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Tag Archives: hostgator
What to Look for in a Web Host
The post What to Look for in a Web Host appeared first on HostGator Blog . In those exciting early stages of launching a new website, you have a lot of decisions you need to make. You need to clarify your brand, choose your domain, and plan out your website’s design. On the long to-do list of getting a new website up and running on the web, one of the most important choices you need to make is what plan and provider to choose for web hosting . Luckily, this step is easier than a lot of the other items on your list. Designing your website and promoting it once it’s live are much harder and more time consuming tasks than selecting a good web hosting service provider. But nonetheless, you do want to take a little time to consider your options and make sure you choose the best web hosting plan for your needs. If you choose the right web hosting service provider from day one, you’ll save yourself the headache of having to migrate your site to a different company later. But if this is your first website, then how are you supposed to know what to look for? Especially if you don’t entirely understand what website hosting really is. We explain. What Is a Web Host? Before we can choose a web host, it’s important you first understand the web hosting basics . Web hosting is essentially the physical side of the web. Every website you see online is made up of various images, media, apps, and other files that take up storage space. While we tend to think of the internet as something that exists outside of physical space, all those files have to be stored in a physical server somewhere. In order to contain all the files that make up your website and serve them up to every person that visits it, a physical server must have a lot of power. For most website owners, owning and maintaining a server that powerful isn’t practical. That’s where website hosting companies come in. Web hosts own a large number of servers that have the power required to provide consistent, reliable service for thousands of websites. When you sign up for a hosting plan, you rent some of the space on their servers. A good web host isn’t just selling that space, they’re also selling their expertise in keeping their technology running smoothly, efficiently, and securely—so that your website runs consistently without problems. Do I Really Need a Web Host? If you want your website published online where anyone can find it, the short answer is yes. Every website needs web hosting because it’s the mechanism that takes the pages you’ve designed on your personal device and makes them accessible to people on other devices across the world. But in addition to making it possible for people to access your site, web hosting companies also offer some important additional value. They invest in the proper firewalls and other security precautions that make your website less likely to get hacked. And they keep experts on staff to provide any maintenance needed to ensure your website stays up consistently. By investing in the right tools and talent to keep web hosting servers functional all day every day, they make sure that your website is available and loads quickly and without problem whenever your visitors want it. 10 Things to Look for in a Web Host To get all the best benefits of web hosting , you need to find the right web host. With so many options out there, a newbie will understandably struggle to figure out how the different providers compare and which criteria are really the most valuable to judge each option by. No matter what type of website you’re launching, these are ten of the most important features to look for in a web host. 1. They have a strong reputation in the industry. One of the best measures of a business in any industry is their overall reputation. When a business consistently serves customers well for years, word gets around. But how do you find out what a company’s reputation is? Look for evidence from third-party sources. Have they earned any web hosting awards from reputable organizations or websites? Can you find reviews of them from tech publications? If so, what do they say? Just as importantly, what do reviews from their actual customers say? A little bit of sleuthing on Google will uncover a lot of information about what people have to say about the web hosting company you’re considering. If it’s generally positive, then you can trust you’ll be in good hands. 2. They promise at least 99% uptime. If your website is for a business, any time it’s not available loses you money. Even if this is a website you’re starting for fun, you risk providing a disappointing experience to visitors and losing followers if they can’t access your website each time they try to visit. The main job a web hosting company has is to keep your website up and accessible online. Every web hosting company will have to do occasional maintenance that will temporarily take your website offline. And if servers aren’t properly maintained, they could overheat or break down, which means more time your website is inaccessible. One of the big differentiating factors in the quality of web hosting providers is how well they manage the types of issues that can take your website offline. In industry parlance, the amount of time a web hosting company guarantees that your website will be available is called uptime, and reputable web hosting companies routinely promise at least 99% uptime. The best web hosting companies go even further, offering 99.9% uptime with a money-back guarantee. 