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How To Sell A Domain Name

Posted on March 1, 2019 by Hosting

The post How To Sell A Domain Name appeared first on HostGator Blog . Did you purchase a domain name with every intent of starting a website? But time caught up and you lost interest or never got around to starting the website? Now you’re thinking about how to sell a domain name . Instead of just letting the domain sit there, there is a way to make some extra cash from your unused domains. Now, not every domain you own is going to sell for a huge fee. But, you might be sitting on some unexpectedly valuable domains. Below you’ll learn how to sell a domain name, the best ways to find buyers, and places online where you can list your domain for sale. How to Sell Your Domain Selling your domain is going to be a lengthy process, and you might not get any bids straight away. It depends upon the existing value of your domain and how well you market it. The process will differ from selling a website , however. Below we cover the process of discovering the value of your domain name and hopefully selling it for a nice sum. 1. Determine the Value Of Your Domain The first thing you’ll need to do is properly price your domain. A lot of people end up overpricing their domains and wonder why they never have any interest. Just because you’ve owned a domain for a while doesn’t mean that it has any inherent value. For example… Is your domain a .com, or does it have some other random suffix? A .com domain will carry a higher price. Is your domain name short? Or does it contain a lot of words? Shorter domains tend to sell for a lot more. Is your domain easy to spell? Or have a common abbreviation? Domain names that include common words or regular abbreviations will fetch a higher price. Do you have hyphens or other elements in your domain? Domains that contain fewer words (preferably even one), and don’t include hyphens will sell for much more. Spend time researching what other related domains have sold for. You can use the tool Namebio to determine what other similar domains have sold for. There are a variety of online estimation tools you can use, but these don’t tend to give very accurate quotes. You can use them as a general indicator, but not as a true measure of value. 2. Decide How You’d Like to Sell With a better understanding of what your domain is worth, it’s time to start looking for buyers. You’re going to have a few different ways to find buyers for your domain. Some of the most popular sites are shown below: eBay Afternic Flippa Sedo.com 3. Make sure your contact information is public on the WHOIS directory. Most people don’t want their contact information publicly listed online. However, when you’re ready to sell a domain, this is the time you DO want your contact information available. Let’s say someone searches for a domain name to purchase, but you already own it. If they can find your contact information in the WHOIS directory , they can contact you directly and offer to buy the domain name from you. You can update your contact information through your website host or read more about how to update your contact information on WHOIS . 4. Prepare Your Domain Listing. Once you’ve chosen your marketplace it’s time to optimize your listing. A lot of sellers just upload their URL and call it a day. However, you can maximize your chances of selling your domain by making it more attractive. For example, does your domain have any existing traffic? Does the domain have considerable age? Does your domain have any existing authority? By highlighting the current and potential value of the domain you can help to justify the price and make it more attractive to buyers. 5. Use an Escrow Service to Receive Payment. One way to safeguarding the selling of your domain is to use an escrow service. This will help you avoid being scammed or tricked by a potential buyer. An escrow service will act as a neutral third-party that will safely hold and process the funds. Some selling platforms like Sedo have a built-in escrow process for every transaction done through the site. This will take a percentage of the final price, but safeguarding your domain is well worth it. 6. Transfer the Domain. Finally, it’s time to transfer your domain to the new owner. The process you use will differ depending on how you decided to sell your site. However, the general process is outlined below: The seller will submit the authorization code to start the transfer process. The seller will them transfer the funds from escrow once the transfer is completed. There might be restrictions on the amount of time the funds must stay in escrow, so double check this before you initiate the transfer. Learning how to sell a domain name is a lengthy process, but one that could be potentially financially rewarding. Hopefully, the tips above have given you some guidance on evaluating your own domain names, and maybe even selling a few of them. What about you? Have you sold a domain name and have tips for others on how to negotiate the process? Leave a comment below. Find the post on the HostGator Blog Continue reading →

