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TurnKey Internet: *50% OFF* VPS Hosting | Linux & Windows | KVM | SSD RAID | UnMetered | FREE IPv6

TurnKey Internet provides Dedicated Servers, Colocation, Web Hosting, Cloud, and Virtual Servers from its company-owned and operated … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1732155&goto=newpost Continue reading

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TurnKey Internet: Intel Xeon E3-1270 – 3.5GHz | SSD | RAID Card | 10TB GigE BW | From $69/mo

TurnKey Internet provides Dedicated Servers, Colocation, Web Hosting, Cloud, and Virtual Servers from its company-owned and operated … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1732154&goto=newpost Continue reading

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HostGator Announces 2019 Technology Scholarship Winners

The post HostGator Announces 2019 Technology Scholarship Winners appeared first on HostGator Blog . HostGator is pleased to announce the winners of our 2019 Technology Scholarship competition . Supporting education has always been a foundation of HostGator, particularly since HostGator was founded in a college dorm room back in 2002 . More than 300 applicants answered the essay question – “In what industry or area do you see technology making the largest impact in the next 10 years?” Our business relies on technology and the creative minds of tech-savvy individuals who have ideas for websites. That’s why we’re so proud of these three winners and their innovative ideas for the future of technology. HostGator staff selected the top candidates based on the originality, quality, and innovation of the ideas in their essays. Three winners were selected to receive a $1,500 scholarship. HostGator is pleased to announce the following winners: Sara Guerry, Radford University, studying social work Nathan Schams, University of Wisconsin – La Crosse, studying finance Anita Whittner, Nassau Community College, studying psychology Enjoy reading their essays, and drop us a comment at the bottom of the page to let us know what you think about the impact of technology over the next 10 years. Sara Guerry, Radford University In the next 10 years, technology is going to make the biggest impact in the field of mental health. It already is. And we will see the results of that impact in the coming years; both in positive and challenging ways. I’ve been really curious about the development and success of app-based app based therapy such as TalkSpace. In this time of Millennials and Generation Z, people are not connecting as much face-to-face as we used to, but our fears and anxieties are still present. TalkSpace allows clients to reach a therapist any time in a way that works for them – text, video, or phone. Life is always on the go and not many people have time to dedicate to sitting in an office talking about their problems for an hour. Additionally, services like TalkSpace are affordable. With the rising costs of medicine and the uncertainty of insurance and policies governing our health, mental health is the first thing to be cut out of most budgets. These types of applications allow anyone to afford mental care and seek help in an ongoing manner. We also live our lives more externally now. There is still a stigma around mental health and seeking help. But now there’s also a stigma around wearing the same thing twice or tripping on the sidewalk or any other number of things that can be photographed, videoed, snapped, and put on the internet for time immemorial. The perceived shame of being ‘caught’ going to a therapist or talking to one in person can be a major barrier to seeking help. When siloed into our own heads and seeing the posts of our friends on social media, it’s easy to get perceptions misconstrued. Social media is media of choice and permanency on a very minute level. Everything we post is archived. And, for that reason, there’s a lot of stress involved with marketing oneself just-so 24/7. One thing that excites me, however, is technology’s opportunity to shift the paradigm. Just as many people see technology as driving a wedge between us as people, it also stands to be the magnet that brings us all back together. Right now, at this moment, I can talk to someone on the other side of the world via a free app. High-speed trains are connecting cities at greater and greater distances, bringing cultures together. What’s on the horizon next? How can technology reprogram us to being more social in person? How can it help us gain greater appreciation for those around us? What is the potential for finding our way back to each other? Where technology started this challenge, it can also rise to the occasion and redefine the results. In bringing ourselves back to the physical world through technology, we can center our minds on our environment, on each other, on ourselves. Our mental health can be more focused on our well being. This is why technology is going to have the greatest impact on us in the next 10 years.   