Tag Archives: hostgator

Website Builder Packages: Everything You Need to Know

The post Website Builder Packages: Everything You Need to Know appeared first on HostGator Blog . The time has come to take the plunge and learn how to build a new website . You’ve already decided that using a website builder is the right choice for you— a web designer is too expensive, and you don’t have the skills to build it from scratch. Now you just need to decide on the best website builder package for you. What’s Included in Website Builder Packages? Website builder brands generally offer a number of different website builder plans that each package together different features, customization tools, website templates, and services. Since every plan is different, what’s included in a website builder package depends on the particular company you go with and plan you choose. There are some common features and services you can expect to find in the website builder packages you consider. Common Features Included in Basic Website Builder Plans Most website builder packages you encounter will include most, if not all of these basic plan features. They’re some of the most essential things to look for in a website builder plan. Web Templates Part of what makes creating a beautiful website with a website builder so easy is the option to start with a design template. The web design template provides a basic structure for you to start with so you don’t have to build anything from scratch—you make changes to what’s there already. Any good website builder package you consider should offer a number of templates for you to choose from. Drag-and-drop functionality Good website builders provide an intuitive website editor that allows you to move items around on the page easily with the drag and drop function. When you want to move a button or image a little to the left, simply click on it and drag it to where it should go. It makes turning the template you choose into the website you imagine a simple process. Ability to change colors and add original images In addition to moving elements on the page around, you also need to be able to change out the color scheme to your preferences and include images that are unique to your site. A good website builder should let you select your color and fill in spaces on the page with a simple click. And it should make loading and positioning your original photographs or illustrations an easy process as well. Some storage All the different elements of your website will take up some space. Each image and word requires some bit of storage, and bigger files like videos or audio will require more. Even the most basic website builder plans should provide some storage for you, although for free or cheap plans, it might not be much. Customer service Even for website builders that are easy to use and generally work well, you may come up against an issue where you need help from a human. Any website builder package worth considering—particularly any that comes at a cost—needs to include access to customer service staff you can reach out to when you need help. Educational resources Often it’s more convenient to find your own answers though, and website builder plans should also include a library of educational resources such as tutorials, articles, or videos that explain how to use the website builder and all the different features included. Premium Features Included in Some Website Builder Plans While for some people, a simple website builder that includes little more than the features above will work just fine, for a lot of website owners, especially for those making a business website who want to run an ecommerce store, you’ll need a website builder package that provides more advanced features. Here are some of the features included in premium website builder packages. Ad free With free website builder plans, the company often makes money by displaying ads on your website. You have limited control over what ad shows up where and must accept a website that looks more cluttered and  not as professional because of the cost of choosing that plan. One of the main benefits of paying for a better website builder package is getting that control back and knowing your website will be ad free (or only include ads that you profit from directly). Domain name Once you register a domain name , that will be the main address people will find you with on the web. Choosing the perfect domain name that’s memorable is important for any website to have. Some website builders may come with a free domain name included—either one that’s a subdomain of the website builder’s domain (e.g. something like websitebuildername.yourname.com), or a unique domain (yourname.com). There are branding and SEO (search engine optimization) benefits to having your own unique domain name. Website builder packages that don’t come with a domain name included in the cost may still make it easy for you to find and register one from within the platform. Web hosting Web hosting is a necessary expense for any website that wants to go live online. But it’s an expense you can save on if you go with a website builder package that includes it in the price. If you do go with a website builder plan that includes web hosting, make sure it comes from a web hosting provider that has a strong reputation in the industry for consistent uptime and speed.   Email accounts If you send people emails from a Hotmail or AOL account, you look unprofessional. Gmail’s a step up, but it’s still not quite as impressive as sending an email from an address at your own domain name. Many premium website builder packages include the option to create email addresses at your domain name . Sometimes they’ll allow just a limited number, sometimes you can create as many as you want, which is a useful option for large and small business owners that want all employees to have a branded email address. eCommerce options Not all website owners will need eCommerce options, but if you hope to ever sell products through your website, then they’re essential. Some premium website builder packages specialize in eCommerce store features, providing shopping cart functionality, an easy checkout process, and a secure way to accept payments. If this is something you’ll need, it’s important to find a plan that supports it. Mobile friendly options Having a website that’s mobile friendly is no longer optional. A good portion of your visitors will view your website on a mobile device and, if it doesn’t look good or the functionality is lacking in that format, you’ll lose them. A bad mobile experience is also bad for SEO. A good website builder plan will include easy ways to create a website that’s mobile friendly, such as offering responsive website templates. Supports multiple websites Some website builder packages will allow you to use the builder to create multiple websites under the same plan. You’ll still need a separate domain for each, but you can do all the design work and monitoring in one place without paying extra. Ability to take your website with you Website builder plans typically use a subscription model, meaning that you’ll pay monthly or yearly for as long as you keep your website. If down the line