Tag Archives: business

Regolithmedia Special New Location – High Performance Premium SSD VPS 32 Locations, Discount Inside!

Posted on February 25, 2019 by Hosting

[CENTER] REGOLITH MEDIA – Your All In One Business Solution. Since 2010… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1753878&goto=newpost Continue reading →

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5 Email List Building Mistakes That Kill Your Sales (and How to Avoid Them)

Posted on February 15, 2019 by Hosting

The post 5 Email List Building Mistakes That Kill Your Sales (and How to Avoid Them) appeared first on HostGator Blog . Building your email list is the key to boosting your sales. Email marketing is an opportunity to directly engage with potential customers. With this communication channel, you become a trusted friend in your subscribers’ pursuit to find the right product solution. Entrepreneur VIP contributor Susan Gunelius offers her perspective: “Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email addresses from your prior customers, then you have a great head start.” Steer clear of roadblocks when building your list. Here are five mistakes to avoid. Mistake #1: Buying Email Subscribers As a business, it’s tempting to take the easy route. You’re juggling multiple responsibilities, and a quick growth hack seems reliable. Most companies will attempt to buy their email subscribers . But honestly, that’s not a sound business idea. For starters, these subscribers didn’t sign up to receive messages from your brand. Sending unsolicited emails may result in legal violations, while annoying people. Subscribers who haven’t expressed interest in your products are less likely to engage with your messages. Everyone involved loses and lots of precious time gets wasted. So, what happens to your unsolicited messages? They end up in a person’s spam folder, never to be read. The result equals no sales for your business and a poor brand image. Rather than purchasing subscribers, work with your team to capture consumers when they visit your blog, exit a product page, or scroll down a sales page. Building a co-marketing campaign with another brand is also a creative way to cultivate your list. This strategy will introduce new buyers to your product offerings and get potential consumers excited to receive your emails. Are you seriously thinking about purchasing subscribers to build your list? Skip the hassle and grow your list in an organic way .   Mistake #2: Asking for Too Many Details List building is very much like a friendship. When you’re getting to know someone, you don’t bombard the individual with intimate questions. If that happens, you may startle the person and never hear from him or her again. In a similar manner, you can scare away potential subscribers by requesting too much information up front. It’s not necessary on the first encounter to ask for an individual’s mailing address or phone number. “It sounds counterintuitive, but more choices is not better for your users. In fact, the more choices you give people, the less likely they are to take action. And even if they do ultimately make a decision to take action, they will be less happy with that decision than if you had only given them one choice,” writes Mary Fernandez , a professional blogger. Moreover, you want to minimize the time it takes to subscribe. Requiring only a name and email address takes a few seconds, while a laundry list of form fields may take a few minutes. Progressive profiling is one solution to gaining more details about your subscribers. It’s the process of requesting additional information at specific points in the consumer relationship. For instance, you may send an email talking about the origin of your business, leading your brand to ask for the subscriber’s birthdate. Be mindful of when and how you ask for consumer information. Give the subscriber time to learn about your brand.   Mistake #3: Offering a Weak Incentive Nowadays, your consumers understand how marketing works. You can’t trick someone (nor should you) into being part of your mailing list. It will quickly damage your brand reputation. You can entice customers with an incentive. But if you’re wanting to give away a superficial trinket, your business should rethink that strategy. Competition is stiff across several industries. So, copying your competitors’ tactics will not work for your business either. To join your newsletter, consumers want more than empty promises. Instead, they desire information that will strengthen the brand-customer relationship. Your action plan may translate into offering offering 15% coupons, invitations to brand events, or even access to exclusive product launches. The goal is to give subscribers a compelling reason to sign up and stay on your list. Below is a pop-up box on the  Nike website . The footwear and apparel company tempts consumers with “exclusives, offers, and the latest” from the brand. Strong incentives will satisfy your subscribers and persuade them to buy from your business. Plus, your consumers will likely spread the word to their friends and family members, resulting in more sales. It’s time to drop any and all weak incentives. Do the research to learn what will attract consumers to join your brand family.   Mistake #4: Failing to Send a Welcome Email Once a consumer signs up, your team’s job isn’t over. You must follow through on your promise to send an incredible email marketing campaign. Let’s begin with the basics. You need a welcome email that will deliver your incentive and intrigue your new subscribers to not touch the delete button. Treat your welcome email as a greeting and as an add-on to the onboarding process. Subscribers should feel delighted to join your brand’s journey. Bria Sullivan , Constant Contact contributor, explains in more detail: “A welcome email is the perfect way to greet your new subscribers and ease them into your list before they start getting your regular communications. With a welcome email, you increase the likelihood that your subscriber stays engaged with your business and becomes a great, loyal customer.” A captivating welcome includes an engaging subject line, relevant visuals, concise copy, and a clear call to action. If you promised a $10 off promo code, be sure to add it to the message. Welcome emails serve a distinct purpose in email marketing. Use them to your advantage to connect with consumers and earn their trust for future sales.   Mistake #5: Forgetting to Ask for Feedback Your email list is only as valuable as the insight you receive from subscribers. Learning how and why they remain on your list and buy your products can help you make better business decisions. Feedback loops are an integral part of your marketing and sales funnel. It’s the cycle of asking for feedback and receiving it. When asking for feedback, stick to one topic. You don’t want to flood your consumers with various questions. Also, keep your feedback survey short. It should take less than 5 minutes to complete. Below is a feedback email  Little Black Bag   sent to its subscribers. It expresses how much the brand values the consumers’ thoughts. Learning about your flaws isn’t helpful to customers if you don’t take action. After you receive their suggestions, you’ll want to take steps to rectify their concerns. For instance, customers may demand your support team offer more ways to communicate. If your team adds a live chat feature as a response, you’ll want to notify your customers of the improvements. Feedback is a valuable asset for your brand. By learning from your subscribers, you walk the path to increasing your revenue.   Don’t Make the Same Mistake Twice Email marketing plays an essential role in growing your company’s sales. It’s your chance to connect with your target audience. Stay away from buying subscribers who will delete your emails anyway. Avoid offering a sign-up incentive that doesn’t correlate with the consumers’ needs. And always immediately send a welcome email. Build your email list, and boost your sales without the mistakes. Find the post on the HostGator Blog Continue reading →

