Tag Archives: business

What is a Content Management System?

Posted on February 5, 2019 by Hosting

The post What is a Content Management System? appeared first on HostGator Blog . To be a successful business owner, one of the important skills you need is the ability to identify the right tools that enable you to run your business effectively. For many businesses, that will include using a content management system (CMS).   What is a Content Management System? A web content management system is software expressly designed to help you create, edit, organize, and publish your content online. It provides an intuitive interface for editing your web pages that saves you from having to deal with coding directly, or call your developer each time you need to make an update. And it makes it easy to provide the right level of access to every person in your company that contributes or makes changes to the website. Within a CMS, you can store all the content you’ve already created and any media you want to include on your website. You can easily keep track of which content is published, which is scheduled, and which is in draft form. And many CMSs allow you to track changes to pieces of content, so you can see how versions differ and revert to an earlier one if needed. Does My Business Need a Content Management System? For small businesses, “need” might be too strong a word here, but most businesses will benefit from having a CMS. A CMS will particularly be useful for any business where: Anyone in charge of making updates to the website lacks coding skills . Whether you have a one-person business or over 100 employees, if anyone in a position to add content to the website or make tweaks to the pages already there isn’t skilled at coding, they’ll struggle to do their job without a CMS. And since small coding errors can sometimes bring down a whole site, you don’t want to take that risk. Multiple people have access to the site, each of them for different tasks. A CMS lets you set up accounts for the different people in your company that need some level of access to the website, but you can define what level of access they have with WordPress user roles to improve security . If you hire a blogger to write and publish blog posts, you don’t have to give them the ability to make changes to your home page. A CMS gives you control over who can change what, and helps you protect your website from accidental errors and malicious changes alike. You already have or plan to create a lot of content. If your business is doing a content marketing strategy , a CMS provides a centralized location for you to store and manage all the different pieces of content you have. Everyone involved in content creation, editing, and scheduling can easily access everything they need and keep track of its status. A good web content management system will make managing your website a lot easier—both for you and anyone else you employ to help out. And it will help you keep your content and web pages organized and looking the way you want them to.   How Much Do Content Management Systems Cost? As a business owner, it sometimes feels like you can’t go a whole day without hearing about some new product or service you need. You only have so much money to spend, so even if the argument is persuasive, learning that there’s one more product you should invest in is often dispiriting. So here’s the good news: almost all of the most popular content management systems are free. They have add-ons and plug-ins that cost more, if you want additional features. And in some cases, hiring a web developer or someone to help you get your CMS set up or get more out of it is worth it. But a good CMS in and of itself doesn’t have to cost you anything. Even with a CMS though, you will still need to invest in web hosting and register a domain name , if you haven’t already. And a CMS isn’t usually the best tool for doing web design—you’ll want a professional web designer or a good website builder for that part. But once you have those basics covered, a CMS enables you to maintain and update your website over time without any added cost.   What to Look for in a Content Management System Every business is different, so what your business will value most in a CMS depends on your particular goals and needs. Even so, there are a few main features most businesses will want to consider when deciding which CMS to go with. Look for a CMS that: Is within your budget. This may seem strange to mention when we just told you that most content management systems are free, but there are potential costs involved you need to consider. To start, a couple of CMS options that provide specialized features or functionality do have a price, so there’s a small chance your best option won’t be free. Secondly, even with free CMS tools, you’ll likely want to use some plugins or extensions to get the full functionality you need. So before you make a decision, research the cost of the additional tools you expect to invest in, so you get a more accurate picture of the full cost of your choice.   Is intuitive. Some content management systems are more user friendly for beginners than others. Sometimes that means a tradeoff: a CMS that’s harder to learn and work with could provide more options for customization, if you know what you’re doing. If you value ease of use over being able to realize a very specific vision, then you want to look for a CMS that you’ll be able to start using without having to spend a lot of time learning the ropes. Lets you define permissions and roles. If more than one person will be involved with updating the website, you want the power to control who has access and what kind of access they have. A CMS that makes it easy to set up other users and define their level of permissions reduces the risk of letting people into the backend of your website by making sure each one can only make the kinds of changes you’ve assigned. Makes it easy to apply proper formatting. Strong copywriting can improve your website tremendously. Generally speaking, good writing for the web includes using headings and formatting to organize your content for readability. Applying that formatting with HTML can be confusing, so a good CMS should provide easy options for doing so within its interface. Adding headings, italics, bolding, and