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How To Copyright Your WordPress Blog

The post How To Copyright Your WordPress Blog appeared first on HostGator Blog . You’re probably already familiar with copyrights. You’ll generally find them at the bottom of most websites and apps. Still, if you don’t have any experience creating or using copyrights, then the process might seem a little confusing . , and you may be wondering how to copyright a blog . Without a copyright, you leave your WordPress blog open to online thieves who might try and use your content as their own. Luckily, securing your WordPress blog with a copyright doesn’t have to be incredibly difficult. There are multiple methods to employ a copyright, which we’ll get into below. Keep reading to learn what a website copyright is, how to copyright a blog , and finally, the different types of copyrights you can use to protect your WordPress blog. Why Should I Use a Website Copyright? Here’s something that may surprise you: once you launch your WordPress blog or a website, it’s automatically granted with a copyright. This built-in copyright means people need to ask for your permission to use your content unless it’s properly attributed back to you. Unfortunately, while this seems like your work is done, it’s not. Some people will still end up misusing your original work. Your best course of action is to take the necessary steps to properly copyright and protect your content. It might seem time-consuming, but there’s nothing worse than finding your blog content (word for word), on another site. Plus, copyrighting your website gives you a distinct advantage. With a copyright, you have tangible proof of ownership over your site’s content. This allows you to more easily enforce legal action if something does happen with your content. Taking the proper copyright steps now will give you greater legal ground and an improved sense of protection against people who might scrape your site’s content and original images.   What Kind of Content Does a Copyright Protect? Before you get too excited, know that you won’t be able to copyright every single aspect of your WordPress site. You can copyright any originally created content, including images that you’ve created yourself and any blogs you’ve written. Unfortunately, this protection won’t extend to the way your site looks, and sometimes even your domain name (more on this below).  This is simply due to the fact that, with the rise of the internet, most copyright law is pretty old. With technology moving as fast as it does, it’s hard for copyright laws to move fast enough to keep up a nd protect every aspect of your intellectual property . Generally, the following elements of your WordPress site will be protected by copyright law: Any original written content across your site Any original code (that you have ownership too) Photographs that you’ve taken yourself Original artwork or images Any embedded video content that you’ve created Since you have a WordPress site there are other elements that fall into more of a grey area, like your themes and plugins, or any user-generated content like comments. There is a possibility that your entire site could be copyrighted, but you’d have to be able to prove that every single aspect of your site is indeed original, from your codebase to your content and images to even the layout of your site.   How to Copyright Your WordPress Blog As you’ll learn below there are multiple methods you can employ to copyright your WordPress blog, along with protecting your content to avoid any copyright infringment of your original work. Each of the steps below will add further protection to your website. You don’t have to implement every single one of them, but most are pretty simple and will greatly improve your copyright protection. By following these suggestions, you’ll be able to learn how to copyright your blog and keep your content protected.   1. Add a Copyright Notice to Your Site When you install a WordPress theme you’ll probably notice a copyright symbol at the bottom of your blog. Almost all themes are equipped with a copyright notice. For example, h ere’s the copyright on the bottom of the HostGator blog, which uses WordPress hosting : You’ll be able to change this to the name of your own blog within the blog theme settings, or by adjusting the footer itself. You can keep your copyright message simple. All you’ll really need is the copyright symbol, the date when your website was created or the current year, and your name or company name. Changing your copyright notice should be your first line of defense.   2. Add a Terms of Use Page Hopefully, adding the traditional copyright notice to your blog will be enough to ward off most people. But, if you want to take an extra step of protection and spell out the use and misuse of your content in greater detail, then creating and adding a Terms of Use page to your site is a great idea. Even though these pages might seem technical in nature, there are a variety of tools that can help you generate these pages rather quickly. For starters, you have online tools like Termsfeed and Formswift . With these you’ll enter some basic information and terms of service page will automatically be generated. Then, you just copy and paste this into a new page on your WordPress site called Terms of Service.  Usually, you’ll want to place a link to this page in your footer, next to your copyright notice (just like we did at HostGator). The other option is to use a WordPress plugin. One of the simplest is called Auto Terms of Service and Privacy Policy . This plugin will autogenerate any necessary terms of service and privacy policy pages. You can then embed these pages into your site through the use of a shortcode. There’s also a premium version of this plugin which will offer you additional copyright protection, and things like maintaining GDPR compliance.   