Nathan Schams, University of Wisconsin – La Crosse In the short time that I have been alive, I have seen the dramatic effects technology has on the world. It is easy to see how technology has inserted itself into our modern culture. From our phones to our cars, technology leads the way. However, there is one industry that technology has left almost untouched, and I believe that is the construction industry. We have seen how things like self-driving cars and iPhones have changed everything from how we take notes to the way we farm, yet we have not seen near enough of this technology implemented into the methods of building our infrastructure. I believe that in the next ten years especially, the construction industry will evolve into something even more phenomenal than it currently is. Of course, some may say “well Nathan, construction companies have already adopted technologies like Global Positioning Systems and have even gotten complex systems of sensors to control the Los Angeles stoplights to decrease emissions.” However, this is only the tip of the iceberg for construction companies. Could you imagine a world where road construction lasted only weeks not months, and cost less than a quarter of what it currently does? This does not have to be just some crazy dream; in the next ten years, self-driving construction equipment could be working day and night to set up and take down construction barrels, reroute traffic, tear up old road, and pave the new. Just the self-driving capability of construction equipment alone would save $50,000 per year in labor and would also be able to more than double the speed of the actual road work meaning less traffic jams and delays, less injured construction workers, and much less road work.   Along with self-driving capabilities, there have been many advancements in the realm of artificial intelligence in the last decade, all of which could be applied to the construction industry. Take for example the surveying of a road and the ground on which it lays. For an actual person to survey a road, it could take days and be inaccurate whereas by using AI with the help of certain sensors, we would be able to design an exact model of the current road and use the terrain and topographical maps to plan out what the most efficient way to level the road will be and how to prevent cracks and crevasses from forming. Having roads lasting longer, and people riding smoother, the price of doing road work would decrease significantly making it just as profitable as today: it would just be much more cost effective for our great states. With AI helping build, our highways, interstates, county, and residential streets would be much more straight, flat, and more durable than they had ever been before. This is just a small sampling of technologies that could make an immense, lasting impact on the construction industry, and it is obvious that construction will be greatly impacted by technology in the next ten years.   Anita Whittner, Nassau Community College I believe technological advancements will have an impact on every aspect of our lives, and I expect the greatest impact will be in the food service/concessions/hospitality industry. In the next ten years, the hospitality industry will begin to modernize. There will no longer be keys at hotel rooms, and they will begin to use touch ID. At check-in, each member of the room will register a fingerprint, and to get into their room, they put that finger onto the scanner. This will eliminate the risk of stolen, lost, and missing keys, and the hassle of trying to fix them. Of course, a key will still be able to open the door, maids will need to enter and exit, and will be offered to anyone who is uncomfortable with the policy. Another way the hospitality industry will be able to accommodate its guests is through apps on mobile devices that will allow you to check in, check out, and even order room service without having to wait on lines or call anyone. Just like hotels will use apps on smartphones for check-in, out, and room service, the concessions industry will use similar technology to promote online ordering. McDonald’s, Starbucks, and many other chain foods currently have their own apps to order from. With growing technology, McDonald’s has decided to utilize self-order kiosks. These kiosks will take over most cashiers. According to businessinsider.com, McDonald’s has decided to put 1000 in their stores every quarter until 2020. In the next 10 years, I see this growing substantially, spreading outside of fast food to stadiums and arenas. In stadiums and arenas, they have even more ways to deliver meals. At certain venues, you can order food through an app, and the food is run to you, called “in-seat” ordering. This allows guests to order while in their seats and the food be brought to them, making their experience more enjoyable. Another way that the concessions industry will change in 10 years from now is due to facial recognition technology. Large companies are trying to take advantage of this technology, especially stadiums and concert arenas. The facial recognition technology work as so: when you give the venue your credit card information once, you will never have to use it in the venue again. You will simply look at the back of the register where there will be a scanner and it will link your face to your card, making purchases faster and simpler. This would eliminate time spent giving change, and waiting for the chip to process on credit and debit cards.   I see the concessions/hospitality industry changing the most in the next 10 years, as it has the most room for improvement. At my job, I see the company constantly changing. As we reduce the need for cashiers, we have implemented a stand called the “grab-n-go”, where concertgoers can just walk into a small area filled with refrigerators, take whatever they like out, pay, and leave, eliminating the need for cooks, food runners, and cashiers. This type of innovation is what leads me to believe in the next 10 years, this industry will modernize, and begin to take advantage of many future technological advances.      What Are Your Thoughts? Do you agree that technology will have a huge impact in the areas of mental health, construction, and food service & hospitality? If you were answering the essay, what industry do you see technology making the largest impact in the next 10 years? Drop your answer in the comments below!   Find the post on the HostGator Blog Continue reading

