-
Recent Posts
Recent Comments
Archives
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- March 2011
- November 2010
Categories
Meta
Tag Archives: search-results
What Are Google Ads and How Do They Work?
The post What Are Google Ads and How Do They Work? appeared first on HostGator Blog . Getting noticed on the web is an uphill battle. The entire complicated industry of online marketing has grown around the difficulty of getting people to visit your website, stick around once they’re there, and take the actions you want them to. A good portion of online marketing revolves around a site almost all of us use, that regularly sees over 3.5 billion searches a day: Google. Because of how ubiquitous Google is, it plays a significant role in how people experience the web and find the websites they visit. For most websites, it has the potential to be the biggest referrer of new visitors to your website by a long shot. But showing up on page one of Google in the natural results is extremely competitive and out of reach for a lot of websites that are either fairly new or in an especially competitive space. A faster and easier way to get traffic from Google (and traffic in general) is with Google Ads . What Are Google Ads? Google’s advertising platform, Google Ads (previously called Google AdWords ) powers all the ads that show up on the search engine results page (SERP), as well as on many of the other sites around the web. For many types of search terms, ads increasingly dominate the SERP. You’ll see ads that look a lot like the natural results at the top of the page, along with ads that include images either above the other search results or on the side of the page. In addition to the valuable real estate these ads provide on the Google results page itself, Google Ads also show up on other popular Google properties like YouTube and Gmail, as well as over 2 million other websites and apps included in Google’s massive display network. In other words, the reach of Google Ads is about as broad as you can get. They’re all over the web – you’ve probably already seen a few today without realizing it. Should You Use Google Ads? Google Ads are a powerful way to get your website in front of a targeted audience. While it’s only one of many online marketing tactics you can use, many of the other best tactics require playing a long game. Seeing results from SEO, social media, and content marketing often takes months or even years of ongoing work, while investing in paid advertising with Google Ads can start earning you traffic faster. Most businesses will be better off using a mix of online marketing tactics than just sticking with one, and if you want quicker results and have the budget for Google Ads, then it’s a solid choice to include in your marketing mix . How Buying Google Ads Works The first step for anyone interested in Google Ads is to set up a PPC account, which is a pretty simple and quick process. Once you’re able to access the Google Ads platform, you can start setting up ad campaigns. Check out this guide to getting started with Google Ads . The Bidding Model Google Ads uses a bidding model for ads, meaning that you’re competing with everyone else on the platform who’s interested in the keywords and ad placements that you choose to target. When you’re creating a campaign, you’ll be prompted to provide a maximum daily budget, along with a maximum bid amount. The higher you’re willing to spend, the more often your ad will show up. You can set your bids manually, but Google Ads also offers an automatic bidding option wherein you trust the platform to decide the best amount to bid within the budget you’ve provided. Their program aims to make bids that will bring you the highest number of clicks possible for your budget. Pay-per-click Pricing One of the biggest benefits of Google Ads is that most campaigns on the platform use a pay-per-click pricing model. You only pay when someone clicks on one of your ads. Unlike many advertising options where you pay for general exposure, here you only pay when someone takes the main action you want them to: visiting your website. While it’s not used as commonly, Google Ads does also offer the option of setting up campaigns that use a cost-per-impression pricing model. If your main goal for a campaign is building brand recognition rather than getting clicks, you can choose this option and pay for every 1,000 times your ad shows up. Targeting Options One of the other main benefits Google Ads offers is relevance. When you put up a billboard, you’re paying to show your ad to loads of people in order to reach the few who are actually in your target audience. By comparison, Google Ads makes it easier to more effectively reach those people. The main type of targeting they provide for ads that show up on the SERP is keyword targeting . You can choose which keywords you want to bid on to ensure your ad shows up when people are searching for precisely what’s on the page you’re promoting. By choosing highly relevant keywords to target, you increase the chances of getting clicks from people likely to be interested in your page. In addition, Google Ads allows targeting by geographic area and demographics . If you sell products that primarily appeal to a specific age range or gender or if you want to reach an audience in a specific city or region, then you can tell the platform to just show your ads to them. Google can use its extensive user data to help you reach the precise audience you want visiting your site. Being seen on the web is hard and your website can’t do its job until people find it. Google Ads is a relatively affordable tool for increasing your online visibility and driving more traffic to your website. Get started with Google Ads now. Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged hosting, marketing, real-estate, search-results, serp, social-media, vodahost, web hosting, websites
Comments Off on What Are Google Ads and How Do They Work?
Google Attacks EU Case That ‘Doesn’t Fit the Reality’
Google poured scorn on European Union allegations it skewed shopping search results to favor its own services. Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged cloud-computing, europe, european, european-union, favor-its, poured-scorn, regions, scorn-on-european, search-results, skewed-shopping, vodahost
Comments Off on Google Attacks EU Case That ‘Doesn’t Fit the Reality’
More Secure Websites Could Rank Higher in Google Search Results Under New Algorithm
Google is going to factor HTTPS when ranking websites in search results which it hopes will encourage more site owners to switch to HTTPS from HTTP, according to a blog post by the search giant on Wednesday. Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged encourage-more, giant-on-wednesday, search, search-results, security and privacy, the-search, web hosting
Leave a comment