3. Register Your Copyright You automatically have copyright protection for any content you create. But, if you want to bring legal action, then you’ll need to individually copyright each blog post. To do this you’ll need to submit and file an application with the U.S. Copyright Office . You can submit your registration for multiple blog posts at once through the copyright office. If you have a very active blog, then you’ll probably want to do this a couple times per year. It will cost money, but for blogs earning you money, the expense is minimal for the protection it affords.   4. Protect Your WordPress Site Content One great way to protect your content is to make it impossible to actually copy it. You might have seen this before when you try to right click on a website and you’re unable to actually copy it. Typically, this is because they’re using a WordPress plugin that actually stops this action. You have a few different ways to do this, which protect any visual content, along with any written content. If you’re using your own artwork or photography, then you’ll probably want to implement both.   Protecting Your Blog Images If you’re uploading original images or artwork to the web, then it’s highly recommended to add a watermark. The most effective way to do this is to add it within your preferred image editing software. There are plugins and online tools you can use, but usually, this will result in a less clean image. A small watermark can go a long way. That way if anyone does try to steal your original images you’ll have the watermark to prove it. Plus, having watermarked photos and artwork makes it less likely for people to steal them in the first place. The other thing you’ll want to protect against is called image hotlinking. This not only means that someone else is using your image, but they’re also using your server resources. When someone hotlines your image, they embed the image using a link to the original file (on your server), then when their page is loaded it uses your server resources to load the image. To prevent image hotlinking you’ll want to use an additional plugin or tool. If you use a CDN like Cloudflare , then you can simply enable hotlinking protection. Otherwise, you can use a WordPress security plugin like All In One WP Security and Firewall , which has the ability to turn on hotlink protection.   Protecting Your Blog Content Protecting your written content can be a little bit more difficult. If you’re concerned about privacy and the unauthorized use of your content, then you can always install a WordPress plugin that will prevent visitors from copy and pasting your site’s content. The ability to highlight and right-click on any content will be completely blocked. This isn’t always the best course of action, as you might want to make it easy for readers to copy and share your content on social media. But, if it becomes a problem, then it’s a good option to have. There are a few plugins you can use to accomplish this, but the most common are WP Content Copy Protection & No Right Click and Prevent Content Theft . With either of these plugins, just activate,  install, and your content will be protected by copyright laws.   Protecting Against Scrapers Scrapers are the bane of existence for a lot of website owners. You’ve worked hard to create a great piece of content, only to find your entire post copy and pasted to another website. Typically, these websites are based upon bots that scrape content from popular sites, hoping to piggyback on the success of this popular content. This content is usually stolen from your RSS feed. One of the best ways to protect against this is to use the built-in feature of Yoast SEO . With this plugin, you’ll be able to add a phrase to your content that says something like, “This content originally appeared on [your blog name]” . This helps to prove your content ownership before you take any further action. 5. Trademark the Name of Your Blog If your blog continues to grow in popularity, then you might want to consider trademarking the name of your blog. A copyright will protect your the content on yoru blog, while a trademark will protect the name of your blog. By creating a trademark for your blog name you’ll protect your name against anyone who decides to create a website with a similar name. However, it might be difficult for your blog name to be accepted if it’s already too similar to an existing name. This works best for large blogs that have been built under a unique name. Still, it might be a course of action worth pursuing. If so, you can file an application at the United States Patent and Trademark Office . It is a lengthy process, but one that might be worthwhile for large blogs.   