3. They offer a variety of plans. Today, you’re looking for a hosting package that delivers what you need right now. But you have big dreams for your new website. You hope that in the coming years, the number of people that find your website and become regular visitors will grow. Maybe you hope to continually create new content to add to your site as well. In either case, you need room to grow. Most new websites get everything they need with an affordable shared web hosting plan, but as a website grows in size and popularity, at some point you’ll want to upgrade to a cloud hosting , VPS hosting , or possibly even a dedicated hosting plan . When that time comes, you’ll have a much easier time making the transition if you can stick with the company you choose from day one. An upgrade is simpler than a full migration to a new company. So before you choose the right hosting package for today, take some time to think about what you’ll need tomorrow and beyond and see if your provider has plans to match your future needs as well. 4. They provide 24/7 customer service. When you’re up late at night working on those website fixes you’ve finally gotten around to, the last thing you want is to hit an issue you need customer support to resolve and realize you have to wait until the morning to get an answer. Any time your website has a problem, you want it fixed fast. And you should be able to work on your website on your own schedule, without having to wait on the business hours of your web hosting company’s support reps. So make sure your web host offers top-notch customer support at all hours of the day. Bonus points if they offer a number of ways you can get in touch, so you can choose between phone, email, or live chat based on what works best for you. 5. The price is right. Web hosting is a necessary cost if you want to have a website, but that doesn’t mean it has to be expensive. Simple shared web hosting plans start at less than $3 a month. When deciding on the right hosting plan for your site, keep in mind that web hosting isn’t a one-time cost. Web hosts use a subscription model for billing. Make sure that the cost is something you’re comfortable with moving forward, and that it seems in line with what the plan is worth. While many new websites will manage just fine with the cheapest type of hosting plan, some will find it well worth spending more for additional features and higher bandwidth. Sometimes spending more is worth it, just make sure the value matches the price. 6. Their account interface is intuitive. While the main service web hosts provide is keeping your website published and accessible, they also provide an interface that allows you to do a number of important web management tasks, such as: Domain name management Setting up redirects Managing your SSL Managing your domain email addresses Adding new applications or databases to your website Managing your backups Upgrading or renewing your hosting solutions You don’t want to spend a lot of time learning how to do some of the basic, but important work involved in running your website. Look for a web hosting provider that makes it all intuitive with a good interface and simple processes. 7. They provide ample resources for getting started. Even if the overall design is intuitive, you’re still likely to have questions about how to do certain things with your website. Before choosing your web hosting provider, look into the type of resources they provide to help you learn how to use their products. They should have comprehensive support materials such as tutorials and how-to articles. What’s even better is also having an active support community where you can turn to other people who use the web hosting provider for help with your questions. See if the company has an active forum, in addition to their other support resources and customer service team. 8. If you have a site already, migration is supported. The idea is to find the right web hosting platform from day one, but not everyone meets that ideal. If you’re on the search for web hosting solutions because you’re not happy with your current web hosting company, then you want to find a provider that will help you with the process of transferring your website over. Look into what the migration process is like. Consider talking to a support person there for details, so you know what you’re getting into. If they can make the process relatively simple and painless, then you’ll be able to switch over quickly and get back to focusing on the work of running your website. 9. They support domain name management as well. Web hosting is one of the necessary elements all websites need, a domain name is another. One of the most important steps in starting a new website is finding and registering your domain. And it’s just as important to keep your domain name registration current for as long as you keep your website. While it’s entirely possible to register your domain with a different service than the web hosting provider you choose, you’ll have a much easier time staying on top of domain name management if you keep it all in one place. Make sure your web hosting provider allows you to manage your domain registration and renewals in the same interface you use for managing your web hosting. 