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Tag Archives: news
What Is the Fastest Web Hosting
The post What Is the Fastest Web Hosting appeared first on HostGator Blog . If you have a slow loading website, you’re killing your site before it’s even had a chance to succeed. Today, having a fast web host is no longer an option. It’s a necessity. With a slow loading site you’ll be negatively influencing your search engine rankings, impairing your user experience, and likely losing a lot of potential sales. But all the onsite optimization in the world won’t matter if your web host is slow. While on-page improvements like image optimization will make a huge difference, your web host sets the stage for your site speed. You can think of your hosting company as either making it easier or harder to achieve blazing fast loading speeds. Below we not only examine why having a fast loading website is so important, but we also show you what to look for in fast web hosting services . Why You Need a Fast Web Host If you didn’t hear the news, attention spans are down . You can’t expect your users to sit around and wait for your site to load. In fact, if your site takes longer than 2 seconds, then they’ll click the back button and head over to one of your competitors. Your web host can either greatly enhance your site speed or make it very difficult to achieve even subpar loading speeds. Here are some of the biggest reasons you’ll want fast web hosting services behind you: 1. Rank Higher in the Search Engine Rankings Google loves websites that load fast. Think about it, Google’s mission is to provide search engine users with the most relevant and highest quality search results. When your site loads slowly, your visitors are immediately put off. They start moving their mouse (or trackpad) towards the back button as fast as possible. Site loading speed is a Google ranking factor . Keep in mind that it’s not a big one, but everything adds up when it comes to SEO. Plus, if your site takes too long to load, then Google will send crawlers to your website less often. So, they won’t know if you’ve published that new blog post you’ve spent hours on. Beyond the ranking factor impact, having a slow loading website will also influence user experience factors like your bounce rate . Having a very high bounce rate will signal to Google that your site is low-quality, so you can say goodbye to those hard-earned rankings. 2. Offer a Positive User Experience If you want your site to succeed in the long-term, then you need to be creating a positive experience for your visitors. Face it, the web is a crowded place, so if you’re looking to stand out, a great way to do that is with your user experience. Create a super enjoyable experience for your visitors and you’ll be having visitors come back to your site again and again (and maybe tell their friends about it too!). As you’ve already seen, today’s internet users are impatient. We all are. We all expect things to happen instantly. So, if your site fails to achieve this expectation you’re going to have a lot of disappointed visitors on your hands. Also, as we mentioned above, when you create a great user experience you’ll improve key website stats like your bounce rate and dwell time, which suggest a positive user experience . This will have a compounding effect of ensuring it’s easier for your site to rank, and helping turn visitors into customers, subscribers, and more. 3. Create a Stellar First Impression The moment a visitor lands on your website they’re judging you. This doesn’t mean you need to feel self-conscious. It’s something we all do. Visitors are immediately making judgments about your site. Should they trust you? Is this site worth their time? Are you a professional? These judgments happen instantly. One of the best ways to help bring visitors over to your side is to have a fast loading website. Sure, there are important elements of your site that need to be in place too. But, users tend to view fast loading sites as more trustworthy. On the other hand, when your site loads slowly, it does the exact opposite of inspiring confidence. In fact, if your site loads too slowly, your visitors may never return again. 4. Improve Your Conversions Most people will leave your site and never return again if it loads slowly. According to some experts , 40% of people will abandon your site if it takes more than 3 seconds to load. So, let’s say your site gets 10,000 visitors per month. With a slow loading site, 4,000 of those visitors will leave your site! That’s 4,000 visitors who could have become customers. If your site is generating revenue, then any lost visitor is a potentially lost customer. Of course, not every website visitor will buy something from you. But, losing 40% of your visitors due to a fixable problem with site loading isn’t something you’ll want to experience. The more traffic your site gets the more tragic this figure becomes. 5. Make Speed Optimization Easier Finally, when you choose a fast hosting services you’re making your life as a webmaster so much easier. No matter what kind of hosting plan you’re on there are steps you can take to help get the highest performance out of your site. But, if you’re on a slow loading web host, even big changes will only lead to very small improvements. It’ll be near impossible to overcome the slow loading baseline that’s set by your host. Some web hosts are so blazing fast that they deliver incredible loading speeds without any onsite speed optimization. In an ideal world you’ll have a host that values speed, along with having proper onsite optimization to truly get the highest levels of performance out of your site. What to Look for in a Fast Web Host Now that you understand the importance of having a fast loading website let’s look at the things you should look for in a web host . Note that some of the factors are actual features of a hosting company while others are more dependant on the needs of your site. The following factors will help you find a host