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How To Buy A Website Domain

Posted on March 1, 2019 by Hosting

The post How To Buy A Website Domain appeared first on HostGator Blog . If you want to establish yourself online and build up a personal brand or online business, the first step to start is to buy a domain name . Without a domain name, you won’t have a website. Plus, buying the wrong kind of domain name, or paying too much, is only going to set back your online success. Below you’ll learn how to get a website domain, why your domain name is important, and learn the answers to common questions about purchasing a domain name. How to Buy a Website Domain Name When the time comes to get a website domain name you’ll have a few different options. You can often get a free domain name by signing up for a new hosting account, or You can purchase a domain name separately through a domain name registrar. Many hosting companies also act as domain name registrars, however, there are also registrars that focus solely on helping you secure a domain name. If you want your hosting and domain name all under one roof then it’s recommended that you find a hosting company that also lets you purchase a domain name (HostGator is one of these!), as companies who function primarily as a dominant name registrar, but also have add-on hosting might not be able to offer your site the hosting performance you require. Now that that’s out of the way it’s time to buy your very own domain name. 1. Sign up for a new hosting account and get a domain included. One of the easiest ways to purchase a domain name is to buy it through a hosting company that also offers domain registration services, like HostGator. Some companies even offer a free domain name when you purchase a hosting package. Since you’re going to have to purchase hosting anyways, you can take advantage of the “all in one” purchase price that some companies offer. To buy a website domain from HostGator, follow the steps below: Navigate to https://www.hostgator.com/domains Input your URL of choice to see if it’s available Go through the steps to purchase your domain and set up your account You’ll also have the opportunity to add hosting to your existing domain before checkout if you don’t have a hosting account already. 2. Purchase a Domain Without Hosting If you aren’t ready to launch your website yet, but you want to reserve your perfect domain, consider purchasing a domain without hosting. You can buy your domain name now and select a hosting plan later. Many website companies will allow you to transfer a domain name that you already own. Keep in mind that you’ll also need to forward your nameservers towards your hosting account (that you purchase separately), and add the domain to the backend of your hosting account. If this process sounds too technical for you, then it’s recommended that you purchase a domain from a provider that also offers hosting. Common Domain Name Questions Chances are you probably still have questions related to getting your domain name. Below you’ll find answers to some of the most common questions: What’s the best domain name extension? A domain name extension is the part of your URL that follows the period, so, .com, .org, .net, etc. There are tons of different extensions for you to choose from, but the best is still .com. It’s one of the easiest to remember and is the most authoritative out of the bunch. What are nameservers? Your nameservers will forward your URL to your host, so it can display your website’s files. To change your nameservers you’ll need to navigate to your domain manager within the registrar you’ve chosen. Next, find the nameservers for your current domain, select, ‘use custom nameservers’, and change those nameservers to the ones provided by your host. Should I buy a domain at auction? Sometimes you’ll be able to find a single word domain that’s available at auction. It can be tempting to pick up these domains, but often they’ll be incredibly pricey. Sometimes they range up into the multiple thousands of dollars. For those just getting started online, it’s recommended to avoid purchasing a domain through auction and instead, purchase your own cheaper custom domain. Hopefully, you have a better understanding of why a domain is important and the steps you can take to get your very own domain name . Why Is a Domain Name Important? Choosing the right domain name is important for a few different reasons: Your domain name tells your visitors what your site is about. Choose a poor domain and you’ll send visitors scampering for the back button. On the other hand, choosing the right domain can inspire trust and confidence in your visitors. Your domain is the embodiment of your brand. It’s the foundation for your online efforts moving forward, so choose wisely. If you’re in the local arena choosing a domain with the right keywords can actually help you rank in the search engines. Plus, it’ll give you a leg up by letting your visitors know exactly what your site is about. Now that you have a better understanding of why your domain name is important, it’s time to start the process of actually getting a domain name for your new website! Visit HostGator’s domain name checker to see if your domain name is available! Find the post on the HostGator Blog Continue reading →

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Your 2019 Website Redesign Checklist

