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Best Practices for Referencing Your Business Location Online
The post Best Practices for Referencing Your Business Location Online appeared first on HostGator Blog . Advertising your business online can get confusing. With so many available options to promote your business online like Google My Business, social media and your own website, it can be difficult to know where to start. When you have a local business, there is another layer that you have to consider when promoting your business online: your address . As you go along building your online presence for your brick and mortar business, you need to take that extra step to ensure that your business location is listed in every possible place. After all, the more people that know your address, the more people that can come visit it. While you should list your business’ information online in as many places you can, the list below contains websites that your contact information and location should be listed on at the very least. Google My Business Google My Business is an essential place to reference your business online. Basically, Google My Business allows you to manage how your business looks in Google search results. With Google My Business you can manage your business’ maps, knowledge graphs, online reviews and even your organic search results – which will all lead to more traffic (online and foot) to your business. The added bonus of setting up and continuing to update a Google My Business listing is searchers will start seeing your business information appearing in a knowledge panel. A knowledge panel allows a potential visitor to quickly see your business information like your address or phone number. This easy-to-use knowledge panel will greatly increase the accessibility of your business to customers by providing a way for customers to quickly contact you and visit your business. Social Media While not the most obvious, social media is one of the easiest places to reference your local business online. After all, the platforms are readily available (and you’re hopefully already using them), you just need to input your business’ contact information into them. To start, you will want to ensure that you’re choosing the business versions of your favorite social media platforms, like Facebook Business Pages and Instagram for Business. This is important because these business versions will have “About” pages. Your contact information will live on your “About” page. On your “About” page you have the opportunity to list not only your address and phone number, but also your additional social media channels and hours of business. This information will be vital in gaining and retaining customers that you connect with via social media. Online Directories Online directories might be one of the most underutilized places to reference your business online. Often sorted by industry, online directories offer a place for your business to be listed among your business peers. For example, someone searching for a plumber might come across a online directory for plumbers where they would then find your business, listed by city. Many online directories are free to submit your business to, so there is no additional cost, it will just take time submitting your business to these sites. An additional bonus of listing your business in these online directories is it gives you quick backlinks . Review Sites Before people give you their business, they are most likely going to search for your business online to see what other people have said about you. They will look to review sites to give them the information they’re looking for, so you will want to ensure your business is listed there. Make sure that you’re listed on places like Yelp , and other review sites for physical businesses. Like online directories, review sites give potential customers another chance to find your business, as well as giving you additional backlinks . One thing to note about listing your business on review sites is to monitor your reviews . It won’t matter if your business is listed on these review sites if you only have poor reviews. Business Website Although listed last in this article, having a business website is the most important online place that your contact information and business location can live. Why? Because you own it. As you design your website , include your location and contact information in an easy-to-find place, ideally on its own contact page. Your contact page should include your phone number, email address, physical address and an interactive map of your location. You will also want to ensure that all of this information is linkable for your mobile visitors. When your contact information is linkable, it becomes more accessible to mobile users. For example, think about someone someone who is on their way to your business. With linkable and clickable contact information, a customer can visit your website, click your address and be prompted to open your address in the map so they can easily visit you. Or they can click on your phone number and they’re immediately prompted to give your business a call. Besides your contact page, an additional place to list your contact information address would be the footer of your website. This provides a quick and easy way for customers to find your location without them having to go through your menu of pages. Help Customers Find Your Business Online Accessibility is key when it comes to local businesses. With the rise of online retailers offering goods quickly online, the last thing you want to do is provide another barrier for potential customers to visit you in person. You want to make sure that customers can quickly find your address so your business can be easily visited. You can quickly and easily get your business set up online with our business plan hosting. Get your local business online today! Find the post on the HostGator Blog Continue reading
Posted in HostGator, Hosting, VodaHost
Tagged address, article, business, business-online, directories, facebook, hostgator, hosting, review-sites, social-media, vodahost, your-business
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Do I Need Web Hosting?
