Tag Archives: politics

Twitter Email List Targeting

The post Twitter Email List Targeting appeared first on HostGator Blog | Gator Crossing .   For those of you who have been using social media advertising, you may know that Facebook has allowed for email list targeting for some time now. This feature is great because you can strictly target those users in your email list. Companies can even use their existing client lists to target them on Facebook for customer promotions and increasing customer value. Now, Twitter has entered the game with the option to upload lists to target with ads.   Why Email Targeting? With email targeting, you can direct ads straight to those who you believe are the best for your promotion. For example, you have a list of customers who bought Product A and you’re having a sale on Product B that is a really good complementary item for Product A. Instead of emailing everyone on this list, you can run a campaign on Twitter to let them know about the sale. Or you can have an integrated campaign to email them and promote to them on Twitter.   Is It Just Email Targeting? No. You can create a targeted audience with different types of lists. Email is usually what most businesses have from their clients. Not all request phone numbers. You can create lists with the following information: Email Phone Numbers Twitter User Names Twitter User IDs Mobile Advertising IDs   How To Create A Targeted Audience Creating a targeted audience with Twitter is pretty simple. First you will need to have a list generated from your CRM or email software. Then you will just need to follow these steps.   1. Click Tools on your Twitter Ads navigation bar. Then select Audience Manager .   2. Click “Create Audience” on the upper right side of the UI. Here is a picture of the @HostGator audience manager. These are small lists for a specific purpose.   3. Give your list a name, then choose the type of list you are uploading. Remember that it will need to be a .csv or .txt file.         4. Select the type of audience you’re uploading         5. Upload your file           Things To Consider Read the Twitter Ads Terms of Service . You don’t want your account banned for doing something you shouldn’t be doing.   Update your privacy policy about customer information being used for advertising if it isn’t already in there.   Separate your lists. Perhaps I just like granularity, but I like to see that we have 10k emails and 5k phone numbers that converted targeted Twitter users. It was interesting to see.   On that same note, use multiple lists! Sometimes the email your gives isn’t the one they used for Twitter but the phone number is. You don’t want to miss out on being able to target them. For our lists, cell phone numbers matched up more than home phone numbers.   Don’t expect to launch a campaign immediately after uploading the list. It can take several hours for Twitter to match the contents on the list with users. I tend to upload my list before I go home for the day so that I can start the campaign the next day.   Match rate will be lower than Facebook custom lists. With the same list, Facebook matched 4,400 users and Twitter only matched approximately 1,100.   Audience matches of less than 500 will be listed as too small and you will not be able to advertise to them.   That’s it about Twitter email list and audience targeting. Please feel free to ask any questions or express concerns in the comments below! web hosting Continue reading

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How Archive As A Service Lets You Lose Those Information Silos

