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Tag Archives: social
15 Best Social Media Blogs for Business
The post 15 Best Social Media Blogs for Business appeared first on HostGator Blog . The Best Blogs for Business Social Media Help Social media can be both a productivity killer and an important business tool – it all depends on how you use it. At this point, your customers expect you to be on social media. But using social media to represent a business brand effectively is an ongoing challenge, and finding and connecting with your audience on social media platforms can often feel like an uphill battle. There’s always more to learn. And luckily, there are a lot of resources out there to help you learn the ropes and get more out of social media over time. These are some of the blogs out there providing advice and best practices for social media marketing. 1. Social Media Examiner Social Media Examiner is one of the best known and respected blogs covering social media marketing. The blog provides actionable tips, tutorials, and case studies for all the different social media platforms. In addition to regular blog posts, they also publish original research and long-form guides on marketing for different social media sites. Whether you’re still learning the basics of using social media for your business or wanting to dive deeper into more detailed recommendations, Social Media Examiner provides good information. 2. Buffer Buffer both provides a product for scheduling social media posts and has an active social media presence as a brand, which provides them with a lot of data on what works. They’re known for good long-form blog posts that provide detailed, actionable advice based on data and case studies. The blog publishes posts on all the different social media platforms businesses are likely to use. 3. Hootsuite Like Buffer, Hootsuite provides a product to help businesses schedule and organize their social media updates, which means they know a lot about the subject of social media marketing. Their posts cover a lot of different social media tips, best practices, and research for all of the big social media platforms. They’re another one of the main go-tos for the industry. 4. Rebekah Radice Rebekah Radice has an award-winning blog that covers social media and other related digital marketing topics. Her posts get into topics like social media etiquette, developing a strategy for social media, and tips and tricks for getting the most from each particular platform. She often mixes in infographics, videos, and podcasts with the written content, so those who prefer other types of media have options as well. 5. Ignite Social The social media agency Ignite demonstrates the knowledge learned from over ten years of social media marketing in their blog. They cover social media news and trends, tips for specific social media channels, and how to handle an array of social media issues when they arise. Their posts can both help you stay on top of what’s going on in the larger social media industry, as well as answer smaller questions you might have about how to use social media for business. 6. Sprout Social The Sprout Social blog is another good resource that covers a lot of social media territory. You can find posts that get into the details of doing social media marketing for different industries, hiring for social media positions, and a lot of good how-to posts on getting specific things done on the different social media platforms. Their content is consistently useful for companies of all sizes and types . 7. Social Media Hat Social Media Hat offers a lot of tutorial posts about how to do different tasks on the various social media platforms, along with posts on larger social media trends and news stories. In addition to publishing posts on using the main social media platforms, they provide tips and advice for blogging and email marketing as well. 8. Hey Orca The Hey Orca blog provides a lot of the same type of content we’ve described on the other blogs on this list – general social media tips, trends, and news coverage – but they also mix in some less common types of social media content, like coverage from social media conferences, interviews with various influencers, and social media success case studies. It’s a blog with a lot of good content and personality and is worth adding to your list. 9. Socially Sorted Socially Sorted is the blog of Digital Content Strategist Donna Moritz. The blog answers common social media questions, provides helpful tips, and collects good social media examples you can learn from. She often provides additional media like templates or infographics to make her posts more useful. She has a particular expertise in visual storytelling, so this is a great blog to turn to for tips on creating more visual forms of content for your social media channels. 10. Peg Fitzpatrick Peg Fitzpatrick is another social media influencer who shares her knowledge with regular blog posts on how to reach and connect with your audience on social media. While her blog touches on all the major social media platforms, she especially gives attention to Instagram and Pinterest– channels that often get less attention on some of the other blogs on the list. 11. Top Dog Social Media Top Dog Social Media is the blog of Melonie Dodaro. While the blog includes posts on a number of digital marketing topics, its main focus is on LinkedIn marketing. You can find posts covering the range of tips and advice you need for reaching customers for B2B marketing on the professional social media platform. 12. Jenn’s Trends Jenn’s Trends is one of the best blogs out there about Instagram marketing. While she’ll occasionally touch on other social networks or digital marketing tips as well, the primary focus on the blog is how to get followers on Instagram and interact with them effectively. If your brand’s on Instagram, this is a good blog to keep on your radar. 13. Tailwind The Tailwind blog is another one with a narrow focus on just a couple of main networks: Instagram and Pinterest. It tackles questions like how to get more followers, when to post, and the types of content you should create to do well on both platforms. For anyone using the more visual social media platforms, it can be a useful resource. 14. Linked Into Business This is another blog with a primary focus on just one of the main social media platforms: LinkedIn. The blog does sometimes venture into broader topics like content marketing and communication tips, but most of the posts cover topics specific to the features and best practices for marketing on LinkedIn. For B2B brands that use LinkedIn as a marketing and sales tool, it’s a good blog to follow. 