6. Send a Simple Cease and Desist for Infringing Content Maybe you’ve already found that some website is using your content or your original images without your permission. This tends to happen pretty frequently, whether it’s by accident or on purpose. The first step you can take is sending a simple email, letting the site owner know about the use of your protected content, and how you’d like them to take it down. Usually, this simple nudge will be enough. If you find that they don’t respond, or don’t take down the content, then you can take the next step of drafting a cease and desist letter for copyright infringment. You may hire a lawyer to draft up the document for you, or you can use a free online tool like Wonder.Legal or Rocket Lawyer  to create a simple letter. Just know that a letter coming from a lawyer will probably carry more weight than the one you’ve drafted up yourself. If this doesn’t work, then you can always take an additional (more formal) step and utilize the DMCA, which we get into next.   7. Use the DMCA Even though copyright laws haven’t been updated in a while to reflect current internet standards there is a new copyright law called the Digital Millennium Copyright Act (DMCA) . Essentially, this gives you right to issue a takedown notice to any website that’s passing off your original content as their own. The DMCA was introduced back in the early 1990’s. It has a lot of moving parts, but the takedown notice will probably be most useful to you. Typically, you’ll end up using this to your advantage when a website scraper has scraped your content and posted it on their website, claiming it’s their own. You’ll find this all over the web. When this occurs you might have difficulty finding out who actually owns the website. If you run into this issue, then you can use Whois Lookup , to find out who owns the site, or even where the website is hosted. You can also reach out to the web host who is hosting the website and let them know about the issue. In most cases, the host will end up removing the infringing site, as they don’t want to be hosting stolen content. Finding out who the  domain owner  is and understanding how Whois works can be extremely helpful should you run into this situation.   Protect Your WordPress Blog with a Copyright Hopefully, you have a better idea of what it takes to copyright your WordPress blog. If you’ve run into copyright issues in the past, or want to prevent future headaches, then implementing the above steps is worth the time. Find the post on the HostGator Blog Continue reading

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Top 15 Web Design Trends 2018

The post Top 15 Web Design Trends 2018 appeared first on HostGator Blog . Your average internet user may not notice it day by day, but web design trends are always changing. We can all agree that what looked good to visitors in the 90’s certainly wouldn’t play well today, but noticing the more subtle changes in design that happen each year is harder. The shifts in web design norms are slow, but they’re worth paying attention to. Even if you’re not a great web designer and your skills begin and end with what you can do in a website builder , you can avoid waking up one day to realize your website is hopelessly outdated by reading up on the web design trends of 2018. 1. Responsive Design Responsive websites are not a new web design trend in 2018, but they’re an important enough one to still include here. As mobile usage only seems to keep going up – it first surpassed desktop a couple of years ago – making sure your website works at least as well on mobile devices as it does on bigger screens is crucial. Visitors quite simply won’t stick around if your website provides a disappointing mobile experience, and it’s bad for SEO on top of everything else. While you could create a separate version of your website that works well on mobile devices from the one people see on desktop, for most businesses the better option is to make one website that’s responsive. On a responsive website, each page has all the same copy, images, and elements no matter what device you view it on, but they’re arranged differently based on the size of the screen. An image that shows up next to the text on your desktop may show up below it on a smaller screen, for instance. Making your website responsive ensures that your mobile users get all the same information and value from your website, while still having a user friendly experience. As an added tip, if creating a responsive website sounds intimidating, consider a website builder that offers responsive templates. Most of the work will already be done for you. 2. Chatbots You’ve probably noticed in your own internet surfing that a lot of business websites now have a little window pop up at the bottom right side of the screen when you land on the website, giving you the chance to chat with a representative. Adding a chat window like this to your website means any visitor with a question can have it answered immediately. But for many websites, having someone available to answer those questions in real time is too much of a challenge. One possible solution:  utilizing a  chatbot . You can program a chatbot to answer the most common questions your customers have so that most visitors still get their answer right away. For questions the chatbot doesn’t know, you can at least program it to provide details on how best to get in touch with a live representative so your visitor still knows what to do next. Chatbots don’t make sense for every type of website , but if you have a business website and you frequently hear a few main questions from your visitors, they can save your staff time while still providing your visitors with a good experience.   3. Animation Autoplay videos are very much out, but that doesn’t mean your website has to be completely static. You can add some movement to your web design with some simple animations. A growing number of websites are working animations into the background or images of web pages. A good animation will draw the eye and capture a visitor’s interest, without distracting from the main information you want them to see on the page. It’s a web design trend that makes your website a little more engaging and adds some personality. 