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How to Use Pinterest to Drive Traffic to Your Blog

The post How to Use Pinterest to Drive Traffic to Your Blog appeared first on HostGator Blog . Despite Twitter and Facebook being the most popular social media platforms available, Pinterest is still an excellent way to drive traffic to your blog. Consider that Pinterest recently reported that they are getting 250 million unique users a month . You can bring some of those people to your website if you use some smart social marketing skills. We are going to look at 5 ways that you can start getting more traffic to your blog by using Pinterest. 1. Create Pinnable Images Pinterest is all about pictures, so it’s no surprise that creating pinnable images is the first tip to driving traffic to your blog with this social media giant. When people check out your pictures, they are going to want to see something that they’ve never seen before — something unique. Luckily, there are a number of tools available that can help you make custom images that are bound to catch the attention of the average Pinterest user. If your focus is on a picture of a product or relevant image, as opposed to text, PicMonkey is a great tool to start out. The creators offer a free version as well as a paid version with a free trial. You can use this application to take your bland photos and touch them up. There are a variety of templates, options to add backgrounds, and much more. On the other hand, if your image is text-based, Quotes Cover is perfect for image creation.   Need to Hide your Pinnable Images on Your Blog? Creating all of these images has a purpose. It will help draw in traffic from Pinterest to your website. The more images you have on your account, the better chance that someone is going to land on your blog. It’s usually a good idea to make multiple images for each one of your blog posts. Sometimes, you shouldn’t put all of your images on every post. This can make it hard for people to read through your content and it can slow down your website. There is a workaround so you can include the images in your posts, but keep them “hidden” until the person goes to share your pin through your social share buttons. Here is a step-by-step guide on how to quickly hide your images: Write the blog post, add images and image text per usual Change the “visual” tab to “Text” on the top right side of your blog edit screen (if using WordPress) Look for the image code and opening IMG Tag. Once you locate it type before the opening Add after the closing image tag Switch the “Text” tab back to “Visual” and check to make sure your image is “gone” That’s all there is to it. When someone goes to “Pin” your image from your blog post, the hidden images will appear. On that same note, if someone finds the image on Pinterest, they can get to your blog. The traffic flow works both ways.   2. Schedule and Pin Featured Blog Images Once you have your business account set up, click on your name or the name of your business on the top right side of your Pinterest homepage. You’ll see a button with a plus sign that says “Create Board,” click this button to create a board for your featured blog images. As you create content, make sure you are sharing all of the images in your content to this Pinterest board. The Buffer App is a great social media tool that lets you schedule your posts for all of your social media accounts, including Pinterest. It’s possible to set up a schedule with Buffer that posts your images on Pinterest every day, week, or even month. The key to bringing people back to your website is including the link to your articles in every image you share on Pinterest.   3. Allow Your Audience to Pin from Your Blog There’s no doubt that everyone loves engagement. If people see something they like, they want to share it with all their friends. You can use this passion for sharing to bring more traffic to your blog. When you’re developing your website, make sure that you include a social media share plugin that will allow you to put a Pinterest button on all of your images. You want people to see your images, get intrigued, and share what you’ve posted with their friends. You can also add a Pinterest follow button popup to your site and generate more followers to your boards. All it takes is someone with tens of thousands of followers to share your picture and link to set off a chain reaction that brings thousands of people to your blog.   4. Use Pinterest Analytics People who have business Pinterest accounts can take advantage of Pinterest Analytics . This system allows users to analyze their pins in real time . Those who use Pinterest Analytics, especially around the holiday season , are able to gain additional insight about their followers. You can follow the performance of each individual pin. Once you dig deeper into the information you’ll be able to see what your customers like, learn about demographics, and see how many people are going to your website via your Pinterest account. It’s possible to pick through this data and discover what works and use it to your advantage. After you have an understanding of what your followers are looking for, you can post similar content so they keep coming back for more. The more people who like your content, the more traffic you’ll see coming to your website.   