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3 Ways To Acquire Funding For Your Next Business Idea

The post 3 Ways To Acquire Funding For Your Next Business Idea appeared first on HostGator Blog | Gator Crossing . Starting a business based on an idea that you think could improve the lives of others is a very exciting, yet difficult, task to embark on. With several hundred million companies already built by enthusiastic people such as yourself, the question of whether my idea is good enough is definitely a burning one. All questions aside, there is still the need to decide upon the business strategy, and more importantly — how the new business is going to be funded. Will you have to sell your car? Get a mortgage loan? Invest all your life’s savings? None of these would be a first for many other people, but thanks to the rapid growth of industries such as startups, small business, and crowdfunding — there’s now an opportunity for anyone to become a business owner, given that their ideas is good, and could potentially stick. It certainly can save you from a potential disaster, and there are several other advantages of reaching out to other establishments for an investment plan that could get your idea off from the paper and out in the real world.   1. Bootstrapping This is a classic technique for raising money for a new business idea, and is considered one of the safest ones. The way bootstrapping works is that you mostly do all of the work yourself, so this is the one way of acquriing funding where you actually have to put your skills and knowledge to work for you. Some of these may include: Writing technical content for sites that resonate with your idea. Using your design skills to freelance, help out other businesses. Establishing an early online merchandise store to sell items like shirts, stickers, etc,. Getting heavily involved in social media around the networks that resonate with your idea. It’s all the basic stuff, it certainly is going to be a lot tougher, but in the end you call feel good about yourself — knowing that all the funding was acquiring thanks to your own set of skills, and you don’t have to answer to anyone about losing some here and there. We recommend that you check out Jon Yongfook’s story of bootstrapping his startup , and how he was able to do it. Getting the initial funds is only half the battle, not paying yourself for several months is something completely different. Jon explains that in his report beautifully.   2. Crowdfunding The second best way of getting that initial funding is by launching your business through a crowdfunding platform such as Kickstarter, GoFundMe, or Indiegogo. A crowdfunding platform takes away all of the strain of having to raise money through your own skillset, and instead you can focus on promotional and marketing campaigns to make sure that your project does get funded in the end. The biggest advantage here is that you also build a community around the business you’re trying to launch, giving you the initial customers without having to do much else — and we have seen some great success stories with this type of funding before. Kickstarter constantly update their data and the amount of completed projects would scare most banks. They are upfront about their fee, it is 5 percent if you are successful.There are many other crowd funding options now that Kickstarter have blazed a trail. They include crowdcube and Seedrs. Transparency and building a community are the main benefits the negatives are that you might have a large number of investors. — Elaine Thompson   3. Angel Investors These are the guys who have several decades (most often) of experience in a particular field, they’ve made their money from creating their own businesses in the past, and have moved on to helping others to do the same by funding their projects. Ideally, you want to reach out to an Angel Investor once you’ve exhausted all your personal resources, such as friends, relatives and other connections. Getting funding from angel investors isn’t easy, but it can be done if you take the right approach and are a good match with their interests. And the benefits can beyond the money for your business, but their expertise in both in business operations and your industry niche. — WSJ However, no Angel Investor is going to write you a check just because you ask. You have to come prepared, and by prepared we mean full market research, a strategic business plan, and already established progress on trying to get the business off the ground. And because an Angel Investor is giving you his own money from his own pocket — expect this process to take several weeks, up to several months to get a clearance for the check; nobody wants to invest in something that won’t turn profit at some point of its development.   What else? Other than what we have looked at already, there are government grants , banking loans, even startup incubators — which are usually aimed at people who are really up to par with the latest development in their industry, and are willing to invest the next few years of their life in building an idea. Entrepreneur magazine has a special sub-section of their site where they talk all about raising funds , and we highly recommend to indulge in that content as it will be invaluable to getting your idea funded.   ***** Alex Ivanovs is an online entrepreneur who has been writing about technology, business and developer topics for over a decade. He currently manages CodeCondo — an aspiring community for designers and developers. web hosting Continue reading

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Why Small Businesses Need To Have (and Grow) An Email List

