Tag Archives: total

11 Ways to Encourage User Activity on Your Site

  Do your website visitors land on your pages and click away without ever engaging with your brand?  Stop losing money to unresponsive visitors – encourage user activity on your site by implementing the following strategies:   Idea #1 – Encourage visitors to subscribe to your mailing list Adding a mailing list to your website allows you to reach out to customers and offer incentives to get them to return to your site in the future Continue reading

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How to Create an Online Portfolio

I am a freelance photographer. With thousands of freelancers available on the market, it is not an easy task to lure customers to offer you the business Continue reading

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Office Shenanigans, part IV

You’ve seen in prior posts how unattended desks at the HostGator offices can become innocent victims to roaming gangs of hooligans armed with pads of post-it notes and bent upon the defacement of perfectly clean work areas.  Well, it’s happened once again.  And I’m taking it personally, mostly because it was my desk this time. It all began when I was summoned out of town for a week, on official HostGator business.  I received cryptic text messages throughout the week about a “surprise” that I would receive upon my return.  Multiple people from multiple departments, acting so innocent and saying how jealous they were about my surprise, and how great of a surprise it was.  Little did I know Continue reading

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5 Steps to Proper Conversion Rate Optimization

Too many webmasters approach website creation and management from a single perspective.  If something looks good, they assume that it’s as attractive and as profitable as it’s ever going to be. Continue reading

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A Beginner’s Guide to Content Marketing

If every year can be labeled according to the reigning digital marketing paradigm, 2013 will undoubtedly be the year of “content marketing.”  Articles on this promotional strategy are popping up all over the place online – but what is content marketing and how can it be used to encourage engagement and conversions on your website? Content marketing is simply a synonym for the idea of “inbound marketing.”  Instead of running an advertisement or actively prospecting for sales leads (two classic hallmarks of “outbound marketing”), content marketing relies on the dissemination of high-value marketing pieces and the resulting viral sharing that occurs Continue reading

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