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Tag Archives: events
The Complete Guide To Updating Blog Content
The post The Complete Guide To Updating Blog Content appeared first on HostGator Web Hosting Blog | Gator Crossing . No matter what industry or topic you blog about, trends and technologies often update at a fast pace. If your blog site has been around for a while, chances are there are some obsolete links and dated references lurking in your archives. To keep pace with the fast-paced web, every blogger should update their content regularly. Reasons to Update So why should you update your past blog content instead of leaving it as is? There are some compelling reasons: Search engines see all. When search engines pull up pages from your website, it’s not just the updated content they see. Although search algorithms seek out fresh content, a search for “latest tech trends” or “effective SEO techniques” can yield results from a year or two back if the post has seen a lot of traffic. Since these are fast-changing topics, such outdated information can reflect poorly on a blog. Avoid misleading readers. If a reader is in a hurry, or simply doesn’t bother to check the date of a blog post, they’re likely to just take outdated information and run with it. Fish out the gems. A benefit of going through your old content is that you can fish out well performing evergreen posts that are still as relevant today as they were when you wrote them. These types of posts are great for reintroducing, especially to newer audience members who may not be familiar with your past work. What To Do STEP 1: Find your best performing posts. These are the ones that you want to revise first. You can do this in a couple of ways. You can check the number of shares and comments that each blog post has, but that might take some time. Another other way is to use your analytics. Check to see which posts have the most inbound links, unique page views, and popular keywords. That should give you a picture of which of your past posts are doing the best. STEP 2: Update your statistics. Chances are that if a post is more than a year old, the statistics or supporting research you originally used could use some updating. Do some research to find the most up-to-date information. STEP 3: Revise your language. This step comes after updating your statistics, just in case you want to add notes about certain changes that have happened since you first wrote the post. You’re probably a better blogger now than you were a year ago, so use this time to revise old posts to reflect your current voice. Just be careful to leave all of those helpful keywords intact. STEP 4: Update your SEO. SEO practices change faster than most can keep up with, so take some time to get up to date. For instance, earlier this year Google revised their guidelines concerning link schemes . STEP 5: Check your links. Links change and become outdated regularly, so it’s a good idea to check links for all of your posts to make sure they that still work. If you have WordPress, the Broken Link Checker plugin is a good tool to use. STEP 6: Use better pictures, or add pictures to blog posts that don’t have any. This is important for rich snippets that show up on social networks. The first thing people see is the picture, so make sure it’s something eye-catching. Also, with the advent of Pinterest, eye-catching visuals are all the more important. Melissa Taylor of Pinterest Savvy makes a great case for updating your blog posts for Pinterest. STEP 7: Add some transparency. Add a note to your blog post that it’s been revised and updated for accuracy. This also lets your readers know that you are making an effort to stay on top of your industry. A few more tips: Revise the same post instead of creating a new one. An older blog post may be dated, but your best performing posts already have an established stream of traffic. Your evergreen posts are the ones that don’t need any updating. If you come across any, share them again for your newer readers, and the older ones who would want to rediscover them. It’s not always about the numbers. Some of your most popular posts of yesteryear may no longer be relevant to the current landscape of trends, or to your blog or business goals. Decide whether it is better to prune the obsolete content rather than update it. As you can see, it’s not all very difficult to keep your blog updated over time. By doing so, you’re continuing to make your blog a valuable resource for your readers, no matter how long it’s been around. Continue reading
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Blogging 101: How to Be a Better Blogger
The post Blogging 101: How to Be a Better Blogger appeared first on HostGator Web Hosting Blog | Gator Crossing . There is no shortage of advice out there on how to be a better blogger. It seems everyone has their own take on what it means to succeed in the blogosphere. That’s because successful blogging is a multifaceted accomplishment, requiring you to be more than just a good writer. Blogging requires an amazing amount of focus, determination, and (overall) passion about the topics that you’re blogging about. Read on to see what it takes to make your blog successful. Get Direction What is the purpose of your blog? You should be able to answer this question before you ever start writing. For this reason, it’s a good idea to have a mission statement. You don’t have to define your blog too narrowly, or publish your mission statement for all to see, but having one written down will help to guide you with each new piece of content you write. Next, establish three to five topic buckets. As blogger Mark Collier puts it, topic buckets fold under the larger umbrella of your website’s purpose. For example, if the focus of your blog is to help people with personal development, you might choose motivation, productivity, wealth management, and relationships as your topic buckets. All of your categories would fall under one of these buckets, and every one of your blog posts would fall under one of your categories. Be Consistent A blogger who only publishes when he feels like it isn’t very likely to have an audience. The truth is, you won’t feel like writing most of the time. However, if you want to create an audience, you will need to blog consistently, whether