with the fastest web hosting: 1. Choosing the Right Plan One of the biggest influences on the performance of your site is choosing the right type of hosting and plan for your needs. For example, if you’re on a basic shared hosting plan, but your site gets a large volume of monthly traffic, then this will probably lead to poor performance. There’s no way around it. It’s important to choose a host that can actually support your website needs. For most hosting plans there are limits, and when you hit these your site performance is going to suffer. First, ensure that you choose a hosting plan that can support your existing traffic and storage levels while giving you space to grow or upgrade your plan. Second, consider choosing a type of hosting that’s best suited to your site. For example, if you run a WordPress site whose traffic levels are increasing, then you might want to consider moving to WordPress hosting . 2. Server Location One thing that’s typically overlooked is the actual physical location of the servers. If you primarily get traffic from the UK, but your servers are based in Los Angeles, then your loading times won’t be as fast as they could be. If you have the opportunity to select the location of your servers, then choose a location that’s the closest to your website visitors and not your physical location. If you can’t select this, then at least make sure there’s a bundled CDN, or you have the opportunity to utilize one. 3. Quality Server Hardware The server hardware will also influence your site’s performance. Look for a host that uses the latest web server hardware technology, not simply a host that’s trying to get by with older server hardware. Typically, the higher the level of your plan the better web server hardware you’ll have access to. This includes things like the quality of the processors, integrated caching, unlimited bandwidth, along with support for faster software or program updates, like PHP 7. 4. Type of Drives When you purchase hosting services you’re basically buying a place to store your site’s files. If possible, try to find a host that uses Solid State Drives (SSDs) . This is an upgrade from the traditional HDD drives. SSDs have a much higher level of performance and can execute server commands at a much faster rate. 5. Bundled CDN Using a CDN will help your site load faster across the board. With a CDN behind you, cached versions of your site will be stored on different servers across the globe. Whenever a visitor accesses your site, they’ll be served a version of your site from a server that’s in the closest physical proximity. Choosing the Fastest Web Host for Your Needs Even though speed is important, there’s a lot more that goes into choosing a web host than just evaluating speed. Here are a few factors you’ll want to look for along with fast performance: 1. Fits Your Budget Even if you’ve found the fastest web host in the world, it won’t matter if you can’t afford it. Usually, a VPS or dedicated server plan will be faster than a shared hosting plan. You’ll need to find the fastest form of hosting available within your budget. In time, as the size of your site and traffic levels grow you can upgrade to more expensive forms of hosting that will also offer upgrades in performance. 2. Quality of Support A rock-solid customer support team should be mandatory when deciding between different web hosting providers. The chances are high that you’ll need to reach out to support at some time to help you resolve an issue regarding your hosting or your website. You’ll want to look for a support team that offers customer support in your preferred channel, along with actually being responsive and helpful. When an issue arises with your website you’ll want to be confident you can get it resolved as quickly as possible. 3. Ability to Grow With You Chances are your site will grow in time and so will your hosting needs. Even if you’re building out your first site you’ll want to choose a hosting company that can grow with you. This means you should be on the lookout for hosts that offer multiple plans, as well as, multiple forms of hosting services. 4. Bundled Tools and Features When looking for a host make sure they can meet all of your needs, not just your need for speed. For example, maybe you want a host that allows you to manage and send email, or you know you want to use cPanel to manage your web server, or you want a host that has a website builder . Take stock of your additional needs before you begin researching and exploring different web hosting services.. 5. High Level of Reliability Site uptime is incredibly important. Even if your site loads in 10ms, this won’t matter if it’s offline all the time. Look for a host that offers an uptime guarantee of 99.99%. This uptime percentage refers to the percentage of time that your site will be online. This might not seem crucially important, but think about it from the perspective of a visitor who comes to your site while it’s offline. Or, a visitor who came to your site with the intention of making a purchase, but all they see is an offline site. Look for a host that offers a high level of uptime, and even an uptime guarantee if the time your site is offline drops below their baseline percentage. Choose a Fast Web Host for Your Website Hopefully, you have a better understanding of why having the fastest web hosting is very important. With a low loading host behind you, you’re going to have an uphill battle from the very beginning. By using the information above you’ll be on your way towards finding the best blazing-fast web hosting package for your website. Whether you go for shared hosting, dedicated server hosting , or any of our other web hosting packages, our team at HostGator will help you find the best service for you and your website. If you’re looking for a web host that values load time speed and also checks all the boxes above, then explore HostGator’s hosting plans today. Find the post on the HostGator Blog Continue reading
What Is Domain Name Privacy?