The post How Archive As A Service Lets You Lose Those Information Silos appeared first on HostGator Blog | Gator Crossing . There are a number of things that cloud storage services can do well. They can offer affordable resources, whether you’re starting out or extending from an existing setup. They can make those resources highly reliable and almost infinitely scalable (let’s just say, you’re unlikely to ever bump up against any limits.) And, last but by no means least; they can bring different parts of an organization together. With many enterprises still struggling to break down the barriers that prevent proper information flow, cloud storage services can be a boon for that reason alone. Archive as a Service offers additional “anti-information silo” features that become increasingly important as a company grows.   Demonstrating Compliance: Everybody’s Headache To a greater or lesser degree, every business is bound by regulations and a need to practice and demonstrate compliance with those regulations. If you’re operating as a sole trader, then to start with you’ll need to keep records for taxes. If your business has employees, departments, branch offices, then you can look forward to accounting, health and safety, traceability, consumer protection, medical confidentiality and more, according to the sector in which you operate. Trying to get each department to conform to compliance regulations is a challenge in itself. Trying to check that each one has done its duty can be even more difficult.   Cloud Archival as Your Aspirin The first thing that Archive as a Service does is to federate all those otherwise isolated initiatives to conserve historical and compliance data. As an added bonus, the central storage not only guarantees data is kept safely, but Archive as a Service can also prevent any tampering with or unauthorized destruction of data, whether by accident or by design. By combining cloud archiving with cloud backup services you can extend that protection, store different versions with their individual timestamps and be ready for disaster recovery if required.   No More Capital Outlay Private archival systems can get expensive, fast. They require more and more capacity, as more and more data accumulates and regulations become increasingly demanding. Cloud-based Archive as a Service obviates the need for laying out large hunks of cash. It provides the capacity you need for smaller monthly fees and lets you scale up smoothly, instead of having to buy a complete new archival server each time. More than this however, you can let the service provider do the work on making sure that the systems remain up to date and properly maintained. When you consider that archiving can last for years or decades, not having to worry about hardware refreshes in between can be a big help.   Retention Policies, Discovery and Beyond Archiving is done so that information can be found again if required. But not all information should be archived or kept beyond a certain time limit. Archive as a Service lets you define and apply enterprise-wide policies for how long different types of data are retained and when information can or should be deleted. You can also search across the whole organization, which is important too for any legal requirements to comply with data sharing or discovery. And once you’ve got your different departments all ‘singing from the same song sheet’ for archiving, you can turn your attention to breaking down any other information silos that exist: for example, in your supply chain or leveraging innovative ideas. Archive as a Service maybe the end destination for much of your information, but that doesn’t stop it from being the starting point for a more unified, efficient and effective organization.   ***** Author Bio: Natalie Lehrer is a senior contributor for CloudWedge . In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus , Twitter @Cloudwedge , or on Facebook . Image source: https://www.flickr.com/photos/kulturarvsprojektet/6498637005/in/photolist-aUgdnB-aUghg6-7MD3dV-6zikYQ-8uDviZ-dSNCNT-G7hwY-FeWvD-fmtgQn-2XevxG-Mhc6R-Mhc7n-bH8xmk-5a4ToF-8JPib7-c5eEWw-fApYgF-cmXzG-aUg8cx-Mh1of-Mh1pq-8BFk82-aUg5p6-epa4xw-3nsq5E-jqCNfw-dYsB4V-8uGuMb-Mh1oQ-epa7My-epa5HW-epa8d5-epa5rC-eodUdx-eodTmp-epa6K5-jL2Khe-dYSxB1-Mh1om-4uZkio-EfQVB-aAyYzA-eLz2Kp-3nQM8v-3nVgnY-fvGq3x-6tqxy2-cXkMNS-itgAn2-mhCYtN web hosting Continue reading

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Looking Into The Past To Predict The Future: The History Of The Internet

