options that are available to you. Web hosting is important for your WordPress site to operate at its best. Your host provides the foundation for the success of your site, and you don’t want to leave this up to chance. If you’re looking to learn how to build out a website and don’t have any existing traffic channels, then a shared host would probably work for you. However, if you’re already established, or your site is getting a decent volume of traffic, then WordPress managed hosting is a solid fit. You will spend more, but you’ll have a team of WordPress experts behind you at all times. Finally, there’s dedicated hosting plans, which is probably only well-suited for a fraction of websites. You’ll not only need the revenue to justify a dedicated server, but you’ll need the technical staff as well.   Find the post on the HostGator Blog Continue reading

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Web Hosting for Blogs: Everything You Need to Know

The post Web Hosting for Blogs: Everything You Need to Know appeared first on HostGator Blog . Before the internet, sharing your ideas with the world beyond your immediate friends, family, and colleagues was out of reach for most people. With the rise of blogging, everyone who has ideas or artistic creations they want to bring to a wider audience now has a way to do so. But before you can start pushing your thoughts and works out into the larger world, you have to get your blog up and running. One of the first and most basic things you need to accomplish that is web hosting. Website hosting for a blog is one of the most essential services required if you want to reach other people online. It’s one of the main building blocks of a new blog. Why Your Blog Needs Web Hosting Do you know why web hosting is important? Let’s take a look at what web hosting actually does and how it influences your overall site. We don’t often think about it when browsing the web, but every website we visit is taking up space. All the different files and elements that make up that website have to live somewhere physical. As much as the internet feels untethered by the physical world, in fact, every word and image you see takes up a tiny amount of space in a room filled with servers somewhere. Web hosting companies own and maintain those servers. Every blogger on the web has essentially rented space from one of these  web hosting companies of their choice on one of the servers the provider owns (except in rare cases where a particularly tech savvy blogger may own their own server). Now you understand the web hosting basics . Web hosting services are  basically the online version of renting real estate for your home or business but —as you’ll be glad to learn— much cheaper.   Typical Cost of Blog Web Hosting Web hosting plans start as low as $5 a month for the most basic shared web hosting plans. Shared hosting will be the best choice for most new bloggers. But as your blog gets more popular, you may end up upgrading over time to either a cloud hosting plan or a VPS hosting solution. A cloud hosting plan generally costs in the range of $5-$50, whereas a VPS , costs $20-$100 per month. In some cases, these starting rates won’t include additional features you may want or need, such as a domain name registration , SSL certificate (for security), domain-branded email addresses , or a website builder . Make sure when choosing the best web hosting services for your blog that you review the available features for different options and factor in the costs of anything that’s not included that you’ll need to pay extra for.   Web Hosting for Blogs : Top 10 Features While every blog will be different, the best web hosting for a blog will typically accomplish at least ten things. 1. Uptime Have you ever tried to visit a site only to get a message that it’s not available and to come back later? That usually means either that: The website has more traffic at the moment than its web hosting plan can handle, or The website’s hosting platform server is undergoing maintenance or facing another issue that’s taking it temporarily offline. In either case, you don’t want that happening with your blog. You want people to be able to find your posts at the moment they’re ready to read them. Otherwise, they may leave your website and never come back. We’ll discuss the answer to the first issue in a section below on types of web hosting, but for the latter issue, the answer is to find a web hosting company that consistently delivers on uptime. Look for a web hosting provider that promises at least 99% uptime, and check their claims against what third-party sources say. All of HostGator’s web hosting plans promise a 99.9% uptime, a claim that has been tested and confirmed by independent reviewers as well. 2. Speed Website speed is an extremely important part of user experience. Many visitors won’t stick around if your blog takes longer than a couple of seconds to load— especially on mobile devices, which are making up a bigger portion of internet use every day. While there are a few different steps that bloggers can take to keep your blog loading as fast as possible for your users, one of the biggest factors in website speed is your web hosting. You need both the right web hosting company and the right plan to make sure your website consistently performs at the kind of speeds your visitors expect. Make sure you choose a web hosting platform that can promise speedy loading times, and continue to test your blog out over time so you’ll know sooner rather than later when your traffic levels are slowing things down so you can upgrade to a plan that delivers the speed you need. 3. Security Hackers are always looking for opportunities to steal data or otherwise use a website for their own purposes. Bloggers that don’t plan to monetize their blog may think they don’t need to worry as much (and certainly, any bloggers that do set up