you decide you want to switch to a different website builder, many plans won’t allow you to take what you’ve built with you. Some premium plans will let you export the website you have so you won’t have to start from scratch with a new plan. Unlimited pages For simple websites that don’t include many pages, a basic website builder plan that allows for one page or just a few will do the trick. But for more complicated websites that will include product pages, a blog, or lots of educational resources, you need the option to expand. Many premium website builder plans allow you to build websites with unlimited pages. High level of storage As previously mentioned, all website builders should provide some level of storage, but premium plans will often offer much more of it than basic plans. For any websites that will have a lot of pages, images, and media elements, having more storage will allow you to grow as you need without limitations. More bandwidth The amount of bandwidth your website builder plan includes will affect how fast and consistently your site loads for visitors. This is especially important for websites that get a high level of traffic or include media elements that require more bandwidth to load, like high resolution images and videos. Premium plans usually include higher bandwidth so you can count on faster load times for your visitors. Add-on apps Many website builder packages include access to an app store which offers a number of different apps you can add to your website builder to increase the functionality of your website. Add-on apps can provide new e-commerce website features, more advanced analytics, different ways to embed social media, and additional security options. Before settling on a particular website builder package, consider what add-on apps are available that may be useful for your website. SEO features With so many websites online, getting noticed is a challenge. Search engine optimization is important  because it’s  one of the best ways to make sure people can find your website when they’re searching for the kind of information and products you provide. While there’s a lot to doing SEO well, the right website builder package can make some of the initial steps easier with handy SEO features that enable on-site optimization, such as customizing your URLs, creating SEO-focused title tags , and adding image tags with target keywords. Mobile app If you want the ability to work on and update your website on the go, look for a website builder package that includes a mobile app. When you can easily make updates to your website from your phone, that provides flexibility to get your website done faster and more efficiently, no matter where you’re working from. Automated backups Even if creating your website is quick and easy with a website builder, that doesn’t mean you want to risk having to start over from scratch due to losing everything. To keep your website safe and avoid having to re-do work, consider a package that includes automated website backups or offers the option as an affordable add-on. You won’t have to make a point of remembering manual backups, and you’ll always have easy access to the last version of your website if you need to restore it. Security features Websites get hacked. It’s an unfortunate risk of putting yourself out there on the web. That’s why it’s so important to secure your website from hackers right from the start. You can reduce your website’s vulnerability with the help of security features like an SSL certificate and security software. Some website builder packages will include security features as part of the cost, or as add-ons you can buy. Analytics Analytics give you a snapshot of how many people are visiting your website, how they find it, and how they interact with it once there. No matter what your website goals are, whether that be for a business or blog, following your website analytics is the best way to understand how well you’re achieving them and determine any changes you should make to do better. A good website builder package will provide access to analytics in your dashboard so it’s easy to check how your website is performing every time you log in. The Cost of Website Builder Packages As you’d expect, the more premium features a website builder package includes, the more you’ll be spending. Most basic affordable website builder plans start at around $4 a month and provide all the most essential features you need to build a simple website with just a few pages and elements. For a more complicated website that will require a lot of pages, an e-commerce store, or more media elements, you’ll want to consider a website builder package that offers more of the premium features you need. These fall somewhere in the $10-$50 a month range. Keep in mind that, in some cases, spending more on a website builder package can save you money by avoiding the cost of expenses you’d otherwise pay for separately. For example, no matter what, you’ll need to invest in web hosting for your website. If your website builder plan doesn’t include it, you’ll be paying separately for it. Carefully consider both the cost of the plan itself, and what you’ll be getting for that cost. How to Compare Website Builder Plans in 4 Simple Steps There are a lot of website builder plans out there. Trying to research them all to find the right one can be overwhelming. Here are a few tips to help you figure out how to hone in on the best one for you. 1. Figure out your priorities. You’ll have an easier time identifying the right plan for you if you start by defining what you need. Some of the features listed above will be necessities for you. Some will be nice-to-have, but not required. And others will be completely inconsequential to the website you plan to build. Figure out which features fall into which category so you start your search with a list of what you need and want. 2. Research different providers. Now go looking for website builders that offer the items on your list. You can easily rule out any plans that don’t provide your must-have features and compare the plans that offer your nice-to-have ones. 3. Consider a company’s different plans. For website builder companies that offer packages that cover all the bases you need, also take a minute to look at their higher-level plans. Even though you may not need all the features offered in their more expensive plans right away, you want to have room to grow. If you’ll need those premium features later, it’s good to know you can easily upgrade with the website builder you choose now to get them. 4. Make your choice. With your list and a little research into your options, you should be able to easily identify the website builder packages that come the closest to what you need for a price you can afford. Decide which of them is the best fit, and make your purchase. Start Building Your Website HostGator’s website builder offers users many of the features included in the list, including free website hosting from one of the most respected providers in the industry. If you want to get started with one of our website builder packages, sign up for our hosting services today. Find the post on the HostGator Blog Continue reading