it be a few times a week or a couple times a month. The important thing is to let your readers know what to expect from you. Keeping an editorial calendar is a great way to stay on track with your blogging. You might also consider writing blog posts in batches instead of one at a time, and publishing each one when the time comes. When you plan ahead, you’re more likely to succeed in staying consistent with your blog. Appearance Matters Human beings are very driven by visual appearance, so you can bet that a user’s first impression of your blog will include the appearance of your website. Your website appearance should reflect your personal style, your business brand, and/or the aim of your blog. Keep this in mind if choosing a theme for your blog. It’s also important to keep your pages clean and clutter-free. If you have distracting pictures, animations, old content, or banners that don’t contribute to the overall look of your site, then it is time to clean them up. If you have a lot of pictures on your website, consider using a photo gallery theme to keep things in order. Be Creative Coming up with content ideas is probably the most difficult part of blogging, so mastering the art of idea generation is one of the best things you can do. First off, you should keep a running list of blog post ideas that you can refer back to. From there you can come up with ideas in a number of ways. Spend an hour or two each week brainstorming topic ideas. Just write down everything that comes to you, no matter how unpolished the idea seems at first. Sometimes they just need some time to marinate. Set Google Alerts for your chosen topics and see what news items you can write on. Visit sites like Yahoo Answers and Quora to see what people are asking about in different categories. Create blog posts around reader emails. Ask readers directly what topics they’d like you to address. Stay on Task If you have trouble staying on task, then there are a number of tools that can help. Ommwriter is a free tool that creates a writing space within your desktop, and even provides ambient music and appealing keyboard sound effects. Time Doctor is another great tool. Not only does it track the amount of time you spend on a task, but it also checks up on you, should you drift off to Facebook or YouTube. A lot of bloggers have had great success with Focus Booster . This little program uses the Pomodoro technique of working for a set amount of time followed by a short break. Which ever tool you use, the most important thing is that you choose something that works for you and follow through with it. Get Out More As much as productivity and focus matter in blogging, unplugging and living your life is just as important. Neglecting your other hobbies and passions in favor of blogging can not only drain you, but it can also hurt your writing. As Vincent Van Gogh once said, “Whosoever loves much performs much, and can accomplish much, and what is done in love is well done.” Though blogging can sometimes be a challenge, it can also be a great joy when your audience appreciates what you do. Remember that no great blogger became that way overnight, not even Seth Godin or Brian Clark. Use these tips to improve on your blogging life, and watch your efforts blossom as a result. Continue reading
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Tagged around the web, events, facebook, gator goodness, gator politics, gator-crossing, hostgator, hosting, tips and tricks, videos, vps, web and hosting tips
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The Wheel Turns: From Pay Per Click to Pay Per Gaze
Although Google Glass won’t be on sale until 2014 and it will be years before the futuristic technology penetrates the device market far enough for advertisers to invest in its instant and interactive capabilities, Google has just been granted it’s “Pay Per Gaze” patent, so it’s certainly hitting the thoughts of your PPC agency , website designers and webmasters. Adwords was introduced in 2000 and PPC as we know it began in earnest in 2002; a multi-million dollar industry of which advertisers and digital marketing specialists are keen to explore every new opportunity, where each new device and platform translates to just that: a new opportunity. The Google Pay Per Gaze Patent Google’s pay per gaze patent was filed for back in 2011 for a “head mounted gaze tracking device” which would send images from the direction of the wearers “gaze” to a server, that server would identify relevant adverts and charge the advertiser. The patent is not just limited to online advertising but can also relate to advertisements in the users environment which they view and interact with but Google has been a little non-committal about whether it will be implemented at all, inferring that not all patents get developed into products. The patent also suggests the capability to assess a user’s emotional response to an advert and react accordingly. If you’re not prepared to wait for Pay Per Gaze to become a reality, if it does (although if you are a realist it’s only normal to expect Google to want to make a few millions from advertising through the next step in wearable computing) then there are other Pay Per Click alternatives to talk to your digital marketing agency about. For the full news on Pay Per Gaze read more at Mashable and AllGeek.TV . Will it just be Google Glass? It remains to be seen whether Google’s Pay Per Gaze patent will give them a complete monopoly on the head mounted device PPC industry, but there are certainly smart eyewear competitors to Google Glass emerging as Digital Trends reports: Sony Smart Glasses Sony does already produce 3D glasses for gaming, but has filed patents in 2012 for devices capable of transmitting information to others and a pair of glasses with displays for both eyes. Microsoft Glass Microsoft filed a patent in 2011 which included layering information on top of live action events and their other patents have included Xbox and Gaming smart eyewear. Apple iGlass The competitor round-up would not be complete without an addition from Apple, who have filed much more vague patents which suggest they have been researching the area but are more likely to hit the market with an iWatch sooner. The report also includes potential products from lesser-known players and products, with some capabilities already on the market like gaming glasses and those which incorporate digital cameras but which have far less potential so far to send to you running to your digital marketing agency to initiate a Pay Per Gaze campaign. *** Having established his career in digital sales and marketing, Duncan Cumming formed his own digital marketing agency. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Continue reading