The post Do I Need Web Hosting? appeared first on HostGator Blog . If you’re thinking about starting a website, then you may have come across the term “web hosting” without entirely understanding what that means. When you see that web hosting usually comes at a cost, you may start to wonder, “ Do I need web hosting? ” The short answer is: yes. If you want to have a website, you need web hosting . But you may feel better about the expense involved if you understand what website hosting is all about. What is Web Hosting? We talk about the web like it’s something that exists outside of physical space. Terms like “cyberspace” and “the cloud” reinforce the idea that the many sites we access on our devices don’t live anywhere physical – they’re floating out there somewhere, as if on the air. In fact, every website that exists on the internet takes up physical space on a web server somewhere. But those web servers are out of sight for most of us—kept in storage facilities around the world that few web users have cause to visit. Even though we don’t see or think about those servers much, they’re a necessary part of our internet experience. And the service they provide for websites—storing them and making the the site’s content accessible to people around the world online—is what we call web hosting. In a nutshell, that’s how web hosting works . Why Do Websites Need Web Hosting? When you learn how to build a website on a specific device (or a couple), it lives on those devices. When you’re ready to publish it for the larger world to see, it has to move beyond the specific devices you own that only you have access to. But it still needs to live somewhere. Web hosting servers are the space where your website can live and be stored while being accessible on the larger web. If you want your website to be live online—in other words, if you want anyone other than you to see it—then a website hosting package is a necessary part of the equation. Do I Need a Web Hosting Service? For most websites, web hosting is provided by a web hosting company that owns and maintains many servers and allows customers to essentially rent space on them. You pay the web hosting provider either monthly or annually for that space and, in return, they keep your website up and running. If the idea of spending money on a continual basis for your website is frustrating, you may wonder if there’s a way to get around having to pay someone else for web hosting services. While it’s technically possible for a business or individual to purchase and maintain their own private web server, it’s expensive and impractical for the vast majority of website owners. Servers require maintenance, proper climate control, and advanced skills to manage. Plus, the amount of bandwidth required to host your own website on a server launches you far beyond what most internet plans will allow for an individual or SMB business. Since bandwidth relates directly to speed and uptime, having enough of it is an important part of keeping your website accessible to visitors. A web hosting company has already made the investment in: The servers themselves The space required to store them The precautions necessary to protect the servers from overheating or inclement weather The amount of bandwidth required to keep the servers functioning consistently and speedily The skilled professionals needed to provide proper maintenance as needs arise The cost of replacing and upgrading servers as needed Because this is their business, covering all those bases is just part of the job for them, while it would involve considerable expense and inconvenience for you. This hardware is just one of the many benefits of using web hosting . What About Free Web Hosting? You know by now that you need web hosting, but do you really have to pay for it? Some searches online may reveal free platforms you can build your website on that come with hosting or free web hosting providers. Why not just go with one of them? There may be cases where it makes sense to choose a free web hosting package—if you’re just starting a website for fun and aren’t too concerned about building it into something long lasting or profitable, for instance. But for anyone with big goals or hopes for your website, it’s a choice that comes with serious risks. Free hosting has more limitations. Free platforms and hosting plans tend to offer fewer customization and branding options. If you want to be able to design and build a website to your own preferences and specifications, you won’t have much leeway to do so with these. That’s especially true with free platforms like Tumblr or Blogger where you’re working within a set structure. You can’t change much more than the colors, backgrounds, and the content on the page. If your website will be for a business or a personal brand you want to grow an audience for, then those limitations will cause a real issue with branding. You’ll have to work that much harder to differentiate your website from the platform in the eyes of your visitors. And there are limitations beyond design. Free hosting means less storage than paid hosting options. You’ll be limited in the number of files you can add to the site, especially when it comes to media that tends toward larger file sizes like video and audio. You’ll also lose out on some of the functionality websites often need, like setting up URL redirects or creating custom error pages. You won’t have the same options for keeping backups of your site or keeping it secure. While the features and options available with different free hosting options will vary, there’s a good chance some or all of these limitations will apply. Make sure you know what you’re getting (and not) before you sign up. It may not really be free. Some web hosting services use a “free” offer to get you signed up, but once you get started, you realize you can’t actually do much of anything with the free web hosting plan. To actually launch your site and have access to the features you need, you have to upgrade to one of their paid plans. Since they’ve already got you hooked, you could end feeling stuck with them, even if it’s not the best deal or they’re not the most reliable web hosting provider out there. In many cases, they won’t even allow you to take what you’ve built and transfer it to a new provider. If you do