The post Looking Into The Past To Predict The Future: The History Of The Internet appeared first on HostGator Blog | Gator Crossing . In a digital era where connectivity and technology are terms as ubiquitous as food and water, it’s easy to take the Internet for granted and not pay it any more mind beyond your latest tweet. In fact, relatively few people really understand what the Internet is, no less the origins of the world wide web or how it has grown over time to reach its current capabilities. Although this information might strike you as irrelevant, it might be wise to take minute and learn the basics just as you should understand the fundamentals of a car, considering that the Internet will undoubtedly be the tool that defines the 21st century.   Birth of “The Net” Conceptualization – The Internet was conceived in 1962 by J.C.R. Licklider of MIT as a “Galactic Network” that would connect a group of computers so they may access data and programs regardless of where a single computer was located. Experimentation – After MIT researchers Leonard Kleinrock and Lawrence G. Roberts expanded upon Licklider’s idea and theorized the feasibility of such an invention, they managed to successfully link two computers from Massachusetts to California via a low speed dial-up telephone line in 1965. Development – By 1968 the Defense Advanced Research Projects Agency, or DARPA, guided the technology and its development under the project name ARPANET and honed the boarder aspects of the project, such as its structural and technical parameters, architectural designs, and key components like the Interface Message Processors (IMP). Inception – After the very first host computer was connected to the first node at UCLA in 1969, the Stanford Research Institute connected and host-to-host messaging was born. Following this with the addition of two nodes that dealt with application visualization projects, four host computers were connected to ARPANET. Sophistication – As more and more computers were added to the network, function and utilization was the focus for improvements. Software was subsequently devised and the Network Control Protocol (NCP) was implemented, thus leading to the need for more applications. In 1972, the budding network saw its culmination in the construction of the ultimate coordination tool– electronic mail. Integration – Soon the ultimate goal of ARPANET turned to incorporating other separate networks through the foundational idea of Internetworking Architecture where they may be independently designed for a unique interface. This would be referred to as “internetting” and throughout the late ‘70s and early 80’s there would be extensive development of LANS, PC’s and workstations that would not just lead to more networks, but to more modifications of the initial model. Evolution – As the Internet grew, so did the progressive management issues; in particular were the router insufficiencies, the transition to the Transmission Control Protocol/ Internet Protocol, and problems regarding a single table for every host after they all were assigned names for easier public use. This latter was accommodated by the creation of the Domain Name System (DNS) that would mitigate the task by properly distributing hierarchical host names into Internet addresses. Mainstream – By the mid 90’s, the Internet was a respected and well-supported technology that was embraced not only by those in the research communities, but the mainstream masses for personal communicative uses too.   What Brought About the World Wide Web Documentation – One of the key factors in the successful building of the Internet into what it is now was the free promotion and sharing of research and data. The new, dynamic, and real-time exchange of knowledge was critical to the concept of an online, interconnected community. Community – Though the Internet was established by those in academia, it was the efficient transmittance of ideas that allowed the common man to become engaged and help build it with his public presence. By creating a widespread community, they also created a widespread dialogue and their peer-to-peer relationships helped drive the technology forward. Commercialization – As vendors began to supply the network products, and the service providers the internet connections, we have seen a shift in the popular demand that now treats the technology much like a physical commodity due to the systemic use of browsers and search engines and the World Wide Web for commercial purposes.   Tool of The 21st Century What once began as a data communications network and evolved into a global information infrastructure is now a technology that manifests itself in every person’s life. It dictates how we communicate as a society, how we learn, and how we will continue to evolve. You should take credence in the fact that knowing this brief history will help you understand the trajectory we are all on as a globalized, interconnected people. web hosting Continue reading

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Webhosting SOAP

The post Webhosting SOAP appeared first on HostGator Blog | Gator Crossing . With your website up and running, you can welcome visitors from all over the web. And with several websites – or web applications – you can multiply that number of visitors further. But what if you wanted to give each visitor a seamless experience so that whichever website he or she accessed, it would be possible to transparently get services from the other websites, too? Sure, you can always provide handy links to open up new browser windows or embed information in pop-ups, but web hosting also allows you to make things much more seamless and slick. You can give your visitors the perception that they are getting everything they need from just one site.   Visitor Perception How your visitors see your site can affect visitor loyalty, traffic and (if that’s your goal) website revenues. Suppose you run a travel information service on one web hosting platform, a hotel reservation service on another, and you’d also like to make up to date currency exchange information (which you don’t host) available to your visitors too. In fact, by using a standard networking protocol that other providers offer, you can also make your web site the center of the universe for your visitors and invisibly pull in all sorts of information that could be of interest to them. ‘One-stop shops’ like this are more convenient and encourage more visitors to return. So what sort of mechanism lets you do that?   SOAP: Simple But Effective SOAP (Simple Object Access Protocol to give its full, former name) is a standard protocol that lets web sites access information from external sources for their visitors without interrupting the ‘one site does it all’ experience. It’s not the only way to accomplish this, but it is one of the most simple. What’s more, it doesn’t depend on any particular web programming language or web hosting operating system, so it can hook up just about anything. SOAP just uses two universal resources to work: HTTP (which is how your website works anyway) and XML (eXtensible Markup Language), which is also available as a standard part of any mainstream web platform.   What SOAP Does SOAP specifies how to set up communications with an HTTP header and an XML file so that an application in one server can call an application in another and ask for information. It also specifies how the other application then responds to the first with the requested information. Essentially the provider of the information makes instructions available about what information can be requested and how. These instructions are expressed in WSDL or Web Services Description Language (which is based on XML). The consumer of the information uses the instructions to create a calling application and sends it using SOAP to manage the interaction.   Back To Our Example If you’re running the website with the travel info and the webserver with the hotel reservation system, then you can choose to have a SOAP provider application on your reservation system and a SOAP consumer application on the travel info website. A visitor reading your travel info could then click to get immediate hotel availability information and even a hotel reservation form without leaving the travel info site. To get auxiliary information on currency exchange rates for foreign destinations, you could use the WSDL instructions from a third-party site and create a second SOAP consumer application to get up to the minute currency conversion for your own visitors – again, without them leaving your travel info site.   Is It Complicated to Implement? In absolute terms, no. Somebody who knows HTTP and who understands XML will likely find that SOAP and WSDL are simple enough to work with. Of course, you’ll want to design and test your web services applications properly to make quite sure they work consistently and reliably for all your visitors. But once they are in place, you can then also offer your slick hotel reservation web service to other webmasters so that you can boost your business even more!   ***** Author bio:  Natalie Lehrer is a senior contributor for CloudWedge . In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus , Twitter @ Cloudwedge , or on Facebook .   Image source: https://www.flickr.com/photos/monsieurlui/316350341/in/photolist-tXnWe-fNfHbS-ifXF2F-ifXFjN-arujE9-cfFUX3-kLeAct-9kKrVe-5T9fu6-4xhrfT-fkv78c-aWa2ZT-3265bo-FLKc7-nxxMxP-eUAzmU-617kFE-7WvyGS-fV8bGm-e1ajoV web hosting Continue reading