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Tagged advertising, around the web, dedicated-servers, domain-names, events, hosting, politics, tips and tricks, vodahost, web hosting
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Beginner’s Guide to Creating Stellar Original Content For Your Website
The phrase “content is king” has been repeated ad nauseum across the internet ever since Bill Gates first introduced the concept back in 1996. It’s been repeated so many times that the phrase has almost lost its meaning. Sure websites must have content, but how much of the content on the web is useful and/or original? Perhaps Mr. Gates should have said, “Good content is king.” Good content attracts readers, and prompts them to share it with friends. Fortunately, you don’t need to be a genius scribe to write great content. Just follow the recommendations outlined below. Write for Your Readers This might seem obvious, but too often site owners fall into the trap of creating content about what they think they should be addressing. They don’t think about what their intended audience really wants or needs. Think about the typical person who reads your content. What are their pain points? What problems can you help them solve? What information can you bring to them that would make their lives easier? If you’re ever at a loss as to how to answer these questions, do some research. You can do this in a number of ways, including: Asking your readers what they’d like to see more of Signing up for Google Trends to see what people are buzzing about Visiting Q&A websites like Yahoo Answers to see what people are talking about in particular categories Visiting relevant online forums to see what topics are most popular Performing a keyword search with a tool like SEMrush to see what related keywords are most popular Keep a List of Ideas Having a running list of blog post ideas is important. Keep a notepad or your phone handy so you can jot ideas down when lightening strikes, and add all of these ideas to a text document on your computer. Don’t be too selective about what you add to the list. Write down anything that comes to you, even if it seems imperfect. Often ideas need some time to marinate before they become something you can use. Spin That Idea Most blog post and article ideas lend themselves well to multiple pieces of content. Have an article on why saturated fat is bad for you? Why not write it from another angle, like what sources of saturated fat to avoid, or how to cut saturated fat from your kids’ diet? You can also look at the topic from a seemingly opposite stance, like writing on fats that help you lose weight. If you have a “list style” article on top super foods, highlight each super food in its own separate blog post. When you get an idea for a new topic, spend some time brainstorming different angles. Take Your Time It’s perfectly understandable that you want to publish that genius blog post now. However, consider the implication of not taking your time to properly craft a blog post: In your hurry, you miss some grammar and spelling mistakes that your spellchecker didn’t catch. You leave out a couple of good points you would have remembered had you not been rushing. You realize you could have used better word choices. You forget to attribute a source, include a link, search for a picture, or add any number of small details that would have made your blog post more polished. Yes, the web moves at a fast pace, but not so fast that you have to sacrifice the quality of your content to keep up. Create Serial Content This is a great way to go in-depth on a subject without creating content that’s too lengthy. For example, Erin McNeany of the Never Ending Voyage published a very popular three-part blog series entitled, How to Sell Everything You Own . This is a topic that specific groups of people (world travelers) search for often. The series is so popular that it still ranks high in the SERPs, even though it was published in 2010. Think of a daunting problem you could help your readers with, and create serial content that would solve that problem. Invite Guest Bloggers No blog is an island unto itself, so feel free to invite others in your field to contribute to your blog. An added advantage is that the guest blogger will bring traffic with them if they’re well known enough. Polish Your Skills Writing is a skill that can always be strengthened. Invest time in improving your writing skills with resources like the Purdue OWL and Grammar Girl’s Quick and Dirty Tips . Above all, practice, practice, practice. This isn’t just important from a technical standpoint. The more you write, the more you establish your personal voice. Anyone can create content, but not everyone can create good or even great content. If you can put these guidelines into action, then you’re on your way to creating great content that your website visitors will ultimately value. Continue reading
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Infographic: Internet Privacy, Killing Bills
HostGator will always support a free and open Internet. As such, we oppose all legislation that isn’t properly written to avoid removing any existing rights or liberties that need not be removed from the general populace in an effort to limit the abilities of those with nefarious intent. In other words, we want laws that punish the bad guys without also punishing the good guys. This can be accomplished via the passing of intelligent legislation. In the interim, we have experienced the proposed bills outlined in the following infographic: Internet Privacy, Killing Bills via HostGator Continue reading
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Tagged advertising, around the web, brent-oxley, events, gator politics, hostgator, hosting, infographics, php, videos, web hosting
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