Posted in HostGator, Hosting, VodaHost | Tagged , , , , , , , , , | Comments Off on Website Builder Packages: Everything You Need to Know

How to Add Live Chat to Your Website for Free

The post How to Add Live Chat to Your Website for Free appeared first on HostGator Blog . A few years ago, a live chat service on your website was often considered a luxury. Now that the age of technology is here and customers are always able to access our sites from their smartphone, laptop, or tablet, a chat box is more important than ever before . Customer Think estimated that live chat use will grow a staggering 87 percent from 2017 until the end of 2018. If you’ve visited virtually any website that sells a product or service in the past year, it’s easy to see that they were spot on. Everyone is offering live chat as a way to retain customers, boost sales, and improve the overall customer experience. If you’re looking for a way to install live chat on your website, you’re in the right place. There’s a wide selection of paid live chat applications out there, but we are going to show you the best way to add a free chat software to your website. Picking Your Live Chat Application Before you can add live chat to your website, it’s important that you decide on the chat program you would like to use on your site. There are plenty of software types to choose from, but we are going to use Fresh Chat for this example. Fresh Chat offers free chat software for your website with increasingly useful versions for business owners who want to get more from their chat service. We are going to show you how to add the ‘sprout’ version today. The free version allows you to add 10 team members to your chat program so you can handle customer requests with ease. The other tiers allow you to add additional members and really flesh out your live chat functionality as your business grows. Here’s how to get started. Step 1: Sign up for Fresh Chat The first thing you should do is sign up for an account on the website. After landing on their homepage you can sign up by entering your email address on the top right side of the screen. You’ll get an email asking you to confirm your account while getting redirected to the Fresh Chat Inbox. Check your email and activate your account to continue. Once activating your account, you’ll get redirected to a page that asks for some basic information to get your account set up. Enter in your information in each text box like your name, phone number, company name, and your password. Click activate and login to continue. Step 2: Integrate Fresh Chat Now that you’ve activated your account, it’s time to link your Fresh Chat account to your website. If you click ‘integrate now’ on the top of your Fresh Chat dashboard, you’ll get simple directions on how to integrate the chat service on your company website. Here’s how it works. From your website back end, copy and paste the provided code into the section in order to allow Fresh Chat to communicate with your site (and your users!). Next, you’ll need to add this code snippet before The last step here is optional, but if you would like to add the ability to track individual users, use the code before in your text. Step 3: Add Team Members Now that you have connected your website to your Fresh Chat account, it’s time to start adding team members. As previously mentioned, you can have up to 10 team members on the Sprout account. From the Fresh Chat dashboard, click on the gear icon labeled Settings on the bottom left side of your navigation panel. This will open up all of your account settings. Under configure, click on team members to open up the team manager menu. Now you can add up to 10 agents by clicking the blue ‘add a team member’ button on the top of the team management page. You’ll have to enter in information such as their name, email address, and role on Fresh Chat. Here is an example team member we added. Once you’ve entered in all of the information for your new team member, click save to add them to your account. They will receive their own confirmation email letting them know that you’ve added them to the team. Step 4: Customize Your Chat Window Now that you’ve added Fresh Chat to your website and set up your team, you can now customize how your chat window looks on your website. Simply go back to the settings page from your dashboard and click on ‘web messenger settings’ and click the customize appearance tab to change the appearance of your chat window. After tweaking the customization options, you’ll be able to preview your new chat box on the right side of the screen. Here is one that we put together. Get Started with Live chat That’s all there is to it! If you follow these steps you’ll have a functioning chat function available on your website for your customers. There are plenty of great benefits to adding live chat to your website. The ability to directly communicate with customers can improve your lead generation efforts and help bring customers down your sales funnel . As your website grows, you may want to consider upgrading to a premium Fresh Chat plan. The additional tiers allow you to add more team members, gives you more freedom to expand on the chat framework you’ve created here, and makes it easy to track your analytics for improved customer experience. Find the post on the HostGator Blog Continue reading

Posted in HostGator, Hosting, VodaHost | Tagged , , , , , , , , | Comments Off on How to Add Live Chat to Your Website for Free