list options should be a simple as clicking on a button. Helps you organize your content and media. The more web content you create, the more important it will be to have a good method for keeping it all organized. Consider if your CMS provides options for categorizing the content, blog posts,and media you upload, and easily finding the specific piece you need at the moment you need it. Provides support. Technology is complicated and you’ll inevitably hit up against questions or challenges when using your CMS. Choose an option that has plenty of online resources for helping you find the answers you need and/or customer support staff you can reach out to. Because the most popular content management systems have huge communities of users, you can usually find good support resources in spite of not paying for the software. Is compatible with your other software. If you already have software you use for things like e-commerce, website analytics, or customer relationship management (CRM), then you want to make sure your CMS will play nice with the tools you have. Provides on-site optimization features. You want people to find your website, so SEO should be a top priority. A CMS can simplify optimizing your web pages for SEO with features that allow you to customize page URLs, title tags, headings, and alt tags—all without having to touch the page’s code. Has an extensive library of plugins. The CMS will provide the basic functionality you need, but most businesses will want access to an array of different features that don’t come with the CMS itself. For that, you’ll need plugins or extensions. The most popular content management systems have huge libraries of plugins made by hundreds of developers that you can use to add functionality to your website. Offers security options. The flip side of choosing a CMS that’s popular is that it could become the target of hackers. But you can protect yourself from that risk by making sure the CMS provides basic security options such as two-factor authentication, security software and plugins, and regular updates to fix any security vulnerabilities they find. You may not need every one of these features, but consider which ones you’d like your CMS to have and how much of a priority each one is. Once you get set up with a CMS, it’s easier to stick with it than to switch to a new new one, so making the right decision to start will make your life a lot easier.   5 Most Popular Content Management Systems When starting your search for the right CMS for your business, there’s a good chance one of the most popular content management systems out there will satisfy your needs. Here are the main ones to check out.   1. WordPress Easily the most popular CMS, with well over half of the market share, WordPress is a great choice for many websites. There are endless benefits of WordPress as a content management system . Because of its popularity, there are loads of experts and developers working to provide a vast library of resources for the CMS. That includes over 50,000 popular WordPress plugins , thousands of themes to choose from, dozens of thorough WordPress blogs , and a huge community of users who can help with any questions you have. WordPress itself is free. Many of the plugins and themes will cost you, although often the cost is reasonable. And you can even find WordPress web hosting plans specifically designed to work well with this content management system. For lots of small businesses, WordPress will provide just what you need.   2. Joomla Joomla is one of the other most popular content management systems out there. While its community isn’t nearly as large as that of WordPress, it still boasts over 2 million sites and 1,400 volunteers who help keep the CMS running smoothly and improving over time. Joomla has a reputation for being a little harder to learn than WordPress, but it’s still pretty easy for beginners and advanced users alike. And they provide a comprehensive library of resources to help users learn how to get started with Joomla and get the most out of it. Like WordPress, Joomla is free, but you can invest in extensions that add functionality at a cost.   3. Drupal Drupal is the third most popular CMS option, with over 1 million websites using it. They have a reputation for being better suited for developers with some skill than for beginners, and for providing more options for customizing your site and powering more complex solutions. Like the others, Drupal itself is free, and there are many integrated modules you can use to customize your website that are also free. But since taking advantage of the CMS’s flexibility to do more with your website requires skill, you may need to spend money on a developer to get your site where you want it to be.   4. Magento Magento is a CMS that’s specifically designed for ecommerce websites. Magento has both a free open source version and paid versions that pack greater functionality. The free version includes ecommerce features like mobile shopping and integrated checkout, payment, and shipping functionality. The paid version includes additional analytics and marketing features. For ecommerce businesses, it’s worth looking into.   5. Blogger Blogger is a simple and straightforward CMS for anyone primarily interested in learning how to start a blog . It’s free and easy to use, but somewhat limited in its functionality in comparison to the other content management systems on this list. It’s not an open source CMS, which means there’s less flexibility and fewer plugins or other add-ons you can use to customize your website or add functionality. For simple websites, it can be a good enough choice. For many businesses, it won’t offer enough features for your needs.   Choosing a Content Management System for Your Website The easier it is to update your website, the more power you have to improve how well it works over time. The right CMS will put control of your website into your hands, without having to learn complicated programming languages. Determine which of these solutions makes the most sense for your business and get started. HostGator supports all of the most popular content management systems with our web hosting plans, including WordPress, Magento, Drupal, and Joomla. Find the post on the HostGator Blog Continue reading →

