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Tag Archives: events
Google Changes That Business Owners Need To Prepare For
The post Google Changes That Business Owners Need To Prepare For appeared first on HostGator Blog | Gator Crossing . If Google were a superhero, it would be the Avengers. If Google had a superpower, it would be the ability to purchase other superpowers. If Google ran the world, well, they pretty much already have an iron grip on the World Wide Web… Google currently possesses 75.2% of the U.S. search market, as of this January, and 81.7% of the U.S. mobile search market, as of March 2014. When Google adjusts an algorithm, like their 4/21/15 mobile update, it has the potential to impact businesses, big and small. Even with its current dominance of the world’s Internet usage, Google still maintains an air of secrecy with regards to any upcoming updates. It’s not that the Google team wants to keep businesses, marketers and users out of the loop, but that innovation takes time, and nobody stays in power if they reveal their algorithmic tricks. Ignoring the secrecy and lack of upcoming announcements, a trend has started to emerge. Although the following are merely predictions, based on competitors and recent changes, it is clear that Google is moving towards a more user-friendly experience. Google’s Last big Update: Mobile Friendly Let’s quickly analyze the 4/21/15 mobile update before looking forward. In order to cater to the increasing number of mobile Internet users Google adapted how it ranks websites on mobile searches. Websites that are not responsive, or do not have a mobile version, were bumped downwards on Google’s search rankings while websites that were mobile-friendly saw their rankings rise. Why? With users in mind, Google has forced websites that are easier to use higher up in their lists. Mobile searches are on the rise. 94% of USA smartphone users search for local info on their phones. In order to be relevant, websites have to ‘get with the times, man’. Google doesn’t want outdated, difficult to use, sites bogging down the top of their searches. They want us to have the easiest experience possible. While the current system incentivizes keywords and backlinks, it is not hard to imagine Google moving somewhat away from these metrics and instead continuing their user experience trend. Questions like the following will hold a greater weight on how a website ranks: Does the website adapt to what screen/device it is being viewed on? What is the site’s bounce rate? How long do users spend on the page? How often is the site updated? Currently, 55% of website visitors spend 15 seconds on a website. In order to ensure people are finding what they are searching for Google will prioritize websites in which people spend more time viewing. Google wants us to find what we’re looking for, not to click a site and disappointingly exit out after two seconds. Constantly updating, whether content on existing pages or adding new pages to a site, will add more leverage to a site in than it currently does. Instead of focusing on adding a smorgasbord of specifically targeted words, adding content will prove that the site is keeping its information fresh. Sites that do not update will, hopefully, fall down in rankings. Google will doubtless develop algorithms to estimate how often a website should be updated based on it’s niche – for example, a news website should likely be updated more often than a plumber’s website. The Knowledge Graph Google currently tries to know and understand what you’re searching for, and most of the time its algorithm is right! Displayed on the right of many Google searches is the knowledge graph. It is comprised of data such as pictures, contact information, statistics, and reviews (depending on the search). This presumed information would become more prevalent on all searches, and possibly be the default click on devices with smaller screens. Google will use the knowledge graph to quicken searches and time spent clicking. If you were using Google on a smart-watch, for example, and looked up a local bike shop, wouldn’t it be nice if it automatically brought you to closest shop’s website? Google does know your location, after all, which brings us to… Geotracking Your location, or your store(s) location for that matter, will continue to become more and more relevant. Depending on what you and/or others are searching and based on where they are, the results will differ greatly. This will have a much larger impact on smaller, one-shop, businesses. As we continue to add the Internet to more and more items that we wear daily, our location is going to matter more and more. What’s nice about these predictions is that it has consumer’s best interests in mind. Businesses and advertisers will have to adjust their marketing plans, but being that these are predictions, we recommend waiting. Still, it’s always fun to imagine what the next Avenger’s movie will be about, and what our next Google update just might be… ***** Josh Gershonowicz is the founder and CEO of Rebuild Nation , a marketing firm which focuses on the dental and health industry. web hosting Continue reading
