Tag Archives: business

7 Tips For Creating Landing Page Content That Actually Converts

The post 7 Tips For Creating Landing Page Content That Actually Converts appeared first on HostGator Blog . How To Create Landing Page Content That Actually Converts Creating a well-optimized landing page for your company website, eCommerce store or blog can be tricky. Depending on your niche and the audience you built up, chances are that your landing page already has a stable design solution . However, you may find that even if your landing page is functional, it’s still not bringing in enough new conversions . The main reason for a landing page to exist at all is to present your site to would-be customers. With only a short timeframe available for dazzling each visitor, what are some tips and tricks that can help your landing pages convert more easily ? 1. Limit Distractions The number one mistake of most websites is that the landing pages rely on a bombardment of information and options. Your landing page is often the first contact your potential customer has with your brand. Remember that it’s almost impossible to fix bad first impressions, so why squander the opportunity? Create a list of essential information, visual elements and hyperlinks that will go onto your landing page. Every link or piece of information irrelevant to the presentation of your brand and product should be left out. This is one of the most elemental rules of visual design – the proper use of negative space in web design. The fewer elements you have present, the more attention will go to the ones present.   2. Focus on Benefits, Not Products Instead of featuring a load of products right there on the landing page, why not go easy on your visitors? Make sure to include the benefits of using your products as the main selling points. Your landing page should convince a user that your brand and services are worth their time and money. In the words of Jason Chase, head of content writing for  TopWritersReview,  “The benefits you offer your clients are what separate you from the competition.” Once you create a need for your products in your visitors’ eyes, it will be easy to convert them into customers and followers.   3. Keep Your CTA Short Landing pages should feature short-form text that doesn’t take long to read but carries a powerful message. Calls to action (CTAs) can play a huge role in your conversion rates and site performance overall. Focus on creating short-form content without going into details of why your products are good and what differentiates them from others on the market. Information such as this should be featured on additional pages that are specifically designed to go into details of who you are and what you do. As for the landing page itself, direct, short-form content with clear messages should always take priority. Even if someone is only remotely interested in your brand and products, they will still manage to read your CTA in a few short seconds. Once they do, it might be too late to turn around and forget your site.   4. Feature Testimonials Testimonials are considered some of the best conversion rate boosters on the internet. This is because people trust other real-world people more than they trust stock photos with smiling faces. Gone are the days when it was enough to come up with a quote and put it on a staged photograph in order to drive your business forward. Make sure to ask your customers for a quote and a picture that you can use on your website. If they can get a picture of themselves while using your product, even better.    5. Use a Friendly Tone Your audience is human just like you. You should use a casual, friendly tone in addressing them while still maintaining a sense of professionalism. Be respectful in your writing but don’t be afraid to let your guard down and use a small joke or a funny line here and there. People like coming across websites with quality services that manage to maintain a sense of humor while still delivering on their promise. Your landing page should represent the mentality and mindset of your employees and office culture. In short, be yourself when creating content for your landing page and don’t try to simply copy what the competition might be doing. What works for one business doesn’t necessarily work for the other – be original and it will come back to you in spades. If you don’t have in-house content creators, you can refer to a professional writing service for such assistance. Using services such as RewardedEssays , SupremeDissertations , FlashEssay , GetGoodGrade , or HotEssayService will get the job done. Each of these services offers a distinct type of writing depending on individual project needs – make sure to check them out.   6. Use Numbers Numeric data is always a good selling point to feature on your landing page. No matter what data you include, the fact remains that people like seeing numbers and statistics when browsing the internet. You can add things such as the percentile of your satisfied customers, the number of products you sold the past week, email subscribers you have on account, etc. Make sure to use the data that works in your advantage and would likely convince someone to pitch in with your business. Once you establish trust through data, there is very little that can stand in the way of your conversion rates going up.   7. Make It Easy Lastly, the most important task you have as a website owner is to make the conversion process as easy as possible. People don’t want to verify their identities two or three times just to create an account on your website. Mistakes such as these can easily be avoided. The same rule applies for purchases, discussion participation and interaction with your content overall. Make it as easy and obvious as possible to make contact with your brand and products to maximize your conversion rates. You can always refer to web design color theory and create a color pattern that will identify interactive elements from those that are decorative. Find a method that works for your specific niche and stick to it. Find the post on the HostGator Blog Continue reading

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15 Best Social Media Blogs for Business