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Use a Website Builder to Create Your eCommerce Site in 8 Steps

Posted on January 31, 2019 by Hosting

The post Use a Website Builder to Create Your eCommerce Site in 8 Steps appeared first on HostGator Blog . Today building an online store is easier than ever. As a result, eCommerce stores have been exploding in popularity. Before, you’d need to hire a professional developer to build the complex elements required to sell products online . But, with today’s web builders you can literally drag and drop your way towards creating your first eCommerce store. Below you’ll learn how a website builder can help you build an eCommerce store in record time, the benefits to doing so, and the steps you’ll want to take to get started. Why Use a Website Builder? When you’re building an eCommerce store you have a lot on your plate. You not only have to research your market, name your store, determine what products you’re going to sell, set your prices, calculate shipping, and market your store, but you need to build a website on top of all that. To make your life much easier, you can simply choose from dozens of professionally designed and created eCommerce themes available with a website builder. Then, all you have to do is customize them to your liking. This will not only save you a ton of time, but it takes the guesswork out of designing a store that looks good and converts.   What to Look for in an eCommerce Website Builder You’re going to have a lot of options to choose from when it comes to choosing the right eCommerce website builder for your needs. There are a ton website builders out there, but ultimately you’ll want to choose a builder that’s best suited to the needs and goals of your store. Here are some features to keep an eye out for: An extensive theme selection with niche-specific theme choices. A selection of responsive themes that look good and function properly on any screen size . A drag and drop builder to quickly customize your eCommerce site. Bundled eCommerce features like inventory management and coupon creation. A high-performance hosting environment behind the builder. A solid support team to walk you through any issues. Once you’ve settled upon an eCommerce website builder, it’s time to start creating your store. If you’re still unsure about what builder will be best suited for your needs, then take the new Gator builder for a spin. It includes all of the features above and more.   How to Use Gator to Create Your eCommerce Store Building out your eCommerce store with a website builder is a pretty simple and intuitive process. If you’re using the Gator builder, you can follow the simple steps below.   1. Select Your Theme Gator has over 100 responsive templates you can choose from, all of them designed by skilled professionals knowledgeable about web design best practices . And to save you time and make the choice easier, they’re categorized based on common types of websites , so you can quickly find a template that matches the kind of online store you’re starting. Every Gator template is responsive, so you don’t have to worry about doing any extra work to make sure your website looks good on mobile—which is crucial in an era when a significant amount of online shopping happens on mobile devices. But you can also quickly check and see how your website will look on a smaller screen during the design process by clicking on the mobile icon at the top of the editor. Take some time to browse your options and find something you like. The closer your template comes to the design you have in mind, the less work you’ll have to do to bring it line with your vision. And when you get your website done faster, you can launch your store and start making money sooner!   2. Customize Your Design Once you’ve selected your template, get to work customizing it for your business. Easily move any element on the page to where you want it to be by clicking on it, dragging it to a new spot, and dropping it into place. Add unique copy and change out fonts and text size by clicking on the text already on the page, or adding a new text box. You can do that by clicking on the plus sign in the editor, or in the Sections setting on the menu on the left side of the page. Change out the images included in the theme by uploading your own in the Style section on the right side of the screen, and add new ones by selecting Images when you go to add a new section. In the left side menu, you can add Elements to the page, such as buttons, contact forms, a map to your business site, and your social feeds. Also on the left side menu, you can easily change out the color scheme and backgrounds in the template, and add any new sections to the page you want included. The editor is designed to be easy for even beginners to use, so spend some time playing around in it to get a feel for what you can do.   3. Decide How to Organize Your Site Organizing your website well is important both to make sure it’s intuitive for your visitors and to improve your SEO. For an eCommerce store, a good site organization requires considering two main things: What are the most important pages to include on your main menu. What are the most customer-friendly categories to divide your products into Your main menu should include the most important pages on your website. For almost all businesses, that will include your Home page, About page, and a Contact page. For customers that provide services, it may also include a portfolio or gallery that collects examples of your work. For those with product-based businesses, you can include a general Products link in your main menu with the main product categories listed underneath it. Or you