Tag Archives: campaign

How to Use Facebook Ads to Grow Your Email List in 10 Simple Steps

Posted on July 29, 2019 by Hosting

The post How to Use Facebook Ads to Grow Your Email List in 10 Simple Steps appeared first on HostGator Blog . Email marketing is one of the most effective types of digital marketing. Two-thirds of consumers say they’ve made a purchase because of an email they received, and the average ROI of email marketing is $38 for every $1 spent. But for your business to see results like that, you need an email list. And not one you bought. Paying for an email list isn’t a good way to reach people who will actually care about what you have to say. And according to spam laws, it’s also illegal. What you need is an email list you built — one that’s made up of people who chose to opt in because they care about what you have to say. Email subscribers that chose you are extremely valuable, but hard to find. To build and grow a strong email list, you need a strategy for promoting it. There are a lot of smart techniques you can use to get more email subscribers . A good option that many overlook is using Facebook ads. 5 Benefits of Using Facebook Ads to Grow Your Email List Obviously Facebook ads have a cost in both time and money, so you want to be confident this is a tactic that makes sense for you. Facebook advertising has some strong benefits to offer. 1. It’s where your audience is. “Go where your audience is” is marketing 101. Today, that means Facebook. Even with recent scandals that put the social media network in the headlines, tons of people use Facebook.  The platform has over 2 billion monthly active users and many of those users are on there every day.  In the U.S., the average person spends 40 minutes a day on Facebook. Facebook is such a ubiquitous part of our lives at this point that no matter who your target audience is, you can trust that they’re hanging out on Facebook. 2. Facebook doesn’t offer much organic reach. Anyone can create a Facebook page for their business for free, so you may figure you should just work on reaching your audience on the platform that way.  But over the last couple of years, Facebook has made changes that make it increasingly difficult for business pages to gain followers and for the followers they have to see those updates. That doesn’t mean it’s a waste to create a Facebook page and work on building followers to it, but on its own, that won’t get you very far. To really gain traction on Facebook now, you have to pay for ads. 3. You can reach people in your target audience. If that’s the bad news, this is the good news. By paying for Facebook exposure, you tap into the company’s powerful targeting options. Your ad won’t show up indiscriminately for all of Facebook’s billions of users, you can specify who you want to see it based on factors like demographic categories, interests, and behaviors. 4. You can reach them at the right moment. The marketing ideal is reaching the right person with the right message at the right moment. Facebook’s targeting options include controlling the timing of when you reach people. If the items you sell would make great gifts, you can target your ads to people with an anniversary coming up. If your business blog provides travel tips, you can target people currently planning a vacation. While the goal of an email list is to build an ongoing relationship with potential customers, you can still increase sign ups by ensuring your promotion shows up right when people will most value what you offer. 5. Remarketing converts people who already showed an interest in your brand. A lot of people will interact with your brand multiple times before they make the decision to sign up for your email list. If someone visits your website and never sees mention of you again, they’re likely to forget you completely. But with remarketing, you can serve ads to the people that have already interacted with your brand in some capacity, increasing the chance that they’ll take the step of signing up for your email list before you slip from their memory. How to Use Facebook Ads to Grow Your Email List in 10 Steps Now that you know the why, here are a few tips to help with the how. 1. Develop an email marketing plan. Before you get to the point of using Facebook advertising to grow your list, you need to figure out what you’re going to do with your email list . There’s no point in working to gain subscribers if you’re not ready to follow that up with work to keep them. Create a plan for the types of emails you’ll send out and the schedule you’ll send them out on. You may want to create an email newsletter that goes out every month, or plan on sending a weekly update that includes links to the new content on your site. You can send out more directly promotional emails as well, but don’t make that all you ever do.  