Posted on February 22, 2019 by Hosting

The post Your 2019 Website Redesign Checklist appeared first on HostGator Blog . The beginning of the New Year is a good time to make resolutions and commit to the work that often gets pushed aside during the busy year. For a lot of business owners, that includes redesigning your website. The website that was bright and shiny and looked just how you wanted it to a few years ago probably isn’t pulling its full weight anymore. Every website owner should periodically revisit their website’s design to look for opportunities to improve. How to Tell When It’s Time for a Website Redesign Taking on a website redesign project requires a commitment in time and money, which makes it easy to find excuses not to do it. But there are few compelling reasons that are good enough to squash those excuses and move forward in 2019 with a website redesign.   It’s been years. Web design best practices change. Just because your website was intuitive to visitors five years ago doesn’t mean it is now. And if you haven’t done a thorough update in a few years, you’re likely missing opportunities to get more out of your website based on current trends in SEO (search engine optimization), UX (user experience), and new technology. If your last website design project was years ago, at the very least you should do a thorough review to figure out if your website is currently meeting your needs or could use a makeover .   You’re not getting as many visitors as you’d like. If you’re not seeing much traffic, you should both step up your online marketing and look for ways to strengthen your website. A website redesign presents the opportunity to analyze any weaknesses in your current website and spot missed SEO opportunities, so you can create a version that will perform better in search and bring in more visitors.     Your visitors aren’t sticking around or returning. Getting visitors to your website doesn’t matter much if they immediately click away and never come back. A good website is designed to get visitors to stick around, click through to additional pages, and keep coming back for more. If your visitors aren’t doing that now, you’ll want to reconsider your website strategy and look for ways to redesign your pages to encourage longer and repeat visits with useful content and compelling CTAs (calls to action).   It doesn’t work on mobile. One of the top sins of web design in 2019 is having a website that’s awkward or difficult to use on mobile. Too many people do their web browsing on mobile devices now for you to get away with providing a bad mobile experience. If your website is hard to use on a small screen, visitors will click away and the search engines will punish you in the rankings. This is probably more urgent than any other item on this list. If your website isn’t mobile friendly , a website redesign project is imperative.   Your business strategy has changed. For business websites, a New Year means revisiting your business plan and considering if your overall strategy and goals need to change. Anytime your business embarks on a new strategy—developing a new unique value proposition (UVP), introducing a new product, deciding to target a new demographic, etc.—your website needs an update to bring it in line with your new approach.   You’re tired of the website you have. Really, this is a good enough reason on its own. If you’re no longer happy with the website you have—maybe you want different colors, think the design looks outdated, or have recently come across a few websites with designs you like more—that’s a good enough reason to change your website so it better matches what you really want.   10 Steps to Include on Your Website Redesign Checklist When launching a website redesign, you can cut down on a lot of guesswork and risk by spending time on research and planning. Here’s a ten-step checklist to help you get your website redesign right.   1. Clarify your goals. Before you start working out the details of your website redesign, define what you want to accomplish. Every website will have some main overarching goals, such as making sales or developing an engaged community. In addition, you may have a number of smaller goals that help you achieve your main ones, like increasing traffic or getting people to sign up for your email list. Write out a list of the main goals your website ought to achieve, and determine the priority levels of each so you know what to focus on in your website redesign. Where possible, assign specific metrics to track to each goal so you can better measure your success once your new website is up.   2. Analyze your website metrics. Dig into your website analytics to gain a clear understanding of what about your current website is working, and what isn’t. Your analytics will reveal insights about who your audience is, how they find your website, and what they do once there. Look for trends in the data that suggest the types of topics, CTAs, and design elements your audience responds to. And confirm that the audience you’re attracting now is the one you want to reach—otherwise, your website and marketing may need to take a different approach to get in front of the right people.   3. Develop a persona. While you definitely want your website redesign to produce a website you like, that’s actually less important than making sure your website appeals to your target audience. For your website to work for the people it’s really for, every decision about the website’s design needs to put them top of mind. A buyer persona is a basic sketch of the type of person you most want to reach. It typically includes demographic details, a description of their interests and online behavior, and notes on their common questions and problems. A persona lets you picture the person you’re building your website for, so it’s easier to get inside their head and make sure you center their experience in your approach to the design. 