decide to switch, you could be stuck building a new site from scratch. It’s not really your website. When your website lives on another platform, you’re bound to the platform’s rules and way of doing things. In most cases, that means you won’t have your own domain. A good example of this is with free WordPress.org hosting. Instead of www.yourdomain.com , your url will look something like www.yourdomain.platformname.com . This is one reason why many people opt to get web hosting for WordPress sites —so they can have a branded domain name while still enjoying the functionality of WordPress. It also usually means you won’t be able to use branded email addresses specific to your domain name, something that makes your brand look more professional and established. Often it can even mean your provider serves up ads on your website, which makes it look more cluttered and less legitimate. And if the platform decides to change its features or rules, you’re at their mercy. You may lose out on some functionality you took for granted. When you’re not paying for hosting, you just don’t own the site in quite the same way. You have less control and more risk. You could lose everything. If your platform or provider decides they don’t want your site there anymore – whether it’s because you’ve broken one of their rules or they’ve just changed the way they do things — there’s not a lot you can do. Your website can be wiped out completely and you’ll have to start from scratch. Even if that kind of worst-case scenario doesn’t happen, free hosting providers won’t generally provide tech support. If you start having trouble with your website due to run-of-the-mill tech problems, or worse, hackers, you don’t have anyone to turn to. Your options will be limited and you may find you need to start from scratch with a paid service after all. It’s better to start with a service you can continue using in the long haul (and that makes it possible to take your website with you if you do leave) to begin with. What Does Web Hosting Cost? So you’ve accepted you need web hosting from a legitimate web hosting provider. Now you need to figure out how to budget it for it. The question of how much web hosting costs is a bit complicated, because there are a wide variety of plans and options. What you spend will depend on what provider you go with, the type of plan you determine you need, and the features you want included. To give you a general idea though, here are the main types of hosting options you have and the price ranges you should have in mind for each. Shared Hosting This is the most affordable option and the most common choice for new websites. Shared hosting plans start at around $2-3 a month for the most basic plans. But you can expect the price to go up to around $5-10 if you want to access additional features like: The ability to host multiple domains Additional bandwidth or storage space Unlimited email addresses An SSL certificate for security Automated backups A website builder Some web hosting providers, like HostGator, include these extra features for free with your shared hosting plan, saving you money and providing you with a better deal. You can enjoy branded email addresses and secure SSL certificates , all as part of your shared hosting plan. With a shared hosting plan, you rent space on a server that will be shared with a number of other websites that use the same web hosting provider. That works just fine for many websites, but some will find they need a hosting plan that can offer more storage or bandwidth. eCommerce Hosting If you’re planning to sell products through your website, then you need to make sure your web hosting plan will provide all the features you need to do so securely. eCommerce hosting plans tend to start at around $5-20 a month for more basic plans and can go up to over $250 a month depending on the features you want to include. Any eCommerce plan needs to either include or be compatible with eCommerce software that provides: Shopping cart functionality Checkout functionality A way to accept secure payments You’ll also definitely need an SSL certificate, and will probably want to invest in additional security software such as Sitelock , too. Cloud Hosting Cloud hosting plans typically cost in the range of $5-50 and can be a good choice for website owners that expect more traffic or need more storage space than shared hosting provides. Cloud hosting promises faster load times, fewer storage limitations, and easier scalability than shared hosting. If you’re expecting (or hoping) that your website will grow in traffic soon after you launch, then it may be a better option than shared hosting plans. VPS Hosting VPS plans are the next step up. They’re in the range of $20-$100 a month. With these plans, your website is still sharing a server with other websites, but with far fewer than on a shared plan, so you get access to a larger share of the server. For websites that get too much traffic or need more storage than shared or cloud hosting plans provide, a VPS is the next step. Dedicated Server When you invest in a dedicated server for your website, you no longer have to share with any other websites. You get all the resources, bandwidth, and storage the server provides for yourself (but you still get to outsource the maintenance work and costs to your web hosting provider). When your website grows to the point that you need the level of power that a dedicated server provides, you can expect to pay anywhere from $80 a month to over $1,000. Don’t worry. Most website don’t have to worry about spending that kind of money on web hosting, but for especially popular sites or established brands, it may be the best option. Yes, You Need Web Hosting In summary, if you’ve asked yourself, “do I need web hosting?” then you know now that the answer is a clear yes. If you’re going to learn how to start a website , then know that web hosting is needed and a part of the whole process of creating a site. If you have goals for your website beyond having a little fun with it, then you need to take some time to identify and invest in the right web hosting plan for what you need. It’s a small cost for the security and control you’ll get out of the deal (especially if your website will be helping you make money). If you’re finding all the options a little overwhelming (and we don’t blame you), we can help. HostGator has knowledgeable customer support staff available 24/7 who can answer any questions you have about web hosting. We can guide you toward the best plan and feature options for your needs and budget. Find the post on the HostGator Blog Continue reading