10. They offer satisfactory security options. Hackers and data breaches are an unfortunate part of the online world today. Every website owner ought to prioritize security. While there are a number of steps you can take to make your websites more secure , one of the best things you can do for website security is choosing a web host that treats it as a priority. A good web hosting company invests in powerful firewalls, includes SSL certificates as part of their plans, and offers affordable security software or other add-ons to enhance your website security. Research the company’s reputation for security to make sure you’ll be in good hands. Bonus Feature to Consider: A Website Builder If you already have a great professional web designer in mind for your website, or have the skills to do it all yourself, then this feature won’t be necessary. But for anyone wanting a quick and affordable way to build a website, in spite of lacking programming skills, an intuitive website builder will make your life much easier. And opting for a website builder from a web hosting provider means you keep all your website management tasks in one place. It’s one less log in to remember and account to keep up with. Choose Your Web Host Today If you’re ready to make your decision and get started with a web host now, consider one of HostGator’s plans. We offer a range of options, so there’s plenty of room to grow. We have a money-back guarantee of 99.9% uptime. We also provide 24/7 customer support and lots of helpful resources to help you get started. And we’re one of the most respected web hosts in the industry, as evidenced by third-party reviews and awards . Ready to learn how to build a website ? Give our experts at HostGator a call today and we’ll help you find the best hosting plan for you and your needs. Find the post on the HostGator Blog Continue reading
Got a side hustle? Enter the Side Hustle Stars Awards
The post Got a side hustle? Enter the Side Hustle Stars Awards appeared first on HostGator Blog . Do you have a side hustle? A “Side Hustle” is a venture created in addition to an individual’s primary income source, created with the intent to gain money, credibility, community, or even a career. Maybe your “day job” wasn’t fulfilling your creative needs. Maybe you needed supplemental income to support your hobbies. Maybe you wanted to jump on the blog wave to share your ideas, make money, or simply get your creative juices flowing. Or maybe you wanted to create a community of like-minded individuals to support something you’re passionate about. Whatever reason led you to create a “side hustle,” we know the hustle and grind can be tough. And there’s truth in the name – the hustle often means late nights, early morning ‘jam sessions,’ and to-do lists before you ever get to your day job. It’s dreaming up your perfect life, and then hustling to make it happen. At HostGator, we love the side hustlers because our company was founded the same way – in a college dorm room where a single college student had big ideas to make money. His big ideas sky rocketed into an international company with millions of websites launched to date. Who knows if your side hustle will turn into something like HostGator one day, but the first step to building your dream starts with the hustle. We want to hear your story, and how you’ve used a HostGator website to support your side hustle goals! About the Competition HostGator’s Side Hustle Awards competition celebrates side hustlers like you who are working hard to make the big dream happen. A “Side Hustle” is a venture created in addition to an individual’s primary income source, created with the intent to gain money, credibility, community, or even a career. The side hustle can now be full-time employment, but should have originally been created as a supplementary activity. You’re hustling. It’s time to celebrate your hard work! Tell us about your side hustle and what makes it successful! Complete the entry form below for a chance to win cash prizes and free hosting for 1 year*! Get your entries in NOW because the first 100 qualified entries will receive a special Side Hustle Fuel Pack – a Starbucks gift card, Yeti tumbler, and limited-edition Snappy stress ball! The contest is only open to current customers of HostGator with a live and active website hosted with HostGator. The Prizes 1st Prize – $1000 plus free website hosting for 1 year* 2nd Prize – $500 plus free website hosting for 1 year* 3rd Prize – $250 plus free website hosting for 1 year* First 100 qualified entries get Side Hustle Fuel Kits! An entry is considered “qualified” once all elements of entry form have been completed and the website is verified as hosted with HostGator. Note: *free hosting package does not include dedicated servers and VPS. Earnings for hosting credit will be applied to individual’s HostGator account. The Details Entrants must be current customers (hosted with HostGator), with a website created prior to award announcement. Applicant must enter on their own behalf (no freelancers submitting for client). Entrant’s side hustle website must be hosted with HostGator. Entrant must be 18 years of age and older. Entrant must reside in the United States. No HostGator Affiliates, EIG employees, or their immediate family members. Entry must be submitted in written English language. Must approve HostGator to use your story in marketing materials and promotions. Click to review complete details, including [Official Rules of this contest]. If you have questions about this contest, please contact hgcontests@hostgator.com . Side Hustle Stars Entry Form [contact-form] Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost, vps
Tagged hobbies, hostgator, hostgator happenings, hosting, hustle-fuel, hustle-stars, ideas, official-rules, side-hustle, story
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Is Sitelock even worth it?