How to Find an Affordable Website Builder

The post How to Find an Affordable Website Builder appeared first on HostGator Blog . You’ve had a great idea for a website for a while and you’re finally ready to take the first steps to getting it built. Congratulations! But you’re a little worried about figuring out how to get started and, even more importantly, how to pay for building a new website. The good news is that you no longer have to choose between spending a lot of money on a professional website designer or learning how to code to do it yourself. You can build a website all on your own with limited to no web design skills by using a website builder. Even if your budget is especially limited, you can still find an inexpensive website builder that’s within your price range. Should I Use a Free Website Builder? Before we get into how to find a good affordable website builder, you may notice in your early research that there are actually some free website builders on the market. Even better than cheap ones, right? Not necessarily. Any company that offers a website builder has to make money in some way, so free website builders usually have trade offs or limitations that make them less useful than paying for an affordable website builder. There are a few common forms this takes: Ads – If they’re not making money from you directly, a website builder company may make their money by serving ads on your site. That could make your site look more cluttered and tacky, and distract your visitors from the messaging you want them paying attention to. Shared branding – In addition to serving ads, some website builders treat your website as a way to promote their brand. That could mean their logo somewhere on your page, or even right there in your URL, which would look something like yourname.theirname.com. This sets your own branding back by making it hard for visitors to differentiate you from the website builder’s brand and see your website as having a memorable, unique identity. Limited pages – This is a common limitation with free plans. In some cases, the most you can build on a free plan is a one-page website. That doesn’t give you much room to work with. Limited bandwidth – This is another big one. The amount of bandwidth you have affects how long your site takes to load and is especially an issue on sites that have media elements like audio, video, social media displays, or animation, which require more bandwidth to load. Visitors won’t wait around for a slow site to load, so if your website builder doesn’t offer enough or unlimited bandwidth, you’ll lose visitors because of it. Important features require a paid upgrade – For a lot of the companies that offer a free website builder plan, it’s a way to get your foot through the door so they can, eventually, convince you to upgrade to one of their paid plans. They do this by limiting the features in the free plan so that you’re likely to realize over time that actually you do need one of the paid plans. If none of that sounds like an issue for you, keep in mind that there’s still a catch: for most of these free website builders, if you create a website and decide down the line you want to switch to a different website builder, you can’t take what you’ve already built with you. You’ll have to start from scratch. If your website’s URL is a subdomain of the website builder’s URL (e.g. the yoursite.theirsite.com situation we described earlier), any visibility you’ve built for your initial website will be lost as well in the move to a new URL. In other words, if your website is a personal passion project and you’re sure you won’t ever care about personal branding, ecommerce website options, or other brands’ ads on your site, then a free website builder could make sense. For everyone else, you’ll be better off starting with the right affordable website builder so you can stick with it as you grow.   How Much Do Affordable Website Builders Actually Cost? Paying for a good website builder doesn’t have to break your budget. The most affordable website builders cost in the range of $4-$25 a month . Most companies offer several web builder packages , so pay attention to how the costs and features compare for the different plans. If there are any features you’re okay without now, but you may want in coming years, be aware now what the cost of an upgrade will be. You don’t want to pick the option that seems the cheapest now, only to pay more over the long-term when you need to upgrade to a business website and switch out your basic plan. Also pay attention to the deals you sign. In many cases, a lower cost comes with a longer-term commitment. That could be fine if you do enough research going in to be sure of your choice, but you don’t want to feel stuck with a website builder you don’t like because you agreed to a three-year commitment to save a couple of bucks a month. What Features Should I Look for in an Inexpensive Website Builder? When you’re weighing your options, be sure to consider the features each website builder has to offer, not just the cost. The cheapest plans may be missing key features you need, especially if you run a business website, and paying just a little bit more could get a website builder with all the functional benefits you need both now and in the long term. While there are many benefits of using a simple website builder, it’s still important that you outline your future site goals so you choose the best website builder plan for your future. Here are some of the top features to consider when browsing different website builders. Necessary Features To start, there are a few features you definitely don’t want to skimp on. Consider these a necessity when perusing your options. A website builder that doesn’t offer them won’t provide what you need for a successful website. Ease of use – If you have to spend hours learning how to use a new website builder, then it’s not providing a great value—even if it didn’t cost much. Your time is worth something too. Look for a website builder that boasts drag-and-drop functionality and intuitive editing tools. Ideally, you should be able to jump right in and start building your website the same day you purchase. Educational resources – While a good website builder shouldn’t require you to spend much time learning the ropes, a good library of educational resources (tutorials and articles) will ensure that you know all the different features available, are able to make the most of them, and have access to easy answers whenever you have a question. Customer Support – Just as importantly, any time you run into confusion and need assistance from an actual human being, you should be able to trust someone will be available and helpful at the moment you need them. Check that your website builder offers customer service and has a good reputation for it. Website Templates – Building a website