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Tagged coupons, events, gator-crossing, hosting, politics, small-business, vodahost, web hosting
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HostGator And Small Business Week
The post HostGator And Small Business Week appeared first on HostGator Blog | Gator Crossing . Small Business Week starts today and HostGator wants to help small businesses with their online marketing efforts. We’ve gathered a team of our in-house experts to give you some tips and discuss the latest news in paid social, SEO and PPC. We will be hosting three webinars this week, one on each day Tuesday through Thursday. Below are the three presenters and a little bit about what they’ll be discussing. At the end of each session, we’ll be taking questions from the audience, so be sure to comment on this post or tune in live to feed questions through Facebook, Twitter (use #HGSBW) or Google+. Wednesday at 1:30pm CST: Search Engine Optimization with Brian Rakowski Brian Rakowski is the Enterprise SEO Manager for HostGator and is responsible for the organization’s organic traffic strategy. In 2007, Brian left a successful career in the financial services industry to pursue a new budding passion; SEO and online marketing. Over the past eight years, he has worked with a handful of large agencies working on campaigns ranging from local businesses from all over the country to large organizations like the USDA. His primary area of focus is advanced technical on-page SEO. Brian will be talking about the most recent mobile algorithm update, how to easily make your site mobile friendly in WordPress, how to find your best performing mobile content in GA (and/or how to find pages that have issues), and some Google Webmaster Tools tips. Thursday at 1:30pm CST: Pay Per Click Advertising with Gerard Mendoza Gerard Mendoza is employed as the HostGator PPC Specialist. He has 6 years experience in PPC (pay-per-click) marketing and is proficient in a variety of paid search campaigns including search marketing, display advertising, remarketing, native advertising, and video advertising. At Hostgator, Gerard manages and creates multiple PPC campaigns to drive online web hosting purchases via the HostGator website through platforms like Google AdWords, Bing Ads, AdWords for Video, Yahoo Gemini, and AdRoll remarketing. Gerard will be discussing how to stretch a limited budget when it comes to PPC. He’ll examine the benefits of different match type keyword choices so that a small PPC budget is used as efficiently as possible with virtually no waste. Friday at 1:30pm CST: Paid Social with Kyler Patterson Kyler Patterson is the Marketing Coordinator and Social Media Advertising Specialist for HostGator. After receiving his Bachelor’s in Business Administration from Texas State University, he began to raise in the ranks of the swamp. From launching new campaigns to optimizing existing ads, Kyler has touched well over 1,000 ads in both Facebook and Twitter. Kyler will discuss the basics of advertising on both Twitter and Facebook. More importantly, he’ll touch on how you can use them to increase traffic, brand presence, and profits for your business. web hosting Continue reading
HostGator Puppy Adoption Drive With Austin Pets Alive!
The post HostGator Puppy Adoption Drive With Austin Pets Alive! appeared first on HostGator Blog | Gator Crossing . HOSTGATOR TO KICK OFF NATIONAL PET MONTH WITH A PET ADOPTION DRIVE IN SUPPORT OF AUSTIN PETS ALIVE! National Pet Month promotes the benefits of pet ownership, importance of pet adoption and increases the public’s awareness of the value and contribution of companion animals; On Friday, May 1, 2015 from 11:00 a.m. to 3:00 p.m., HostGator, will host a Puppy Adoption Drive with Austin Pets Alive! in celebration of National Pet Month. Attendees will have the opportunity to meet and adopt puppies at the event and participate in fun activities celebrating National Pet Month. In addition to hosting the adoption drive, HostGator’s Director of Human Resources will also present a $5,000 donation to Austin Pets Alive! Austin Pets Alive! was founded in 2008 to help alleviate overcrowding in the city’s animal shelters and increase the live outcomes of Austin’s shelter and rescue animals. Since its founding, the organization has saved more than 25,000 cats and dogs in the Greater Austin area. If you wish to attend the event, please feel free to RSVP on our Facebook event in order to get a reminder notification. web hosting Continue reading
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Will Google’s Mobilegeddon Hurt My Small Business? What Should I Do NOW?