I want to buy hosting
is here any hostgator reseller with websitewelcome.com nameserver i want to buy shared hosting.please reply if you have reseller hosting and… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1746866&goto=newpost Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged domain-name, hostgator, hosting, infrastructure, security, vps, web hosting
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Be aware with HostGator
Be aware with HostGator As a 10 years old HostGator costumer, who spent it over 30k $$ on their services (shared hosting, vps, dedicated ser… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1743246&goto=newpost Continue reading
Benefits of Using Web Hosting
The post Benefits of Using Web Hosting appeared first on HostGator Blog . If you want to get a website online, then you’re going to need web hosting . Without a web host, there’s no way for your visitors to actually access your website. Still, if you’re just getting started with building a website , you might be wondering exactly what web hosting is, and how it can benefit you? Besides the obvious benefit of being able to have a website, of course. Below you’ll learn how web hosting works , the distinct benefits of web hosting services , as well as the overall benefits you’ll receive when you decide to use a quality web host for your site. What is Web Hosting? Essentially, web hosting is a service offered by hosting companies. They host your website’s files so that they’re accessible on the internet. Think of it like this. You’ve got a ton of different files on your computer, and if you want to access them you just open up the file. But, if you wanted to show this file to someone else they’d have to be in the same room, of you’d have to send them the files. In this metaphor, your web hosts act as the sender. All of your site’s files are stored on your hosting company’s server. Then, whenever a visitor types in your domain name, the server sends these files to the web browser. Your website is just a collection of different files and media elements, like photos. So, you rent a space on a web server and store all of your files there. Your web host will also provide you with things like server maintenance, support, email accounts, and lot more. They’ll also provide you with tools that allow you to easily manage your server, even without technical skills. Once you’ve purchased hosting, uploaded your site’s files to the web server, and pointed your domain name towards your hosting account, you’ll have a website accessible to anyone in the world. There are multiple forms of web hosting available to you. Even though there are many types of hosting, not every style will be suited for your website. Review the following list to determine what type of web hosting you need. Shared Hosting Shared hosting is the most popular form of hosting, and probably the best fit for most website owners. One of the biggest advantages of shared hosting is that it’s incredibly cheap. If you have little to no budget, you can still make shared hosting work for you. The reason it’s so affordable is that you’re sharing server resources with hundreds to thousands of other sites. So, instead of paying for the entire server yourself, you’ll be splitting the check. Not only is shared hosting is very easy to use, but since it’s oriented towards beginners, it’s one of the simplest hosting environments to set up. VPS Hosting VPS hosting is a very different style of hosting. It uses a technical process called virtualization to create a virtual dedicated server. However, it still pulls resources from multiple physical servers that you’re sharing with other people. The biggest benefit of VPS hosting is that you have access to much greater levels of server resources. So, your site performance will improve across the board. Plus, you have the ability to scale your server resources up or down as you see fit. Dedicated Hosting With dedicated hosting , you’re renting an entire physical server. This means no sharing of resources with other users. As a result, the costs of dedicated hosting will be much more expensive. But, having an entire server completely to yourself offers you incredible levels of performance and storage. Plus, you have the ability to completely customize your server to help get the most out of your website. Dedicated server hosting probably won’t make sense for most website owners until they’re getting massive volumes of traffic. Cloud Hosting Cloud hosting is unique in that you’re using virtual hardware. Your entire hosting environment lives in the cloud. This relatively new style of hosting has immensely grown in popularity for a few reasons. To start, it’s cost-efficient. With cloud hosting, you only pay for the server resources you actually use. So, if your traffic is variable month by month, you won’t be paying for a high level of server resources when you don’t even use them. It also has incredible reliability. If a cloud server cluster isn’t functioning properly, your site will be moved to another server on the network. Essentially, cloud hosting offers you the ultimate in flexibility and cost-effectiveness. Plus, it has incredible uptime and can offer you unparalleled performance. Managed WordPress Hosting The final type of hosting you’ll come across is WordPress hosting . It’s exactly like it sounds: hosting for WordPress websites. The most common form of WordPress hosting is WordPress managed hosting. With this, you’ll get a server environment that’s 100% optimized to run on WordPress. This has the advantage of being more secure, helping you get the best performance out of your site, without having to handle any technical maintenance tasks yourself. With WordPress managed hosting you’re essentially hiring a team of WordPress experts to manage your server for you, and help you get the best levels of performance possible. If your site runs on WordPress and you’re out of the initial growth stage, then investing in this style of hosting is a great idea. The Benefits of Web Hosting Services The right kind of web hosting plans can offer your site a lot. Without the proper web host, you run the risk of having a site that loads slowly (or not all), ruins your chances of ranking, and a lot more. However, choosing a high-quality host can help you avoid the tragic fate above. There are many reasons why web hosting is important ; it’s a service that is high-quality, reliable, and professional . Here’s a list of the largest benefits a rock-solid hosting provider can provide for your website. 