can include the main product categories in the menu themselves, if there aren’t that many. In Gator you can update the Menu by scrolling over it, clicking on Pages Menu, then selecting Manage Pages. You can drag different page names to the place in the menu you want them to be in. Delete a page from the menu by clicking on it, then clicking on the trash can that shows up to the right. And add a new page by clicking Add Page and filling in the information for it in the form that comes up. Gator will helpfully create a unique URL for you that reflects the page name, but you can edit the URL if you’d prefer it to be something else. When determining the best categories to use, try to get inside the heads of your customers and think about their priorities when looking for your products. If you sell floral arrangements, useful categories may include the main occasions people buy flowers for (weddings, sympathy, romantic gestures, etc.), price points, or the primary colors present in an arrangement. Think about what customers most consistently ask for when coming to you. In Gator you can manually create your most important category pages in the main editor, and also add more categories in the Store app, as you’ll see later in step #5. To add relevant subcategories that will show up in the dropdown for your main menu pages, add a new page for each subcategory and drag it underneath the page you’ve added to the main menu. You can use this page to highlight all the relevant products that fall into the category, and to optimize your site for the relevant SEO keyword. Figuring out your site’s organization will help you determine the different pages you need to create, which prepares you for our next step.   4. Create Your Main Pages Your template will come with a number of pages already created. Now you just need to make any changes to the pages already supplied so they match what you need, and add any new pages you want to the site. Common pages to consider creating (or modifying) in this step include: Your homepage that communicates your unique selling proposition (USP) and highlights your most popular products. An about page that tells visitors what your store is about and highlights your mission. A gallery or portfolio that showcases your work. High-level category pages that group similar products based on attributes your customers will be looking for A blog where you can post educational information, product updates, and more. A contact page that tells customers how to reach out and get in touch, and includes your address and hours if you have a physical location. For any pages you create that don’t come supplied with your theme, you can simplify the creation process by copying a similar page you already have and going from there. For each of these pages, take a few minutes to optimize them for SEO for keywords relevant to your online store. And consider opportunities to promote your email list or include CTAs to drive sales wherever relevant.   5. Upload Your Products With the above steps taken care of, it’s time to start adding your products to the website. In Gator, click on Store in the menu on the left side of the page, then Manage Products and Orders. This will take you to the Gator store app, where you can start adding your products. The app will walk you through the process in a number of easy steps. Select whether it’s a physical product or service. Fill in name, pricing info, and your description. Upload your product photo. And voila! You’ve created your product. You can add each product you’ve added to the relevant pages on your website by going into Elements, selecting Products, and dragging the product box to where you want it on the page.   6. Setup Your Payment Processor Without setting up and integrating a payment processor your customers will have no way of actually paying you. In the Gator store app, you can get your payment information set up by clicking on Settings, then Payment Providers. The app makes it easy to add PayPal and Stripe to your store, so you can securely process credit card payments. 7. Setup Your Order and Shipping Details Also in Settings, you can fill in the main information needed to complete orders, such as shipping costs, the address order emails will be sent to, and the tax rate that should be applied to all orders. Filling all these in will help automate the process when orders come in, so that you have an easier time processing them in a timely manner and tracking them over time. You can also add relevant legal documents, tracking details for shipments, and create templated customer emails to automatically go out when orders are made, shipped, and delivered. In the Advanced Features section, you can enable discounts, offer variations of products (such as by size or color), and simplify the shipping process with Shippo integration . You can also set up product categories that allow customers to display products grouped by attributes they have in common. While you can also create category pages in the Editor, this automates the process and makes it easier for you build out the different possible categories your customers may want to filter product results by.   Finish Your eCommerce Store and Launch! With Gator, you can build out a simple eCommerce store in a matter of hours. And while stores that include a lot of products or categories will take more time than that, adding everything you need will be a simple process. The faster you can get your website up, the sooner you start making money from it. Dive right in and start building now! Find the post on the HostGator Blog Continue reading →

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Why Your Online Store Needs Omnichannel Marketing

