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Tag Archives: small-business
cPanel Hosting 100 GB $ 0.30 First Month
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5 Ideas To Create Social Media Content Your Customers Will Love
The post 5 Ideas To Create Social Media Content Your Customers Will Love appeared first on HostGator Blog . How to Create Social Media Content That Your Customers Actually Like Most businesses share content without thinking about whether it will resonate with their customers. They focus on promoting their products and get stuck in a rut of selling 24/7. Those companies miss an essential point of marketing— thinking of your customers, not yourself. You’ll want to be strategic about your content. Larry Alton , an Adweek contributor, says: “Sure, an attractive Facebook cover photo is great, but it’s not going to mean the difference between converting a follower into a customer. The content you publish and share could, though. Treat content like your currency and it’ll fundamentally change the way you approach social media.” It’s time for you to experiment. Here are a few ways to find the types of social media content your customers will love. 1. Identify Popular Blog Posts When it comes to selecting the right content, teams can get antsy. Rather than creating a focused strategy, they start posting any and everything online. As a result, your social media account looks like paint thrown onto a wall. A few of posts work well, but most of your content misses the mark. Then, you scramble to try again and get the same outcome. This time around, begin with what you know. And that’s your popular blog posts! You’ve already done the hard work, and you know customers benefit from the content. Now, it’s up to you to share it with the rest of your followers. If your website is connected to Google Analytics, you can locate your most popular posts in a few seconds. First, login to your account. On the left column, click Behavior , Site Content , and then All Pages . For primary dimension, click Page Title . Image Source Be sure to adapt each post to your desired social channel. You may have to tweak images, headlines, or even create a cool Twitter thread. Do what’s already working. Start with your greatest hits—your most popular blog posts. 2. Ask Customers Directly As small business owners, it’s easy to get stuck in your own head. Your team is pondering day and night to figure out what content will intrigue your fans. However, it’s important to realize that you don’t possess all the answers. And to reach a solution, sometimes the best option is to ask your customers directly. That’s right! If you want to know the types of content that really excite customers, get their feedback. “Can direct outreach really be beneficial in getting feedback from customers? Absolutely. Understanding your customers is often as easy as talking to them directly. This direct outreach can also help fill in the gaps that less personal forms of feedback tend to create, ” states Gregory Ciotti , a writer, marketing strategist and alum of Help Scout. Depending on your company’s resources, you have a few ways to collect customers’ feedback. You can try sending an email requesting responses to a few questions, connecting with them on social media via direct message, or if you really have time, pick up the phone and call customers. Inquire about their interests and what problems are plaguing them at the moment. That way, you can post social media content that fits their needs. 3. Listen on Social Media On social media, there’s a lot of noise. Brands can get trapped into talking about irrelevant topics and decide only to stick to what they know best—their products. To venture beyond the constant selling, you must be willing to do things differently. Rather than blasting out the same post every day at the same time, you’ll want to actually listen to your customers. Jump down the social media rabbit hole to learn more about your followers. Gather information on what they like and dislike about your brand and discover their interests. This is the art of social listening . To organize your search, you’ll probably want to invest in a tool like Sprout Social . You can monitor specific keywords, identify relevant hashtags, and engage with your brand advocates. Reports indicate that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So take what you learn and apply it your customer service interactions. Moreover, user-generated content is helpful for providing your audience with social proof. Reach out to customers raving about your brand and ask them if you can use their content in your next campaign. 