5. Use Pinterest Ads Much like Facebook and Twitter, Pinterest has a social advertising program that users can take advantage of in order to get more people viewing their pins, which drives blog traffic. The only stipulation is that you must have a Pinterest Business account There are plenty of reasons you should consider this route if you want to get more eyes on your website. First, 29% of adults in the United States use Pinterest regularly. Considering the population is about 325 million people, that’s nothing to shake a stick at. There are even more international users, opening the door for millions of people to land on your page. Next, consider that 93% of people on Pinterest go there when they plan on making a purchase. If you have information relative to your product on your blog, there’s a good chance that if someone sees your page, they are on the hunt and looking to buy something. Use this to your advantage when you’re writing your content! The most important stat you should take away from this is that 50% of people who were targeted by a Pinterest ad, made a purchase. That’s big news and proof that building a business ad campaign through Pinterest works. You’ll get plenty of flexibility when you develop your ads. It’s possible to start multiple campaigns with specific pins. While the campaign is running, you can view the statistics and make adjustments throughout the process. As you learn what your followers on Pinterest like, you’ll be able to bring in large amounts of traffic from this one source.   Conclusion There’s no doubt that Pinterest is one of the best ways to promote your blog . Similar to other social media outlets, you’re not going to see a huge boost overnight. It’s going to take time and effort to gain a following. If you follow these simple tips you will notice a nice increase in your traffic over time. If you want the best results, combine your Pinterest marketing with Facebook, Twitter, and a Google Ads campaign . Before you know it, you’ll have more Pinterest followers than you ever imagined! Find the post on the HostGator Blog Continue reading

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The Best Ways to Advertise Your Website On a Budget

The post The Best Ways to Advertise Your Website On a Budget appeared first on HostGator Blog . The list of free ways to promote your website could keep you busy for years, but many small business owners will find it worthwhile to also include some website promotion tactics that require a budget. Paying to promote your website can bring results faster, requires less time, and allows you to be more targeted in who you reach. If you have a budget to work with, consider adding some of these tactics to your promotion strategy along with the free methods. 1. Use Paid Search Ads. SEO is a slow process that requires you to play the long game. But you can get your website on page one faster, as long as you’re willing to pay for it. Google Ads is relatively affordable. The platform has useful targeting options that allow you to narrow down who sees your ads based on factors like: The keywords they’re searching for Demographic details like gender and age Their geographic area And notably, you only get charged when someone clicks on your ad, so you’re paying for actual visitors to your site—not just potential ones. If you have some money to spend and want to reach new visitors sooner rather than later, paid search ads are a useful option.   2. Use Paid Social Ads. The social media marketing you do for free has a limited audience. On most sites, the only people who will see and interact with your updates are those who already follow you (and sometimes their followers, if they choose to interact with your posts). If you’re trying to build a social media following from scratch, getting people to follow you in the first place can feel like an uphill battle. When they can’t see your updates, how will they know to follow you in the first place? Almost every social media channel offers paid advertising options to help you get your messages in front of a wider audience. As with paid search advertising, social media advertising provides extensive targeting options to help you reach the most relevant audience for your website. You can promote your website to more people, and hopefully grow your following on the platform at the same time.   3. Try Native Advertising. When you’re perusing your favorite websites, you may have noticed that their feeds occasionally include content labeled “Sponsored” or “Promoted.” This is native advertising. It’s when a brand partners with a media property to create content that’s in character for the media site, but promotes the brand—usually in a subtle way. The goal with native advertising is to get attention and entertain, without making a hard sell. Native advertising tends to be pretty costly, so if you’re not a business with much of an advertising budget, this one’s probably not for you. But for the right brand, it can be a powerful way to reach a large audience and get more visitors to your website.   4. Use Paid Distribution Platforms. You probably notice paid ads around the web in your own browsing. When you get to the end of an article and see a few suggested links, those are ads websites pay for by using paid distribution platforms like Outbrain and Taboola. Paid distribution platforms partner with popular media websites and blogs to promote their content in an ad-like format. But instead of showing banner ads, which don’t perform well with most audiences , paid distribution channels recommend articles and other types content. You may have seen recommendations for “you may also like” at the bottom of an article you’re reading online. If your business does content marketing, paid distribution channels are a good way to get your content in front of new audiences that may care about it. Note that since these platforms don’t allow straight advertising—just links to content—they wouldn’t make much sense for any business not committed to creating content as a marketing tactic. Outbrain and Taboola are attractive because they give you a cost-effective way to show up on popular sites that normally charge top dollar for ads. You only pay for clicks, as with paid search and social. And if you manage to give your content a solid headline and an eye-catching image, you can drive some new visitors to your website that may just stick around to see what else you have to offer. These platforms allow you some control over the publications you show up on—you can exclude any you find offensive or don’t think are a fit for your target audience. And they allow for geographic and audience targeting as well, so you can better reach the right people.     