4. Microinteractions Microinteractions take animation one step further in terms of user engagement. These are animations that respond to what the user does on the page. If you notice a website changing when you mouse over a particular spot, or an animation that’s triggered by scrolling down – those are microinteractions. These create a positive user experience because they hand visitors power over what they see as they interact with the site. Knowing your actions shape the design in front of you is a good feeling, even if it’s only in minor ways. Microinteractions are becoming more common around the web, making them a good web design trend to have on your radar in 2018.   5. Original Illustrations Stock photography’s easy, but it doesn’t add any personality to your website. That’s why many website owners are now turning to original illustrations for the images on their pages. Custom illustrations do come at a cost – artists must be paid – but they can transform the style of your website and create an entirely unique experience. Custom illustrations often feel playful, while still doing the work of communicating something about your brand. You get to choose the colors you want to include and can craft imagery that might be hard to stage in a photo. If you can find a good artist for your website, they’re a good way to inject some extra personality into the website experience.   6. Including Social Proof So far, most of these website design trends come with a fairly hefty price tag that may be out of reach for small businesses or websites devoted to passions rather than profit. This one is much more affordable. Social proof is a way to convince new visitors that you’re awesome by showing evidence of your success with other visitors. For a business, it could be logos of companies you work with or testimonials from other customers. For a blog, it could be publishing the number of email subscribers you have. You can (and should) tell other people how awesome your website is in your copy, but your words aren’t going to mean as much to visitors as proof that other people like them think you’re awesome. Find a way to work social proof into the design of your website to better highlight your value to new visitors. 7. Hamburger Menus This is a controversial web design trend that’s commonly used on apps and mobile websites because it’s an easy way to provide a menu that takes up very little space. The hamburger icon itself is very small, and it opens up your main menu when you click on it.  As it’s become more familiar to internet users with the growth of mobile, its use has started to spill over into the design of desktop websites as well. A hamburger menu removes the list of pages in your main menu from all the pages of your website and puts them behind the hamburger icon. If you want a website that has a very clean design, it allows you to include fewer elements on each page while still providing the navigation items your visitors need. As mentioned though, it is a controversial web design trend. It may not be right for your audience. This is a trend you should be very intentional about considering – only use it if you have a good reason.   8. Rounder Edges For a while buttons, windows, and containers on websites tended to have sharp corners. Recently more web designers are starting to shift their website designs toward softer, rounder edges. This is a web design trend you can see in buttons and chat windows around the web. Plenty of websites still maintain their sharp edges, and some use a mix of both. This isn’t a trend that’s outright replaced the former way of doing things. But if you want to keep the shapes on your website a little softer, you’ll be in line with one of the web design trends of 2018.   9. Tactile Design Another common trend of the past was keeping web design flat. Many websites are now starting to buck the old trend by adding more shadowing and depth to the images on their pages. Tactile design can bring the images on your website more to life for your visitors. In addition, it provides a way to add emphasis to your images. The difference is often subtle, but it changes the user experience of your website and adds a little more realism.   10. Unique Fonts Choosing a unique font is an easy way to add some personality to your website and make it stand out a bit more. Fonts are part of a website that many visitors don’t really notice, but you can use your font choice to add some additional style to your website and draw more attention to important words. Make sure that any font you choose is easy for your visitors to read. Style shouldn’t trump clarity here. But as long as you keep the text on your website legible for all your visitors, you can use your font choice as a way to add some extra personality to your site.   11. Asymmetry A bold choice that’s showing up on some websites now is asymmetric design. Using asymmetry in your web design provides a unique experience for your visitors, especially as it’s still not a particularly common design choice at this stage. This web design option definitely isn’t for everybody. Because it’s uncommon and unexpected, it might be less intuitive for some visitors. And it can complicate a website’s ability to remain responsive. But if you want to provide a website experience that’s outside of the box, going asymmetrical can do that.   12. Accessible Design If you don’t have any disabilities yourself, you’ve probably approached web design in the past without thinking about how people with disabilities will experience your website. That’s unfortunately normal – many web designers just haven’t had accessibility top of mind in the past. But that’s beginning to change. One of the web design trends of 2018 is working to make websites more accessible for everyone. Design magazines and blogs have started to provide tips for more accessible web design. Designing an accessible website requires broadening your perspective and doing a little work, but when you commit to it, you open up your site to an audience that was left out before.   