4. Spy on Your Competitors’ Content In the world of business, there’s a wise piece of advice for newcomers: don’t reinvent the wheel. Too many times, teams spend their precious resources building something from scratch, instead of revamping a mold that already exists. Some of the best content research is available for free and it doesn’t take a rocket scientist to locate. So, where is it? It’s your competitor’s social media content. Both of you are attracting and engaging similar audiences, so use their content as a barometer on what may or may not resonate on your channel. “You can also learn from your competitor’s mistakes—the Facebook posts that flop versus the posts people love, for instance—and hone your strategy to accommodate what appeals to your audience. With competitive intelligence in your marketing arsenal, you’re prepared to amp up your presence and increase traffic back to your website,” writes Sarah Bauer , content director at Navigator Multimedia Inc. Observe which content types get the most customer engagement. Look for questions asked by followers and never get answered. The goal is to find your competitor’s blind spot and fill the consumer’s need on your social media account. Of course, spying on the competition won’t give you everything you need. But it’s an effective process to get the content machine moving in the right direction. 5. Research Past Social Engagement People are creatures of habit. We take comfort in doing things the same old way. When people recognize something familiar, we move towards it. This principle holds true for ramping up your social media engagement. Analyzing past trends can offer insight on what customers may enjoy in the future. Too often, we skip the data available to us. Analytics dashboards make it easier than ever to review social behavior. For instance, below is a summary of Twitter analytics . It shows the top tweet, top media tweet, top mention, and top follower. You can find similar data on your brand’s account. Once you gather this data, what’s next? Use it as a guide to craft content with related topics or themes. It also may spark ideas to repurpose existing content. Share that funny meme on Facebook to your Twitter followers. Ask an influencer in your field to repost your top Instagram post. Social media is always evolving. So don’t focus on trends from three or five years ago. The past year is good enough to understand what your customers like. Data is useful for predicting future behavior. Learn how to leverage it to satisfy your customers. Must-See Social Media Content The first rule of social media is to make content your audience will enjoy. If you don’t, you risk losing people’s interest quickly. Promote popular blog posts to connect with your followers. Pay attention to what your fans post on their accounts. And give yourself a boost by taking a peek at your competitors. Speak to your customers. Create likeable content. Find the post on the HostGator Blog Continue reading
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5 Live Social Video Ideas for Small Businesses
The post 5 Live Social Video Ideas for Small Businesses appeared first on HostGator Blog . Social Live Video Ideas from 5 Successful Brands Live social video is essential for marketing teams. With irrelevant messages consuming customers’ attention, your team needs content that will stand out from the rest. And that’s where live social video becomes valuable to your small business. “Live streaming videos give you the chance to attract a much larger audience and generate more traffic and online visibility. Because of its immediate interaction, you can entice more viewers than you would from just a simple status update or post,” states Maggie Munley , account manager at Corporate Communications. Dust off your favorite outfit. It’s time for you to step in front of the camera. Here are five live social video ideas to get you started. 1. Interview Thought Leaders Education is important in today’s society. People are always seeking knowledge to advance their careers, help their businesses, or just find a product at a cheaper price. Knowledge is definitely power. If you’re seeking to impress your audience on live social video, you’ll want to start by interviewing thought leaders in your industry. Experts can offer unique insights on how to tackle small and big challenges affecting your consumers. By interviewing them, you also shine a light on your amazing brand. You’ll want to select thought leaders that your customers respect. So take the time to research the latest blogs, attend a few conferences, or listen to several podcasts. These spaces are prime areas to find well-qualified experts. But don’t miss the opportunity to interview the thought leaders on your team. They work day in and day out in particular areas that may interest your audience. Below is an live social video example from Socedo , a lead generation platform. While streaming on Periscope, the company interviewed their head of sales about direct messaging in the B2B social media marketing. You’ll also want to think about the topic and interview questions. Poll your audience before the chat and take live questions during the interview. That way, you’re engaging with the customer and not talking at them. 2. Explore Behind the Scenes Your team’s tasks and responsibilities may seem routine (and even mundane). Everyone is doing their job to contribute to a greater cause—the customer’s satisfaction. However, that’s not the case for your social media followers. You do something extraordinary in their eyes. You make a product they adore! On any given day, your team is working behind the scenes, planning new product launches, arranging customer appreciation events, or speaking at a major conference. Those actions you call “small” are a really big deal to your customers. People enjoy getting the inside scoop on what happens within your small business—and live video makes it possible. “Use streaming to create conversations, give customers important information, and highlight fans, partners, employees, and new technologies (and share the spotlight). Sharing behind-the-scenes glimpses is yet another way to thank your biggest fans and enable them to help share your brand story,” says Kathy Klotz-Guest , founder of Keeping It Human. The New York Times is revered for its crossword puzzle. On Facebook Live , the team solves the puzzle with its followers. Plus, they give hints and viewers can put their guesses in the comments section. Let your creativity run wild to show off your behind-the-scenes moments. It’s your opportunity to give your brand a personality. 