5. Sponsor Relevant Events. Events of all types need sponsors. And you can find events for almost any type of industry or topic area. Sponsorship usually means getting mentions in most of an event’s materials, which can raise the profile of your brand. But more importantly (for our purposes), it also usually means you get a mention of your website on the brand’s site with a link back. Small businesses can gain a lot of goodwill in the community and build links and awareness at the same time by finding local events to sponsor. Even small towns often have events and festivals you can get involved with. To find events in your area that you might be able to sponsor, check out websites like Eventbrite and Eventful . You can look for events in your area and limit the results by categories like Festivals and Organizations. For anything that looks like a good fit, check out the website to see if they offer sponsorship opportunities and get in touch with the event planners for details. Be sure to ask outright if the sponsorship will come with a link to your site.   People who participate in the event will be exposed to your business through the sponsorship and may check out your website to learn more. And as an added benefit, you earn some local SEO authority with a new relevant link.   6. Host Your Own Event. Even better than sponsoring an event is hosting your own event. When you put on an event for your audience, you gain a lot of press and attention. You can start to develop a community that will, over time, attract even more members of your audience. You can keep things small, like starting a monthly meetup in your community. Or, if your audience is big enough, you can go big and set up a conference or weekend retreat for your followers. It requires a lot of planning and can potentially get costly (depending on how big it is), but hosting an event is a great way to connect more directly with your audience and drive more attention to your website in the process.   7. Support Charitable Causes. People increasingly care about the brands and websites they follow demonstrating that they stand for something. Showing your support for a charitable cause that matters to you is both a good way to connect with your audience through shared values, and a way to potentially reach new visitors. Many nonprofits will mention you on their website and include a link back to your site if you donate at a certain level. And if you go further than a donation and help put together a fundraising or donation drive, you’re likely to get the attention of media sites that see the event as newsworthy and relevant blogs that see an opportunity to help support something they also care about. And as a more obvious benefit, you get to support something that matters to you. That’s always worth it.   How Will You Promote Your Website? Creating your website isn’t enough. You need to make it easy for people to find. You don’t necessarily need to do everything on this list, but use it as a starting point to figure out the best tactics for you and put together a strategy that will ensure your website reaches more people. Find the post on the HostGator Blog Continue reading

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Do You Need Web Hosting for Your WordPress Site?

The post Do You Need Web Hosting for Your WordPress Site? appeared first on HostGator Blog . You’ve decided to use WordPress to launch your new website. That’s a great decision. WordPress is one of the top CMSes in the world, because it makes it very easy to create, build, and grow your website. In order to have a website online, you need to have a domain name and a web host. Without those two in place, you have no way for people to access your website, and you don’t have anywhere to store your website’s files. You might be wondering, do I need web hosting for WordPress sites ? Well…yes and no. WordPress actually has two different versions, WordPress.org and WordPress.com. With the second version, you can actually obtain a free domain and website, without the need to sign up for hosting on your own. But, this might not be the best course of action, as you’ll soon learn. Below we’ll highlight the differences between the two versions of WordPress, help you decide which one is best for your needs, and get into the variety of WordPress hosting options you have available. If you’re new to building a website, this article will show you how web hosting works and how it applies to your site . The Differences Between WordPress.org and WordPress.com Once you’ve decided upon using WordPress as your CMS of choice, your next decision is to choose which version of WordPress to use. Essentially, with WordPress.org you’ll be self-hosting your own WordPress site, while with WordPress.com your site will existing on WordPress.com and you’ll be using a sub-domain. Think of it like owning your own home, versus renting an apartment. By owning your home you have complete control over it. With renting you can only do as much as the homeowner or property manager allows.   