15. Mari Smith With all these blogs covering specific networks, you may have wondered when we’d get to one focused on the biggest social network of them all. Mari Smith’s got you covered with a blog all about Facebook marketing. She goes into how to use the various features Facebook offers, important news about the platform, and tips for using Facebook for marketing effectively. Conclusion As you can see, there’s no shortage of good resources you can turn to when learning how to use social media for your business. It can be daunting when you’re just starting or still struggling to make headway, but learning from those who already have a good amount of experience and knowledge can be a big help to moving your own social media efforts forward. Spend some time reading about what works and craft your strategy around the tips and research shared by the experts. 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Posted in HostGator, Hosting, VodaHost
Tagged business, digital, hostgator, industry, instagram, knowledge, linked, rebekah-radice, social, social-media, social-network, sprout-social
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Introduction to Social Analytics [FREE Ebook]
The post Introduction to Social Analytics [FREE Ebook] appeared first on HostGator Blog . Free Ebook: Introduction to Social Analytics You know it’s important for your business to have a presence on social media, but figuring out what you’re doing on there is an ongoing challenge. Each social media platform is unique and requires its own approach and strategy. And no matter what you do when you’re just starting out, there will be room for improvement. The only way to learn how to get better as you go is to pay attention to what works . The way to do that is with social analytics. If you’re just starting to venture into social media marketing for your business, our ebook on social analytics provides all the information you need on how to access social media analytics and what to do with them. Click here to download now or keep reading to learn more about what you’ll learn in this FREE ebook. What Are Social Analytics? All of the major social media platforms offer data on how people interact with the posts and content you share. Some of the information they provide is fairly basic, like showing you how many people viewed or liked a post you published. Some of it goes deeper, providing demographic data on the people who interact with your posts or details about their behavior on the platform. All of this information can be put to use to strengthen your social media strategy and get better results for the time you spend on social media, but only if you know where to find it, and how to use it. Why Social Analytics Matter There are thousands of blog posts and articles out there about how to do social media marketing well. And they’re a good place to start. Knowing the best practices and seeing examples of what has worked for other brands does help in establishing a solid plan when getting started. But ultimately, you don’t need to know what works on social media for another brand or media property – you need to know what works for your audience . The best way to figure that out will never be someone else’s blog post; you have to turn to your own social analytics for that. What You’ll Learn When You Download the Ebook This ebook delves into how to access social analytics data for the five main social media platforms: Facebook Twitter Instagram LinkedIn YouTube While there’s a lot of overlap in the kind of information each platform provides, each one supplies a different dashboard and layout for finding the analytics they make available. Once you’ve found the analytics, you’ll need to understand what you’re looking at. Our Social Analytics Ebook also covers the most important categories of data the platforms offer and why each one is valuable to users. Download Now You know from running your website how important analytics are to analyzing what’s working and what’s not. You’d never know if your website was doing its job or not without useful metrics that show you how people find and interact with your pages. Social analytics do the same job for your social media profiles. With their help, you can optimize your social media efforts to make sure you’re reaching the right people, at the right times, with messaging and content they’re likely to appreciate. Download the Social Analytics for Business ebook to learn all the basics you need for success on social media. Find the post on the HostGator Blog Continue reading
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Tagged analytics, business, covers-the-most, ebook, hostgator, posts, social, social-media, the-information, vodahost, web hosting, works-on-social
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5 Ideas To Create Social Media Content Your Customers Will Love
The post 5 Ideas To Create Social Media Content Your Customers Will Love appeared first on HostGator Blog . How to Create Social Media Content That Your Customers Actually Like Most businesses share content without thinking about whether it will resonate with their customers. They focus on promoting their products and get stuck in a rut of selling 24/7. Those companies miss an essential point of marketing— thinking of your customers, not yourself. You’ll want to be strategic about your content. Larry Alton , an Adweek contributor, says: “Sure, an attractive Facebook cover photo is great, but it’s not going to mean the difference between converting a follower into a customer. The content you publish and share could, though. Treat content like your currency and it’ll fundamentally change the way you approach social media.” It’s time for you to experiment. Here are a few ways to find the types of social media content your customers will love. 1. Identify Popular Blog Posts When it comes to selecting the right content, teams can get antsy. Rather than creating a focused strategy, they start posting any and everything online. As a result, your social media account looks like paint thrown onto a wall. A few of posts work well, but most of your content misses the mark. Then, you scramble to try again and get the same outcome. This time around, begin with what you know. And that’s your popular blog posts! You’ve already done the hard work, and you know customers benefit from the content. Now, it’s up to you to share it with the rest of your followers. If your website is connected to Google Analytics, you can locate your most popular posts in a few seconds. First, login to your account. On the left column, click Behavior , Site Content , and then All Pages . For primary dimension, click Page Title . Image Source Be sure to adapt each post to your desired social channel. You may have to tweak images, headlines, or even create a cool Twitter thread. Do what’s already working. Start with your greatest hits—your most popular blog posts. 