4. Do keyword research. Keyword research is both a crucial step in optimizing your website for the search engines, and a useful way to gain knowledge about what your audience is looking for and the language they most commonly use. Using the terminology your customers use is a helpful way to make the website more user friendly for them, and increases the chance that your site will show up in the search engines for the terms they’re looking for. For on-site optimization, choose a relevant, unique primary keyword for each page of your website, along with a couple of secondary keywords. Work them into the URL, title tag, headings, alt tag, and website copy—but always naturally, don’t try to force them in. Lots of keyword research tools are available to help identify the best keywords for each of your website’s main pages, and many of them are free. If you do content marketing, keyword research is also a valuable resource for finding the topics your audience cares about.   5. Do a content and SEO audit. A successful website redesign doesn’t require starting over from scratch—you can still use a lot of the pages you already have, but look for ways to make them better. A thorough SEO and content audit will reveal opportunities to make the content you already have on your website go further and get better results. In particular, in reviewing your current website, look for: Web pages that aren’t well optimized for search now Web pages that lack a clear CTA, or have one that isn’t getting results Opportunities to improve your site structure so it’s more intuitive for users through more useful categories or a clearer menu Successful content that can be repurposed into different formats Successful content that can be updated to better drive visitors to take the actions you want Underperforming content that can be improved upon for better results Broken links or other issues contributing to high bounce rates Content that no longer supports your goals, that your website is better off dropping While your content has little to do with your website’s visual design, incorporating it into your website redesign plan will ensure your new design supports your content—a crucial feature of a strong design.   6. Develop a style guide. A style guide is a helpful tool for clarifying the general look you want your website to have. If more than one person will be involved in your website redesign, it will keep everyone on the same page when it comes to the website’s primary design elements. Even if your website redesign will be completed by one person, it makes it easier to ensure each web page communicates a consistent visual brand. Your style guide doesn’t have to be something complicated. It can be as simple as defining your color scheme, choosing your typography, and addressing formatting choices. You can also include choices about the images to use, the button colors and styles to go with, and the proper icons to use (and not use). Whatever you decide to include, a simple style guide will serve as a handy reference point as you work to helps you achieve visual consistency throughout the site.      7. Find the right designer or website builder. With your basic research and strategy in place, the next step is deciding how you’re going to create you new website design. Your main two options are hiring a web designer or choosing a website builder. Each option has its advantages. Most notably, a web designer allows you more flexibility and control, while a website builder provides convenience and affordability. Whichever you’re leaning toward, take some time in this step to research your options. Hiring a web designer that’s a good fit for what you want is crucial to the overall success of your website redesign process. And choosing the best website builder for your needs will make the designing process easier and ensure you have all the features and functionality you need.   8. Consider UX. UX is the term used to describe design that centers the user experience. In other words, thinking through how your visitors will interact with your website in order to spot issues that may be confusing or difficult for them. For example, if a significant number of your visitors come to the site looking for kids’ products, then making sure you put a link to the Kids category of your website right in the menu makes it easier for people to find what you’re looking for. Other factors that influence UX include making sure your text and buttons are in colors that are easy to see, your fonts are easy to read, and your links are well sized for people on mobile. Before you settle on your new website design, go through it looking for any factors that could make it difficult or confusing for your visitors to take the actions you want them to take.   9. Prioritize the mobile experience. A mobile friendly website is a requirement in 2019. When you’re considering your website builder options, take into account whether they offer responsive templates that make creating a mobile friendly website easy. Or, when you’re interviewing designers, ask about their experience creating responsive websites. Double check how all your design elements look and work on mobile devices. A too-small button or link can make a website that otherwise seems fine basically unusable on mobile. You can’t treat mobile as an afterthought any more, it ought to be top of your mind throughout the website redesign process.   10. Do user testing . When you’ve finally got everything else on this list checked off and your website seemingly finished—don’t publish just yet. You’re never going to be as good at seeing your website the way your visitors will as someone who comes to it with fresh eyes. So find some customers or friends to help you test out your website. Ask them to complete a few main actions on the site, like making a purchase, filling out a form, or navigating to a particular product. Encourage them to do so on different types of devices and in different browsers. And make a note of anything they have trouble with, so you know what changes to make before you go live.   Launch Your New Website! Once you’ve checked off all ten steps, your new and improved website is ready for the public. Publish it to the web, but keep a close eye on your website analytics to see how it fares. You never want to assume a website redesign will accomplish everything you hoped. Track specific metrics based on your stated goals to see what’s working, and continue to make small tweaks to the design as you go based on what the data tells you. Your redesign is a great way to make your website go further in 2019 and beyond, but when it comes to website maintenance, your work is never entirely done.   Ready to transform your website? Contact HostGator’s Web Design team today. Find the post on the HostGator Blog Continue reading →