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10 Reasons to Love HostGator’s New Gator Website Builder

Posted on February 12, 2019 by Hosting

The post 10 Reasons to Love HostGator’s New Gator Website Builder appeared first on HostGator Blog . HostGator is pleased to announce our new website builder, Gator Website Builder . Gator was created for anyone who has an idea for a website and wants a frustration-free solution to build and launch a website with ease.   Gator is a full-featured website building and hosting tool with an easy to understand, drag-and-drop page builder so you can get started quickly. In addition, Gator comes with some of the basics you need such as free website hosting , security basics like an SSL certificate, and a free domain name. Unlike other website builders, the Gator Website Builder offers a breadth of tools to fit every need. No more shopping around for a site builder that has either blog or eCommerce functionalities, Gator has it all. Plus, it’s backed by HostGator’s powerful website hosting, so you can upgrade your website as your online business grows.   Unlike other website builders, Gator by HostGator offers a breadth of tools to fit every need. No more shopping around for a site builder that has either blog or eCommerce functionalities, Gator has it all. Plus, it’s backed by HostGator’s powerful website hosting, so you can upgrade your website as your online business grows.   10 reasons to love Gator Website Builder by HostGator:   1. Drag-and-drop elements   Using Gator, you can add dynamic elements to your site, without the help of a professional designer. Some of the things you can add to your website with our easy website builder are buttons, images, maps, text blocks, videos and more! When you set up your account, the first thing you’ll see is a quick, interactive tour that shows you how to add sections and make revisions  to your site. Follow these instructions and you’ll be designing a website in no time! 2. More than 200 professional design templates to choose from.  These design templates are so good that you might wonder why they’re free. Where other website builders limit your options, Gator comes with more than 200 professional design themes, all of which are scalable to fit your business. When you set up your account, scroll through all the options available and choose the one that best fits your business. The templates are organized by category so you can quickly find find a theme that is suitable for your type of business. There’s even a full screen preview so it’s easy to see all the theme’s features. Plus, the designs are fully customizable – you can quickly change the color scheme, fonts, or text style to match your business. 3. Mobile-friendly design templates.  Search engines give a boost to rankings of mobile-friendly sites and can penalize websites that are only optimized for desktop computers. Since so many people are browsing websites on their phones, in the long run, you’re hurting your business if you don’t have a mobile-friendly version. With Gator Website Builder, all of the professional design templates come with a mobile-friendly version. You can view the desktop and mobile version of your site individually to be sure the necessary information is correct and looks great no matter which device your site visitors use. In addition, you can make changes in the mobile editor that won’t affect your main website. This is handy if you want to reduce some content for mobile website visitors.   4. Stock photo library included and integrated.  No more searching for stock photos, downloading, and then uploading to your website. Gator Website Builder comes with an integrated library of high-quality stock photos courtesy of Unsplash. These photos are available in all Gator packages at no charge and are license free, meaning you can use them however you want. Best part? The photos are searchable and sorted by category to make it easier to find what you need. If you have your own photos, that’s great! You can upload and store them in your Gator “my images” library. 5. Integrated website analytics and tracking.  Analytics can be intimidating, but with Gator, you can keep on eye on the backend of your website right within the platform! Easily keep track of pageviews, bounce rate and visitor demographics with a few clicks of your mouse. This detailed data about your website visitors will help you make informed decisions about what to do with your website and how to promote your business. But, of course, if you’re already using Google Analytics, Gator has an easy way to insert your tracking code in the “manage site” section. 6. Easy blogging feature.  Some website builders give you the choice of either a basic website or a blogging platform. However, Gator Website Builder gives you both options on the same website. If you’re ready to start a blog , Gator has blog templates that seamlessly integrate with the design of the rest of your website. The “blog” tab allows you to easily organize your blog posts into one place so you can create, edit, and schedule your posts with confidence. If you’d rather start a blog later, the blog feature comes with all Gator packages so you can easily add a blog as your business grows. 7. Build an online store with eCommerce plans. Our special eCommerce Plan has all the functionality you need to sell your products or services in a professionally designed, mobile-friendly store. Simply choose your favorite eCommerce template then add your product images and details. Gator includes inventory management and coupon features to help you run your business efficiently. The eCommerce store also comes with our integrated statistics feature. Using this feature you can explore which products are your top performers so you can continue to drive more sales, more revenue, and more growth. 8. Add and manage all your social media accounts.  Quickly and easily communicate with your customers by cross-promoting your social media accounts from your website homepage. This drag-and-drop feature allows you to seamlessly connect your live-feeds from popular social networks like Instagram, Facebook, and Twitter. Additionally, Gator has a social media productivity tool, My Social Suite, that allows you to seamlessly engage and communicate with your customers as you make updates to your website. My Social Suite is an add-on product that makes social media marketing easier than ever by allowing you to manage multiple social media profiles from one dashboard. 9. Website Security.  HostGator offers free SSL certificates for all of our customers!  An SSL certificate shows website visitors that your site is secure and that they can shop or browse confidently knowing that their personal information will be protected. 10. No ads.  Some website builders promise that your website will be free, only for you to later find out they will add advertisements to your site. With Gator Website Builder, you don’t need to worry about unwanted ads on your site because all Gator plans have zero ads. After all, we know that your customers should focus on your business, nothing else. Ready to get started? No matter what type of website your business needs, Gator Website Builder has you covered. Gator gives you access to customizable design templates, image libraries, live social feeds, and integrated analytics to help you keep tabs on your website performance. The frustration-free, drag-and-drop website means that creating and editing your website requires no prior website building or coding experience. Simply choose a template for blogs, business sites, or eCommerce sites from a category that aligns with your goal, and get online fast. Choose your Gator package and get online today. Find the post on the HostGator Blog Continue reading →