the site to accept payments need to give security extra priority), but there are a number of different ways that hackers can cause problems for you—all of them troubling: They can take over your website and turn it into something to promote their own scams—or worse, use it to try to blackmail you into sending them money. They can slip spammy links into your website that hurt your authority and potentially lead your visitors to dangerous other websites. They can hijack your website’s traffic and redirect it to other spammy sites. They can load malware to your website so that it infects the devices of your visitors. They can steal visitor information that’s been submitted through forms on your website (e.g. names and email addresses) Most serious of all: if you do accept credit card payments for donations, information products, or blog subscriptions, they can steal your customers’ financial information. Look for a web hosting provider that has a good reputation for security, offers SSL certification as part of their web hosting plans, and works with reputable security software like Sitelock . 4. Ease of use Most new bloggers don’t have a ton of technical skill, but that shouldn’t be a problem if you choose the right web hosting platform. You will probably need to learn some web hosting 101 stuff about how to use your web hosting company’s cPanel ,  loading your files with FTP , and using the main features your web hosting plan provides. A good web hosting plan for a blog will make most of that pretty intuitive and provide a number of resources to help you learn the ropes when you get started. Take some time to peruse a web hosting provider’s support resources and customer reviews to get a feel for how they fare when it comes to ease of use. Selecting a web hosting platform that’s easy to use will save you time and trouble in getting your blog up and running. 5. Customer service Even if you find your web hosting provider’s setup easy to figure out, you may need to get in touch at some point to get their help. As in any industry, your experience with a web hosting company can change completely based on the quality of their customer service. If you have a hard time getting ahold of someone when you need their help, or if they don’t provide the help you need once you do, you’ll end up frustrated and dissatisfied. Look for a web hosting provider that offers 24/7 customer support . And do some research into the company’s general reputation for customer service. If other customers have had issues getting the answers they need, then you may well experience the same. 6. Backup features The more work you put into your blog, the worse it would feel to lose it all in one fell swoop. Just like your computer or mobile devices, your website needs to be backed up  regularly to save you the trauma of losing all your work. Many web hosting providers offer automated backups as an affordable add-on to your web hosting service, so you can focus on your blogging, confident that all your work is saved and easily accessible if something happens.   7. SEO tools If you want readers to find your blog, then doing what you can to show up in search engines for relevant keywords should be an important part of your blogging strategy.  Taking a few basic SEO steps can make a difference in how discoverable your website is, and the right web hosting platform can offer tools or features that make those steps a little easier. Namely, you want an easy way to customize your URLs, fill in meta descriptions, and submit your website to search engines. Even better is a web hosting plan that offers SEO analytics and reporting features to help you track your SEO progress over time.   8. Monetization features Many bloggers hope to reach a point with their blogging efforts when they have enough devoted followers to start making money from their blog . If that’s your goal, or something you want to at least keep your options open for, then you need a web hosting provider that offers the proper features for accepting payments down the line. That means proper security features (although, as previously discussed, you should want those anyway), ecommerce features if you’ll be selling products, and compatibility with common payment processing options such as Paypal or Stripe. 9. Website builder You’re ready for your blog to be up! You don’t want to spend weeks building it before you can publish your first post. The easiest way to get your blog ready to go without having to hire a professional or spend a lot of time learning how to code is with an easy-to-use website builder. While there are many website builders you can subscribe to separately from your web hosting, you can cover two needs at once by going with a web hosting provider that also sells a website builder. A good website builder for blogging will include a number of responsive blog templates for you to choose from, easy drag-and-drop functionality, and handy multimedia and SEO features. It will help you get your blog looking just how you want it without a big time commitment, so you can get straight into sharing your thoughts with the world. 10.  Affordability While some blogs will reach a point where they start to make money, for most bloggers, making a profit is unlikely. That means you probably want to spend as little as possible to get your blog going and keep it maintained. Web hosting services bill on a subscription basis, so you can expect to pay either monthly or yearly for the length of time you have your blog. Consider both the upfront costs of a web hosting plan and the ongoing costs. If you start with basic shared hosting, also take a minute to research the cost of upgrading with your web hosting provider down the line. Sticking with the same provider will make your life easier, so you want to know that if your blog takes off you can afford to switch to their cloud or VPS plans.   