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15 Questions About the New Gator Website Builder

Posted on February 19, 2019 by Hosting

The post 15 Questions About the New Gator Website Builder appeared first on HostGator Blog . Gator Website Builder is a drag-and-drop website builder created by HostGator. Gator was created for anyone who has an idea for a website and wants a frustration-free solution to get a website online with ease. It even has eCommerce functionality! The HostGator team hosted a webinar announcing the Gator Website Builder, complete with a live demo. If you missed the webinar, watch the replay here . Attendees had quite a few great questions about how to use Gator for their needs. Here are the top 15 questions we received about Gator Website Builder during the webinar. 1. Will the Gator Website Builder be available for reseller accounts? A reseller account allows individuals to run their own hosting business and sell hosting accounts to their web design clients. At this time, Gator Website Builder is not available to resellers since Gator does involve a different billing system and platform. 2. I tried working with WordPress and it’s pretty difficult. Can I transfer my WordPress site into Gator? There are certainly many pros and cons to weigh when considering if you should choose between WordPress or a website builder . WordPress is popular and very robust, but does require some configuration involved when you are first setting up your website. We created Gator Website Builder to be a robust tool to create your website with minimal configuration from the beginning. If you want a frustration-free solution to get a website up with ease, Gator Website Builder could be exactly what you need! Watch the webinar to see a live demo or read this article for 10 reasons we think you’ll love Gator . Currently, we don’t have an import or migration capability that allows us to automatically migrate your content from WordPress or other website builders. However, you could manually move your content to Gator Website Builder by copying and pasting your text into the Gator editor. 3. I already have a HostGator account. Do I have access to the Gator Website Builder? If you already have a HostGator website, there is a drag-and-drop editor available in the customer portal. However, in order to access all of the features of the Gator Website Builder, such as the Gator control panel, professionally-designed templates, and the eCommerce functionality, you will need to create an account with Gator Website Builder. 4. What types of design templates come with Gator Website Builder? Gator Website Builder comes with more than 200 professionally-designed themes at no additional cost. The themes are even sorted by category so you can easily find a design that fits your website or business. We had questions about what types of designs are available. Here’s the full list of design categories. This is the full list of design categories available in the Gator: architecture & real estate beauty & fashion blog business & consultant computers & technology construction & trade design & creative hotels & travel lifestyle music & entertainment night life one pagers online store pets & animals photography portfolio professional services restaurants & eateries sport & leisure wedding 5. Can you add SEO elements such as meta tags and alt tags? Yes, Gator Website Builder comes with the ability to change SEO elements without needing an additional plugin! You can change the page title and metadescriptions for each page in the settings tab of each page. To add alt tags to an image, simply click on the image when you upload it, and change the SEO characteristics under the settings section. 6. What packages and features do you recommend for a nonprofit? If you are running a nonprofit website and want to be able to accept donations online, we have a “PayPal donate” element that can be added to the website. The PayPal donate element can be added to any of the Gator plans – even the starter plan – to accept donations. You only need an eCommerce plan if you want to sell physical or digital goods on your website. While there isn’t a specific category for nonprofit websites, all of the themes can be customized with your own photos so any design could easily be appropriate for your nonprofit website. There’s even a category called “one pagers” for websites that don’t need a lot of pages. Need to feature events? Calendar functionality is on our roadmap for future features. In the meantime, you could add HTML to embed Google calendar or something similar. 7. Can I import products into the eCommerce plan instead of entering them manually? The eCommerce store has a product import feature that accepts excel, google sheets, or CSV format. We also have a handy .xls template you can download! 8. Can specific HTML coding be added easily? Yes! Gator Website Builder has an element that allows you to add a block of HTML code anywhere you want on a page. 9. Can you add Venmo as a payment option? Currently, Gator Website Builder integrates with paypal, stripe, and cash on delivery is also an option for local businesses. Venmo is a great idea! We will add this to our roadmap for future development. 10. How many eCommerce sites can I have with the eCommerce package? You can create multiple websites under one account in Gator. Each websites counts as a subscription, and you would be charged for each website. 11. If I start a blog, can I upgrade to eCommerce later? Absolutely! You do need an eCommerce plan to start an online store, but you don’t have to do that right away. Within the dashboard, there is a ‘store’ button. Click this button and you’ll see the option to upgrade to an eCommerce plan and create your store. 12. Can I use my own domain name? Can I have more than one domain name redirect to the site? Yes! If you sign up for one year or more, you will receive a free domain for the first year. If you already have your own domain, you can easily connect it to your Gator website. You can transfer your domain to HostGator with a few steps. Or you can link an existing domain to your Gator account if you would rather keep your domain with your current host. If you would like to link more than one domain to your site, you can do that too! DNS changes would need to be made if the site is registered outside of Gator. Within Gator, you can simply point the domain to the your site in the control panel. 13. Can I edit from my mobile? Unfortunately, at this time, you can only edit your Gator website from a desktop. To fully utilize the functionality of the drag-and-drop editor, it’s really best on a desktop experience. 14. Can I add product categories in the eCommerce store? Yes, the Gator eCommerce store has product category functionality already built in. You can manually create category pages in the main editor and add more categories in the store app.   To add relevant subcategories that will show up in the dropdown for your main menu pages, add a new page for each subcategory and drag it underneath the page you’ve added to the main menu. You can use this page to highlight all the relevant products that fall into the category, and to optimize your site for the relevant SEO keyword. Click to read more about how to create your eCommerce store with a website builder. 15. When I enter products for the store, can I add weight and package size to calculate shipping rates? Your Gator store comes with integrated shipping options thanks to our partnership with Shippo! Shippo is an integrated software company incorporates shipping with multiple carriers through an API and web application. You can use weight-based shipping with priorities like, “Next Day, 2 Day, or Standard Shipping.” You can create your Shippo account from your Gator dashboard and create all the necessary details about your shipments. So what about you? Do you have any questions about the Gator Website Builder that we didn’t cover? Comment with your question below! Gator Website Builder is an affordable option for how to get your website online with ease. Check it out today! Find the post on the HostGator Blog Continue reading →