Promotional emails work best if the recipient is already familiar with your brand and has a reason to trust you. Your other emails will help build that trust. 2. Select “Lead Generation” as your campaign objective. One of the first steps to creating an ad in Facebook is choosing your campaign objective. After you click the Create button , you’ll see a few options you can choose from in a dropdown menu. Since your primary goal is building an email list, select “Lead Generation.” This ensures that the options Facebook provides as you go through the steps of creating your ads will match up with your goal of collecting email addresses from people in your target audience. 3. Clarify your target audience. One of the next steps is to set up your audience targeting. Facebook allows advertisers to narrow down who will see your ads based on wide variety of factors, including:      Geographic location      Age range      Gender      The language(s) they speak      Education level      Relationship status      The type of work they do      Their financial status      Whether they have kids or not      Their political preferences      Their interests      Their online behaviors      Whether they’ve interacted with you before Think about what your ideal customer looks like. Use this step to clarify who you want to reach with your ads so you get the most bang for your buck. 4. Choose what information to collect. You definitely want to collect email addresses — that’s the main goal here, after all. But Facebook will let you choose additional information to ask for in your ads, such as:   First name   Last name   City   Phone number   Date of birth   Job title   Company name On the one hand, the more information you ask for, the better you’ll be able to provide relevant emails to your new subscribers. On the other hand, adding more required fields for people to fill in before signing up may lose you some leads who decide it’s too much work. Most businesses should be fine sticking with name and email address, only add the others if they’ll help you create more useful, segmented lists. 5. Set your budget. Figure out what you can afford. You can set a maximum daily budget, and select whether to bid manually on your ads or let Facebook do automatic bidding for you. Automatic bidding is generally the best choice for anyone that’s not already an expert in PPC advertising . Keep in mind that the more you’re able to spend, the more people will see and interact with your ads. Try not to be too stingy here, while staying within a budget you can handle. 6. Create eye-catching images for your ads. Now it’s time to create the ads themselves. Social media is a visual medium, so make sure you include an image (or several) in your ad that will attract your audience’s attention, while still being relevant to what you’re offering. 7. Write copy that emphasizes the benefits of subscribing. An image can’t tell the whole story, so couple it with words that tell your audience what they’ll get out of subscribing to your email list. Make sure you focus on the benefits to them. It may be accurate that signing up means learning more about your brand and products, but that won’t convince most people. What problems will your emails help them solve? How will you make their lives easier or better? 8. Include a clear call to action (CTA). You want them to take an action, so tell them what to do. You can test out different language to use here, but be sure you explicitly ask people to “Sign up today” or “Subscribe now.” Facebook will provide some options for you to choose from here. 9. Set up a relevant email drip campaign for new subscribers. Every time someone subscribes, it’s a win! But it could quickly turn into a loss if you don’t manage to keep them. One of the best ways to convince new subscribers that you’re worth sticking with is to set up a series of welcome emails that automatically go out to new subscribers. Use these initial emails to explain to your subscribers what they can expect from your email list, make the case for why it’s worth sticking around, and provide them a reward of some sort for joining (such as a discount offer or exclusive content). Providing value right away while the decision to sign up is still fresh in their memory will give you the chance to establish the relationship and show them you’re worth their time. 10. Test and tweak. You won’t know what will get results until you get started. Pay attention to your analytics — both for Facebook and your emails — to learn what’s working. Test out different images, copy, and CTAs to see what your audience responds to best. Over time, you’ll learn more about your target audience — what they respond to and what they care about. That knowledge will enable you to run better ads, strengthen your email marketing campaigns, and provide better service to your customers. Find the post on the HostGator Blog Continue reading →