After decades with my former ISP and web host, I’m switching to Hostgator. So they offer this Sitelock thing. At first, I thought it sou… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1764224&goto=newpost Continue reading
5 Fresh Ideas for Ongoing Content Generation
The post 5 Fresh Ideas for Ongoing Content Generation appeared first on HostGator Blog . Content generation can feel like an uphill battle in an online space filled with so much content. It’s your responsibility to bring new, engaging content to your audience. By offering a fresh perspective, your website stands out from the crowd and spotlights your business as an industry leader. Unique ideas can come from anywhere. Whether it’s videos or blog posts, take control of your content generation. Here are five resources to spark your imagination today. 1. Read Industry Reports A content idea doesn’t have to appear out of thin air (or endless original research). You can find what you need by downloading the latest industry report. Industry reports are usually long, dense documents that no one likes reading. However, they are goldmines of valuable information. You can transform those insights into an email marketing series to bolster your brand and thought leadership. For instance, explain a key point in the report, add your critical perspective as a business owner, and then send it to your subscribers in multiple emails. Don’t know where to find in-depth research? Start your search with Think with Google . This website uncovers digital trends with data reports, guides, and infographics. When using industry reports, it’s important to avoid regurgitating the information to your visitors. Your goal is to engage people with a different viewpoint. Don’t be afraid of controversial stances if your brand truly believes in an ideal. Take advantage of the resources available to your small business. An industry report could ignite your next great content piece that your readers will love. 2. Ask Your Audience In the hustle and bustle of work, we often forget the obvious when generating content ideas. Asking your audience is an effective way to add fresh insight to your content. Ross Simmonds , a marketer, strategist, and founder of Hustle & Grind, agrees: “So many people create content without talking to their actual target audience…But if you’re trying to grow a brand, you need to start with your audience in mind. So pick up the phone, open up the inbox or queue up the DM and get in touch with your audience.” Explore different methods of approaching your audience for content suggestions. You can send a three-question survey via email to a segmented group of subscribers. Or you can run a simple Facebook poll. You also may want to incentivize responses with free swag. Showing your appreciation will earn your brand quality feedback. User-generated content can work well for your content, too. You can do an open call for quotes or photos for a specific topic. People love seeing their names in print or hearing it on a podcast episode. 3. Scan Twitter Hashtags Twitter serves as the pulse of the latest trends in consumer behavior. From funny threads to serious news, the social platform gives your brand an inside peek at what your customers discuss and their daily activities. This social network is an oasis of content ideas that can fill your entire calendar. Use specific hashtags to search through recent tweets from your audience. For example, if your online store specializes in beauty products, you might do research with #beautytips or #beautyproducts. With a brand presence on Twitter, it’s possible to receive ideas directly from your customers. Every week make a conscious effort to read responses from your followers. You also should be replying back to them to express your gratitude. Broaden your research by checking out your audience’s responses to competitor brands. You’ll get a sense of what excites and bores customers about the competition. Regularly review your own your Twitter Analytics , too. This social intelligence is enough to build better content for your site. Use it to develop an amazing e-course or vlog. 4. Review Conference Agendas Every year, conferences get flooded with smart participants and charismatic speakers. If you desire remarkable ideas, the conference agenda holds the key to your content generation woes. When examining the agenda, the goal isn’t to swipe someone’s entire presentation. Instead, use it as inspiration to initiate adjacent content ideas. Carro Ford , a marketer and author, says: “Study the agenda and session tracks to get a sense of trending user problems and concerns. Conference keynotes and sessions highlight trending topics in your market that you can cover in your blog. You’ll also get ideas for keywords to use in your writing.” As a sign of appreciation, you should mention the speaker’s name and include a link to their work, if possible. These little actions provide an avenue to foster future content relationships. You also could use agendas as a syllabus for your content calendar. You might highlight a specific topic each month or create a quarterly infographic from the title of a talk. It’s not necessary to start from scratch with your content generation. Take the time to scour through conference agendas to find unconventional topics. 5. Connect with Influencers The content generation process shouldn’t operate in a silo. To produce your best content, you’ll want to collaborate with experts, thought leaders, and influencers . Working with others alleviates the ongoing demands of content production. Plus, it also gives your audience an opportunity to hear from other leading voices in your industry. Be selective when working with influencers. Don’t compromise your brand’s integrity just to earn popularity. You can vet thought leaders by analyzing their past content and asking for professional references. Moreover, expand your reach to lesser-known individuals. Help a Reporter Out (HARO) can assist you in developing relationships with experts in a variety of fields. It’s a free resource, and you’ll receive quality quotes for your upcoming stories. Think outside of the box with influencer content. Rather than the same old blog post, get industry leaders to take over your social media accounts for a day. Or ask them to record five three-minute video clips about an interesting topic. These content pieces will be more meaningful to your visitors. Step up your content game with the help of others. You can do more through collaboration. Fresh Ideas, New Content Generating content is an ongoing process. For fresh ideas, read the industry reports or sift through your Twitter timeline. Be creative and craft extraordinary content for your audience. Need help brainstorming blog topics? Read this post. Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged audience, content, hostgator, imagination, industry, social-network, twitter, vodahost, web hosting