The post Will Google’s Mobilegeddon Hurt My Small Business? What Should I Do NOW? appeared first on HostGator Blog | Gator Crossing . Are you ready, friends? Mobilegeddon is upon us. Don’t worry, your new smartphone hasn’t finally become sentient (that we know of), but there are big changes ahead. Before you reach for your tinfoil hat, there are a few things you should know. Google tweaked its search algorithm on Tuesday. From now on, sites that aren’t mobile-friendly — meaning ones that have text that’s too small, take a long time to load, or are generally hard to navigate — will see their search rankings plummet. If your site isn’t optimized for mobile, you’re about to experience a huge drop in search traffic. Not great, obviously, but here’s why it’s a very big deal: Approximately 86% of all U.S. smartphone users search via Google. There are 177 million websites covered by Google search. If you’re not optimized for those mobile users, you’re going to get lost in a very large crowd. Don’t worry, we’ve got you covered. Step 1 Find out if your site is mobile-friendly. Check this free, instant mobile-friendly test ASAP. Step 2 If your site isn’t ready to go, don’t panic. We can help. Consider us your guide through this post-apocalyptic mobile wasteland. We’ll make your site mobile-friendly within a few days , helping you avoid any major losses in traffic or revenue (Google will notice the change and you’ll quickly regain your search ranking). But you’ve got to move quickly. Call our expert design team for a FREE consultation at 844-271-2301 or click the button below to join us in LiveChat for more information. Rescue Me From Mobilegeddon! web hosting Continue reading
Does Your Business Really Need A Social Media Presence?
The post Does Your Business Really Need A Social Media Presence? appeared first on HostGator Blog | Gator Crossing . Social media is one of the most talked about topics in the online world today. Soon we may even have children with social media accounts before they even begin to walk. With all the hoopla around social media and all the social media “experts” telling you which strategy you should employ it can be difficult to make a decision. After all, social media is a huge investment of time and spending too much time going in the wrong direction can be deadly for your business. In this post we’re going to explore the benefits of social media to see if you even need to be active on social media for your business to succeed. Understanding The Current Social Media Landscape Social media seems to have transcended the trend status and all signs are suggesting it’s going to be around for good. The real reason social media gets confusing is because there are so many different channels to be on and be effective on. The ways of communication across each channel differs greatly, and your core group of customers may not even be using the network that you’re trying to build an audience on. The landscape is very diverse and requires that you pay attention to the networks you’re using and the reasons you’re using them. If you’re not aware of the time you’re spending chances are you’re going to be wasting it. However, just because a lot of brands are using social media doesn’t mean it’s right for your business. For starters, if you’re just going to mimic the same strategy that everyone else is, then you’re better off not going on social media in the first place. Fortune favors the bold and your social media strategy is no different. Some Businesses Don’t Need To Use Social Media Before we continue it’s important to dive into the reason your business might not need a social media strategy. Think of social media as a means to deliver your message. If it doesn’t align with your customer base, then don’t use it. For instance, if you run a personal sailing school and most of your students tend to live in the local community you might be better off leaving flyers around town, or hanging out at the local docks. Sometimes offline marketing can be better for your specific business. Social media is a means of marketing for your business, but if the people you’re marketing to don’t hang out there, then it doesn’t make sense being on social media. However, for the vast majority of businesses who should be considering moving forward with a strategy there are a few things you should take into account. Constructing An Effective Social Media Strategy At the heart of any good social media strategy is a good business. If your business doesn’t inspire your customers, or communicate your business in a clear manner, then your social media strategy isn’t going to make your business an overnight success. Think of social media as an amplifier of your business. So, if you have a captivating business, then executing your social media strategy will be much easier. 1. Maintain Consistency Think of your business as a friend that you trust. This person is always honest and tries to be as clear as possible, and they do their best to not send you mixed messages. You want your business to be the same way. When you’re communicating across social media platforms make sure your message and tone stays the same, and make sure you’re always honest and open. That way people are more likely to trust you and be open with you. 2. Speak To Your Market We alluded to this earlier, but you need to be on the social media platforms where your audience hangs out; that’s the only way to reach them. On some social media platforms you can be more friendly and down-to-earth, while others are more geared towards business-speak. Make sure you’re in line with the communication standards of the platform, while still being honest with yourself. 3. Be Unique Face it, no one wants to read a boring post on social media. There’s enough garbage to scroll through most of the time anyways, and you don’t want to continue adding to the noise. You don’t have to be sensational, but you can be honest and show what makes your business unique from your competitors. Make sure you emphasize these traits and at the end of the day remember, you’re speaking to humans, so act like it. web hosting Continue reading