The post What Is Domain Name Privacy? appeared first on HostGator Blog . Maintaining your privacy is harder today than it’s ever been. Keeping your personal information safe from strangers is a constant challenge, one you have to be vigilant about. If you own a website though, there’s a good chance your information is out there where anyone can find it – unless you’ve chosen to invest in domain name privacy . What is Domain Name Privacy? Once you’ve finally found the right domain name and verified that the domain name is available , you’ll quickly see that registering it requires providing your contact information to the company you buy it from. They’re then required to pass that information along to the ICANN WHOIS directory, which publishes it for all the world to see. Domain privacy is an add-on service offered by many domain registration companies that keeps your personal information private, while keeping you in compliance with the law. What is the ICANN WHOIS Directory? ICANN (The Internet Corporation for Assigned Names and Numbers) is the nonprofit organization tasked with managing the domain name system of the larger internet. That includes generating new top-level domains and operating root name servers. But the task they’re most known for is running the WHOIS directory. The WHOIS directory keeps a record of every active website domain and who runs it. ICANN doesn’t manage it entirely on their own, they work with a number of registrants that earn ICANN accreditation in order to offer domain registration services. When you register a domain , you don’t go directly through ICANN, you do so with one of these services. They then provide the required information to ICANN, which adds it to the directory. Each domain name entry in the WHOIS directory includes a: Mailing address Phone number Email address This is the contact information for the website’s owner, or whoever runs the site. For a big company like Amazon that has a company headquarters and can provide email addresses that don’t reveal anyone’s personal information, supplying this information is no big deal. But if you’re an individual starting a website for yourself or run a small business without a physical location, providing personal details like this can be risky. Why The Directory is Required The WHOIS directory exists to make sure there’s a clear record of who owns each website on the web. That’s important for cases where a website owner veers into illegal or abusive territory. Without a record of how to find offenders, authorities would have no way to hold them accountable and minimize harm. Specifically, the WHOIS directory comes into play when: Law enforcement agencies need help tracking down suspects in crimes committed online, or where key evidence is found online. Businesses or lawyers seek to identify people guilty of stealing or misusing intellectual property, such as plagiarists or people who use images they don’t have the rights for. Internet companies want to limit the power of people guilty of spam or other nuisances or malicious behavior online. While those are good and practical reasons for a directory like this to exist, a number of people and businesses turn to it for other, less useful purposes. Reasons People Use the Directory When your contact information is widely available on the web, it inevitably gets into the hands a few types of people: Those looking to buy your domain name. If you want a domain name that’s not available, the WHOIS database is one of the first places to try to find the person who owns the domain. . This is a pretty harmless use of the directory. Even if you’re not interested in selling your domain name, it’s not that obnoxious to hear from people asking. Those looking to sell you something. Individuals and businesses that sell various online services often play a numbers game when cold contacting possible prospects. When they can find your information in the directory, they know you have a website and may potentially need what they offer. With the info available in WHOIS, they can call, text, and email. Even if their offers are legitimate, getting a barrage of contact from service providers is something most people wouldn’t welcome. Those looking to scam you. Scammers need a way to contact you before they can convince you to wire over that money you don’t actually owe or provide your credit card information for the product they’ll never send. The WHOIS directory is as good a place as any for them to find that information. And it’s easy to scrape for information, so they can get a lot of contact info all at once without much effort. Whenever contact information becomes accessible, it opens you up to spammers looking for any way to get their foot in the door to start selling to or scamming you. While it may also put you within reach for some legitimate business contacts, the ratio of good contacts to unnecessary or bad ones isn’t usually in your favor. How to Keep Your Information Out of the Public Directory While you’re required to provide your information when you buy the domain, it’s not required that the information be easily accessible on the wide web. And before you think you can just provide fake contact information to solve the problem, that’s not actually a workable solution. For one thing, you need your domain registration company to be able to contact you for all domain name management issues, such as renewal reminders. For another, you’ll be on the wrong side of the law, and if there’s an issue or dispute down the line, ICANN can cancel your domain name or hand it over to someone else. Technically, you do have the option to create a new email address and invest in a P.O. box to provide legitimate information that isn’t your primary personal contact information. The issue there is you risk missing out on important communication about your domain name if you forget to check it regularly. But you have a better option. You can remove your contact information from the WHOIS directory without running afoul of the law by using a domain name privacy service. Instead of seeing your contact information when they search for you, people will see a record where most of the information is redacted for privacy reasons. Although they’ll still see an email address they can contact about any issues. You won’t be hidden from the law or able to plagiarize with impunity. People will be able to contact the email address provided here—usually one associated with your domain registration company—who can then contact you about any important information that arises. 3 Reasons Domain Privacy is Worth It If you go through life trying to be careful who you provide your personal information to, you don’t want the simple act of starting a website to mean that all your personal contact information is out there for anyone to see. For many website owners, domain name privacy is worth it for three main reasons. 