with a website builder usually starts with design templates. By having a well designed starting point, all the other changes you make come much easier. And having a good looking template to start with really makes a difference in the quality of the end result. Look for a website builder that offers multiple templates for you to choose from, and you’ll have no problem creating a beautiful site . Mobile-friendly compatibility – People now do more of their browsing on mobile devices than on their computers, which is exactly why you need a mobile responsive website. If your website does not have a responsive design, you’ll lose visitors. Plain and simple. For a website that all your visitors can interact with, go with a website builder that makes it easy to make your website mobile friendly. Nice-to-Have Features Along with the essentials, there’s a good chance you’ll want your website builder to offer some useful additional options. These won’t necessarily be required for all websites, but they’ll be important for some to have and useful for others. Multiple pages – Before you choose a website builder, consider how many pages you’ll want your website to have. And not just right now, will you need room for it to grow in the months and years to come? Some of the most affordable website builder plans put a limit on the number of pages you can create. That will be fine for some sites, but become a big problem for others. Custom domain – Most website builders that you pay for will offer the option of having a custom domain. With many, you’ll need to pay separately for the domain name, but some will include it in the cost. Confirm if you’ll be able to use a custom domain at all, and whether or not you should anticipate it costing extra. SEO (search engine optimization) features – Creating a website is one thing, getting people to see and interact with it is another. If you care about people finding your website, then you should start thinking about SEO now. Check for helpful SEO features that make it easy to perform on-site optimization for your pages (customizing the fields that matter to Google, such as your URL, title, and image tags). Media features – Will your website ever include media like audio or video? If so, make sure the website builder you choose is set up for the bandwidth those feature require and make it easy to load them to your site. Security features – Hackers abound, which is why you must protect your website from hackers at all costs. If your website isn’t secure, you risk hackers taking it over or stealing sensitive information your customers provide you. Security features like an SSL certificate or compatibility with security hardware are crucial if you’ll be accepting payment information through your ecommerce store, and are still useful to have if you’re not. E-commerce functionality – Will you be using your website to sell items on an online store? If so, a website builder that allows you to add a shopping cart and secure checkout process is a must.   Your costs when investing in a website builder will have a lot to do with which of these features you need, and which you can easily live without. Even if you need some advanced features though, you can still save money when looking for an inexpensive website builder. 4 Ways to Save Money When Investing in a Website Builder If looking at your options still has you worried about the costs of getting the website builder you need, there are some potential ways to make the money you spend go further. 1. Only pay for what you need. If your website will be fairly simple and you don’t expect much traffic from day one (most people won’t get a lot of traffic right away), then you don’t need to invest in a high-level website builder plan with lots of different features. Figure out what features you actually need now, and find the most affordable website builder that offers those. But do also consider the features you anticipate needing in the coming years as you grow, and consider the cost of future upgrades when making your decision. The most affordable option for the long term may be different than the one that’s cheapest for right now, and you may be better off spending a little more now to save later. 2. Look for bundles or packages. Some website builders include other services you’ll need in the price. For example, HostGator’s website builder comes with free web hosting —something every website requires to go live on the web. Web hosting is another monthly cost, so saving that money pays off for you in the long term. Similarly, if a website builder package allows you to register a domain name for free or includes free ecommerce features, that could save you money on services you’d be paying extra for anyways. Pay attention to what’s included in the website builder packages you consider before making a final decision. 3. Wait for specials. Like any other type of business, the companies that provide website builders often offer specials and sales. Making your purchase at the right time could earn you a discount. Often these fall at the times of year that sales are common for other companies, like Black Friday, Labor Day, or  Memorial Day. If you have your eye on a particular website builder, or a few, sign up for the company’s email list so you’ll be alerted if the company’s plans go on sale. Many website builders offer referral or affiliate programs , so you may be able to score a discount at any time of year if you have a friend that’s a current customer or you learn about the website builder from an affiliate who provides a discount code. And you can save money on your renewals over time by taking advantage of those programs yourself and sharing your discount code with others. 4. Pay for a couple of years upfront. Many website builders offer a different monthly price to customers that sign up for a long-term commitment. If you’re not entirely sure about the website builder you choose, this option could be risky. But if you’re confident you’ll be sticking with your website builder for years to come, then agreeing to be a customer for one, two, or three years and paying upfront can save you a considerable percentage versus paying month to month and reserving the right to cancel at any time. Get Started with an Affordable Website Builder You could easily spend weeks studying up on all the different features and options available in different website builders. Or you can cut the process short by checking out HostGator’s website builder to see if it matches everything you need. If you have any questions about how it all works and what’s included, our support team is available 24/7 to provide answers. And you won’t have to worry about finding and buying web hosting separately, as it comes included (and from one of the most well respected web hosting companies out there). Find the post on the HostGator Blog Continue reading

