-
Recent Posts
Recent Comments
Archives
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- March 2011
- November 2010
Categories
Meta
Tag Archives: solopreneur
How to Use Customer Reviews to Get New Business
The post How to Use Customer Reviews to Get New Business appeared first on HostGator Blog . Social proof is a critical part of any freelancer’s marketing strategy. In particular, customer reviews can offer an inside look at your products and services. By using customer reviews, you can enhance the purchasing experience. Clients appreciate reading your current customers’ comments, assessing star ratings on specific items, and seeing product photos. It’s time to put your work and raving reviews in the spotlight. Here are five ways to take advantage of customer reviews. 1. Add Reviews to Your Website As a freelancer, you juggle multiple responsibilities. You’re fulfilling orders, invoicing customers, and sorting out paperwork. So, when it comes to finding new customers, you may feel overwhelmed and ready to give up. However, you can simplify the process by leveraging customer reviews on your website. You can place reviews on your home, portfolio, or testimonial pages. Give the reviews some flair by adding custom graphics or inserting block quotes. Business Casual Copywriting displays reviews in a prominent area of its website. The graphic adds to the brand’s personality and the review highlights what matters most to future customers. It’s essential to exhibit reviews that talk about your company’s services and business practices. You want buyers to get a holistic perspective about your brand. For example, if you sell animation services, you want reviews discussing your awesome designs and how you offer a speedy turnaround time. Are you ready to update your website with new reviews? Check out HostGator’s shared web hosting for an easy and affordable experience. 2. Mention Reviews in Paid Ads Most freelancers cringe at the thought of paid advertising because it can be complicated, time-consuming, and expensive. You can ease your worries by using reviews to acquire new customers. The tangled web of paid advertising focuses on one primary thing—your copywriting. How you communicate with clients impacts the brand interaction. If your copy is too edgy, you could upset your customer base. But if your words are too vague, you may not attract any new buyers. A good starting point is to insert customer reviews in your ads. Unique testimonials provide a different viewpoint and will separate your brand from other competitors. When venturing into paid ads, you’ll want to conduct lots of experiments on your copy. Chad Kearns , vice president of client solutions at Portent, elaborates about ad testing: “Writing great ad copy doesn’t always happen on your first try. By implementing ad tests you can see what resonates and what doesn’t with your customers. Continuing to test to find what works best is how you continue to find and write great PPC ads as your account management continues.” So, shake up your paid ad copy with customer reviews. It’s another avenue to present your solopreneur portfolio. 3. Share Reviews on Social Media Social media is a prime location to publicize customer satisfaction. According to Sprout Social , “social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.” Whether it’s Twitter, Facebook, or Instagram, you have an opportunity to invite more customers to your creative services. You can post exact quotes from customers and tag them in the comments. With their permission, you might consider including a photo of the individual to add credibility to their words. You can make it a part of your weekly schedule and post only reviews on a specific day. Below, email marketer Val Geisler posts a tweet highlighting praise from an individual in her Email Masters Incubator program. This message brings authenticity to her work and her clients’ success. You also could repost reviews directly from customers, so they appear in your timeline for followers to read. And don’t shy away from negative reviews. By replying to unfavorable posts, you show potential customers your commitment to offering high-quality service. It’s a win-win! 4. Spotlight Reviews in Online Community Groups Community groups have become an integral part of online culture, especially with the launch of tools like Slack. People are congregating to talk about everything from sports to pets. With a freelancing business, online community groups can serve as an effective way to meet new partners and introduce your services to potential customers. Start engaging with groups tailored to your customers’ needs. For instance, if you sell customized designer bracelets, you may want to join high-end fashion groups. When showcasing your solopreneur portfolio, you don’t need the highest customer rating or an overly bodacious review. Taral Patel , a digital marketer, explains: “They are not always a perfect rating either, and can contain suggestions and even negative feedback. However, all word of mouth advertising has value – good or bad – and it is important for brands to resist the urge to edit comments and reviews left by customer.” Moreover, be honest in your online community groups. Share real reviews from real customers. If someone has questions, give them a truthful response and your goals for improving the overall customer experience. 5. Include Reviews in Promotional Emails Constant Contact reports that 80% of professionals credit email marketing as a driver of customer acquisition and retention. When executed correctly, email becomes a powerful source to connect and persuade customers. Using email to deliver customer reviews is a sound strategy for communicating with your subscribers. Rather than tooting your own horn, you have a chance to send social proof to their inboxes. Reforge Growth Series adds multiple customer reviews to its emails to help boost trust about its program. These testimonials speak directly to what the individual learned and how they felt. Avoid overloading your promotional emails with unnecessary information. The clutter will only distract your recipients and cause them not to redeem your promotion. You also can reduce unnecessary spam to your email account with domain privacy . Promotional emails are practical for encouraging current customers to submit reviews. You can entice them to participate by giving away a cool swag bag or inviting them to a VIP customer event. Email marketing is a direct line of communication to your audience. Customer reviews improve the conversations. Earn More Customers with Reviews Customer reviews can connect your small business with more customers. Whether the reviews live on social media or paid ads, it’s a chance to tout your accolades. Need help getting more reviews for your business? check out our guides for small business owners and solopreneurs . Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged customers, facebook, guides, hosting, promotional, social-media, solopreneur, web hosting tips, weekly-schedule
Comments Off on How to Use Customer Reviews to Get New Business
How to Get Reviews for Your Solopreneur Business
The post How to Get Reviews for Your Solopreneur Business appeared first on HostGator Blog . Working as a solopreneur can be extremely rewarding, but only if you can consistently find enough work to keep your business afloat. Luckily, every client gets you one step closer to ongoing sustainability in your freelance business, and not just because of the money you’ll make from that one client or project. The number one […] Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged every-client, find-enough, freelance, hostgator, solopreneur, the-money, vodahost, your-freelance
Comments Off on How to Get Reviews for Your Solopreneur Business