The post 15 Best Social Media Blogs for Business appeared first on HostGator Blog . The Best Blogs for Business Social Media Help Social media can be both a productivity killer and an important business tool – it all depends on how you use it. At this point, your customers expect you to be on social media. But using social media to represent a business brand effectively is an ongoing challenge, and finding and connecting with your audience on social media platforms can often feel like an uphill battle. There’s always more to learn. And luckily, there are a lot of resources out there to help you learn the ropes and get more out of social media over time. These are some of the blogs out there providing advice and best practices for social media marketing. 1. Social Media Examiner Social Media Examiner is one of the best known and respected blogs covering social media marketing. The blog provides actionable tips, tutorials, and case studies for all the different social media platforms. In addition to regular blog posts, they also publish original research and long-form guides on marketing for different social media sites. Whether you’re still learning the basics of using social media for your business or wanting to dive deeper into more detailed recommendations, Social Media Examiner provides good information. 2. Buffer Buffer both provides a product for scheduling social media posts and has an active social media presence as a brand, which provides them with a lot of data on what works. They’re known for good long-form blog posts that provide detailed, actionable advice based on data and case studies. The blog publishes posts on all the different social media platforms businesses are likely to use. 3. Hootsuite Like Buffer, Hootsuite provides a product to help businesses schedule and organize their social media updates, which means they know a lot about the subject of social media marketing. Their posts cover a lot of different social media tips, best practices, and research for all of the big social media platforms. They’re another one of the main go-tos for the industry. 4. Rebekah Radice Rebekah Radice has an award-winning blog that covers social media and other related digital marketing topics. Her posts get into topics like social media etiquette, developing a strategy for social media, and tips and tricks for getting the most from each particular platform. She often mixes in infographics, videos, and podcasts with the written content, so those who prefer other types of media have options as well. 5. Ignite Social The social media agency Ignite demonstrates the knowledge learned from over ten years of social media marketing in their blog. They cover social media news and trends, tips for specific social media channels, and how to handle an array of social media issues when they arise. Their posts can both help you stay on top of what’s going on in the larger social media industry, as well as answer smaller questions you might have about how to use social media for business. 6. Sprout Social The Sprout Social blog is another good resource that covers a lot of social media territory. You can find posts that get into the details of doing social media marketing for different industries, hiring for social media positions, and a lot of good how-to posts on getting specific things done on the different social media platforms. Their content is consistently useful for companies of all sizes and types . 7. Social Media Hat Social Media Hat offers a lot of tutorial posts about how to do different tasks on the various social media platforms, along with posts on larger social media trends and news stories. In addition to publishing posts on using the main social media platforms, they provide tips and advice for blogging and email marketing as well. 8. Hey Orca The Hey Orca blog provides a lot of the same type of content we’ve described on the other blogs on this list – general social media tips, trends, and news coverage – but they also mix in some less common types of social media content, like coverage from social media conferences, interviews with various influencers, and social media success case studies. It’s a blog with a lot of good content and personality and is worth adding to your list.   9. Socially Sorted Socially Sorted is the blog of Digital Content Strategist Donna Moritz. The blog answers common social media questions, provides helpful tips, and collects good social media examples you can learn from. She often provides additional media like templates or infographics to make her posts more useful. She has a particular expertise in visual storytelling, so this is a great blog to turn to for tips on creating more visual forms of content for your social media channels. 10. Peg Fitzpatrick Peg Fitzpatrick is another social media influencer who shares her knowledge with regular blog posts on how to reach and connect with your audience on social media. While her blog touches on all the major social media platforms, she especially gives attention to Instagram and Pinterest– channels that often get less attention on some of the other blogs on the list. 11. Top Dog Social Media Top Dog Social Media is the blog of Melonie Dodaro. While the blog includes posts on a number of digital marketing topics, its main focus is on LinkedIn marketing. You can find posts covering the range of tips and advice you need for reaching customers for B2B marketing on the professional social media platform. 12. Jenn’s Trends Jenn’s Trends is one of the best blogs out there about Instagram marketing. While she’ll occasionally touch on other social networks or digital marketing tips as well, the primary focus on the blog is how to get followers on Instagram and interact with them effectively. If your brand’s on Instagram, this is a good blog to keep on your radar. 13. Tailwind The Tailwind blog is another one with a narrow focus on just a couple of main networks: Instagram and Pinterest. It tackles questions like how to get more followers, when to post, and the types of content you should create to do well on both platforms. For anyone using the more visual social media platforms, it can be a useful resource. 14. Linked Into Business This is another blog with a primary focus on just one of the main social media platforms: LinkedIn. The blog does sometimes venture into broader topics like content marketing and communication tips, but most of the posts cover topics specific to the features and best practices for marketing on LinkedIn. For B2B brands that use LinkedIn as a marketing and sales tool, it’s a good blog to follow. 15. Mari Smith With all these blogs covering specific networks, you may have wondered when we’d get to one focused on the biggest social network of them all. Mari Smith’s got you covered with a blog all about Facebook marketing. She goes into how to use the various features Facebook offers, important news about the platform, and tips for using Facebook for marketing effectively. Conclusion As you can see, there’s no shortage of good resources you can turn to when learning how to use social media for your business. It can be daunting when you’re just starting or still struggling to make headway, but learning from those who already have a good amount of experience and knowledge can be a big help to moving your own social media efforts forward.  Spend some time reading about what works and craft your strategy around the tips and research shared by the experts. 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4 Years in Business | Shared Hosting from 6$ /Year | cPanel/Softaculous

3 Years in Business | Shared Hosting from 6$ /Year | Reseller Hosting from 1.99$/mo | cPanel/Softaculous [CENTER][B][COLOR=Red]STA… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1719190&goto=newpost Continue reading

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SnelBit.com | VPS Hosting Services in Europe | 4GB RAM – 50GB SAS HDD – 24.5€ /mo | 30% OFF

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