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HostGator Launches a New Customer Portal

Posted on February 19, 2019 by Hosting

The post HostGator Launches a New Customer Portal appeared first on HostGator Blog . HostGator is excited to announce our new Customer Portal! We strive to empower our customers to grow their online presence and with this update, it will be easier than ever. The Portal has been completely redesigned for a better, more efficient hosting and account management integration. While all of the essential features of our Customer Portal are still available, the overall look and navigation has been streamlined for a better experience for our customers. Before we dive in, let’s clear up any confusion there might be about the differences between the Customer Portal and the Control Panel (cPanel). The Customer Portal allows you to pay your invoices, change your contact information, sign up for new hosting plans and manage all your billing related details. The Portal also gives you access to cPanel. The Control Panel (cPanel) is where you need to go if you’re looking to upload files to your website, check your email or add a domain to your hosting account. Luckily, with this updated Customer Portal, it will be simple to navigate between the two! Learn more about our simplified navigation and other new features below: Streamlined Account Management This version of the Customer Portal brings a modern user experience and a simplified navigation model together to provide seamless account management. Not only will your favorite tools be easier to find, but you’ll also have easier access to our 24/7 live chat and our other support options. You can also look forward to a smooth transition between the Customer Portal and your site’s cPanel account. This will give website first-timers easy access to make site changes while still allowing seasoned internet pros to explore the many features and tools our Customer Portal has. Mobile-Friendly Design Our new responsible interface allowed you to manage your website anytime, from any mobile device or tablet. This highly-requested feature will allow you to make both quick changes and site overhauls. Where will you work on your website now that our Customer Portal is responsive? Tweet us @hostgator and let us know! New Hosting Dashboard In this rendition of the Customer Portal, we’ve introduced several new pages to simplify your overall experience. The Portal will now feature a brand-new home page to give you an easy view of all your hosting plans. You will also have access to your own Hosting Dashboard. This dashboard will highlight your hosting plan’s details, display your server information and give you site recommendations. It will also link you to a few cPanel shortcuts – to make managing your domains and email effortless. Better Control Panel Integration Like we mentioned above, the Customer Portal and you cPanel account will be seamlessly integrated. The Customer Portal will also have Single Sign-On and Quick Launch features for faster access to your cPanel account, meaning you only have to log in once to access all of your site’s back-end resources. Whether you are a seasoned internet pro or just starting out with your first website, the new Customer Portal is a simple and powerful way to manage your domains, hosting, email, and websites. We’d love to know if you have questions – leave them in the comments below. Once you share this post using the tool above, a link will pop up. Copy and paste it into your browser window and fill out the form. We will then send you your shirt!  Find the post on the HostGator Blog Continue reading →

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