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Tag Archives: houston
About Us: How to Tell Your Business Story the Right Way
The post About Us: How to Tell Your Business Story the Right Way appeared first on HostGator Blog . About Us: How to Tell Your Business Story the Right Way The About Us section of your website has the potential to draw in customers, establish trust, and make people want to do business with you. But choose a couple of dozen small-business sites at random and you’ll find that many have About Us pages with next to no information, or that overload visitors with full-page blocks of texts that go into far more detail than most people can absorb. Here’s how to write an About Us section that showcases your business story, demonstrates to customers that you’re the right choice, draws in people searching for what you sell, and sets the tone for your customer outreach. Show What You Can Do for Your Customers It’s about you only to the extent that you have something your customers want or need. So tell your story in a way that shows you understand the problem your visitors want to solve. Zappos does a great job by describing the founder’s failed, frustrating shoe-shopping experience at a mall. No one wants to waste an hour and go home without new shoes, so right away, Zappos shows it understands something about its customers : They want convenience and selection. What if you’re blogging? Blog and media site Scary Mommy uses some frank descriptive wording on its About Us page to show that they get the struggles and rewards of motherhood: “We’ve seen it all, heard it all, and smelled it all, but we wouldn’t have it any other way.” You don’t have to be that direct if it’s not your style or not on-brand, but there are many ways to show that you get what your audience needs. Establish Your Trust and Expertise Besides looking for a solution to a problem, people who check out your About Us page want to see if you are the right person to solve their problem. An effective way to show your expertise and at the same time show that others trust you with their problems is with social proof . Your About Us page can include: positive customer reviews testimonials case studies from clients media mentions awards you, your employees, and your business have earned If you provide services, you can include well-known clients on your About Us page , as visual organizing tool Trello does. You can and should inject some personality into your About Us page, because site visitors want to know there’s a real person behind your site. That’s why popular toymakers Melissa & Doug come right out and say they’re real people on their About Us page, which is every bit as lighthearted as you’d expect for people who make toys. Your About Us page also needs to include: your name your location a photo or video of you that reflects your brand and personality contact details like a phone number, email address, and company social media accounts. Before they shop with you, customers also want to know that they can reach you if they need to. Consider this About Us excerpt from Round Rock Honey: “We believe in our honey so much that if you ever have a question, just look on the back of our bottle. You’ll find our names and phone number.” Get Found by Your Audience A good About Us page helps prospects decide if your site is a good match for what they need. A great About Us page also helps more people find your site. To do this, you’ll need to use some SEO tools to help your site show up when people search for what you offer. Make sure your About Us page includes: Long-tail keyword phrases that help people zero in on what they need. If you sell school uniforms in Dallas, don’t rely on “school uniforms” to drive search traffic to your site. Include “school uniforms in Dallas” or “school uniforms for Dallas-area charter schools” or whatever is accurately describes in detail what your customers search for. On-site SEO titles, meta descriptions, and tags for your About Us page with your most important keywords. Your meta description will appear in search results, so make every word count: “Zippy’s is the fastest and best courier service in the greater Houston area. Call 703-555-1212.” Optimized images for the best possible search results. Tag and describe them in ways that help people find your site. That team photo on your About Us page can be titled “Bakers of Custom Birthday Cakes in Duluth” instead of “teamphoto,” for example. Fast load times. When you’re done with your About Us page, run it through Google’s PageSpeed test to make sure it loads quickly enough to avoid getting downranked in search results. Mobile-friendly display and navigation . While you’re testing your About Us page, use Google’s mobile-friendly test tool to see how it performs on mobile devices. Better performing pages tend to rank higher in search results. Schema.org markup tools to optimize search results displays. You can use a schema plugin for your WordPress site or delve into this step-by-step guide on schema and Google Rich Snippets to format your About Us page for good-looking search results. For more information on these and other SEO strategies for your About Us page, check out HostGator’s ABC’s of SEO e-book . What’s Your Business Story? However you set up your About Us page—a serious rundown of your firm’s accomplishments or a set of whimsical videos about your handmade housewares shop—keep the tone, appearance, and language consistent with the rest of your site and with your brand. Consider your About Us page an ongoing project, keep it updated and focused on the goals above, and it can be a powerful marketing and customer relations tool. Find the post on the HostGator Blog Continue reading
$5 Cloud Servers, High Availability Failover, Free DDoS Protection, Free Backups
IO Zoom is a registered company based in Houston, Texas. We have 5 datacenter locations to choose… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1691064&goto=newpost Continue reading
Posted in HostGator, Hosting, php, VodaHost
Tagged datacenter-locations, hosting, houston, php, read-the-rest, rest, the-rest, vodahost, vps hosting offers
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Happy Birthday, Snappy!
The post Happy Birthday, Snappy! appeared first on HostGator Blog . In honor of our fourteenth birthday, we present to you a timeline of our favorite milestones in HostGator and Snappy’s history. A birthday gift for you! Want your very own Snappy? We’re celebrating our birthday by spreading the Snappy love with adorable free gator stuffed animals! Scroll to the end to claim yours. Did we […] Find the post on the HostGator Blog Continue reading
Happy 12th Birthday, Snappy!
The post Happy 12th Birthday, Snappy! appeared first on HostGator Blog | Gator Crossing . It seems like only yesterday that our beloved blue gator was crawling around the swamp, still in diapers. Oh, how time flies! Twelve years ago today, the HostGator.com domain was registered and thus Snappy was born. We like to mark this occasion each year with a something special. This year we’re extremely happy to officially announce our new Texas datacenter! All new hosting accounts are now being provisioned right here in Houston, Texas, at CyrusOne! CyrusOne features redundant power and cooling, along with state-of-the-art security and virtually everything one could ask for in a new datacenter. We’re very proud to be back home in Texas with CyrusOne! Not only are we in a brand new data center, but Snappy is offering special discounts in celebration of his birthday! All new hosting plans with 6-month billing cycles are 65% off. All new hosting plans with billing cycles of other than 6-months are 45% off. There’s even more great birthday news! Existing customers are welcome to take advantage of these discounts as well, please see this FAQ for full information. To sign up, simply visit http://www.hostgator.com ! This sale ends at 11:59p CST tonight (Wednesday, October 22, 2014). Happy birthday, Snappy! web hosting Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged comedy, dedicated-servers, facebook, gator goodness, hostgator, houston, php, politics, reseller-hosting, vodahost, web hosting
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Howdy, Houston! See You Next Thursday
November 7, 2013 — If you haven’t yet attended a WHIR Networking Event in 2013, next week is your last chance. We hope you’ll join us at Proof Bar and Patio on Travis Street in Houston, Texas next Thursday, November 14 for the last WHIR Networking Event of the year. Keep on reading: Howdy, Houston! See You Next Thursday Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged hosting, houston, keep-on-reading, proof, texas, thursday, travis, travis-street, year, yet-attended, your-last
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