What is WordPress.org? WordPress.org is probably what you’re most familiar with. You can download the self-hosted version of WordPress here . When you’re building a site using WordPress, this is probably the version that you’re going to use. When using this version you’ll need to install it on your own server, so you’ll need web hosting services. However, this will give you more freedom and control and you’ll be able to build any kind of site you desire.   Why is WordPress.com? WordPress.com is similar to a site like Typepad , or even Tumblr . Instead of having your site on your own domain, you’ll create a free site on a subdomain. So people will have to type in something like “yourname.wordpress.com” to access your site. With this, you don’t have to worry about a domain or hosting. Just sign up and start building your site with the selection of free themes . This might sound ideal, but it’s very difficult to grow a popular site or an online business using a subdomain. Plus, with WordPress.com you’ll have a very small selection of themes and plugins to choose from, even if you upgrade to the premium package .   Why You Should Self-Host Your WordPress Site Overall, if you’re going to be using WordPress you’ll want to be using the self-hosted version. Sure, using WordPress.com might let you build your site and get online faster, but you’ll be sacrificing a lot. Here’s a list of the benefits you can enjoy with the self-hosted version of WordPress:   1. Control Over Your Theme and Plugins When you’re building a site you want to build it exactly as you see fit. With WordPress.com your plugin and theme selection will be greatly limited and you’ll only be able to make certain customizations. By self-hosting WordPress, you open yourself up to the entire world of WordPress plugins and themes. You’ll have access to the library of free themes and plugins, as well as any premium theme or plugin you wish to purchase.   2. Improved Site Performance When you self-host WordPress you have the ability to choose the best host for your needs. That means you can find the host that’s going to help you get the most out of your WordPress site. You’ll also have control over any plugins that you install to help further optimize your loading speeds and overall site performance. Plus, self-hosted sites tend to perform better than sites that exist as a subdomain of a larger site, both in the search engine rankings and user experience overall.   3. Turn Your Site Into a Business With a self-hosted site, you can monetize however you want. There are certain advertising and monetization restrictions for WordPress that you’ll run into. For example, you can only use their integrated advertising platform, and you need a certain level of traffic to qualify. By self-hosting your site there’s no limit on how you choose to make money. You’ll have your choice of ad networks. You can install plugins to help you sell affiliate products, create your own courses, and more. You can even turn your WordPress site into a full-fledged eCommerce store. If you’re serious about growing your WordPress site, scaling your traffic, or turning your site into a full-fledged business, then you’ll want to self-host your WordPress site.   WordPress Hosting Requirements Luckily, WordPress doesn’t have that many hosting requirements. Overall, it’s very lightweight and compatible with almost every hosting company’s setup. The only two main requirements are: MySQL version 5.6 or higher PHP version 7 or higher That’s it. Most hosting companies also offer a very useful tool that’s called QuickInstall or One-Click install, depending on your hosting company. Using this tool makes installing WordPress incredibly simple. You just login to your control panel, select the app, choose WordPress, fill in some basic site details and the tool will install WordPress for you. Then, all that’s left to do is find your theme, customize it to your liking, and install plugins to add more features to your site.   Different Kinds of WordPress Hosting Available Since WordPress is so lightweight it can be installed on most hosting platforms. The biggest distinction you’ll find is the types of hosting available and the different feature sets they provide. Here are the three types of hosting most common to WordPress site owners and the benefits of web hosting services :   1. Shared Hosting No matter what kind of site you’re building you’ll probably start your journey with a shared host, and WordPress is no different. Shared hosting isn’t specialty WordPress hosting, but instead, you get a beginner friendly environment that can be used by a wide range of sites. The reason a shared hosting plan is so popular for beginners is its affordability. Plus, with the bundled one-click installer you can install WordPress in a few minutes. You probably don’t want to stay on a shared hosting plan forever, especially if your site is growing. But it’s a great place to start and will give you everything you need to create and grow your WordPress site.   2. Managed WordPress Hosting The next step up is WordPress managed hosting . With WordPress managed hosting only WordPress sites are allowed on the server. That allows the server to be incredibly well optimized for the WordPress platform. Plus, you literally don’t have to do anything that relates to your server. The “managed” portion of managed hosting means there’s a team of WordPress experts managing your server environment for you. Managed WordPress hosting is more expensive than shared hosting, but considering you don’t have to waste any time in technical tasks, and your site will perform at a very high level, these costs could be offset.   