Posted on January 31, 2019 by Hosting

The post Why Your Online Store Needs Omnichannel Marketing appeared first on HostGator Blog . Your online store is up and running. You’ve got a blog, an email list, and social media accounts on the platforms where your ideal customers spend the most time. You’re marketing your store through lots of channels, but are you coordinating those efforts or missing opportunities? Omnichannel marketing can help you connect all your marketing pathways for better results. Here’s a primer on what omnichannel marketing is, how it can help you grow your business, and how to begin. What Is Omnichannel Marketing? Despite the “omni” in the name, omnichannel doesn’t (and shouldn’t) mean marketing in every channel in existence. And it’s not the same thing as multichannel marketing, which is—you guessed it—marketing in multiple channels. Instead, omnichannel marketing creates a single, holistic view of customer behavior by collecting and analyzing data across channels to create customized offers and consistent customer experiences in every channel where they encounter your business. For businesses, the benefits are more and better data for more effective promotions, more conversions, and a greater likelihood of attracting the kinds of shoppers who make more purchases. SAS found that consumers who shop in more than one channel spend “ three to four times more than single-channel customers do .”     Imagining Omnichannel Marketing Here’s a simple way to think of the omnichannel approach to building customer relationships. Let’s say the owner of your favorite restaurant knows your name, your favorite table, and your partner’s favorite dessert order. When you see her in your neighborhood, she always says hi and asks how you’re doing. That’s roughly analogous to an omnichannel customer experience—the restaurant owner always recognizes you and keeps up with how you’re doing and what you like, even when she’s not actively trying to sell you dinner. You’re probably going to dine at her place often and enjoy it. But what if she only sometimes gave you a warm welcome at the restaurant and didn’t recognize you at other times, or made it weird at the grocery store by telling you about her restaurant like you’d never been there? How likely would you be to dine at her restaurant again? That’s the kind of awkwardness and lost business that omnichannel marketing can help avoid. Think about how your marketing channels work together and where you can improve.   How Can You Make Your Marketing Omnichannel? The first step is to gather all your data in one place, or as few places as possible, so you can get a good view of how people find your store and shop there. Using the same payment service provider across all your sales channels—web, social media, in-store—can go a long way toward setting up your omnichannel marketing situation. That’s because payment providers (like Square) collect data you can use in your marketing efforts. This omnichannel sales data can help you get started by providing the same types of data in the same format so you can easily track customers’ purchase behaviors in each channel. It can also streamline your loyalty program so customers can earn and use points online and in-store if you have brick-and-mortar or pop-up locations. Once you’ve got your sales data centralized, check in on your web and social media analytics. Google Analytics is the best-known tool for website traffic analysis , and you can use it to analyze your email and social media data, too. To keep things simple, you can use a WordPress plugin like MonsterInsights to bring your Google Analytics data into your WP dashboard . You can also use the Google Analytics tracking code for your site in your marketing emails. For example, Constant Contact walks its users through the process of adding the code , checking links for known issues, and gathering data from email campaigns to see who’s opening your emails, what they click, and what they buy. Google Analytics can track your social media traffic, too. Neil Patel’s walkthrough of Google Analytics’ social media reports is filled with details you can apply to your omnichannel marketing program. Maybe the most important thing is that Google Analytics can report on conversions sorted by your goals. And it breaks down conversions into last-interaction and assisted categories, so you can see whether a particular visitor from social media to your site bought during that visit or later on. With all of this traffic data and your sales data, you’ll have a better map of how all your channels work together (or don’t yet) to bring customers to your social media channels, your email list, and your store, and what those customers do along the way. Then it’s time to start refining and testing your efforts so that the journey from potential customer to loyal customer is as easy as possible. For example, you can use your data to improve your customer segmentation for more highly targeted and specific email and social media campaigns. You can also use this data to create more effective retargeting ads —another way to ensure that your customers and site visitors see the things that interest them and make them want to return to your store.   The Omnichannel Marketing Takeaway Discussions about digital marketing and data analytics can get very detailed and technical. If you’re interested in going down that path, there’s a world of information online for you. If you’d rather keep things simple, here’s the takeaway: Omnichannel marketing uses data from all your channels to show you where your customers go and what they do so you can get to know them and keep up with them. Omnichannel marketing uses data from all your channels to make your customers feel recognized and welcome through personalized and targeted email, social media, and other campaigns. Omnichannel marketing tools that collect and analyze your data are inexpensive or free. With good data and and a carefully thought-out omnichannel approach, you can give your customers what they want, earn their loyalty, and grow your business. Find the post on the HostGator Blog Continue reading →

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Cenmax revises plans, Slashes 60% on selling prices, much more..

