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Founded in 1997 making us one of the oldest web hosting companies in Silicon Valley. When your internet presence matters, trust SVWH with yo… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1730689&goto=newpost Continue reading

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Is WordPress Right for Your Business?

The post Is WordPress Right for Your Business? appeared first on HostGator Blog . You’re here because you’re trying to decide if WordPress is the right tool to build your business website. It’s a common concern to have, after all, there are dozens of different website builders, platforms, and content management systems to choose from. And you want what’s best for your business. WordPress currently powers around 30% of the internet . This might not seem like a lot, but when compared to the hundreds of different ways people can build a website, it’s pretty impressive. Is WordPress good for a business website?  The short answer is yes. Below we’ll go into greater depth behind that answer. You’ll learn what WordPress is, why it’s a great choice for your business, and finally, we’ll highlight a few themes that will be perfect for your new business website. What is WordPress? WordPress is a content management system. At its core, a content management system will allow you to build your site, and create, edit, and manage content all without knowing how to code. It originally started as a blogging platform, but since it’s early days WordPress has gone on to power some of the largest sites in the world, like BBC America, The New Yorker, and Tech Crunch. With WordPress for business, you build your business website with themes, add new features with plugins, and use the built-in key features to create and manage your content.   Why WordPress is a Great Choice for Your Business When you’re choosing a platform to support your business, you have different needs than someone who’s just building out a simple site for personal use. As a business owner, your website needs to offer you flexibility and control. It should be easy to use, and the platform should scale to meet the growing demands of your business. As you’ll soon learn below, WordPress does all of these things and more.   1. WordPress Is Affordable As a business owner, you probably want to cut costs whenever possible. Now, you don’t want to sacrifice quality, but you’re probably looking for the best possible deal. Luckily, WordPress satisfies those requirements. Right out of the box, the CMS is completely free and open source. Your only investments will be in your domain name and WordPress hosting plan s , and whether you decide to use a free WordPress theme or a premium theme to build out your site. You will have some initial upfront costs, but the lower ongoing costs will make it a better investment for years to come.   2. WordPress Is Infinitely Flexible With WordPress, you can build any kind of site you desire, from advanced eCommerce sites to thousand page content machines, and every kind of site in between. You not only have thousands of different theme options to choose from, but you also have a  massive marketplace of the most popular WordPress plugins you can choose from to add more features to your site. The near-infinite flexibility of WordPress is part of the reason it’s so popular. No matter what kind of business site you want to build, WordPress can help you build it.   3. WordPress Is Easy to Use One of the reasons behind the widespread adoption of WordPress is that it’s very easy to use. Plus you’ll have infinitely more control over the end result of your site, and you’ll always have complete ownership over your data. There are a wide range of WordPress tutorials out there that will help you do everything you need to get started, such as  installing WordPress on your site , building out your theme, installing plugins, and even troubleshooting different issues.   4. WordPress Has a Large Online Community If you run into any issues with your site there’s always a large community you can lean on. You’ll find a wealth of support materials from your theme and plugin providers, and  everything else you need is just a Google search away. Since WordPress is so popular, a dedicated and genuinely helpful community has sprung up. There are dozens of blogs and sites dedicated entirely to teaching you the ins and outs of WordPress and helping you overcome any issues you might run into.   5. WordPress Can Grow With You WordPress powers everything from small blogs, all the way up to some of the largest websites online, like Thought Catalog, CNN, the New York Post, and more. What explains this varied demand? First, it has endless customization options.  Second, it’s built to scale and manage even the largest websites that have thousands of posts and get millions of visitors per month. Another bonus? No major upgrades are required to meet this growth. You’ll have everything you need to scale your website right from the very beginning.   6. WordPress Is Secure As a business owner, your site needs to be secure. Getting your site hacked, or having a security breach can lead to a loss of trust in the eyes of your visitors. In some cases, their personal data can even become comprised, which can be difficult to recover from. Almost every system is vulnerable to hacking. Since WordPress is such a popular platform it’s more likely to be the subject of an attack.  Securing your website will protect your WordPress site against many different types of cybersecurity threats. But, this also means you have even more people working to prevent those attacks and create patches when any security vulnerabilities might arise. You have an extensive set of security plugin options you can install to greatly improve the security of your site. You also have the ability to choose a WordPress managed host , which will take your site security to ultimate heights.   