Posted in HostGator, Hosting, VodaHost | Tagged , , , , , , , , , | Comments Off on How to Find an Affordable Website Builder

Google Ads vs. Facebook Ads: Which Is Better for Your Small Business?

The post Google Ads vs. Facebook Ads: Which Is Better for Your Small Business? appeared first on HostGator Blog . Google Ads vs. Facebook Ads: Which Is Better for Small Business? Small business owners must make the best advertising decision for their bottom line. It’s a daunting task that requires patience and market research. With so many possibilities, you’ll want to consider your business goals and customers. YourStory contributor Sromona Bhattacharyya , shares her insight: “Selecting the perfect platform for advertisement requires a lot of prior research and efforts… Your customer’s attention is constantly changing from one platform to another… It’s important for any company to decide where their customers pay attention and get back to basics.” Ready to evaluate your advertising options? Here’s a guide to show you when to use Google Ads versus Facebook Ads.   When to Use Google Ads   1. You Want To Reach Local Audiences Most small businesses cater to distinct audiences within their geographical locations. You’re selling winter coats to consumers in Chicago and not folks in Miami. In addition to eCommerce, some businesses have a local storefront. Google Ads makes it easy to become a resource for your local consumer base. With local search ads, you can earn more foot traffic and get more phone inquiries from consumers. Plus, you can provide your audience with critical information, like your address and store hours. If you own multiple stores in a local area, you’ll want to build unique landing pages specific to that area. These pages should highlight the different services and include local testimonials. This strategy ensures site visitors receive information that match their needs. Another idea is to run an ad promotion. Buyers are more likely to visit your store if they know you’re offering a sale. You’ll gain local visibility with Google Ads as part of your plan. More consumers entering into your store means more chances to increase your sales.   2. You Want To Generate Leads Bringing in new customers is key for your small business. But you don’t want every consumer, you need qualified leads that resemble your target audience. Lead generation comes with its own challenges. Acquiring new leads can be expensive. Research shows it costs 7 times more to get a new customer than to retain an existing one. If you don’t want to spend your entire budget on gaining new leads, then Google Ads may be the right solution for your small business. Matt Ackerson , founder of AutoGrow, explains: “If you have a micro budget, you’re going to pinch your pennies. With a Google AdWords account, you can generate more leads without spending a ton of cash. You can then focus your efforts on creating a product or service that will maximize your AdWords ROI.” Google Ads allows you to reach customers with highly-targeted keywords. With lead generation, specificity works in your favor. It’s better to connect with an audience that’s searching for “college basketball shorts,” rather than just “basketball.”   3. You Want a Variety of Ad Types Online shoppers peruse multiple places on the web. You can find them looking for a solution via a search engine or watching endless cat videos on YouTube. It’s important for your advertising to reflect their whereabouts. Google Ads offers your small business various avenues to connect with your audience. Depending on your goals, you want to select a campaign type based on your desired actions from potential customers. For instance, you may develop a Search Network campaign to increase your leads. Then, your team may create a Video campaign to secure sales. Check out the video below to learn which ad campaign type is right for your business. After selecting your ad type, it’s time to think about the actual ad. You want it to speak to the consumers’ needs. It should be specific and build an instant connection. If your team doesn’t possess visual branding expertise, it’s recommended to outsource the task to a design professional . Hire a freelancer to create your graphics or edit your video footage. All these details help attract the right consumers.   When to Use Facebook Ads   1. You Want to Reach Niche Audiences Selling to the masses is a difficult endeavor; it’s hard persuading everyone your product fits their needs. Instead, some small businesses stick to niche audiences—a unique group of consumers in the market. Facebook Ads gives you the flexibility to serve niche audiences. Sherman Standberry , COO and cofounder of LYFE Marketing, explains: “Facebook advertising can help you expand into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook advertising will help you test the market, at your own pace.” To advertise to niche audiences, you should collect detailed information about your consumers. You’ll want to target a specific age range, gender, and location. Then, take it a step further by pinpointing their purchasing behaviors, mobile device usage, languages, and connections. Personalization is crucial when developing your first Facebook Ad campaign . Explore ways to develop a brand lifestyle that relates to your niche audience.   2. You Want Brand Awareness Without advertising, small businesses can go unnoticed by consumers. Your marketing campaigns become simply background noise for your large competitors. Facebook Ads helps level the playing field. It can draw awareness to small brands by reaching your targeted audience. The purpose of brand awareness varies based on your customer lifecycle journey. For some companies, it means introducing a brand to a new audience. Other businesses use it as a way to bring their brand to the forefront for interested consumers. With Facebook Ads  awareness campaigns , your team can set its own objectives. The platform focuses on helping you expand your reach, whether it’s a carousel of images or a video. Before launching your ad, consider how you want to tell your brand story. Each ad should build a bridge between your business and the audience. Work with a copywriter to hone your brand’s voice and tone. Learn which words will appeal to your consumers’ emotions and compel them to learn about your products. Your business deserves the attention. Facebook Ads helps you target the right consumers.   3. You Want to Capture Mobile Traffic According to analytics firm Flurry , Americans spend up to five hours per day on their mobile devices. It’s a significant indicator for companies to spend more resources on mobile ads . The experts at Matchcraft offer this perspective: “Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.” Facebook suggests running your ads within its family of apps and services, including Audience Network, Instagram, and Messenger. That way, your advertising spreads across various platforms, earning your business better results. You also can manage Facebook ads on the go. Your team can now pause campaigns, edit budgets, and view insights directly from the mobile app. There’s no excuses for getting key data to operate your small business. Consumers aren’t stationary; they live and shop on the go. So, integrate Facebook Ads into your mobile outreach strategy.   What Works for Your Small Business? Advertising is a huge opportunity for small businesses to attract customers. But with so many different options, it’s overwhelming to choose the best platform. For starters, examine your goals and customers’ behaviors. Google Ads offers better results for local audiences and lead generation. Facebook Ads is useful for niche audiences and brand awareness. Choose your platform. Get the results. Find the post on the HostGator Blog Continue reading

Posted in HostGator, Hosting, VodaHost | Tagged , , , , , , , , , , , | Comments Off on Google Ads vs. Facebook Ads: Which Is Better for Your Small Business?