Posted on January 28, 2019 by Hosting

We at Cenmax have updated our complete website, plans, and prices as a result of time. Yeah, We have been in this business for around 5 year… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1750115&goto=newpost Continue reading →

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Best Practices for Referencing Your Business Location Online

Posted on January 22, 2019 by Hosting

The post Best Practices for Referencing Your Business Location Online appeared first on HostGator Blog . Advertising your business online can get confusing. With so many available options to promote your business online like Google My Business, social media and your own website, it can be difficult to know where to start. When you have a local business, there is another layer that you have to consider when promoting your business online: your address . As you go along building your online presence for your brick and mortar business, you need to take that extra step to ensure that your business location is listed in every possible place. After all, the more people that know your address, the more people that can come visit it. While you should list your business’ information online in as many places you can, the list below contains websites that your contact information and location should be listed on at the very least. Google My Business Google My Business is an essential place to reference your business online. Basically, Google My Business allows you to manage how your business looks in Google search results. With Google My Business you can manage your business’ maps, knowledge graphs, online reviews and even your organic search results – which will all lead to more traffic (online and foot) to your business. The added bonus of setting up and continuing to update a Google My Business listing is searchers will start seeing your business information appearing in a knowledge panel. A knowledge panel allows a potential visitor to quickly see your business information like your address or phone number. This easy-to-use knowledge panel will greatly increase the accessibility of your business to customers by providing a way for customers to quickly contact you and visit your business. Social Media While not the most obvious, social media is one of the easiest places to reference your local business online. After all, the platforms are readily available (and you’re hopefully already using them), you just need to input your business’ contact information into them. To start, you will want to ensure that you’re choosing the business versions of your favorite social media platforms, like Facebook Business Pages and Instagram for Business. This is important because these business versions will have “About” pages. Your contact information will live on your “About” page. On your “About” page you have the opportunity to list not only your address and phone number, but also your additional social media channels and hours of business. This information will be vital in gaining and retaining customers that you connect with via social media.   Online Directories Online directories might be one of the most underutilized places to reference your business online. Often sorted by industry, online directories offer a place for your business to be listed among your business peers. For example, someone searching for a plumber might come across a online directory for plumbers where they would then find your business, listed by city. Many online directories are free to submit your business to, so there is no additional cost, it will just take time submitting your business to these sites. An additional bonus of listing your business in these online directories is it gives you quick backlinks .   Review Sites Before people give you their business, they are most likely going to search for your business online to see what other people have said about you. They will look to review sites to give them the information they’re looking for, so you will want to ensure your business is listed there. Make sure that you’re listed on places like Yelp , and other review sites for physical businesses. Like online directories, review sites give potential customers another chance to find your business, as well as giving you additional backlinks . One thing to note about listing your business on review sites is to monitor your reviews . It won’t matter if your business is listed on these review sites if you only have poor reviews.   Business Website Although listed last in this article, having a business website is the most important online place that your contact information and business location can live. Why? Because you own it. As you design your website , include your location and contact information in an easy-to-find place, ideally on its own contact page. Your contact page should include your phone number, email address, physical address and an interactive map of your location. You will also want to ensure that all of this information is linkable for your mobile visitors. When your contact information is linkable, it becomes more accessible to mobile users. For example, think about someone someone who is on their way to your business. With linkable and clickable contact information, a customer can visit your website, click your address and be prompted to open your address in the map so they can easily visit you. Or they can click on your phone number and they’re immediately prompted to give your business a call. Besides your contact page, an additional place to list your contact information address would be the footer of your website. This provides a quick and easy way for customers to find your location without them having to go through your menu of pages.   Help Customers Find Your Business Online Accessibility is key when it comes to local businesses. With the rise of online retailers offering goods quickly online, the last thing you want to do is provide another barrier for potential customers to visit you in person. You want to make sure that customers can quickly find your address so your business can be easily visited. You can quickly and easily get your business set up online with our business plan hosting. Get your local business online today! Find the post on the HostGator Blog Continue reading →

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