The Different Types of Web Hosting for Blogs We’ve touched on the different types of hosting briefly in the previous sections, but new bloggers can benefit from having a better understanding of what the main types of web hosting for a blog are.   Shared hosting Shared hosting is the most affordable web hosting plan and usually the one that makes the most sense for someone just starting out. As the name suggests, under this type of plan you’ll be sharing a server with a number of other small websites. Since none of the sites sharing the server have just a huge amount of traffic, the server should be able to easily host all of them. If your website starts to see a significant increase in traffic down the line though, you’ll want to upgrade to a hosting option that’s better equipped to handle it.   WordPress hosting WordPress is the most popular blogging platform out there. It’s easy to use and perfectly designed for blogging. A WordPress hosting plan is designed with features that will make it especially useful for any bloggers using WordPress, such as a WordPress cloud interface that’s more intuitive for WP users than a typical cPanel might be, one-click scalability for when you experience traffic spikes, and faster load times. If you’re building your blog with WordPress, consider a hosting option that’s specifically designed with your needs in mind. In order to have a successful website down the road, you need to find web hosting for WordPress sites that works with you and can adapt to your goals.   Cloud hosting Cloud hosting moves your web hosting into the cloud, which makes your website instantly more scalable and faster. If you expect (or at least hope) that your website traffic will grow quickly and want the flexibility to grow with it in real time, cloud hosting is a good option. It typically costs a bit more than shared hosting, but can manage higher traffic without slowdowns or interruptions.   VPS hosting A virtual private server, or VPS , is the next step up from cloud hosting. When you invest in a VPS, your website will no longer be sharing a server with as many other sites. You’ll have a much bigger share of the available bandwidth. That both means your site can handle more traffic, but also that you have more storage to work with. It’s worth noting that there is one more option beyond a VPS, a dedicated server , but most bloggers are unlikely to need that level of web hosting when just starting out. Usually dedicated servers come into play for enterprise businesses or especially popular media sites. That said, if your blog does become an internet sensation, it’s an option you may want to consider down the line.   Get Web Hosting for Your Blog No matter what, to have a blog you need web hosting. Web hosting is an important element of any website. Which provider and plan you choose will depend on your particular needs and preferences, but making the right choice now will make building your blog and keeping it running for years to come easier. If you have any questions about how to choose the best web hosting for a blog , HostGator has skilled support staff available 24 hours a day, 7 days a week. Get in touch and we’ll do our best to guide you toward the right decision for your blog. 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Sydney and Dallas Limited Quantity Offers!

Good Morning, We only have 1 of each available in each location. These are very rare with this traffic and at this price in these areas. … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1739666&goto=newpost Continue reading

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Use a Website Builder to Set Up Your New Online Store

The post Use a Website Builder to Set Up Your New Online Store appeared first on HostGator Blog . You’ve decided it’s time to start selling your products online . You’ve known for a while you should, but you just didn’t know how. The skills it takes to become a business owner aren’t the same as those it takes to set up an online store from scratch. But even though you worry it will be hard, you trust it will be worth it. With an online store, you can bring your products to a wider audience than you can with a storefront. You make the decision to purchase more convenient for your customers – being able to buy something without leaving the couch removes a lot of the possible barriers to a sale.   And you can tap into the power of online marketing and SEO . Now that so many people start their search for a new product online, the best way to show up when someone’s looking for what you sell is to be online. If the main thing stopping you was concern that setting up an online store would be difficult, we’ve got good news. With the right website builder , creating an online store is easy — no matter your level of experience.   Why You Should Use a Website Builder to Set Up Your Online Store For any business ready to get an online store up and running, there are a few clear benefits to using a website builder to make it happen:   It’s easy. This might be the most important benefit for most small business owners. You don’t have time to learn all the ins and outs of setting up an online store from scratch, and you don’t have the budget for hiring someone that does. But you don’t need either if you use a website builder.   It’s quick. Every day your website isn’t set up for selling products is a day you could be losing out on sales. The sooner your online store is functional, the faster you can start making extra money.   It brings the main tools you need into one interface. If you set up an online store on your own, you have to remember to find the right design tools, eCommerce software, and security features all as separate steps. With a website builder, everything you need is brought together in one place, where you can access it all through one interface. It makes your job easier and ensures you don’t forget anything important.   