7. You Have Control Over Your Data WordPress is open source, and you’ll be self-hosting your own website. This means that you own everything regarding your website: your files, content, media, and even where you want to host your site. That means you can effectively pack up and bring your site elsewhere whenever you’d like. Using closed systems like Squarespace means that you’re never in full ownership of your site. It is possible to migrate away from platforms like that, but you’ll typically have to leave a lot of your site behind – and spend time building a new site from scratch. Just like all business owners, you want to know who’s in control of your site’s data, and you want that person to be you.   Top WordPress Themes for Business Hopefully, by now, you have a greater understanding of why you should choose WordPress  for your new business website. The next challenge you’ll face is choosing the right WordPress themes for your business. Here are five of the best WordPress business themes we’ve come across for business owners:   1. Divi Divi is a very clean, mobile responsive, and flexible theme. You can effectively use this theme to build any kind of website you desire. It’s built on a drag and drop builder, so all your site’s customization is just handled by dragging, dropping, and rearranging certain content blocks. There are also dozens of pre-built page layout options, so you don’t have to create every single page from scratch.   2.Digital Pro Digital Pro is a great eCommerce business theme that sits on top of the Genesis framework. It’s very clean and elegant and packed with features. You’ll be able to easily customize your eCommerce site through the customization panel, adding text, changing color schemes, responsive layout options, and a lot more. Like most theme options in the StudioPress library , this makes use of a lot of whitespace and offers clean typography. The end result provides your visitors with a very comfortable browsing experience.   3. Navy Navy is a clean and versatile theme. It emphasizes large images along with clear and bold typography to help get your message across. If you’re a cutting-edge company or want to give off a sleek and professional appearance, then this theme is a great choice. Once you install the theme you’ll have the option of choosing between one of 12 different homepage templates, as well as a variety of templates for the rest of your site content.  Plus, there’s a drag and drop builder built-in, so you can easily rearrange your pages to give them a unique look.   4. Corporate Corporate will give your eCommerce site a very sleek and professional appearance. It offers you a very clean and spacious mobile responsive design so you can put the focus on your words and business. This theme works great for companies who also have a physical business, as you’ll be able to integrate your phone number, team page, and address. It even includes cool features like an animated experience display (to highlight your skills), pricing tables, the parallax scaling effect, and more.   5. Foundry Foundry offers a cutting-edge and minimalist theme for  businesses that want a responsive design for mobile devices . This theme presents you with a simple display, while still offering you all the customization options you require. It’s equipped with 25 different concepts that are designed for specific niches or e-commerce business verticals. Each of these essentially acts as a skin on top of the existing  theme. Since it’s bundled with Visual Composer, you can drag and drop your way to building out your site. It’s a great theme for businesses that want to project their message loud and clear.   WordPress: The Right Choice for Your Business Site Hopefully, you see now that choosing WordPress to build your new business site is basically a no-brainer. Its flexibility, affordability, scalability, and ease of use are just a few of the reasons it should be your top choice. Build your WordPress business website today. Find the post on the HostGator Blog Continue reading

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How To Copyright Your WordPress Blog

The post How To Copyright Your WordPress Blog appeared first on HostGator Blog . You’re probably already familiar with copyrights. You’ll generally find them at the bottom of most websites and apps. Still, if you don’t have any experience creating or using copyrights, then the process might seem a little confusing . , and you may be wondering how to copyright a blog . Without a copyright, you leave your WordPress blog open to online thieves who might try and use your content as their own. Luckily, securing your WordPress blog with a copyright doesn’t have to be incredibly difficult. There are multiple methods to employ a copyright, which we’ll get into below. Keep reading to learn what a website copyright is, how to copyright a blog , and finally, the different types of copyrights you can use to protect your WordPress blog. Why Should I Use a Website Copyright? Here’s something that may surprise you: once you launch your WordPress blog or a website, it’s automatically granted with a copyright. This built-in copyright means people need to ask for your permission to use your content unless it’s properly attributed back to you. Unfortunately, while this seems like your work is done, it’s not. Some people will still end up misusing your original work. Your best course of action is to take the necessary steps to properly copyright and protect your content. It might seem time-consuming, but there’s nothing worse than finding your blog content (word for word), on another site. Plus, copyrighting your website gives you a distinct advantage. With a copyright, you have tangible proof of ownership over your site’s content. This allows you to more easily enforce legal action if something does happen with your content. Taking the proper copyright steps now will give you greater legal ground and an improved sense of protection against people who might scrape your site’s content and original images.   