13. Data Visualization “Big data” has been a buzzword for a few years now and businesses in all industries have seen the growing influence of data on the tools and latest trends that shape how we do business. Perhaps it was only a matter of time until the influence of data made its way to web design as well. Many websites are now incorporating data visualization into their design. In some cases it becomes a part of the main website, in others they launch a separate site to highlight valuable data they’ve created. In either case, data visualization becomes a part of the story the brand tells and the visual identity they have on the web.   14. Bold Colors A lot of the web design trends for 2018 are about standing out and this is no exception. Many websites are employing color schemes that are bright and bold. Bright colors provide a distinctive experience that make your website more memorable. You can use your color choices strategically to draw attention to parts of the website you most want people to see. This is another website design trend that isn’t for everyone. Some brands will be better served with more subtle colors, but if you’re looking for a way to make your website stand out and really get attention, making bold color choices could do the trick.   15. Floating Navigation Most of the websites you visit have their navigation in the same place: across the top of the website. Some websites are experimenting with different options though. We already talked about the hamburger menu option, but another possibility is floating navigation.   Floating navigation stays visible even as you scroll down the page. It provides a unique experience, but also offers the practical benefit of keeping all the navigation options present and visible no matter where your visitor is on the page. You can see an example of what that looks like on the Anchor and Orbit website . As yet, it’s not a particularly common web design trend. But for any website owner looking for another way to stand out, it makes your website a little more distinctive.   Staying on Trend in 2018 As in any year, in 2018 make sure that everything about your website design puts the user first. Trying out something new that you think looks cool or interesting is fine, but only if you’re confident your target audience will respond to it as well. Following website design trends can often be worth it, but paying attention to your visitors is always more important. Find the post on the HostGator Blog Continue reading

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Are HTML Email Coding Issues Killing Your Conversions?

The post Are HTML Email Coding Issues Killing Your Conversions? appeared first on HostGator Blog . What’s the Key to More Email Conversions? It Might Be Your HTML How’s email marketing going for your small business? If hardly anyone on your list is opening your emails and even fewer are clicking through, you’re probably wondering if your subject lines, copy, and images need work . They might. But there’s another possibility: You may need to improve the code that makes your emails work. Without the right code, your emails can show up in your subscribers’ inboxes as a jumbled, hard-to-read mess or a blank page, even if you’re using an email template. Of course, most small businesses don’t have an email code expert in-house to fix their issues. So I reached out to one to learn more. Anne Tomlin is the founder of Austin, TX-based  Emails Y’all and a self-described email geek whose enthusiasm for her work is contagious. She shared her knowledge about what happens when code goes wrong, why off-the-shelf templates work until they don’t, and how small businesses can diagnose, fix, and avoid some common email coding issues.   Look Good or Get Deleted The first thing to know is that email marketing is challenging because not everyone receives your emails in the same way. Different people use different devices to read their mail, and they may be using a variety of email clients that all have different rules about things like downloading email images. Most businesses know they need to use responsive templates for proper display on mobile devices, but the range of email client rules can trip them up. “A lot of email clients don’t download images automatically,” Tomlin said, giving Outlook as one example. “You can work around that, but a lot of businesses send emails that feature one big image. When those emails are opened with those clients, they’re just blank.” Consumers won’t tolerate that. Tomlin said she recently heard a conference presenter say that about 30% of Millennials immediately delete emails that don’t render properly. Those recipients won’t follow a link to “view this email in a browser,” wait to see if images load, or try to figure out how to read it on their screen. They just delete your carefully crafted message or decide they don’t want to hear from your business again. This is high-stakes stuff in terms of conversions and subscriber retention, but Tomlin says “even major retailers make this mistake.” One clothing retailer sends her emails that are blank, because “the email content is one big image with no live or alternative text” and Outlook doesn’t show it. Another apparel chain sent an email with lots of images that didn’t display, “and the alt text for every image was ‘turn on your images.’” What’s the workaround when you’re sending image-heavy emails? “A good coder can style alternative text to match your brand. Stitch Fix uses alternative text really well, and it’s stylized to fill the image space if the images don’t load. With proper coding, using live text or well-designed alternative text… maybe the recipients will download the images.”   