The post Why Small Businesses Need To Have (and Grow) An Email List appeared first on HostGator Blog | Gator Crossing . You already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won’t be spending the day alone. Your phone rings, your website gets traffic, and over time your business grows. But if you’re not giving this audience a way to stay connected with you when they’re away from your business — you’re missing out on a valuable opportunity to build relationships with these customers and accelerate the growth your business can achieve by driving action around the things you’re already doing.   Social Media Alone Isn’t Enough Sure, you could set up a Facebook Page or get started on Twitter but at the end of the day you don’t really own those contacts — you’re renting them. You can put days, weeks, and months into building a fanbase, but if one day Facebook decides to limit your ability to deliver your message, you’ll be no better off than when you started. On the flipside, by growing your  email list , you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. And because you know the information is delivered to a place where your customers are going everyday — the inbox — you know your message is reaching your target audience. That’s what growing your contact list can do for your small business. And that’s the best case for why small businesses should consider email marketing.   Not Sure Where To Start When Growing Your List? Growing your list really breaks down to two things: covering your touch points and remembering to ask. Make it easy for people to sign up for your mailing list at all the places people are interacting with your business. This includes: Online: Add a sign-up form to your website to capture new visitors who may not be ready to buy. You should also use social networks like Facebook and Twitter to encourage fans and followers to join your email list. In-store: Place a paper sign-up sheet on your counter and ask people to share their name and email address. Email marketing solutions like Constant Contact also offer integrations with many business management and POS providers to automatically add new customers to your email marketing database. At events: Use a tablet to allow event attendees to join your email list on their own at events and other networking activities.   Covering your touch points will guarantee your audience will grow and won’t require much heavy lifting from you or your staff.   You Also Need To Make Sure You’re Asking People To Sign Up. Most of the people who walk through your door, call your business, or connect with you on sites like Facebook or Twitter will be happy to hear more about your business — all you need to do is ask! Make sure people understand what they are signing up for when they join your email list. What type of information will they receive? How often will they hear from you? What have other people enjoyed about receiving your emails? Use this information to set expectations early and make sure you’re following through. To encourage them even further, you can provide an additional incentive for signing up. In some cases, that incentive will be a monetary discount or free giveaway. But you can also use other types of offers like a free download or access to an upcoming event to encourage people to share their email address.   Get Started! Write down a list of all the places you’re already interacting with current and potential customers. Are you making it easy for people to join your list at all of these touch points? Have you clearly stated the benefits of signing up? With a few simple steps, you’ll be able to capture new email contacts without putting any additional stress on your staff or your budget. Constant Contact has all the tools you need to grow your email list. Start your free 60-day trial today. web hosting Continue reading

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Top 5 Free WordPress Plugins For Bloggers

The post Top 5 Free WordPress Plugins For Bloggers appeared first on HostGator Blog | Gator Crossing . How many plugins are available to WordPress users? A recent count put the number at nearly 40,000 plugins, most of them free. That places an astounding array of functionality at the fingertips of WordPress users. But not all plugins are created equal. Some are of more universal value than others. And while value is in the eye of the user, the Huffington Post recently published their take on the top 5 free WordPress plugins:   #1: MailChimp MailChimp is one of the most popular email list management tools on the market. And there are a number of free plugins available for managing email signups to a MailChimp list. Some plugins are offered by MailChimp, and some by third parties. (MailChimp offers their own assessment of third party plugins.) And by the way, the first tier of MailChimp’s mailing list management service is absolutely free up to a list size of 2,000 subscribers.   #2: Pretty Link Pretty Link helps you to “shrink, beautify, track, manage and share any URL on or off of your WordPress website.” It’s an elegant method of directing traffic to other sites as desired, or to other pages within your site. Both free versions and paid versions of the Pretty Link plugin are available.   #3: Google Analytics Google Analytics is an invaluable, free tool for measuring, tracking, and tweaking the performance of your website. And the Google Analytics plugin by Yoast makes it super simple to install GA on your WordPress site. This free plugin will deliver all of the benefits of GA, and has been installed on more than one million sites. And if you want some help with making the most of Google Analytics, there’s also a premium version of this plugin available.   #4: WordPress SEO by Yoast WordPress is a great content management platform for search engine optimization. But the Yoast plugin for SEO builds upon WordPress’ compatibility with SEO. SEO is a constantly moving target. And staying in the good graces of the search engines requires great expertise – or the Yoast plugin. This plugin is typically updated several times per year to stay up-to-date with SEO best practices.   #5: SumoMe It’s bad news for a business website when most of the visitors are hit-and-run: they stop in for a brief visit and then flit away, never to return. But each visitor that arrives at your website represents an opportunity to cultivate a relationship, and eventually, a customer. The SumoMe plugin can help you to do that. SumoMe offers great value both for e-commerce sites and for bloggers.   Tip of the Iceberg With a field nearly 40,000 strong, there are certainly far more than 5 WordPress plugins that offer great value. And while the plugins listed above could be considered must-haves for most business sites, they represent only a tiny portion of a massive group of wonderfully useful plugins. Not all plugins are great, of course. Many aren’t worth bothering with. But a fun aspect of managing a WordPress site is browsing through all the plugins available. If there’s a job that needs doing on your WordPress site, odds are good that there’s a great plugin ready to go to work for you – for free.   ***** Chris Delker is a freelance copywriter based in Dallas, Texas. web hosting Continue reading

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How To Find The Right WordPress Theme