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Google Ads: 7 Pros and Cons for Small Businesses

The post Google Ads: 7 Pros and Cons for Small Businesses appeared first on HostGator Blog . Small businesses desire to promote their products, and Google Ads can open doors to doing it the right way. Understanding potential consumers’ needs and interests helps your advertising efforts. Serial entrepreneur Neil Patel elaborates: “When people go to Google, they’re looking for something specific. That means they have intent. They’re actively looking for something to buy. They’re literally telling you what they want to buy by typing out words around your products and services. That’s why Google AdWords is so powerful (and profitable).” Before you get started with Google Ads , you’ll want to weigh the pros and cons. Check out what we found below. Google Ads: Pros for Small Businesses You want your small business to thrive. Here are a few benefits of using Google Ads.   1. Target Specific Audiences When marketing products, there’s value in talking to your ideal customer. Your brand will be more attractive to these buyers. The key to advertising is knowing the habits and behaviors of your target audience . This insight helps you pinpoint where and how to communicate with potential customers. Google Ads gives you the opportunity to narrow down who you can reach during a campaign.  By using a specific term or phrase, you can advertise to consumers actively researching products like yours. Figuring out who not to target is just as vital. For instance, if your product is a hazard for kids under five years old, you probably can rule out adults raising toddlers. Filtering out unlikely consumers improves your campaigns.   2. Set Up Quickly As a small business owner, time is a precious resource. The more time you spend on a task means you may neglect another responsibility. Therefore, when it comes to setting up your advertising, you want to get started quickly (without any unnecessary hassle). Google Ads wants you to start as soon as possible. Aden Andrus , director of content marketing of Disruptive Advertising, explains: “Google wants your money, so they make it pretty easy to set up an account and start advertising on AdWords. All you have to do is visit Google AdWords and hit ‘Start now.’ From there, you’ll be asked for your email (preferably a Gmail account) and the URL of your site.” Unlike other platforms, where you may have to call a sales representative, Google Ads takes you through easy-to-follow steps. Now, you can focus your time on building a worthwhile campaign.   3. Stay Within Your Budget Like most small businesses, you’re probably strapped for cash. Between paying for operational costs and unexpected fees, your budget isn’t always ready for an additional marketing cost. The landscape of advertising rates has changed drastically over the years. Back in the day, you had to pay thousands of dollars for a billboard or a newspaper ad. Now, with online advertising, more options exist, alleviating a lot of the financial burden. Google Ads works within your budget. You choose the daily campaign budget based on your advertising goals. Plus, you can change the budget at any time. By staying in control of the budget, you can map out where to allocate funds. Let’s say you have two campaigns running simultaneously. If Campaign A isn’t performing well, you can stop it immediately and move those funds to Campaign B. Google Ads gives you more flexibility with your budget.   4. Design Multiple Ad Types Every customer isn’t the same. Depending on your product, you may serve young hipsters as well as joyful senior citizens. Despite the differences, it is important that you engage each buyer in the manner they desire. Courtney Danyel , a digital marketing and business writer, agrees: “Businesses can choose from several different ad-types that appear around the internet. But if you want to make the most of the selection, you should choose the one(s) that offer the most value for your business and target audience.” Google Ads equips you with multiple ad format choices, including search, display, video, and app. Search ads pop up when a consumer types your designated keywords in the Google search engine, while video ads appear on the YouTube platform. This ad versatility supports your goals to connect with more interested buyers. Your ads become part of their normal shopping experiences, instead of an annoying distraction.   Google Ads: Cons for Small Businesses Every tool won’t be perfect. You’ll want to scope out the flaws before you make a 100% commitment.   1. Expert Management Knowing the basics will only get you so far. If you want to get the most from an advertising platform, it will require expertise. Some small business owners learn the hard way. They try tinkering with a new tool over a period of time and end up getting little to no results. Google Ads isn’t a platform you can learn in a day. So, you may need to hire an expert to consult with your team. Paying an expert may cut into your initial campaign budget, which means less money to target customers. But with their knowledge, you can make your marketing dollars go much further toward reaching new customers.  Interested? Check out HostGator’s expert PPC services.    2. Competitive Segments Today’s market is very competitive. Companies, big and small, are all vying for attention from consumers. That competition spills over into Google Ads when selecting similar segments. When businesses target the same keywords, Google expects you to pay more to advertise to that audience. You can get tangled into dishing out more money. “Google AdWords is one of the most challenging platforms when it comes to monitoring your success. You can quickly spend hundreds, if not thousands, of dollars and see little to no return on investment. The metrics are tricky to establish, and you could find yourself with $0 fast,” writes Brad Smith , contributing writer at AdEspresso. As a consequence, you may have to choose secondary keywords . Even though they may cost less, it may not meet your advertising goals. It’s a hard decision that every small business must evaluate.   3. Strict Policies When you’re using an advertising tool, you’re obligated to play by their rules. No matter whether you agree or not, their policies will protect the platform. Before jumping into any advertising space, you’ll want to assess their requirements. Then, you’ll have a better understanding of how to proceed. For example, with Google Ads, the company has policies that prohibit certain content. You can’t advertise counterfeit goods, dangerous products, or offensive content. Google also has editorial guidelines that restrict how you appeal to consumers. Your ads can’t be overly generic or use gimmicky language, like FREE. They only approve relevant and useful content. So, if Google deems your ad as unsafe, you can’t promote your campaign.   Moving Forward with Google Ads Advertising is a real challenge for any small business. Google Ads may be a good option to get your products in front of potential customers. Consider the pros and cons of the tool. It’s easy to set up with your team; however, you may need to hire an expert to manage the day-to-day operations. Learn what works for your small business. Explore Google Ads. Find the post on the HostGator Blog Continue reading

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TurnKey Internet: Intel Xeon E3-1270 – 3.5GHz | SSD | RAID Card | 10TB GigE BW | From $69/month

TurnKey Internet provides Dedicated Servers, Colocation, Web Hosting, Cloud, and Virtual Servers from its company-owned and operated … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1731175&goto=newpost Continue reading

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