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How to Use Facebook Messenger for eCommerce
The post How to Use Facebook Messenger for eCommerce appeared first on HostGator Blog . Facebook Messenger is no longer just an app you can use to message your friends. Now it’s an app where you can chat with your friends and shop at the exact same time. That’s right, Facebook Messenger is also a powerful tool for eCommerce. According to Statista, there are now 1.3 billion monthly active Facebook Messenger users worldwide. That’s a ton of users that you can interact with. But, don’t open Facebook Messenger and start messaging your followers at random, telling them to buy your products. Not only is that time consuming, but it’s also ineffective — and weird. So, how do you use Facebook Messenger successfully to impress your customers and grow your sales? Here’s how to use Facebook Messenger for eCommerce. 1. Convenient Customer Support With the advances in technology we have today, customers are no longer interested in calling your customer service line or waiting hours for you to answer a customer support email. In fact, 12% of Americans rate their number one frustration with customer service as “lack of speed”. They want lightning fast customer service and support, so your business needs to adapt. Luckily, with Facebook Messenger you can provide quick and convenient customer support to consumers around the clock, no matter where they are. But this doesn’t mean you need to be sitting around, Facebook Messenger app open, and answering customer support questions all day, you can use a Facebook Messenger chatbot to handle customer service for you. With a tool like Many Chat , you can easily create a Facebook Messenger chatbot to answer all of your customers’ pressing questions and concerns — without having to touch a line of code. With this tool, not only can users access your customer support right from Facebook, but you can also add a Facebook Messenger Customer Chat window to your eCommerce website . This way, all of your customers will be aware of your convenient customer support option, not just the ones who follow you on Facebook. 2. Generate Leads and Deliver Content Most users that visit your website will not buy anything from you on their first visit. They might be checking out what you have to offer, comparing prices, or reading reviews before they make the decision to purchase. So, instead of risking losing these visitors, take the opportunity to turn them into a lead. A highly effective way to turn consumers into leads is by offering a free gift like a coupon or exclusive content through an email signup optin on your website. But, for those users who would prefer not to get content via email, you can send their content via Facebook Messenger instead. OptinMonster , a powerful lead generation tool for your website, now has a chatbot integration feature that allows you to do just that: Simply connect your OptinMonster account with your ManyChat account and you can drag and drop the Facebook Messenger block right inside your optin form. The users who previously would avoid signing up for your email list have a whole new avenue available to them, giving you more opportunity to generate leads. 3. Personalized Recommendations Personalization is important in eCommerce. In fact, 33% of customers who abandoned a business relationship last year did so because personalization was lacking. Luckily though, you can use Facebook Messenger to enhance personalization for your customers too. By using a chatbot for Facebook Messenger, you can give personalized recommendations to give your customers exactly what they want. That will not only impress them, but boost your sales as well. Take a look at this example from Lego. Their chatbot, named Ralph, can help customers find the perfect products by asking questions such as where they’re located , how old they are, budget, and interests. This added level of personalization will help prime your potential customers for checkout and make their overall shopping experience with your online store a breeze. 4. Offer Easy Checkout What if customers didn’t even have to visit your website to make a purchase? After all, the more options your online store provides for your customers to buy, the more opportunity you have to boost sales. Well, you can make that dream a reality with Facebook Messenger. With Facebook Messenger chatbots you’re not limited to giving users product recommendations; you can actually allow users to browse products and checkout right from the app. This option eliminates steps for the consumer; instead of asking them to visit your site to make the purchase, the checkout button is right there, making them more likely to take action. You can even send abandoned cart messages via Facebook Messenger that include a checkout button. So, no more losing out on potential sales. Consider adding urgency with a message like “Last chance to claim this offer!” to increase conversions even more. Your customers will love having the ability to shop at your online store without ever having to leave the Facebook Messenger app. Boost eCommerce Sales with Facebook Messenger Your target audience is probably on Facebook multiple times throughout the day — aren’t we all? Why shouldn’t your eCommerce business be there too? Don’t miss out on using this powerful social media messaging app for your eCommerce business. When you use Facebook Messenger for your eCommerce business you can increase customer satisfaction, generate a ton more leads, and boost your sales. Plus, it’s easy and affordable too. Start turning your instant messaging conversations into sales today. Find the post on the HostGator Blog Continue reading