1. Protect your personal information. How comfortable are you with the idea of random strangers knowing your address and phone number? Even if it’s a business address and phone number, rather than a personal one, that’s still probably where you spend a lot of your time each day. The possibility that anybody could figure out where to find you with a simple internet search is disconcerting for many people. In addition to the general discomfort you might feel, there’s the very real risk of identity theft. Every piece of information about you that becomes easily accessible to thieves puts you a little more at risk of identity theft. With high-level businesses showing up in the news for data breaches with increasing frequency, there’s only so much you can do to fully protect yourself, but every little step you can take to make your personal information harder to find reduces your risk. 2. Reduce spam. We are all inundated with spam in so many areas of life. Phone calls from strange numbers. Emails from unknown sources shilling products you’d never buy. You’re probably going to deal with some spam no matter what, but when your email address and phone number are easily accessible in a directory, you’re just making it easier for them. Domain privacy offers you protection from spammers having one more place to find you. 3. Avoid scammers. If there’s anything worse than spammers it’s scammers. Internet and phone scams are common and it’s another area where the more people know about you, the more likely you are to be targeted. And the more information scammers have, the more convincing they can be. If they see your domain registration is about to expire, they can pose as your domain registration company and try to get you to pay them rather than your actual company. Or they could go the other way and attempt domain hijacking by posing as you to your domain registration company to try to convince them to hand over the keys to your domain. That last part is hard to pull off, since companies have put procedures into place to make it domain hijacking very difficult, but having access to your personal information along with details about your domain registration makes pulling off these kinds of scams that much easier. 3 Downsides to Investing in Domain Name Privacy The reasons to invest in domain name privacy are pretty compelling, but it’s always good to consider all sides of a decision. There are a few downsides to going with domain name privacy as well. 1. It costs money. Domain name privacy typically means paying an additional fee on top of your domain registration. And it’s not something you pay for once and you’re done, you’ll be paying each year again at renewal time. For some website owners, the cost may be a big enough sticking point to opt not to invest in domain name privacy. 2. It may not offer full protection. Unfortunately, not all domain registrars are reputable and there have been cases of companies selling the information that customers paid them to keep private. Shielding the information from the WHOIS directory is one thing, but if you want to keep your contact information really safe, then you still need to be careful who you buy domain name privacy from. Make sure it’s a well respected company with a solid reputation for taking care of their customers. 3. It means less transparency. When potential customers want to confirm the legitimacy of your business, the ability to confirm who you are and where you’re located tells them you’re real. Most customers aren’t going straight to the WHOIS directory for that information, and you can probably provide good information on your website and in your marketing to demonstrate your legitimacy. But allowing the directory to publish your information is one more way to exhibit transparency to your customers. For most businesses, the benefits of domain name privacy will outweigh the downsides, but there may be some cases where keeping your information public in the directory is worth it. What Does Domain Privacy Cost? The cost of adding domain name privacy to your plan varies for different providers, in most cases, it’s pretty affordable. Typically private WHOIS registration costs fall somewhere in the range of $10 to $40 a year. HostGator customers can get it for $14.95 a year. The good news is that paying for domain privacy is usually simple, as long as you go with the same company you use for domain registration and web hosting. You can automate the process and pay for it all once a year through the same account. How to Get Domain Name Privacy with HostGator If you’re ready to add one more level of privacy to your life and website, then investing in domain privacy is pretty simple. Check with your web hosting company to see if they offer it as an add-on service. If you use HostGator, all you have to do is use launchpad to enable WHOIS privacy. Follow the instructions below: Log into your Customer Portal. Click on the domain name you want to enable privacy for in order to open the Domain Overview section of the portal. Look for the word “Privacy.” You’ll see a red X next to it, indicating you haven’t bought it yet. Click on the word “Change” next to the X. Click on the option to select Private on the next page that comes up, and click “Save.” You’ll probably still get the occasional spam phone calls or emails—we all do—but by investing in domain name privacy, you won’t get as many and you’ll keep you private information safe from strangers. For more information on how to manage domains or transfer domain names , please contact HostGator today. Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged business, credit-card, directory, domain, hosting, investing, marketing, news, personal, small-business, web hosting
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4 Great Examples of Video Content that Converts on Social Media