Pros and Cons of Off-the-Shelf Email Templates If major retailers are tripped up by email coding, you can bet smaller businesses are, too. I asked Tomlin whether pre-made HTML templates from email marketing services can help SMBs avoid these email rendering pitfalls. “Most off-the-shelf templates work just fine” for businesses that are starting out with an email program, “but they might not work for every audience.” Tomlin mentions accessibility for customers with disabilities as an example. “Most templates were developed a while back” before accessibility for people with low vision, hearing loss, and other issues was given a lot of attention, and many “aren’t up to date yet with accessible code.” Another potential issue with pre-fab templates is simply the pace of change in the email industry. “Things change weekly, sometimes without any notice. Say Gmail decides to change something on their end, and that may totally screw up the rendering of your emails on, say, a certain type of phone,” but senders don’t realize that’s now a problem. “ Any good developer will keep tabs on the latest changes, notify clients, and update the code” as quickly as possible.   Best Practices to Avoid Email Coding Issues I asked Tomlin what steps small businesses can take to avoid code-related email issues. The first is to format your emails to look good with or without images. “Using one big image with text” in your marketing emails “is not good practice. A properly coded email will have live text that shows up whether the image loads or not.” Other best practices include: Test your emails before you hit send. Most email marketing service providers will show you how your emails will look on a variety of devices. Know your audience’s email habits and clients. “Use those analytics that your email marketing service provider collects. For example, if people aren’t opening your emails in Outlook, you can code some crazy awesome stuff to reach them” or hire someone to do that for you. Know when it’s time for professional coding services. Tomlin cites three scenarios. “When your conversions plateau or drop” or if your email program just isn’t hitting the targets you set, it’s time to look under the hood to see if rendering issues are part of the problem. “When you gain a larger, more diverse audience, say, new customers from other countries,” an email code expert can ensure your new audience sticks around and opens your emails, regardless of the many devices and clients they use. “When your emails don’t look right” even when you’re using a template. For example, Tomlin sometimes sees text-heavy emails with badly aligned columns or copy that gets truncated because it’s too long for the template. When you decide to hire a professional, Tomlin suggests careful vetting. Look for developers who ask lots of questions about your audience and who share information to help you reach your goals. Email coding isn’t just using off-the-shelf templates. “A good coder will build your emails from the ground up and tailor them to your needs.” Find the post on the HostGator Blog Continue reading

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SEO for Images: Your Ultimate Guide and Best Practices

The post SEO for Images: Your Ultimate Guide and Best Practices appeared first on HostGator Blog . Image SEO Best Practices: The Ultimate How-To Guide SEO involves a lot of different parts, so it can be easy for businesses to overlook some of the smaller steps to practicing good on-site SEO, but every little thing you can do to strengthen your website’s SEO makes a difference – especially if it’s something other sites may be overlooking. Taking time to optimize your images for SEO is a simple and important step to making your website more competitive in the search engines. It’s the kind of little thing many businesses let slip through the cracks, which makes it that much more worthwhile for you to do. Why Images Are Important for SEO So much of how we understand SEO is all about text and keywords, but images have a role to play as well. For one thing, they’re extremely important for user experience. Think about it: if you found yourself on a webpage that looked like a Word doc with nothing but text on a white background, you wouldn’t feel like the website was trustworthy or memorable. In fact, research verifies that people are 80% more likely to read content that includes an image and 64% more likely to remember it afterward. Images are a big part of how we experience a web page. That matters for SEO because Google’s algorithm pays attention to behavior metrics that reflect user experience, like bounce rates and the amount of time visitors spend on a web page. But images can also be optimized to more directly help with SEO as well.  Where the average visitor to your page will only see the image itself, search engine crawlers see text behind the image that you can fill in to tell them what you want them to see.   7 Tips to Improve Your SEO for Images For every image you use on your website, follow these tips to optimize them for the search engines.   