Responsive Web Design Examples

The post Responsive Web Design Examples appeared first on HostGator Blog . When building a new website or considering a new design for a site you already have, one of the best ways to clarify what you want and get some inspiration is to spend time looking at examples of other websites. For web designers, looking at the layout or design of other websites can spark ideas for how to approach the website you’re working on. And for business owners or amateur website owners who struggle to communicate what they want visually, it’s much easier to analyze what you like and don’t like about another website than it is to figure out what you want from scratch. For modern website design projects, it’s not enough to spend time perusing website examples on desktop alone. A majority of web users today do their searching, browsing, and shopping on mobile devices. When you’re building your website, you have to think about mobile. And that means when you’re searching for inspiration you should as well. What you need is to look for responsive web design examples. What is Responsive Web Design? Responsive web design is the dominant trend in web design today. Responsive websites are designed to look good on all possible screen sizes, while still providing the same information and page elements no matter the device. Designers pull this off by changing the way page layout elements are organized on the website, rather than changing what elements are included. For a simple example, a website that has text and and an image show up side by side on a desktop screen could have the text move below the image when the same page loads on a mobile device. In the coding, designers tell websites how to recognize the type of device or screen size the site is loading on, and change how it appears accordingly. Hence the name “responsive website design”—the website responds to the screen size it’s being viewed on. Responsive website design has become the norm because it’s Google’s preference, which makes it good for search engine optimization (SEO), and because it provides a straightforward way to ensure your mobile visitors get a good experience without having to design a separate mobile website. Having one responsive website versus different websites for different devices saves you the trouble of having to do twice as much work during the initial design phase and for ongoing maintenance. And it means your website will work on the growing range of device types and screen sizes that have now come onto the scene.   In short, whatever type of website you’re looking to build, responsive web design is widely considered the best choice. Why Look at Responsive Web Design Examples? Looking at examples of responsive web design with a flexible layout is a valuable way to come to your own website design project with clearer idea of how you want your website to look. In particular, reviewing examples will help you do a few things. 1. You can see different organization styles. One of the challenges of responsive web design is figuring out how to organize both your website in general and each individual page in particular in a way that remains intuitive and useful no matter the device type. You shouldn’t assume your own experiences and preferences are good enough for this. By looking at the choices other skilled designers have made, you’ll gain an understanding of the overall best practices in responsive website organization. 2. You’ll see how different types of websites approach responsive web design. Different types of websites have different goals. An eCommerce website has the goal of driving sales, while an entertainment site wants to you spend time on the site consuming content. When you view a lot of different responsive websites, you’ll start to see how the different design choices are influenced by a website’s particular goals. That’s good information to bring into your own website’s design. 3. You’ll get a feel for how a good website hierarchy works. Designing your website with a visual hierarchy means thinking through which parts of each page are most important and making sure the design centers them. A common website building mistake is not creating a mobile-responsive web design. It’s especially important for responsive web design, where many of the visitors viewing your website on smaller devices will see less of the page they’re on at a given time. You want to make sure that the most important parts of the page are placed higher up in the design, and that key features and links like your main menu and call to action (CTA) are easy to find. 4. You’ll gain insights into why designers organize things the way they did. As you browse different websites, think about why pages are organized the way they are. Analyze the design choices made in each case: consider how images are used, and where different links, buttons, and other features are placed. Think about the usability of the site and how the overall viewing experience is compared to others. Don’t just take in how the website looks on different devices, think about why. Asking those questions will reveal insights that help you make better design decisions for your own website. 5. You may see examples of design choices to avoid. You can learn a lot from good responsive web design examples, but you can learn just as much from those that don’t work for you. As you browse a website and click around to see different pages or take different actions, pay attention to anything that’s harder to do on a small screen than a desktop. Consider any page elements that don’t look quite right on some screen sizes, because they were clearly designed for others. Those insights will help you determine what not to do. How to Look at Responsive Web Design Examples You don’t have to go out and buy a multitude of device types to see how responsive websites look on all of them. A number of handy responsive design testing tools will let you see how websites look on different screen sizes all from the same device. If you have a computer, tablet, and smartphone you can use to supplement your research, it’s always good to get that more direct experience as well. But to see a larger number of examples in a more efficient way, a tool like Resizer (which we used for all the screenshots below) will make the process more efficient. 15 Responsive Web Design Examples Now that we’ve laid out a convincing argument for why you should pay attention to a variety of responsive web design examples, we’ll help you get right to it. We’ve compiled a list of responsive websites with a variety of website types and subjects covered. Business Responsive Design Examples Every business needs a website these days, and every business website should be responsive in order to reach prospective customers no matter how they come to your site. Here are a few examples of businesses that got the message and created responsive business websites. 1. CliftonLarsonAllen LLP Finance, outsourcing, and tax firm CliftonLarsonAllen is a good example of visual hierarchy in a website. You’ll notice all three of the main versions of their responsive website center the same image, message, and call to action (CTA) button. Can you tell what action they want visitors to take? Each website version also provides a number of clear links to learn more based the types of services the visitor is interested in, all of which are easy to spot as you scroll (or right there on the first screen in some cases). 2. The Living Well Women’s health and wellness company, The Living Well , has a simple image-focused website that provides the same information across device types. The initial logo, tagline, and menu items are visible on all versions and communicate what the business is all about. And prospective customers can learn more about the women behind the business and the specific services available by scrolling down, clicking on the relevant links obvious on the page, or following the social buttons that are visible on all screen sizes. 