How to Set Up an Online Store with a Website Builder If you already have a website that you’re adding an online store to, you can skip the first few steps. But if you don’t have a business website yet, you’ll need to start at the beginning.   1. Choose a domain name. Your domain name will ideally be yourbusinessname.com. But if your business has a name that’s at all common, that may already be taken. You can use a domain search tool to find out what’s available and brainstorm options that will be easy for your visitors to remember. If the .com is taken, then .net or .co may be a better option. You can also consider variations of your business name using hyphens between words, so a business called Acme Knives becomes acme-knives.com, if acmeknives.com is taken. Get a little creative if you need to, but make sure the end result is something that will be intuitive for your visitors to use and remember.   2. Select a hosting plan. Every website online requires hosting. When you start looking into your hosting options, you’ll quickly realize that there are both a lot of providers and a lot of different plans to consider. In your search, make sure you prioritize finding a hosting plan that supports an eCommerce website and that will be compatible with the website builder you use. Here’s a helpful checklist to follow when selecting your web hosting provider.   3. Choose your website builder. Some web builder plans come with hosting included (including HostGator’s ) , so you may be able to complete this step at the same time as the last one. If not, then spend some time reviewing your different options. Make sure you go with a website builder that’s easy for beginners to use and makes adding an online store to your website a breeze. Consider the number of themes and features each website builder offers and how the costs line up with the budget you have in mind. 4. Select your theme. Most website builders come with a number of different themes you can choose from. The theme works as a starting point that provides a structure for your website. You can make changes to it to make the design your own by moving different elements of the page around, adding in any new elements you want, and subbing in different colors, images, and copy.   5. Create your main pages. Your website can’t just be product pages. At the very least, you’ll need a Home page that communicates your company’s unique positioning and why your visitors should do business with you. In addition, you may want to include:      An About Us page that provides information about what your business is and who’s behind it      Category pages that help you organize your products based on the main attributes your visitors will use to find what they need      A contact page that makes it easy for your visitors to find out how to get in touch Figure out the most important pages you want to include on your website and how best to organize them.   With that done, you can start working on the online store part of your website.   6. Add an eCommerce app to your website builder. Depending on the website builder you choose, eCommerce features may be included, or may be an additional add-on. With HostGator’s website builder, the eCommerce store is an app you can easily add to your website builder. A good eCommerce app will make the next few steps easy.   7. Add products to your store. Now that the structure of your website and online store are in place, you can start adding in your products. In addition to filling in the product name and the price of each product, make sure to load high-quality product photography and include persuasive copy that touts the benefits of each product. This step is worth committing some time to. Your product pages have a lot of work to do to get your visitors to take that last step to purchase. It may be worth hiring a professional photographer and copywriter to make these pages really attractive and convincing. And take a little time to learn SEO basics and optimize each of your product pages. Your website will go a lot further if people can find your products when searching for them in Google.   8. Select your payment options. To make sales online, you need a way to process payments. Chances are, the eCommerce software or website builder you use will have some particular payment options it’s compatible with. These likely include Paypal, Stripe, CashonDelivery or other payment processing solutions. Choose which payment options you’ll accept and connect them to your merchant account.   9. Start promoting your store. You finally did the work of setting up your online store, now you need people to find it. With the sheer number of eCommerce businesses on the web, people are unlikely to stumble across yours without a little nudge (or a big one). Figure out a plan to market your website. A good digital marketing strategy often includes:       SEO – Strengthening your website’s authority to increase search engine rankings for relevant terms.       Social media marketing – Promoting your brand and products on social media channels where your audience hangs out       Content marketing – Creating high-quality content as a way to attract new traffic, build trust in your website, and convert leads to customers.       PPC advertising – Paying for ads on the search engines or social media sites that charge on a pay-per-click model.       Email marketing – Building an email list to sustain and grow your connection with leads to help convert them to customers (and keep them as customers for the long term once you do). Decide what the right mix of tactics is for your online store and get to work. Be aware that online marketing is a long game, and you may need to put some real time and work in before you start seeing big results.   