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Tag Archives: forces-affecting
Big Data Poses Major Challenge to CMO Role: IBM Study
Technology is one of the most powerful external forces affecting the role of the chief marketing officer (CMO) today, and big data will be an especially significant challenge to marketing organizations over the next few years, according to a report released Monday by IBM. Continue reading
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Tagged affecting-the-role, chief, cmo, forces-affecting, monday, powerful-external, role, the-chief, the-most, the-role, web hosting
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