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Pay 2 Months, Use 3 Months! Dedicated Servers Campaign! (3 month server = $99.98) (Max 64 IP)

Posted on September 25, 2018 by Hosting

[FONT=trebuchet ms]Hi, This campaign is valid until the end of 2018. [COLOR=#000000]1x Inte… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1731888&goto=newpost Continue reading →

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Beginner’s Guide to Google Ads

Posted on September 14, 2018 by Hosting

The post Beginner’s Guide to Google Ads appeared first on HostGator Blog . The web is crowded and getting people to visit your website – out of all the other options available to them – is an ongoing challenge that all website owners are familiar with. One useful tool for getting your website in front of more people is Google Ads (formerly called Google AdWords).   Why to Use Google Ads You only have so much money to spend promoting your website, so what makes Google Ads worth the investment? Google’s advertising platform provides a few main benefits that make it worth considering: 1. Your ad can reach a huge audience. Google Ads doesn’t just control the ads that show up on the search engine (which billions of people use each day), it’s also behind the ads on all Google properties (including YouTube and Gmail) and a huge number of other websites included in the Google Display Network. All told, the Google Ads platform reaches over 90% of all internet users, making it the best tool for reaching a large audience online. 2. Google offers targeting options.   For a lot of businesses, reaching a lot of people is less important than reaching the right people. Google Ads allows you to target which search terms your ads show up for, what people see your ads based on demographic information, and the types of sites they show up on in the display network. All of that helps you to more efficiently reach the people most likely to care about your website. 3. You only pay when people visit your website.   With a lot of advertising, you pay for the exposure the ads bring you. Google Ads uses a pay-per-click model, so you only pay for the times people actually click on an ad and visit your website. 4. It’s faster than most online marketing tactics . While tactics like SEO and content marketing are valuable, they’re slow. Google Ads gets your website in front of more people faster. If your online marketing efforts could use an extra boost, PPC marketing with Google Ads can provide it.   How to Set Up Your Google Ads Account Setting up an account in Google Ads is pretty easy. When you’re on the Google Ads website . You’ll see a big green button that says Start Now. After you click, you’ll encounter a form that asks you to provide your email address and the website you’ll be promoting. You’ll need to use an email here that’s already associated with a Google account, so if you already use Gmail and Google Analytics , use the same account you use there. If not, you can set up a new account here. You’ll be asked to log into your Google account, then you’ll be in.   6 Best Practices for Google Ads While you could theoretically dive right in and start creating ads today, in order to get the most out of the money you spend on Google Ads, you need to take some time to learn the ropes. Google has a series of videos that can offer a good start to understanding the platform and how to use it. Going through them all can take some time, but for most website owners it’s worth it. Until then, here’s a shorter summary of best practices to keep in mind.   1. Determine your goals. What is it you want from your Google Ads? Are you at the point with your website where the most important thing is getting those initial leads to learn you exist, or do you want visitors to convert to customers right away? Your Google Ads campaigns should be designed around the main goals you want to achieve.   2. Do keyword research. This is one of the most important steps in PPC marketing. Your keyword lists will be a big part of the campaigns you set up for search. You want your ads to show up specifically when people are looking for what you have to say or sell. The way to learn what terms people are using (and how competitive different terms are) is to take time to do the research.   3. Prioritize relevance. One of the best things about online marketing is that you can more effectively reach the specific people most likely to be interested in your website in the context where they’re looking for or thinking about what you have to sell. Your ads will perform much better if you can make them relevant to the person at the moment they see them. Good keyword research is a big part of this, but you should also do ad targeting based on demographic information and user interests to better get your ads in front of the right people. And relevance has to go beyond what shows up on the ad: your ad content should always match what people will see when they click through.   4. Test out your ads. It will probably take you a few tries to figure out what gets people to respond to your ads. Try out different ads with different wording, different images, and different targeting to collect data on which ones work best. If you just do one thing, you won’t ever know if it could be working better.   5. Use retargeting. Getting a visitor to your website once is nice, but getting them to come back again is much more valuable. Google Ads provides retargeting so you can target your ads to the people who have already viewed your website and even use it to show them ads for the items they viewed while they were there.   6. Refine as you go. Google Ads provides useful analytics that will help you gain a greater understanding of what your audience responds to based on your ad performance over time. And the platform even factors your ad success into how much you pay for each click through the Quality Score. You Quality Score is determined based on how well your ads perform, and can affect your pricing.   For best results, Google Ads requires a time commitment. If you don’t have a lot of time to spend on running your Google Ads campaigns, you may benefit from hiring a PPC specialist or agency who can bring their expertise to your campaigns and help get you better results while saving you time. If you stick with doing it yourself, actively monitor your campaigns. Pay attention to the data they provide and use it to improve your campaigns over time. If you manage your ads well, you can expect to see better results the longer you use the platform.   How to Create a Campaign in 6 Steps Google Ads makes it pretty easy to get started by walking you through the steps to create a campaign. A note here: Google Ads just recently rolled out an all new interface, so if you have any past experience with it or have done research into it from resources created before this summer (2018), then you’ll notice that the platform looks different that you probably expected.   