2. Ask Customers Directly As small business owners, it’s easy to get stuck in your own head. Your team is pondering day and night to figure out what content will intrigue your fans. However, it’s important to realize that you don’t possess all the answers. And to reach a solution, sometimes the best option is to ask your customers directly. That’s right! If you want to know the types of content that really excite customers, get their feedback. “Can direct outreach really be beneficial in getting feedback from customers? Absolutely. Understanding your customers is often as easy as talking to them directly. This direct outreach can also help fill in the gaps that less personal forms of feedback tend to create, ” states Gregory Ciotti , a writer, marketing strategist and alum of Help Scout. Depending on your company’s resources, you have a few ways to collect customers’ feedback. You can try sending an email requesting responses to a few questions, connecting with them on social media via direct message, or if you really have time, pick up the phone and call customers. Inquire about their interests and what problems are plaguing them at the moment. That way, you can post social media content that fits their needs. 3. Listen on Social Media On social media, there’s a lot of noise. Brands can get trapped into talking about irrelevant topics and decide only to stick to what they know best—their products. To venture beyond the constant selling, you must be willing to do things differently. Rather than blasting out the same post every day at the same time, you’ll want to actually listen to your customers. Jump down the social media rabbit hole to learn more about your followers. Gather information on what they like and dislike about your brand and discover their interests. This is the art of social listening . To organize your search, you’ll probably want to invest in a tool like Sprout Social . You can monitor specific keywords, identify relevant hashtags, and engage with your brand advocates. Reports indicate that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So take what you learn and apply it your customer service interactions. Moreover, user-generated content is helpful for providing your audience with social proof. Reach out to customers raving about your brand and ask them if you can use their content in your next campaign. 4. Spy on Your Competitors’ Content In the world of business, there’s a wise piece of advice for newcomers: don’t reinvent the wheel. Too many times, teams spend their precious resources building something from scratch, instead of revamping a mold that already exists. Some of the best content research is available for free and it doesn’t take a rocket scientist to locate. So, where is it? It’s your competitor’s social media content. Both of you are attracting and engaging similar audiences, so use their content as a barometer on what may or may not resonate on your channel. “You can also learn from your competitor’s mistakes—the Facebook posts that flop versus the posts people love, for instance—and hone your strategy to accommodate what appeals to your audience. With competitive intelligence in your marketing arsenal, you’re prepared to amp up your presence and increase traffic back to your website,” writes Sarah Bauer , content director at Navigator Multimedia Inc. Observe which content types get the most customer engagement. Look for questions asked by followers and never get answered. The goal is to find your competitor’s blind spot and fill the consumer’s need on your social media account. Of course, spying on the competition won’t give you everything you need. But it’s an effective process to get the content machine moving in the right direction. 5. Research Past Social Engagement People are creatures of habit. We take comfort in doing things the same old way. When people recognize something familiar, we move towards it. This principle holds true for ramping up your social media engagement. Analyzing past trends can offer insight on what customers may enjoy in the future. Too often, we skip the data available to us. Analytics dashboards make it easier than ever to review social behavior. For instance, below is a summary of Twitter analytics . It shows the top tweet, top media tweet, top mention, and top follower. You can find similar data on your brand’s account. Once you gather this data, what’s next? Use it as a guide to craft content with related topics or themes. It also may spark ideas to repurpose existing content. Share that funny meme on Facebook to your Twitter followers. Ask an influencer in your field to repost your top Instagram post. Social media is always evolving. So don’t focus on trends from three or five years ago. The past year is good enough to understand what your customers like. Data is useful for predicting future behavior. Learn how to leverage it to satisfy your customers. Must-See Social Media Content The first rule of social media is to make content your audience will enjoy. If you don’t, you risk losing people’s interest quickly. Promote popular blog posts to connect with your followers. Pay attention to what your fans post on their accounts. And give yourself a boost by taking a peek at your competitors. Speak to your customers. Create likeable content. Find the post on the HostGator Blog Continue reading
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Tagged audience, competitor, competitors, facebook, followers, ideas, media-content, small-business, social, social-media
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Profiles United Owned By Reptilia Hosting
Us at reptilia hosting like to dip our fingers into everything, we know the social networks are saturated on the net but we came up with a c… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1703955&goto=newpost Continue reading
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Tagged fingers, hosting, know-the-social, php, read-the-rest, reptilia-hosting, rest, social, social-networks, the-net, web hosting
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