3. Yard Bar The dog park bar and restaurant Yard Bar also has a responsive website that centers images. The sliding images prominently feature the main things you need to know about the business: it’s all about food, drinks, and dogs. Across devices, scrolling down provides more information about those three main categories, plus happy hour times. Anyone visiting the site from any device can quickly learn what the business is about and the main information they need to know before heading over. 4. Bonsai Freelance business software company Bonsai has a clean and clear responsive website. Like CliftonLarsonAllen, they make the main message and CTA clear on the site across devices. The website offers a good example of moving or removing certain elements that are less important on the smaller screen. While for the most part, the page is the same across the devices, the larger screens have a form for providing your email right there on the page. To save space, the mobile version moves the form off the home page, but keeps the CTA there (once you click, you get to a form field). It makes the space look cleaner, while still providing the same basic information and options. 5. Salt Lick Cellars The winery Salt Lick Cellars is another business website that centers images, which makes sense for a business in an industry that often draws customers in with beautiful views. While the cut of the main image on the smartphone screen is smaller—you don’t see as expansive a view of the photo, you still get the main idea of it, along with intuitive access to the menu (a hamburger menu in the top right), and an image directing you to scroll down for more information. eCommerce Responsive Design Examples While business websites have an ultimate goal of trying to sell a product or service, eCommerce websites are trying to make the sale in a more direct fashion—right there on the website itself. It’s worth seeing some examples of how different eCommerce sites use their responsive design to do that across devices. When designing an eCommerce website , it’s especially important that you make your site mobile responsive and easy to use. 6. Paper & Ink Arts Paper & Ink Arts has all the same elements on its mobile homepage as on the desktop and tablet versions, but because of the way the same elements take up different amounts of space, the homepage has a bit of a different feel between devices. The image slideshow that dominates the screen on the larger devices, becomes a smaller banner on mobile in order to make room for other promotions. And the menu is squished into a hamburger menu in order to make space at the top for easy access to search, contact information, and the shopping cart. The choices make clear the company’s priority to make sales, and make it easy for visitors to get in touch. 7. Penzeys Penzeys looks like they designed their main menu with the mobile experience in mind. With four simple categories that take up a narrow amount of space on the larger screens, the menu fits perfectly on the smartphone-sized screen. All three screens make the checkout button in orange and free shipping offer in red in the top right corner obvious. While all versions let the central image that dominates the screen be the tasty-looking images of recipes you can make using the company’s spices (a compelling reason to buy). 8. Bon Bon Bon Like many of the business websites, chocolate shop Bon Bon Bon puts an image with an obvious CTA front and center. It has an image slider, so the image and CTA change, but the CTA is always in a bright red button. As with Paper & Ink though, Bon Bon Bon lets the main image get smaller so it’s more like a banner ad, in order to let some of the other page elements onto the screen on mobile. And the shopping cart and Information link to find contact information remain clear at the top on the mobile screen. 9. Chewy.com The online pet supply store Chewy.com looks very similar across the three devices, with the main difference being the common responsive choice to make the menu into a compressed hamburger menu. This is a rare example of a responsive website where the main image on mobile doesn’t load to fit the screen—you notice it’s cut off, but visitors have the option to scroll left to right to see the parts of the photo you can’t see here. All three versions prominently feature the search bar, to make it easy for visitors to find specific products. And all have the obvious 30% off offer in orange. 10. Pacha Soaps Pacha Soaps has a pretty similar look across devices. As is common in the other websites we’ve seen, they have sliding images that dominate the screen in all three versions. Unlike some of the other examples, the image takes up more screen real estate rather than less on the smartphone screen. While small, they keep the brown menu with their free shipping and social handle information present throughout screen sizes, while switching to a hamburger menu for their main menu on the smaller screen. Personal Website Responsive Design Examples Even if you’re building a personal website to share your passion, rather than sell products or promote a business, it’s worth making your website responsive. Here are a few responsive web design examples from personal websites people have built around their passions. 11. The April Blake April Blake’s blog is primarily focused on sharing recipes she cooks and occasional musings. Her website looks very similar across screen sizes, with just a couple of small differences. The social icons at the very top of the page on desktop are removed on the smaller screens, and the main menu is compressed to a hamburger menu. Otherwise it’s simply a matter of re-arranging the elements on the page to better fit the screen. 12. House of Hipsters Kyla Herbes home design blog, House of Hipsters , changes little between device types. The menu switches to a drop-down menu, the title banner at the top becomes smaller, and the right-side menu moves down the page on the smaller devices. But otherwise, the site’s essentially the same no matter where you’re coming from. 13. I Am Aileen Lifestyle and travel blogger I Am Aileen ’s responsive website centers a image slideshow on all device sizes, with an obvious search bar and social icons above it. The main menu becomes a hamburger menu on mobile, and the boxes of content and images below the main image become stacked on the smaller screen. 14. The Frugal Girl The Frugal Girl blog keeps the logo and tagline visible at the top across website types, and centers the top blog post in all three versions. The main menu becomes a hamburger menu on the smallest screen, and the information and images in the right-side menu get pushed to the bottom. 15. Budget Bytes Finally, the recipe site Budget Bytes centers the image and details of the most recent recipe on all device sizes, but moves the details and name below the image on the mobile device. The logo and website name show up at the top in all three versions. And, as is common in our examples, the main menu is replaced with a hamburger menu in the mobile version, along with a search icon to make more space at the top of the screen. While the images and names of additional recipes show up side by side below the main image on the two larger screens, they become stacked on the mobile device. Ready to Create a Responsive Website? As all these examples demonstrate, there are a number of ways to organize a responsive website that works equally well on all device types. And you don’t have to be a big business with a large budget to create a responsive website—many of these examples are of small businesses or individuals. If you want a simple, affordable way to create a responsive website, the Gator Website Builder has over 100 responsive templates that provide a headstart to putting together a website that looks good and works across device types. To get started with building your website, give our professionals a call at HostGator to find the right web hosting option for you. Find the post on the HostGator Blog Continue reading

Posted in HostGator, Hosting, VodaHost | Tagged , , , , , , , , , , | Comments Off on Responsive Web Design Examples