3. Dedicated Server Hosting Lastly, outside of shared and managed hosting you have the option of getting a dedicated server for your WordPress site. With a dedicated server, you’re renting an entire physical server for your website. You won’t share this space with any other users. Your server is completely up to you to customize. You’ll have your choice of hardware, software, operating system, and a lot more. This means it can be fully optimized to your website. However, using a dedicated server only makes sense once you’re receiving a significant amount of traffic. You’ll also want to have the ability to hire a system administrator who can maintain, upgrade, and troubleshoot your servers. Otherwise, you’re probably best off sticking with a managed hosting provider.   What to Look for in a WordPress Web Host Now that you understand the importance of hosting for your WordPress site, along with the kinds of hosting available, it’s time to dive into what you should look for when selecting a WordPress host.   1. In Your Price Range This is probably obvious, but you’ll want to choose a WordPress host that you can afford. Even if you have the budget for a more expensive host, it might not always be necessary. For example, if you have a small website with only a few pages, and a little traffic, but that traffic is worth a lot, you might not need to move away from shared hosting. Typically, people will only move their sites once they’ve reached the limits of their current hosting package.   2. Control Panel Access If you’re just getting started online, then this is a must-have. An easy to use control panel will make it incredibly easy to manage your server, and install WordPress. It will also help you do things like create a domain-specific email address, add domains to your account, and a lot more. The most commonly used control panel is cPanel, but your host of choice might be using something different. Regardless of the control panel that’s included with your hosting package, it needs to be easy to use.   3. Technical Compatibility Obviously, your host needs to be able to run WordPress. Luckily, it doesn’t take much to run WordPress; you just need PHP 7 and MySQL 5.6 compatibility. Still, you’ll want to make sure your host supports these. Since WordPress is so common the chances are high that they do, but it’s still worth double-checking before you spend money on a hosting package.   4. High Performance The performance of your host is incredibly important. Without a high-performing host behind you, your site will suffer, both in your user experience and search engine rankings. If you host your site on a managed WordPress server, or dedicated server then you will see improved levels of performance. But, for those just getting started with their WordPress sites, a shared server could work well until your traffic levels grow. You can always improve your speed and performance by utilizing a CDN. Or, installing a variety of plugins to help optimize your WordPress site for speed .   5. Solid Support Team The final thing you’ll want to look for is a great support staff. Your support team will be the liaison between your website and server and should be by your side if any issues arise. Beyond having your issues responded to quickly, you’ll also want a knowledgeable and helpful staff. After all, there’s no point in having support if they’re not going to be able to help fix your site issues. Take some time to research both the support channels and what kind of support the host offers for their hosting plans. For example, do they only offer support for issues that directly pertain to hosting? Or, are they more flexible and will help you through general site issues as well?   Closing Thoughts Hopefully, by now, you have a better understanding of why you’ll want to use the self-hosted version of WordPress, as well as the variety of hosting options that are available to you. Web hosting is important for your WordPress site to operate at its best. Your host provides the foundation for the success of your site, and you don’t want to leave this up to chance. If you’re looking to learn how to build out a website and don’t have any existing traffic channels, then a shared host would probably work for you. However, if you’re already established, or your site is getting a decent volume of traffic, then WordPress managed hosting is a solid fit. You will spend more, but you’ll have a team of WordPress experts behind you at all times. Finally, there’s dedicated hosting plans, which is probably only well-suited for a fraction of websites. You’ll not only need the revenue to justify a dedicated server, but you’ll need the technical staff as well.   Find the post on the HostGator Blog Continue reading

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How to Set Up Google Adsense on Your Blog or Website

The post How to Set Up Google Adsense on Your Blog or Website appeared first on HostGator Blog . You’ve been creating great content for a while and you’ve finally gained a decent following. People like your stuff and keep coming back! Now you’re at the point where you can start making money by advertising on your blog .   Why You Should Use Google Adsense If you’re already maintaining a website and creating content, then Google Adsense provides a way to make passive income from what you were already doing. Here are a few good reasons to consider going with Google Adsense.   1. A lot of advertisers use it. As a Google property, Adsense is one of the biggest platforms for businesses wanting to advertise on the web. That means it’s an easy way to tap into a large network of people willing to pay money to make sure their ads get in front of people. Google Adsense uses a bidding model, which means that you’ll always get the highest amount possible for every click. 