Tag Archives: marketing

AT&T Falls Victim to Internal Data Breach Affecting as Many as 1,600 Customers

After an employee allegedly broke AT&T’s privacy policy, around 1,600 customers could have had their account information stolen including their social security number and driver’s license number. Continue reading

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New York City Residents Register 3,000 .NYC Domains During Land Rush

New York City’s new gTLD .nyc had more than 3,000 registrations in the land rush program which closed on Friday. Continue reading

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Scheduling Hassles Are Disappearing

The post Scheduling Hassles Are Disappearing appeared first on HostGator Blog | Gator Crossing . Scheduling Scheduling matters. It’s a concept that everyone is made aware of from an early age; first with working to make sure that you’re up and dressed and ready to go for school on time, and later as a busy entrepreneur, a seasoned CEO, or as a new start-up owner. It doesn’t matter what your position is in the world, from the time that you’re old enough to go to school, you have a basic concept of what a schedule is, and that you’re supposed to be on one. As you get older, these schedules become more and more important. You’re no longer on your own time as you were when you were a child on those lazy days of summer; the doctor can only see you at a set time, you’ve got to be at work at a certain time, and you’ve got that conference call at a certain time. Everything is on someone’s schedule.   Partial Systems Over time, you come to have a system; that system may be sticky notes all over the place, a calendar on the wall in the kitchen, or even a reminder programmed into your phone. Still, you’ve got to remember to add all those important tasks to that calendar, into your phone, or write them down. The human mind can only remember so many things. If there’s not a system in place, it becomes easy to forget (“failing to plan is planning to fail,” after all). Little things, it may be argued, are okay to forget: failing to pick up an item out of the twenty you need from the grocery store is one thing, but failing to meet your boss to talk about a raise is something else entirely.   Tools With today’s digital world, there are a host of different programs available that work to ensure that you can keep track of the events that make up the fifteen minute blocks of time that your days have been regulated to; still, in order for these tools to work, they require you to remember to input that information into their program. Every email client and every online email provider has a calendar equivalent that can be utilized, and there are hundreds more that come in the form of apps or programs that may be installed; and yet, none of these are intuitive enough to be able to take your life and act as a secretary, at least, not until now. For those of you who use Gmail, there is a new light on the horizon; if you use Google’s Calendar, Google Now will take the conversations you have in your email and infer calendar events, asking you automatically if you want these events added to your calendar. What’s more is that the program will likewise notify you, based on how you setup the notifications, in advance, thus ensuring that you don’t miss an event simply because you forgot. The program will take everything from confirmation emails regarding travel plans to your message to your next door neighbor asking if he wants to get together for a barbecue on Saturday night and prompt you to see if you want the event added. Now, it won’t create the events automatically, and if you forget after the notification, it’s hardly the program’s fault, but the fact of the matter is that this is a far more intuitive method than others currently available. Combine this with Google’s ability to setup business email addresses for the company, and you have a way to work to ensure that your employees will be able to make all their meetings without issue. While it’s not the be all and end all for all people, it does offer an additional means of working to ensure that your business runs smoothly, regardless of what that business is. web hosting Continue reading

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Google Authorship Dead In 2014?

The post Google Authorship Dead In 2014? appeared first on HostGator Blog | Gator Crossing . If you’ve searched for anything on Google in the last month or so (who hasn’t?), you may have noticed slight changes in the results. First, the author pictures next to the results conspicuously disappeared. Then, videos started to vanish for most results (except those of YouTube and other sources where video is a primary source of content). Now, author names have disappeared. According to John Mueller from Google’s Webmaster Analytics team, Authorship has indeed been removed from your search results . A few months ago, the same search would have displayed the associated Google+ profile picture and related information, as shown in the image below from our prior Authorship blog post :   Now the posts are stripped down to provide you the content that you’re looking for without the fluff.   Why Was Authorship Removed? If you ever set up authorship, then you know it was not the easiest process to start with. There were several steps involved, including an update your site’s code to add the markup. If you were using a CMS like WordPress, the markup wasn’t too hard, but HTML sites were a little harder to modify. Since the entire ordeal wasn’t an easy 1-2 step process, it had a low adoption rate. As stated in Mueller’s post, and speculated by many, Authorship simply did not have any direct impact to an increase in clicks or rankings. A direct quote from the post: “If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.”   Is Authorship Completely Dead? From search results, it appears to be mostly (though not entirely) gone. As explained by Mueller, search queries will still show relevant posts from your Google+ connections with their information. So if you were connected with an author and searched for information pertaining to them, then you may see something like this: Keep in mind, the rel=author markup didn’t just affect search; social media displays this information as well. With Pinterest, you can stand out with rich pins . As you see in the picture below, you will still see the author markup:   You can also see it on Twitter with Twitter cards as shown below. If you’re able to edit the author Twitter handle, you’ll also get another spot in the author section. Do You Want To Advertise On Facebook But Don’t Want Your Followers To See Those Ads? Check Out Dark Posts http://t.co/P1b9NNheYX #Marketing — HostGator (@HostGator) August 16, 2014   Conclusion Although authorship has been mostly removed from Google search, it still does serve a purpose and cannot be entirely considered dead.. perhaps undead… zombie(?). You don’t necessarily need to go through the process adding the authorship through Google+ to include the rel=author tag, but who wouldn’t want a good branded back link on a Google product? What do you think? Is authorship just dead and should never be touched again or will you still be including it on your blog? Let us know in the comments! web hosting Continue reading

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Rackspace: We’re Not Selling but We Do Have a New CEO

Rackspace leadership announced they will not be selling the company. After reviewing a number of “alternatives,” the company’s management decided to press on with its strategy to pursue greater share of the managed cloud market and appointed its president Taylor Rhodes as new CEO. Continue reading

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