3. Announce New Products You’re constantly seeking different ways to create brand awareness. You want to drive sales, too. Live social video can provide a helping hand. Streaming the announcement of your new products gets consumers excited. It’s a chance to see your product in real-time for the very first time. And guess what? They don’t have to leave their home or office. Then, your product announcement becomes a full-fledged event. On live video, you can explain the product features, demonstrate how it works, and talk to customers. “Sharing the event with your audience can make them feel included and enthusiastically engage with your brand. If it’s not exactly viable to host an event on your own, you can still engage your audience by getting involved in a much bigger event and then sharing live videos of how you’re helping out,” writes Inc. contributor Shane Barker . Time magazine highlights how to use Barker’s advice. When Apple made a big product announcement, the media publisher streamed the live event on its own YouTube channel. Bringing attention to industry news also can score you a larger audience. Whether it’s your product or industry news, make sure to invite your customers to the event. Their presence can lead to sale now or in the future. 4. Perform How-to Presentations When it comes to bringing products to life, there’s nothing better than a how-to presentation. It’s your moment of glory to give consumers that aha feeling. Demonstrating your product or service is an effective approach for prospective and current customers. When you turn on the camera, your main objective is to show them your product’s value. Before you get started, decide on what you want to demonstrate. You don’t want to risk fumbling over your own product with a live audience. You also don’t want to spend an hour or two explaining something; you’ll lose the attention of the audience quickly. Next, select who will be your on-air talent. You want a team member who can talk naturally about the product and won’t freeze up if he makes a mistake. You want someone who can handle the technical difficulties. How-to presentations don’t have to convey a serious tone. Have fun with your audience. Check out this example from Dunkin’ Donuts . It’s a light-hearted live video to celebrate their super fans on Valentine’s Day . Killer presentations are all about organizing your ideas before the camera turns on. Do the hard work up front, so you can have fun with your customers on live social video. 5. Support Your Cause Sometimes, live social video isn’t all about you. If you want to generate brand awareness, your small business must spotlight other causes. Today’s consumer is searching for ways to connect with brands. Supporting your favorite charitable causes is one route to displaying your brand’s values. Maybe you donate a percentage of your sales to a local nonprofit. Or your team volunteers at a specific soup kitchen every year. Those defining moments give consumers an inside look at your small business. With live video, you can capture the selflessness of your team. Michael Quoc , founder and CEO of Dealspotr , offers his perspective: “Live streaming makes your brand feel real. It’s an opportunity for you to be less polished and more authentic. You can show the human side of your team versus the scripted, commercial side.” ASPCA hosts live adoption videos for rescued animals. It’s heartwarming and sincere. Audiences have no choice but to like and share the video. These videos would be perfect for a small business to show their support. There’s a wide-range of nonprofit organizations looking for help. Lend support to a cause that matters to your team. Lights, Camera, Action Live social video is making a splash in every industry. Consumers want to see your brand’s personality and the people behind it. Engage your audience by interviewing thought leaders with bold ideas. Announce upcoming product ideas to gauge consumer interest. And of course, give your favorite nonprofit cause some support. It’s time for your close up. Start creating your own live social videos. Find the post on the HostGator Blog Continue reading
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Enterprise Solutions | Small Business Prices You may have heard “You get what you pay for” but Hostwinds has been proving that is… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1703793&goto=newpost Continue reading
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