1. Use relevant, high-quality images. This is crucial for the user experience side of SEO. An image that’s unrelated to the content on the page will be confusing for the user, and one that’s blurry or badly cropped will just make your page look bad and unprofessional. Make sure every image you use has a clear relationship to what’s on the page and looks good. You have to be careful not to use any images that you don’t have the rights to, but you can find lots of resources online that provide free images businesses can use. Commit some time for each page you create and blog post you publish to finding at least one good image to include – bonus points if you can find a few.   2. Customize the filename. This is one of those steps that’s so easy it’s amazing everyone doesn’t do it.   Before you add an image to your website, take time to customize the filename. Change it to something that’s relevant to the page and includes one of your target keywords for the page. If your web page is about a backpack product you sell, the image could be named something like brandname-backpack.jpg. Most visitors will never see the filename, but it gives you a way to provide the search engines a little more information about what’s on the page and the best keywords to associate with it.   3. Use alt tags. This is another part of the webpage that most visitors won’t see, but search engine crawlers do. You can provide alt text for every image you add to your website that will show up in place of your image if a browser has trouble loading it. This text is one more part of the page that you can use to signal to search engines what the page is about. Always update the alt text for your images. Include your primary keyword for the page and something descriptive of the image itself. If you use WordP ress, there’s an alt text field you can fill in to do this. If you prefer to use html, you can add alt=”your alt text” to your image tag.   4. Find the right quality-to-size ratio. This part’s a little tricky, because you want your images to look really good (see: the “high quality” part of #1), but you don’t want them to be big enough to slow down your website. Site speed is an SEO ranking factor, so if your visitors have to wait a while for a page on your site to load, it’s bad for the user experience and your SEO. Often the file size of an image is much larger than it needs to be for the size it will show up on your website. If you use a CMS like WordPress, resizing how an image appears on your website after you load it to the CMS is super easy – but it means that you still have the large file size that slows things down on the backend. You can make your website faster while still displaying images at a high resolution by resizing your image files before you load them to your website. Often this is easy to do with programs that come standard on most computers, like Mac’s Preview program or Microsoft Paint. Or if you have Adobe Photoshop, you can use the “Save for Web” command to help you find the smallest file size that still provides a good resolution. After resizing, you can still make your image file size smaller without sacrificing quality by compressing them. Check out tools like TinyPNG and JPEGmini to make this process easy.   5. Choose the right file type. You’ve probably noticed that there are three main types of image files, but you may not really understand the difference between each. Understanding the different file types can help you choose the best one for your needs: JPG is one of the most common file formats because it uses small file sizes and is widely supported. But the image quality isn’t always as good as with PNG files and the format doesn’t support transparent backgrounds, so there are some cases where JPG won’t work. PNG is a file format for images that provides a high resolution and can support a text description of the image that’s good for SEO. The main downside of PNG is that it tends to require larger file sizes than JPG and GIF. It’s often best for complex images and those that include text.   GIF doesn’t support as wide of a color range as the other two, but it can be a good choice for simpler images. It supports small file sizes and transparent backgrounds. For photos, JPG often works well. For designed graphics, GIF and PNG are more common and if you need a higher quality version, the PNG is the way to go.   6. Add images to your sitemap. Google encourages website owners to submit a sitemap to them to help them better crawl your pages and get them added to the index. They also allow you to include images in your sitemap or alternately, create a separate image sitemap to submit. If you use WordPress, there are plugins you can use to generate an image sitemap for you, such as Google XML Sitemap for Images and Undira All Image Sitemap . If you prefer to do it yourself, Google provides information on creating an image sitemap here . By giving Google clear information about the images on your website, you increase the likelihood of them showing up in Google Image Search, which increases your website’s overall findability.   7. Host images on your own site. While it may be tempting to host your image on a third-party website like Imgur to save space, doing so involves a real risk. Anytime those sites are overloaded with traffic, your images could fail to load, creating a confusing experience on your website and making your brand look bad. You’ll be better served by hosting the images on your own website and using the advice provided above to make your image file size smaller so they don’t slow down your web pages any more than necessary. And when you go with a reliable hosting provider , you’ll always know your images (and the rest of your website) will show up as they should for your visitors.   Make the Time for Image SEO Image SEO is relatively easy, as far as SEO goes. By committing a little extra time to find the right images and optimize them for search every time you add a page to your website, you can give your pages an extra edge in the search engines. Find the post on the HostGator Blog Continue reading