What Kind of Content Does a Copyright Protect? Before you get too excited, know that you won’t be able to copyright every single aspect of your WordPress site. You can copyright any originally created content, including images that you’ve created yourself and any blogs you’ve written. Unfortunately, this protection won’t extend to the way your site looks, and sometimes even your domain name (more on this below).  This is simply due to the fact that, with the rise of the internet, most copyright law is pretty old. With technology moving as fast as it does, it’s hard for copyright laws to move fast enough to keep up a nd protect every aspect of your intellectual property . Generally, the following elements of your WordPress site will be protected by copyright law: Any original written content across your site Any original code (that you have ownership too) Photographs that you’ve taken yourself Original artwork or images Any embedded video content that you’ve created Since you have a WordPress site there are other elements that fall into more of a grey area, like your themes and plugins, or any user-generated content like comments. There is a possibility that your entire site could be copyrighted, but you’d have to be able to prove that every single aspect of your site is indeed original, from your codebase to your content and images to even the layout of your site.   How to Copyright Your WordPress Blog As you’ll learn below there are multiple methods you can employ to copyright your WordPress blog, along with protecting your content to avoid any copyright infringment of your original work. Each of the steps below will add further protection to your website. You don’t have to implement every single one of them, but most are pretty simple and will greatly improve your copyright protection. By following these suggestions, you’ll be able to learn how to copyright your blog and keep your content protected.   1. Add a Copyright Notice to Your Site When you install a WordPress theme you’ll probably notice a copyright symbol at the bottom of your blog. Almost all themes are equipped with a copyright notice. For example, h ere’s the copyright on the bottom of the HostGator blog, which uses WordPress hosting : You’ll be able to change this to the name of your own blog within the blog theme settings, or by adjusting the footer itself. You can keep your copyright message simple. All you’ll really need is the copyright symbol, the date when your website was created or the current year, and your name or company name. Changing your copyright notice should be your first line of defense.   2. Add a Terms of Use Page Hopefully, adding the traditional copyright notice to your blog will be enough to ward off most people. But, if you want to take an extra step of protection and spell out the use and misuse of your content in greater detail, then creating and adding a Terms of Use page to your site is a great idea. Even though these pages might seem technical in nature, there are a variety of tools that can help you generate these pages rather quickly. For starters, you have online tools like Termsfeed and Formswift . With these you’ll enter some basic information and terms of service page will automatically be generated. Then, you just copy and paste this into a new page on your WordPress site called Terms of Service.  Usually, you’ll want to place a link to this page in your footer, next to your copyright notice (just like we did at HostGator). The other option is to use a WordPress plugin. One of the simplest is called Auto Terms of Service and Privacy Policy . This plugin will autogenerate any necessary terms of service and privacy policy pages. You can then embed these pages into your site through the use of a shortcode. There’s also a premium version of this plugin which will offer you additional copyright protection, and things like maintaining GDPR compliance.   3. Register Your Copyright You automatically have copyright protection for any content you create. But, if you want to bring legal action, then you’ll need to individually copyright each blog post. To do this you’ll need to submit and file an application with the U.S. Copyright Office . You can submit your registration for multiple blog posts at once through the copyright office. If you have a very active blog, then you’ll probably want to do this a couple times per year. It will cost money, but for blogs earning you money, the expense is minimal for the protection it affords.   4. Protect Your WordPress Site Content One great way to protect your content is to make it impossible to actually copy it. You might have seen this before when you try to right click on a website and you’re unable to actually copy it. Typically, this is because they’re using a WordPress plugin that actually stops this action. You have a few different ways to do this, which protect any visual content, along with any written content. If you’re using your own artwork or photography, then you’ll probably want to implement both.   Protecting Your Blog Images If you’re uploading original images or artwork to the web, then it’s highly recommended to add a watermark. The most effective way to do this is to add it within your preferred image editing software. There are plugins and online tools you can use, but usually, this will result in a less clean image. A small watermark can go a long way. That way if anyone does try to steal your original images you’ll have the watermark to prove it. Plus, having watermarked photos and artwork makes it less likely for people to steal them in the first place. The other thing you’ll want to protect against is called image hotlinking. This not only means that someone else is using your image, but they’re also using your server resources. When someone hotlines your image, they embed the image using a link to the original file (on your server), then when their page is loaded it uses your server resources to load the image. To prevent image hotlinking you’ll want to use an additional plugin or tool. If you use a CDN like Cloudflare , then you can simply enable hotlinking protection. Otherwise, you can use a WordPress security plugin like All In One WP Security and Firewall , which has the ability to turn on hotlink protection.   