2. Ads are targeted. And one of the selling points of Adsense for advertisers is that they’re able to target their ads so they’re more likely to get in front of the right people. That’s a benefit for you too, since it means that your visitors are more likely to see ads that are relevant to them and you’re more likely to make money from them clicking on it.     3. You can control what shows up. You’ve worked hard to build trust with your audience. You definitely don’t want that ruined with an ad on your site for something that’s offensive or a product that you wouldn’t feel comfortable condoning. The Adsense platform lets you decide the categories of ads you want showing on your site and makes it easy to block any specific ads or advertisers you don’t want showing up.   A note: keep your expectations realistic. Adsense is free to sign up for and pretty easy to get started with. But you should keep your earnings goals realistic. You only earn when visitors to your website click, and you can only expect a fairly small portion of your visitors to click on the advertisements. Making money can be a slow process and Google will only send you payment when you reach $100. As long as you don’t quit your day job prematurely though, making some extra money is a good thing even if the amount is low.   How to Create an Adsense Account On the Google Adsense site, you’ll see a green button that says Sign Up Now. When you click, you’ll end up on a page with a form asking for your website, email address, and whether or not you want emails with performance suggestions. You’re expected to use an email tied to a Google account, so if you’re already using Gmail or Google Analytics, then go with the email you use for those. If not, you can create an account here . From there, you’ll be asked to provide your country and accept the terms. Then click on a blue button that says Create Account. Once you’ve taken this step, you’ll get an email from Google walking you through the next steps to take: Provide Adsense with your payment address. You’ll see a form when you first log into to Adsense that will allow you to do this. Verify your phone number. This step is only required in some countries, but you’ll see a note when you’re logged in letting you know if it’s necessary for you. Add the code provided to your website. This confirms for Google that the website is yours and officially connects it to your Adsense account. When these steps are completed, Adsense will review your website for compliance and, if everything looks good, approve your account to get started.   How to Enable Ads After your account is approved, you can start setting up ads on your page. Log into your Adsense account and select My Ads on the menu on the left side of the screen. Click on the button that says New Ad Unit. Then decide what to name your ad. The name is just for your internal use and to differentiate it from other ads you enable on the site, so it can be something simple and descriptive like Top of Page Ad. You’ll see a few different options for types of ads to allow on your page. This includes: Text and display ads – This is the most common type of ad you’ll see. Generally these show up along the side of a page or at the top of it. In-feed ads – These show up in a similar format to the content and links listed on a page, so that they look more like the other content visitors are browsing. In-article ads – These show up further down on the page in the midst of the content visitors are reading, usually in between paragraphs. Choose which type of ad you want on your site now. You can repeat this process later to add the others if you want more than one. On the next page, you’ll have the option to choose the ad size and colors. One of the size options is Responsive , which means that instead of the ad being a consistent size and shape each time, Google will choose the best size based on the space available according to the browser and device a visitor is using. After you fill in your preferences on this page, click save. Google will provide you with the ad code to add to the webpage the ad will be on.   Start Making Money If you want to maximize your Adsense earnings over time, keep an eye on which ads run on your page and how often your visitors click them. Experiment with different ad styles over time to see which ones your readers respond to. If you change up what you use based on what works best, you should be able to increase clicks (and therefore your pay) by sticking with the types of ads and categories your visitors like best. As you set up ads for your website, make sure to keep in mind the user experience. You don’t want your regular readers to be turned off by ads that are overly distracting, make the page look cluttered, or block the text. You can make money without ruining their experience of the site (and won’t make much if you do ruin it). And if you want to keep people visiting and clicking on those ads (and hopefully gain more visitors and clicks over time), keep creating the content that helped you earn your first visitors to begin with. You have to give them something to keep coming back for. Remember, Google advertising works both ways. You can sign your own site up to be featured in ads on other people’s sites. For help getting started with Google PPC on your blog or website, contact HostGator today . Find the post on the HostGator Blog Continue reading

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HiVeilocity Review

HiVelocity Rocks !! I had been researching for migrating our dedicated server from Hostgator to a reliable company since the past 2 years… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1740190&goto=newpost Continue reading

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