10. Track analytics. A good website builder will come equipped with analytics tracking that helps you gauge the success of your website so you can improve over time. Pay attention to what your analytics tell you about your traffic: where it’s coming from, what people do once they reach your website, and which visitors become customers. The more data you gain over time, the better you’ll understand what works best for your particular audience. You can improve the copy you use on your website, select the most effective keywords to target in your SEO and PPC ads, and tweak your marketing efforts to focus on the tactics that result in the most profit.   Build Your Online Store Running an online store takes work, but you can save yourself a lot of time and money in the early stages by using a website builder to get your new online store set up. With an intuitive, accessible online store, your customers gain a new way to buy from you, and you gain a new stream of income. 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How to Sell Your Services Online: 5 Steps to Getting Started

The post How to Sell Your Services Online: 5 Steps to Getting Started appeared first on HostGator Blog . How to Sell Your Services Online So you’ve taken some time to learn a marketable skill and now you want to start selling your services online. Whether you want to go the freelance route or start building an agency, the foundation of your work online starts with a website. Your website will be the cornerstone of any kind of business. Luckily, building a website doesn’t have to be difficult by using the hidden power of a website builder . Below you’ll learn the steps you need to take to start selling your services online, including building out a website and the site elements you’ll need to start selling. 1. Consider Your Service and Market Before you even build out your website and start marketing your services you’ll need to think about how you’re going to position yourself. For example, if you’re going to be a freelance writer it can be helpful to focus on a specific niche. It can be much easier to find work as a freelance writer for the real estate market than as a general freelance writer. Think about who you want to serve and how your unique experience and expertise make you well positioned to serve this market. You need to be able to answer two questions: What specific service am I offering? Who am I offering that service to? Being able to confidently answer these two questions will help make the design and messaging of your website much more intentional and effective.   2. Build Out Your Website Equipped with the above information, it’s time to start building your site. If you’ve never built a website before, then this process can seem a little intimidating. Will you use a CMS? Will you learn to build a site from scratch? Will you hire someone to do it? Will you use a website builder? If the technical steps of building out a website intimidate you, then the easiest approach to take will be using a website builder. With a website builder your hosting, domain name, and site building tools will be all under one roof. The process of building a site with a website builder is incredibly simple as well: Choose a website builder, like the GATOR builder . Setup your account and choose a domain name. Pick and customize your theme with the drag and drop tool. Publish your site.   3. Create the Necessary Pages When you’re selling your services online there are certain pages that are must-haves. We cover what these are below, so you can build your website the right way. A home page that immediately tells your visitors what you offer and how you can help them. A portfolio page that gives potential customers an idea of the quality of your work. A testimonial pages that highlights stellar reviews from past clients (you might not have these right away). A services pages that gives a breakdown of the services you offer. A contact page that lets visitors reach out about a potential project. Building out the above pages will give your site a rock solid foundation. You’ll have everything you need to start selling your services online. Finally, you’ll need a way to take payments. You can either send invoices via PayPal, or choose a website builder that offers eCommerce templates and payment processor integration and sell your services that way. By the way, either is possible with the GATOR builder.   4. Generate Traffic and Clients To start selling your services you’re going to need traffic and clients. There are numerous approaches to building out your service-based business. Here are a few common methods for generating new clients: Guest blog on popular sites that your potential clients read and have a bio link that directs back to your site. Create a popular blog to rank for customer-centric keywords (this is a long-term approach). Create social media profiles on platforms your audience hangs out, like LinkedIn and Instagram. Scour popular job boards in your niche and pitch any jobs your services are in alignment with. Start cold pitching companies and individuals who are in need of your services. There are dozens of viable methods to generate new clients and traffic to your website. The important thing isn’t to spread yourself too thin, but instead to experiment with approaches until you find one that works and regularly execute on that every day.   5. Do the Work! Now that you’ve generated your first few clients it’s time to do the work. It’s important that you regularly go above and beyond with your deliverables, especially for your first few clients. Providing consistently excellent work can lead to testimonials you can place on your website, and potentially even referral work from your past satisfied clients. By now you’re well equipped to start selling your services online. It’s important to remember that this is a long-term game and all about consistency. Keep at it and you will see success. Find the post on the HostGator Blog Continue reading

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