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What Is A Dark Post On Facebook?

The post What Is A Dark Post On Facebook? appeared first on HostGator Blog | Gator Crossing .   The featured image on this article is not a post that you will find anywhere on the  HostGator Facebook Page .  But yet many people have seen it. How? The answer: Dark Posts.   Dark Post – What Is It? According to the definition from Google, a dark post is the following: An  unpublished post  is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an ad. Basically, it’s a Facebook post that you control exactly who sees it through ads. If you have seen the main image on this page on Facebook, then that means you have seen one of our dark posts targeting you.   Why Dark Post? The purpose of these posts are to create a message for a specific goal without cluttering up the newsfeed for those who would see it as irrelevant. For example, if you’re trying to sell your services and all of your followers already use your services, then it wouldn’t make sense for them to see an ad on their newsfeed for your services. However, you still want to post a message for selling your services to drive sales. This is where dark posts come into play. You can create a dark post with a message to sell your services and use that to advertise to your target market.   How To Create A Dark Post On Facebook Facebook has a video on creating dark posts and you can find it  here . Unfortunately, this video is very outdated. The power editor no longer looks like it did in the video. This walkthrough will show you how to create a dark post so that you can  put Facebook to work for your business . Please note , we will be using Google Chrome because the power editor doesn’t work in other browsers.   1. Visit the Facebook Power Editor.  https://www.facebook.com/ads/manage/powereditor/   2. Click “Download to Power Editor” and choose the choose the advertising account you wish to download. For many of you, there will only be one option. For those who manage accounts for multiple clients, make sure you select the correct account. You don’t want one client paying for the ads of another.   3. Select the + sign under Campaigns.   4. Determine the Campaign Name, Buying Type (I always choose auction), and the Objective. The Objective is what you’re trying to achieve with your ad (Generate leads, get website traffic, increase page likes, etc)   5. Now that you’ve created your Campaign, click the Ads tab   6. Click the + sign again to create an ad   7. Select the campaign you just created, create an ad set, and then name your ad. (You can also create your campaign from this point if you’d like)   8. In the Creative tab, you can choose the Facebook Page that you wish to use for the ad and the post.   9. Once you’ve selected the page, under Page Post, click the + at the right.   10. From here you can choose the Post Type: Link, Photo, Video, Status, Offer. For this example, we’ll create a Link. I’ve set one up just for this article.   11. Be sure to choose the option “This post will only be used as an ad”. It should already be selected but make sure it’s there.   12. Review your post.   Now that you’ve created your post, you can begin to use it for your ads. This article does not cover how to create ads and how to target customers but the opportunities are virtually endless. To get started, check out this article on  basic Facebook ads . Be sure to come back to the blog as we will add more articles about more advanced Facebook methods such as targeting and optimization.   Hopefully we have shed light on what a dark post is and you have found this information valuable. If you have any other questions about Facebook, please let us know in the comments. We will be more than happy to write about what you want to know. web hosting Continue reading

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