The post 4 Great Examples of Video Content that Converts on Social Media appeared first on HostGator Blog . They say, “Content is king,” but that’s only true if you are creating the right type of content for your target audience. And when it comes to social media marketing, it’s all about video content. Text and blog content will always have a value and place of its own, but video is getting all of the attention, buzz and engagement when it comes to Twitter, Facebook, and Instagram users. When used correctly, it’s also been a huge influencer in higher site conversions as well. With this in mind, today we are going to be looking at four different ways to create video content for your social audiences, while also growing your reach, conversions, and engagement in the process. 1. Create Videos Based on Current Events and Existing Viral Content One of the many benefits to focusing your efforts on video content, is that most of the time a lot of the work is already done for you. With blogging, whall of your content has to be original, but things are completely different with video and images. Everyone is always sharing the same stuff, and making memes, and we often really never know who the original creator or uploader was. A perfect example of this can be seen here . We’ve probably all seen the video of the people in the boat, who aren’t sitting down and are going way too fast. End result, they fly all over the place and the video goes viral. But the reason why this particular example is so perfect, is because “ Rick Lax’s Favorite Videos ” (which currently has 1.6 million Facebook fans) is killing it with videos that have already gone viral. They simply add their own text and commentary to each and republish them under their own channel. This video example alone has more than 50k shares and over 17 million views. 2. Grab Attention with Whiteboard and Text Animation Videos As wonderful as video can be for social media, it’s not simply a matter of uploading a video and then seeing results. When the thought of video comes to mind, many people shy away because they either have no idea how to create them, or they don’t want to spend a lot of money on a design team. Just like anything else, you need to create content that grabs the attention of your audience and makes them want to stop scrolling through their news feed. An excellent way to accomplish this is through the use of whiteboard and text animation videos. These types of videos are also very affordable and easy to make. Using a tool like mysimpleshow makes the video creation quite simple, as you just need to grab images, add text, and then move them around to your liking. Then, once you find an idea and concept that works with an audience, you can continue to tweak and customize it until it’s perfect. If there was ever an example for how important and effective animation and explainer videos are, this video is it. I don’t know many people that actually care how deep the ocean is, or would even spend 10 second to read about it… but when it’s in visual form, it can result in millions of views and new social followers or customers. If you aren’t too familiar with the concept of whiteboard and animation video, or how you can start using them for your own brand or business, check out this article with 17 great examples . 3. Develop Brand Mentions with Industry Experts and Video Interviews How many times have you visit a top influencer blog or online marketing guru site and then started seeing their advertisements and videos on Facebook? It happens all the time, and we will actually cover this in more detail in the next point. What I want to focus on now however, is the importance of video branding and visual association with other experts and trusted brands within a given niche. These videos work well for many reasons. They improve brand awareness and build reputation points as well. It’s not just about people searching for your videos. It’s also about them searching for who you might be doing an interview with. There are a number of tools out there to help with the tracking of social media mentions, while also providing you with some valuable data on who the top experts are within your space — which could lead to more interview and partnering opportunities. The best examples of these co-branded videos are often seen with one-to-one video interviews and webinars, which are then turned into sponsored content on social media. It’s usually Q&A for the first half, then upselling for something in the second portion. If you see someone interviewing or having a chat with someone else you know and trust, you are also more likely to follow and trust them as well. Plus, think about how many people you could be reaching when the person you are interviewing also shares it with their audience. This is something Russell Brunson has been doing for a while to grow his company. Head over to his YouTube account and you can see one of his interviews with Tony Robbins. Once you have something like that in place, you can keep marketing it and milking it for all it’s worth — since Tony is such a well-known and trusted name. Also, once you start to secure bigger names for interviews and JV opportunities, it will make the process of bringing in other influencers much easier. By using social media to host and promote this content, you are also growing a community forum around the content with comments, questions, and sharing. 4. Set Up a Remarketing Video Campaign We’ve covered a bunch of different ways to create video content, but not so much on how to effectively target your audience. As with all advertising, it’s ideal to show your best advertisements and ad copies to audiences that are already familiar with your brand or what you have to offer. Once again, this is where the magic of social media advertising comes into play once again. Through the use of remarketing, one can create an ad campaign that will deliver specific advertisements to audiences that have either been to your site and left, subscribed to your mailing list, or are already a follower of your social accounts. These types of video campaigns are ideal with upselling and bringing users back to complete a process they might not have acted on. These are commonly used with webinars as well, often being reminders that a webinar offer is closing and to act soon. There are many different methods for setting these types of campaigns up, and Adespresso has an excellent guide on the different options available. Through the use of custom audiences, you can even create campaigns and retarget users based on how much of your video they watched. Another great thing about remarketing ads is that your advertising dollars are spent more efficiently. Since your ads are being seen by people that are already interested in something you offer, they are more likely to click and buy. Not only can this lead to increased conversions, but also lower ad costs as a result of a much higher click through rate. Video is Here and It’s Also the Future! After skimming through each of the video creation and marketing examples laid out above, you should have some nice ideas for implement similar concepts into your own business and brand. The concept of using video to create content and target your audience is nothing new, but the methods in which you are reach, engage and upsell your video marketing is. Be sure to start using these methods today, as video isn’t just here right now… it’s also the future of all online, offline, and social media engagement. Get started with these 7 video ideas every business should feature on their website. Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged animation, audience, content, current-events, facebook, industry, news, online-marketing, social, through-the-use, video, videos
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Do You Need a Dedicated IP for SSL?