Protecting Your Blog Content Protecting your written content can be a little bit more difficult. If you’re concerned about privacy and the unauthorized use of your content, then you can always install a WordPress plugin that will prevent visitors from copy and pasting your site’s content. The ability to highlight and right-click on any content will be completely blocked. This isn’t always the best course of action, as you might want to make it easy for readers to copy and share your content on social media. But, if it becomes a problem, then it’s a good option to have. There are a few plugins you can use to accomplish this, but the most common are WP Content Copy Protection & No Right Click and Prevent Content Theft . With either of these plugins, just activate,  install, and your content will be protected by copyright laws.   Protecting Against Scrapers Scrapers are the bane of existence for a lot of website owners. You’ve worked hard to create a great piece of content, only to find your entire post copy and pasted to another website. Typically, these websites are based upon bots that scrape content from popular sites, hoping to piggyback on the success of this popular content. This content is usually stolen from your RSS feed. One of the best ways to protect against this is to use the built-in feature of Yoast SEO . With this plugin, you’ll be able to add a phrase to your content that says something like, “This content originally appeared on [your blog name]” . This helps to prove your content ownership before you take any further action. 5. Trademark the Name of Your Blog If your blog continues to grow in popularity, then you might want to consider trademarking the name of your blog. A copyright will protect your the content on yoru blog, while a trademark will protect the name of your blog. By creating a trademark for your blog name you’ll protect your name against anyone who decides to create a website with a similar name. However, it might be difficult for your blog name to be accepted if it’s already too similar to an existing name. This works best for large blogs that have been built under a unique name. Still, it might be a course of action worth pursuing. If so, you can file an application at the United States Patent and Trademark Office . It is a lengthy process, but one that might be worthwhile for large blogs.   6. Send a Simple Cease and Desist for Infringing Content Maybe you’ve already found that some website is using your content or your original images without your permission. This tends to happen pretty frequently, whether it’s by accident or on purpose. The first step you can take is sending a simple email, letting the site owner know about the use of your protected content, and how you’d like them to take it down. Usually, this simple nudge will be enough. If you find that they don’t respond, or don’t take down the content, then you can take the next step of drafting a cease and desist letter for copyright infringment. You may hire a lawyer to draft up the document for you, or you can use a free online tool like Wonder.Legal or Rocket Lawyer  to create a simple letter. Just know that a letter coming from a lawyer will probably carry more weight than the one you’ve drafted up yourself. If this doesn’t work, then you can always take an additional (more formal) step and utilize the DMCA, which we get into next.   7. Use the DMCA Even though copyright laws haven’t been updated in a while to reflect current internet standards there is a new copyright law called the Digital Millennium Copyright Act (DMCA) . Essentially, this gives you right to issue a takedown notice to any website that’s passing off your original content as their own. The DMCA was introduced back in the early 1990’s. It has a lot of moving parts, but the takedown notice will probably be most useful to you. Typically, you’ll end up using this to your advantage when a website scraper has scraped your content and posted it on their website, claiming it’s their own. You’ll find this all over the web. When this occurs you might have difficulty finding out who actually owns the website. If you run into this issue, then you can use Whois Lookup , to find out who owns the site, or even where the website is hosted. You can also reach out to the web host who is hosting the website and let them know about the issue. In most cases, the host will end up removing the infringing site, as they don’t want to be hosting stolen content. Finding out who the  domain owner  is and understanding how Whois works can be extremely helpful should you run into this situation.   Protect Your WordPress Blog with a Copyright Hopefully, you have a better idea of what it takes to copyright your WordPress blog. If you’ve run into copyright issues in the past, or want to prevent future headaches, then implementing the above steps is worth the time. Find the post on the HostGator Blog Continue reading

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Ho-ost is a brand of Ho-ost Internet Solutions Limited and is registered in England and Wales (Company #09970768) since January 2016…. | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1728255&goto=newpost Continue reading

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