1. Improved Site Performance When it comes to succeeding online your site’s performance matters a lot. In fact, you only have a few seconds to capture your visitor’s attention before they leave your site and never return again. If your site takes forever to load, then your visitors aren’t going to stick around. Not only that, but your site’s performance also affects your search engine rankings. With slow loading speeds your site will measure poorly in user experience metrics, which can influence how high your site ranks in search. With a high-quality web host, loading speeds won’t be an issue for you. Now, you could have a very high performing host and your site could be optimized poorly, but once you fix your website’s slow loading times, you should find your site loads incredibly fast. 2. Outstanding Technical Support If you’re providing products or services through your website, then you realize the importance of timely and helpful customer support. Your hosting company should be no different. Imagine you’re in the middle of a big launch; everything is going fine until your site mysteriously goes offline. What do you do now? Every moment you’re offline is costing you sales. Hopefully, you can turn to your hosting provider’s support staff and they’ll be able to bring your site back online as quickly as possible. If you don’t have the technical skills yourself, then your hosting provider will be like the technical team member you never had. 3. Domain-Associated Email Address If you want to look professional, then you’re going to need a branded email address that uses your domain name. For example, if your domain is “newdomain.com”, then you’ll want an email address that says “mark@newdomain.com”. If you’re reaching out to customers and clients via email, the last thing you want is to use your regular Gmail address. When you use a quality host service provider you’ll have the ability to create your own domain-specific email address. Some hosts limit you to one, while others will allow you to create an unlimited number of domain-specific email addresses. This allows you to look professional when reaching out to people via your website. Most hosts also have a number of email management tools built-in as well. For instance, you’ll be able to check, send, and receive emails, as well as set up email forwarders, so you can manage your emails from your preferred email provider. 4. Improved Website Security Website security is something that a lot of website owners never think about. Although having a 100% secure website is nearly impossible, you never really know where the next threat is going to come from. You can still take steps to ensure your website is as secure as possible . The foundation of your website’s security begins with your host service provider. After all, this is where all of your site’s files are going to be stored. A quality host will have multiple levels of security in place. For starters, you have the actual physical datacenter, which will be protected. Then you have any necessary firewall protection on the servers themselves. Finally, depending on what kind of web hosting services you have, you’ll have security measures in place that protect your site from other sites using the same server. As you can see that’s a lot of steps to secure your site. Then, you have everything you can do on top of that to secure your own website. This will involve things like locking down your login screen, installing spam software, changing up user permissions, or even installing one of many security plugins to help enhance your existing security. Hopefully, your host also has regular website backups in place. You might not ever need to use them, but if your site does get hacked, you can just restore to a previous version of your site, instead of having to start over from scratch. These can also come in handy if you accidentally take down your site by editing any of the core files. Instead of having to troubleshoot every little thing, you can just restore your site from a previously saved backup. 5. High Reliability and Uptime When you’re trying to find the right hosting company, you’ve probably come across the term uptime. It’s actually incredibly important. Your site’s uptime is how often your site will actually be online. You’re probably thinking, “I want it online all the time,” and that’s a natural response. However, most hosts have a clause in the hosting contract that specifies the percentage of time that your site will be online. For most hosting companies this number is 99.9%. That small percentage of time when your site is offline is when things like server repairs, updates, and maintenance are done. If you’re choosing a host because of its high uptime, you’ll want to make sure this claim is valid. The online reviews that speak to downtime will say a lot, and so will their guarantee. Some hosts will even offer payment credits for any time that your site is offline outside of the guarantee. Regardless, a hosting company with high uptime can be very beneficial to your bottom line. After all, people can’t buy your products or services when your site is offline. As you can see, the right web host can bring a lot of benefits to your website. While the wrong host will only make your success online that much more difficult. Closing Thoughts Beyond the main benefit of helping you get your website live on the internet, web hosting carries a lot of other benefits as well. Hopefully, you have a better understanding of how you can take advantage of these by choosing a high-quality hosting provider. Keep in mind that the type of hosting you settle on should be what’s best for your current website needs. You can always switch packages, or upgrade your hosting in time. Find the post on the HostGator Blog Continue reading