The post Do You Need a Dedicated IP for SSL? appeared first on HostGator Blog . Maybe you’ve heard the news about the importance of installing an SSL certificate on your site? Or, maybe your site sells goods or processes sensitive visitor information and you want to secure your site with SSL? Whatever your reason, adding an SSL certificate to your site is close to becoming a necessity. But, how do you actually install an SSL certificate? For beginners, it might seem a little technical in nature, but overall the process can be quite simple. Still, one age-old question remains: Do you need a dedicated IP for SSL? The short answer is no. The long answer is below. Although it’s no longer a requirement across the board, some hosts still prefer that you have a dedicated IP address before they’ll allow you to install an SSL certificate. Below we examine this in-depth and take a look a the history between dedicated IPs and SSL certificates , along with the different types of certificates available, and the reasons you still might want to use the two together. What is a Dedicated IP Address? To understand what a dedicated IP address is, let’s first look at what a standard IP address is. An IP address acts as a locator for any computer that’s connected to the internet. So, in the case of your website it most likely refers to your server where your website is hosted. IP addresses are then mapped to specific domain names, so in some cases, you can actually enter an IP address into your address bar and visit a website (no domain necessary). Most people will be using shared IP addresses, which are IP addresses shared between multiple users who are using the same server. But, with a dedicated IP address you’ll have an IP address that’s dedicated to your website and only your website. In some cases, you can have a dedicated IP address and shared hosting , but typically it will be linked to a single website. What is an SSL Certificate? An SSL certificate encrypts any data that’s shared between a person using your website and your server. It’s a small data file that binds a cryptographic key to your organization. This cryptographic key will bind together both your domain name (or server name, or hostname), along with the name of your company and its location. Think of it as a way to verify that you are who you say you are. This certificate will also enable a secure connection between your server and a user’s web browser. This connection will help to prevent data theft, and ensure your visitor’s that any information they input into your website is kept safe. There are a few different types of SSL certificates available: 1. Domain Validated Certificates This is the lowest level of validation available. It’s used to verify that an organization does indeed have control over a given domain. These are generally the lowest cost type of SSL certificates available, and can be installed very quickly. 2. Organization Validated Certificates This certificate is one step up from a Domain Validated Certificate. You’ll have to verify ownership of a domain , plus there will be additional steps to verify that you are indeed who you say you are. This will show visitors who is behind the organization that owns the domain. 3. Extended Validation Certificates This level of SSL certificate requires the most extensive form of validation. For this level of certificate, you’ll have to verify ownership of a given domain, plus go through a thorough vetting process. You’ll have to provide proper documentation to verify things like: The physical and legal existence of your business The organizational identity can be proven through official records The organization has the right to a given domain name For most website owners a Domain Validated Certificate will be enough. This is the most common type of certificate that will be provided by your web host. However, some websites that process transactions, or need to better secure user data might need to upgrade to a higher level of SSL certificate. Why is SSL Used? Today SSL is commonly used to help secure any credit card data, personal information, or any other kind of information that’s exchanged between a user and a website. However, a recent Google Chrome update has made SSL certificates a necessity. Per this update, without an SSL certificate installed on your site, there’s a chance it could show up as insecure when a user lands on your site. So, instead of viewing your actual site they’ll get an error message. If a visitor is greeted with this message, instead of your actual site, the chances are high they won’t come back to your website again. There’s a good chance that other web browsers will start to implement these standards as well. So, it’s not a question of do I need an SSL certificate? It’s how do I install an SSL certificate on my site? Beyond an SSL certificate slowly becoming a necessity there are two big reasons why they’re used. 1. Securing Data Between a Browser and Server Hacking and cyber crimes are on the rise. Thousands of sites are hacked every single month. For this reason, you should do everything in your power to protect your website. There are various ways to secure your website from hackers , but one of the first things you can do is install an SSL certificate on your site. This will immediately add a layer of security and encryption between a visitor’s browser and your server. This will help to prevent any data theft when your visitors are entering information on your site. Helping to protect information like, their credit card details, personal email address, home address, and more. Basically, any data that they enter on your website will be encrypted and secured. 