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How to Make a Website Quickly: Your Easy 6-Step Guide

The post How to Make a Website Quickly: Your Easy 6-Step Guide appeared first on HostGator Blog . How to Make a Website Quickly You’re here because you want to build a website, and you want to do it fast. Building a website used to require immense technical and development skills. But today, with the introduction of intuitive website builders you can create a website from scratch, in record time. If you don’t know where to start, or, you’re worried that building a site will be expensive, or time-consuming, then this post is for you. Below you’ll learn the exact steps you need to take to make a website in as little time as possible, even if you have no previous experience.   1. Choose the Right Website Builder More and more people are turning to website builders to help them quickly and easily build websites. From personal blogs to eCommerce stores, niche sites, and business sites . The opportunities are endless. With a website builder, you’ll be able to drag and drop your site to completion. You can move around blocks of text, add images and videos, change the font and color scheme, and a lot more. You don’t need any existing knowledge of HTML, CSS, or design best practices. Just select a theme, customize it to your liking, and press publish. However, the website builder you choose will end up making your life easier, or much more difficult. With the dozens of available website builders, it can be overwhelming to choose the right one. If you’re just getting started in your search, all HostGator packages come with a website builder you can use as an option. Not only is it low cost, but it’ll also provide you with a selection of hundreds of free themes and all the customization options you require. 2. Pick a Domain Name In order to have a website online, you’ll need a domain name. Your domain name is what your visitors will type in to access your site. For HostGator, it’s hostgator.com . You’ll have the option to purchase a domain name through the builder itself, or you can purchase it through a third-party domain name registrar. The easiest option will probably be purchasing your domain name through the website builder itself, as you’ll avoid the complex tasks of dealing with nameservers. When choosing a domain name , make sure that it’s short, memorable, and preferably uses the .com extension.   3. Select Your Theme With your account created with your website builder and your domain name purchased it’s time to start building your site. Building a website that looks good, functions properly, and is in alignment with the latest web design standards is a very difficult task. Especially if you’ve never built a website before. Luckily, by using a website builder you can choose from one of hundreds of professionally designed themes. The theme you choose will make up the foundation of your website’s design . With a drag and drop builder, you’ll be able to customize this however you see fit. Still, you’ll want to choose a theme that makes sense for your industry.   4. Customize Your Theme Once you’ve chosen your theme its time to start customizing. After all, you want a unique website, not one that looks like a stock template. It’s important to customize all of the stock elements of your builder’s theme. This is a surefire way to get a unique look, while still retaining the original functionality of the theme. For example, you can make customizations like: Adding more pages to your site Changing the stock images to your own professional photos Changing the theme’s color palette Rearranging the text elements and general layout Changing the font sizes or font style Once you start customizing your site you’ll be amazed at all the changes you can actually make.   5. Preview and Make Any Final Tweaks It can be tempting to hit publish right away and make your site live on the internet. Although you’re excited it’s important to go through a final review process. Your builder will have a preview function that lets you see what your site will look like without pushing the changes live. This will allow you to make any last minute edits and avoid any embarrassing mistakes. As you look over your site, ask yourself the following questions: Are there any glaring spelling or grammar mistakes? Are there any strange formatting errors? Do my images or videos make sense in the existing design? Do all of the buttons and links work? Can my visitors intuitively navigate my website?   6. Publish Your Site! With your final run through complete, it’s time to publish your site. Congratulations! Once you’ve published your site online, you can still make quick and easy changes from the back-end of the editor. Have family, friends, and colleagues look over your site to see if there are any changes you might have missed. It’s now time to start generating traffic, marketing your site, and making your online dreams come true. Depending on the website builder you chose, you might have additional marketing tools available that’ll help you grow your website.   Now Over to You As you can see building a website doesn’t have to be difficult—it can even be fun! By using a website builder you’ll greatly speed up the website building process while giving you full control over the end result. Get started building your site today! Find the post on the HostGator Blog Continue reading

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