To get started in the new interface, look for Campaigns in the menu on the left side of the page. Then click either the plus sign in the big blue dot on the left side of the page, or where it says New Campaign toward the bottom. Select New Campaign. 1. Choose Your Campaign Type You’ll see a page that includes the five main types ads you can create in Google Ads: Search ads – Ads that show up on the search engine results page, usually above the natural results Display ads – Ads that show up on websites across the web Shopping ads – Ads that show up on the search engine results page for product-related searches that often include images and information like price and availability. Video – Ads that show up before or on the bottom of YouTube videos. Universal app – Ads that show up on mobile apps. Make your selection for which type of ad you want to use in your first campaign. You can run multiple campaigns, so choosing one now won’t keep you from creating the other types of ads as well.   2. Select Your Goal Now the platform will ask you to choose your goal for the campaign. It will fill in different suggestions here based on the campaign type you choose, but the most common options are:      Sales      Leads      Traffic      Brand awareness      Product and brand consideration You can also choose to create your campaign without choosing a specific goal. Choosing your goal allows Google Ads to better determine how to track your campaign’s success and provide you with the most important analytics.   3. Define Your Settings On the next page, you’ll do a few important things. First, give your campaign a name. This is for internal use only, so you just need to make sure it’s something that makes sense to you and any other marketers who will be accessing the PPC account, and that it will differentiate this campaign from any others you create. Next, choose whether you want your ads to show up in the search network, the display network, or both. Ads in the search network will show up on the Google search engine results page, as well as on other Google properties. Those in the display network will show up on websites all across the web.   Select Your Language and Geographic Targeting Next choose your location and language targeting. If your business is local, then you don’t want to waste money on clicks from people in other states or countries. And if you only have a staff that speaks one language, then you’ll want to stick with reaching customers you can communicate with. Set Your Budget Now we get to the money side of things. Set your maximum daily budget, as well as the maximum amount of money you’re willing to pay for each click. As you’d expect, the higher you go, the more times your ads will show up and the more visitors you can expect to come to your website. You can either choose to do the bidding for your ads manually, or you can let Google choose bids for you automatically. The latter option is recommended for everyone but the most experienced of Google Ads users. The Google Ads automated option is programmed to get you the best possible results for the amount you spend, so it’s usually a good choice. Provide start and end dates for your campaign, or select None if you’d like the campaign to run indefinitely.   Audience and Extensions At the bottom of the page, you’ll see a few optional sections. The most important of these are:   1. Audience Targeting This is where you can define who will see your ad in terms of their general search habits and interests. It’s also the section where you can set up remarketing to show ads to people who have already visited your website. 2. Extension options You’ll see a few different extension options . These all give you the chance to add some extra information to your ad, whether it’s including links to additional web pages on your site, adding your phone number, or providing extra details like price or discount offers.  These are a good way to provide important information in a way that stands out and gets the viewer’s attention. Once you’re done with this page, click Save and Continue. 4. Add Your Keywords The next page is where you bring in the keyword research you’ve done. You can set up a number of Ad Groups for each campaign. In each group, you only want to include ads that are focused on a particular product or service so that you can use a specific set of keywords that will be relevant to those ads. 5. Create Your Ads This is the part where you’ll need to bring your creatives in (or bring your own creative skills to the process). Load the images and copy you want to use for each ad that’s relevant for the keywords in this ad group. 6. Pay and Launch When you’ve got everything else set up, you’ll see a red banner over the top of the Google Ads interface letting you know to add your payment information to make your campaigns active.  Click on Fix It and enter your payment information where prompted. Follow Your Campaigns and Improve The hard part of getting started is now done, but you still have work to do. Make sure you pay attention to your campaigns and track the analytics Google Ads provides. Use the data available to make changes to your ads, your budget, and your targeting to get more relevant clicks and better conversions over time. While Google Ads is notable for getting faster results than some other types of online marketing, it’s still true that you’ll get more out of it the longer you do it, as long as you do the work of learning from your campaigns and improving them as you go. When done well, Google Ads can provide a healthy ROI and bring a lot of new relevant traffic to your website. Get expert help managing your Google Ads campaigns. Learn more about HostGator’s PPC Advertising services . Find the post on the HostGator Blog Continue reading →

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How To Create Your First Facebook Ads, Step By Step

Posted on December 7, 2016 by Hosting

The post How To Create Your First Facebook Ads, Step By Step appeared first on HostGator Blog . Starting your first Facebook ads can be a daunting task. With so many steps, and so much to account for, it can seem a little overwhelming. But don’t fear! Below you’ll find a step-by-step guide to create Facebook ads.   Creating Your Facebook Ad Campaign Step 1: First, you’ll want to make sure you’re logged […] Find the post on the HostGator Blog Continue reading →

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Campaign E-Mail issue

Posted on September 22, 2011 by Hosting

Can anyone tell me what the problem is with my E-Mail Campaigns . I get this message… This campaign was put on hold because the number of recipients exceeded the available email newsletter credits Continue reading →

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