2. Building Customer Trust If you run an eCommerce store, or are collecting your visitors information in any way they’ll want to now that their information will be protected. Have you ever landed on a website and were ready to buy, but you didn’t fully trust the website? Trust is the backbone of any successful website. Without actively building visitor trust, you’re going to have a hard time turning visitors into subscribers or customers. One of the easiest ways to start building trust is to actively secure your site with an SSL certificate. Of course, there are additional steps you’ll need to take. But, by installing an SSL certificate your users will now that your site is legit and that you actually care about their data. As consumers grow more educated about the importance of protecting themselves online, the security of your website will only grow in importance. Adding an SSL certificate to your site is a great place to start. Dedicated IP Address and SSL: The History To install an SSL certificate on your site a dedicated IP address used to be a requirement. But, if SSL certificates could only be installed on dedicated IPs a lot of website owners would be out of luck—especially with the growing importance of SSL certificates today. Luckily, there’s a technology known as Server Name Indicator (SNI) which makes it possible to install an SSL certificate on a shared server. SNI allows a web server to use a single IP address to create thousands of virtual host environments, these individual virtual environments can then host their own SSL certificates. The SNI will indicate the hostname for a given site and refer to that instead of the shared IP address. However, not every host will support SNI. So, there’s a chance you still might need to use a dedicated IP if you want to install an SSL certificate. Reach out to your hosting provider to see if a dedicated IP is a necessity for an SSL certificate, or if they support SNI instead. The type of SSL certificate you require can also influence, whether or not you’ll need a dedicated IP address for SSL. For example, Domain Validated certificates are much easier to issue and install, while higher level certificates require additional steps, one of which might be securing a dedicated IP address. Why Else You Might Want a Dedicated IP Address Even though a dedicated IP address is no longer an absolute necessity for an SSL certificate there are still some other reasons you might want to upgrade to a dedicated IP address. Beyond upgrading to a dedicated IP for the benefits highlighted below, you might also want to consider upgrading your web hosting with a dedicated IP . This will not only provide you with a highly customizable server environment that’s optimized for performance, speed, and security, but you’ll also get a bundled dedicated IP address. Regardless of the type of web hosting you decide upon, here are some of the other benefits of using a dedicated IP address : Compatibility With Older Browsers In some cases using SNI to install an SSL certificate won’t be a perfect solution. Some older browsers have technical issues that won’t display your site properly. This might not be a deal breaker, but if you analyzed your traffic and found that you have a lot of users who prefer older browsers, then you might need to use a dedicated IP address. Visit Your Site by IP Address With a dedicated IP address, you can access your website without a domain name. This can be very useful if your domain name hasn’t propagated yet, or you want to start building out your website, but you haven’t decided on a domain name . Having the ability to access your site via IP isn’t a common need, but you might fall into the small group where it’s a requirement. Run a Gaming Server If you’re interested in running your own gaming server for your favorite online game, then you’ll probably also need a dedicated server for games . This will help you hurdle common issues like gameplay lag and lack of bandwidth and memory. Reduce the Chances of IP Blacklisting IP blacklisting is rare, but it’s something that could happen to your site if you’re using a shared IP address. IP blacklisting occurs when someone else on your shared IP is undertaking activities that could be classified as spam. This often occurs when people are sending emails through the host. All it would take is a single user on the same shared IP to affect your website and email abilities. Run an FTP Server Running an FTP server can be a great way to share files with team members, clients, family, and friends. But, it can be difficult to run your own FTP server without a dedicated IP address. You probably won’t be using FTP if you have a small and simple website, but as your site grows, it might be something you’ll want to add to your overall workflow. As you can see there are a variety of reasons to consider using a dedicated IP address, along with dedicated hosting , even if an SSL certificate isn’t the main deciding factor. Closing Thoughts Dedicated IP addresses used to be a necessity if you wanted to install an SSL certificate on your site. But, with changing technology it’s no longer a requirement. Typically, if you are using a dedicated IP address this will be because you’re using a dedicated web server. However, some hosts might not support SNI, so you’ll need to utilize a dedicated IP address if you want to install an SSL certificate. It all comes down to the dedicated hosting you’re using and the technology they support. Most users today will end up upgrading to a dedicated IP address, because they want the other features a dedicated IP offers, not simply for SSL compatibility. Hopefully, you have a better understanding of how dedicated IP addresses and SSL certificates are related, along with the history they share. Learn more about how to compare cheap dedicated server hosting plans from the experts at Hostgator today. Find the post on the HostGator Blog Continue reading
10 Ways to Get Your Website in Shape for the New Year in 2019
The post 10 Ways to Get Your Website in Shape for the New Year in 2019 appeared first on HostGator Blog . A New Year should come with new goals for your business . As you work through your end-of-year to do list – reevaluating your finances, hiring new employees, and deciding which tactics to embrace or toss aside in the year to come – it’s important that you make plans to maintain your website along with your larger business. Your website is the main way a lot of people interact with your brand, after all. “One of the most often overlooked components—yet one of the most critical—to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine,” writes Don Cranford , principal and director of technology at Katalyst Solutions. If you’ve tended to let general maintenance of your website slide over the years, make it one of your goals moving into the New Year to correct that. Here are a few action items to add to your to-do list now to get your website in shape for 2019. 