Tag Archives: simply-creating

4 Tips For Hiring The Right Business Assistant

The post 4 Tips For Hiring The Right Business Assistant appeared first on HostGator Blog . Starting an online business, launching a startup , or simply creating a product that’s in demand, requires a substantial amount of energy and commitment to be done properly, and as we continue to invest this energy, we start to realize that more and more time goes to tasks such as email management, reputation building, and general activities that don’t really correlate with our business strategy, yet are essential in their own way. Email for example, can turn out to be one of the most time consuming parts of your business — you’re always replying, always receiving new messages, and surely there is someone who you’ve forgotten to reply back to as well. It’s all part of the business creating process, but eventually you want to step it up a little and perhaps introduce an assistant that can help you with these less technical and less financial parts of the business. If you’re not sure as to whether you need an assistant, answer these questions to yourself truthfully: Do I feel satisfied with my overall performance at the end of each day? Are my energy levels equally balanced after a day of work? Am I contemplating to stop running my business, because it feels too much? Am I deliberately slowing the growth rate of my business to keep up? Would I be able to do more if I had an assistant? and more often than not, we can quickly realize where our main issue lies — it’s in the manpower, and if we don’t put aside some of the tasks for another person to do, we can often run out of juice altogether. The following tips are to help you find the right person as your future business assistant.   1. Decide on the Tasks & Salary The first steps towards finding a great personal/business assistant is to find out and realize the tasks that you wish for this assistant to do on your behalf, and on top of that you need to figure out a good salary plan that you can work with. Only when you’ve got these two things figured out, can you head to sites such as Elance to find the appropriate people who could do the job for you. Freelance sites offer a variety of people, so you need to be clear about your ambitions and expectations, and don’t be afraid to chip in a little bit more if an experienced assistant approaches you. Do you want them to do social media tasks for you? Or perhaps you want your assistant to schedule and organize things for you. Maybe both!   2. Take Time to Get to Know Them You are, after all, going to trust this person with a significant part of your business, and so it is good idea to go through a concise interview process with each candidate to get to know them a little bit on the personal side, as well as on the business side and how they plan to accomplish the tasks that you need accomplishing. Don’t settle for someone that doesn’t fit your profile, you are more likely to run into further headaches that way.   3. Learn About Their Previous Experience Entrepreneurs often talk about one of the most important things to learn about new hires, is their personal experience in the field, and their general understanding of the tasks that they’re about to embark on. Learn about their accomplishments, both small and big, to have better understanding of the areas that the particular candidate has covered and to see how that fits in your current business tasks and model.   4. Can They Walk the Talk? Naturally, you will be doing a lot of the interviewing from your own personal experience, and so some of the questions will come to you automatically and you will be able to tell their worth through your own filter, but some things can only be tested and seen by real field work. This means, we have to check whether the candidate is ready to walk their talk on the stop, if you’re hiring a sales assistant — have them sell something to you live, or if you’re a social media manager — give them scenarios in which they have to respond to support questions and queries. web hosting Continue reading

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How To Build A Content Strategy That Actually Works

The post How To Build A Content Strategy That Actually Works appeared first on HostGator Blog | Gator Crossing . Building a content strategy that actually drives traffic to your website doesn’t have to take months to get right. By being strategic about your choices and following some of the advice below you’ll be able to build a custom content strategy geared towards your unique business goals. Simply creating content is no longer enough; you need to engineer a strategy that focuses on generating organic traffic through providing continuous value. The steps below will get you going in the right direction.   Nail Down Your Personas The only way to create content geared towards your ideal user is to know exactly to whom you’re writing. This information will help you to create a unique persona that resembles an actual person. These personas aren’t real people, but instead characters that resemble an ideal “perfect customer.” This will help you get in the head of your customer and speak to them and their unique needs. Common traits you’ll want to nail down include both demographic and psychographic information.   Know Your Search Terms By doing proper keyword research you’ll be able to see what your users are actually looking for. You can couple this data with your buyer persona and create content that truly makes an impact. To get started follow the basic steps outlined below: Make a basic long-tail keyword list: this list includes keywords that you think your users will be looking for, based upon having initial knowledge of your market and your product. Compare this list to actual data: compare this list to actual search data obtained from Google Keyword Tool, or a similar tool. Create headlines based upon these ideas: cross-reference your initial keywords with the terms with decent search volume and brainstorm topic ideas with this information.   Get The Style Of Content Right A lot of companies use different styles of content to reach different portions of their market. This includes things like, video, blog posts, slideshows, infographics, social media posts, webinars, and even email marketing campaigns. To find out what’s right for your audience use the buyer persona you developed earlier to predict how they’re going to enjoy consuming your content.   Test Different Methods and Refine Over Time Over time you’ll be able to really nail down the style of content and voice that works best for reaching your audience. In the beginning don’t be afraid to test out different styles of content. However, make sure you track the success of each style of content so you’ll be able to see what’s actually working. The most common form of success tracking is through social media shares, or number of new email subscribers. Both of these metrics show engagement from your audience.   Determine A Regular Posting Schedule Once you’ve found the style of content your audience loves then you need to deliver on a regular basis. The type of content you’re using will also dictate how frequency you post. For instance, Twitter updates will happen more frequently than a YouTube video. People also engage across different platforms at different times, so take this into account when developing and executing your content schedule. Content marketing doesn’t have to be brain science. Know your customer, experiment, and continue to deliver free content they’re going to love. web hosting Continue reading

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