The post How To Find The Right WordPress Theme appeared first on HostGator Blog | Gator Crossing . Having been a blogger for over a decade now, it has been a first-hand experience of how difficult it can be to maintain a WordPress theme to keep up with the latest standards and demands. Sometimes I would find myself switching styles as frequently as every few weeks, but time has taught me an invaluable lesson — stick to what works for everyone, not just you. A good WordPress theme is one that serves the purpose of the website flawlessly, and the most important thing being the readability and accessibility of the content that you’re presenting. In my own experience, sometimes going through a hundred different designs might actually prove to be more rewarding than settling for a single theme you enjoy, since seeing more of what is out there — gives you an idea of which direction to take.   Free or Premium The most important decision you’re going to make about your WordPress theme is whether you wish for it to be free or premium. The difference in overall design can be pretty staggering. And the biggest advantages premium has over free are: It’s easier to switch styles and colors since most premium themes come with multiple styles. Features such as related posts and social buttons are automatically integrated within the theme. An extensive options panel that gives you access to modify the theme to your own liking, without any coding. I’m currently a customer over at MH Themes who provide nice and flexible themes for bloggers, magazine owners and small businesses who need a reliable solution to modern web requirements. Before that, I was constantly a user of free themes (even though I do have coding skills), but found that a premium theme can save me a lot of time that could be spent making more content, than trying to optimize the site for it.   Personal or Business One more thing I have learned to take into consideration is the overall audience of the blog/website that you’re building, is it going to be more of a personal blog that talks about your life and all the experiences you’re having, or is it going to be on a more business level — sharing stories and content that everyone can relate to? On the left side we have an example of a very simple and clean personal blog, no extra images or content, just a list of posts and that’s all. While on the right side we have an example of a magazine style blog, which is aimed at a global audience and is powered by all the latest gadgets of the web development world.   The Type of Content I think this is the one where you will spend most of your time on, to find a theme that resonates with the type of content you want to produce the most. For list posts, roundups and similar content types — a simple blogging/magazine theme will be just fine, but what about themes that compliment proper and insightful storytelling? Then there are websites like BuzzFeed , who focus on both roundups and also polls, quizzes and surveys type of content. Before you settle for a final theme, ask yourself these important questions about your content choices, and whether the theme you’re choosing is going to be able to reflect those answers. Amongst other things, look out for complete and total responsive integration (mobile support), make sure that the theme has been updated in the last year or so, that there are no previous security issues that might not have been taken care of, and avoid going for themes from shady and unverified sources, more often than not they’re polluted with encoded scripts that will rob you of your rankings and credibility.   ***** Alex Ivanovs is an online entrepreneur who has been writing about technology, business and developer topics for over a decade. He currently manages CodeCondo — an aspiring community for designers and developers. web hosting Continue reading

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5 Common Beginner WordPress Mistakes

The post 5 Common Beginner WordPress Mistakes appeared first on HostGator Blog | Gator Crossing . WordPress can be a great framework to build your first website with. However, since it’s a platform that has a relatively low barrier to entry a lot of beginners make the same mistakes. In order to avoid frustration in the early stages of your online career it’s important that you avoid these beginner mistakes. In this post I’ll dive into the five most common WordPress mistakes you’ll want to avoid, so you can have a beautiful functioning site, instead of one that screams amateur.   1. Choosing A Poorly Coded Theme When you’re trying to find the perfect theme for your website you’ll notice there are thousands of themes to choose from. How do you choose the correct theme? Sometimes you might come across a beautiful theme from an unknown developer that has very little reviews. Even if the theme looks great it’s not recommended to use the theme. If you want to use a free theme it’s recommend to choose one from the WordPress approved list of developers. However, the best course of action is to go with a premium theme . These themes might cost you a little money up front. But, with that cost you’ll also receive dedicated support in case anything goes wrong, and a host of upgraded features not available when using free themes.   2. Not Changing The Default Login Information When you install WordPress you’ll be able to choose your username and password. The best way to prevent your site from being hacked is to use a strong password and username. Simple passwords, like your pets name, are not good enough. The best passwords are those that use a combination of characters, symbols, and uppercase and lowercase letters. You can use a tool like, Passwords Generator to generate a very strong and complex password.   3. Forgetting Basic Page Elements When you’re building out your website it’s easy to get carried away with all of the cool things you can do. However, it’s important not to neglect common website features. For instance, every website needs a contact page and an about page. Without these elements there won’t be way for people to learn about what you do, or get in touch with you. Make your site beautiful, but don’t forget the basics.   4. Not Changing Your Permalinks Your site’s permalinks is the link structure of your URL. The default structure for your WordPress site, is usually something like ‘http://www.yourwebsite.com/?p=21′, rather than ‘http://www.yourwebsite.com/first-post’. Luckily, making this change is simple, and it will give your URL’s a more memorable appearance. Once inside your WordPress Dashboard, navigate to Settings> Permalinks. This will open up a window to change your settings. For most websites the fifth option ‘Post name’ will suffice. Check the box, click ‘Save Changes’ and you’re all set.   5. Failing To Use A SEO Plugin Getting search engine traffic is a crucial aspect of any online business. However, if you’re not optimizing your posts and content properly, you could be missing out on potential traffic. Luckily, there are a lot of plugins that make the process of SEO optimization very simple. All you have to do is install a plugin, such as, Yoast SEO , follow the steps and you’ll be set. WordPress makes it easy to have a beautiful website up and running rather quickly. By avoiding the mistakes above you’ll be able to avoid most beginner pitfalls. web hosting Continue reading

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