1. Evaluate your analytics. Analytics are the ultimate tool for examining the health of your website traffic . It’s vital for your team to understand how your visitors and qualified leads find your business. Knowing whether people come to your website from organic search, paid search, or Facebook tells you a lot about how your online marketing efforts are working. And keeping an eye on your analytics as part of regular website maintenance can save you trouble down the line. Kim Garst , founder and CEO of Boom! Social, offers the following suggestion, “Compile a bunch of blog posts on a particular topic, and promote them as a multi-day e-course. Each day, send one email (blog post) to your new subscribers to help them accomplish whatever goal you have promised to help them achieve.” Don’t be afraid to revisit your content archives and promote your old content anew. Your audience that’s been with you for a while may appreciate the refresher, and your new audience will get to see some of your old hits for the first time. 5. Revamp your homepage. Your website’s homepage will be the first impression you make on many visitors – you’d better make it a good one. Your homepage should accomplish a few main goals: Clearly communicate your brand’s positioning (why should a customer choose you?) Look professional (you don’t want to scare new visitors off by looking like you’re still in the 90s ) Answer the main questions people may have (where you’re located, contact information, etc.) Make it easy for people to know where to go next Update your design by tweaking the navigation of your site. Anticipate where consumers will click and provide clear calls-to-action to help them locate what they need. Eliminate any wording that doesn’t benefit the visitor. Too many words can distract customers from their intended reason for checking out your site. In the example below, HostGator customer Hiatus Spa + Retreat uses their site to say more with less. The website looks clean and professional, has a clear CTA, and provides an intuitive menu for those who want to find more information. A few words and vivid imagery can go a long way. Make the best first impression by showcasing a modern, uncluttered homepage. It’ll give clarity and accessibility to your visitors. 6. Review and improve your calls-to-action (CTAs). Every page on your website should be designed with a clear goal in mind. You should always know what you want your visitor to do next, and it should be obvious to them how to do it. The CTAs you include on each page have an important job to do , but you shouldn’t just assume they’re all doing that job. Check your analytics to see how often the people who visit your pages are taking the action you most want them to. Then do some experimenting. Work up different variations on your CTAs – try different visual designs, different wording, and different locations on the page. Try out different CTAs on different pages to see if some work better when paired with specific content. Do A/B testing to confirm which of the CTAs you try work best. The more data you have, the more you can refine your website so that people are more likely to take the steps you want them to. 7. Fix any checkout process issues. Everything else you design your website to accomplish leads back to the main end goal of sales. If you’re not driving revenue, you won’t last. To meet your sales goals, your checkout process must be frictionless. Jeremy Said . If you discover that customers hate creating member registrations, one solution is to try a social login. This one-click alternative will help consumers move through the checkout process faster. If you’ve noticed the checkout seems to stop at the moment the customer sees the cost of shipping , think about offering flat-rate shipping or free shipping for qualifying orders. Anything that stops the sale from happening is bad for business. Figure out what roadblocks are in your customer’s pathway and remove them. 8. Make sure your security’s up-to-date. Every time a story about a data breach makes waves, people get a little more nervous about handing their credit card information over to businesses. You can’t help what happens in the news, but you can take steps to keep your own website secure and ensure all the private information your customers give you is protected. Go through our web security checklist and make sure your security measures are up to date. There are some easy ways to reduce vulnerabilities in your website to make your customer data safer. You owe it to your customers to do your part in protecting them. 9. Check your domain registration. This is a simple step to take, but one you have to remember to do every year. Contact your hosting provider to learn when your registration will expire. If it’s due soon, go ahead and pay for the renewal, and consider signing up for auto-renewals for future registrations. And remember to update any contact information—business name, address, and phone number. It also may be time to purchase a new domain for upcoming brand changes . So, ask your provider for details about availability and prices. Sometimes the smallest things in your business are overlooked. Make sure your domain registration continues so you can offer uninterrupted service to your customers 10. Reinvest in your brand community. This is less something that you do to your website, and more something that you do for it. As your business grows, it’s essential to keep your brand community engaged. Make a plan this year to give your consumers the engagement they deserve. Respond promptly to comments left on your blog posts. Take time to say thanks in response to positive reviews and ensure that no complaint goes unanswered. Interact with users on social media – plan to be quick and polite at least, but if your social media manager is up to it, try to be clever or entertaining as well. Experiment with starting a new loyalty program or making improvements to the one you have. Brand ambassadors serve as an extension of your company. If they’re not satisfied, you may expose your business to unwanted negative publicity. Get reacquainted with your target audience. A dedicated community opens the door to business opportunities. A New Year, A Better Website It’s time to roll up your sleeves. The New Year is a time to reflect and reassess your business’s needs, and that includes your website. A better website is part of running a better business. A few tweaks now could garner you better results in the year to come and ensure your website can continue to do the important job it does for your business. Find the post on the HostGator Blog Continue reading
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