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Applying Profit First

Posted on February 10, 2019 by Hosting

Just wondering if anyone here is applying Profit First method in the business, and how it works :)… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1751843&goto=newpost Continue reading →

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Dedicated IP and Shared Hosting: What’s the Difference?

Posted on February 7, 2019 by Hosting

The post Dedicated IP and Shared Hosting: What’s the Difference? appeared first on HostGator Blog . If you’re in the market for a new host there are a lot of things you’ll need to consider. Not only are there multiple types of web hosting available, but there are probably hundreds of different web hosting providers to choose from. Beyond choosing between the hosting provider and style of hosting, you’ll also need to sort through a lot of different technical terms and hosting requirements. After all, it can be difficult to find the right kind of hosting when you don’t know what you’re looking for. Below we look at two very common forms of hosting, shared hosting and dedicated IP hosting . Learn about what dedicated IP and shared hosting actually are, how they differ, as well as the pros and cons of each, so you can decide what style of hosting is best for your business. What is an IP Address? An Internet Protocol (IP) address is a way to reference and locate a computer that’s connected to a network. In this case, your IP address will reference the location of a server that’s connected to the internet. Every domain will be assigned an IP address. IP addresses are then mapped via the Domain Name System (DNS). This system works like an address book. When you type in a domain name into your web browser, your ISP will perform a DNS query. This query will then look up the name servers associated with your domain and finally send you to the requested website. That’s a lot of steps, but all of these tasks happen behind the scenes, and all take less than a couple of seconds. Without the DNS system, we’d be stuck typing in IP addresses into our browsers, instead of easy to remember domain names .   What’s a Dedicated IP Address? A dedicated IP address is an IP address that’s assigned to a single domain name. Think of this as your personal cell phone, as opposed to a home phone line that can be answered by anyone in your home. Here are a few of the most common benefits of a dedicated IP address :   On-Demand Website Access Sometimes you’ll want to start building your website or access it before the domain has effectively propagated. With a dedicated IP address you have direct server access, so you can view your website without having to change the DNS settings.   Improve Email Deliverability Most businesses have business email addresses that are associated with their domain names. In this case, you might also be sending emails over through an app on the server. If another site using the same IP address is using shady or spammy tactics, then this could have a negative impact on your email deliverability rates. With a dedicated IP address, your site is isolated from these negative consequences.   It’s a Requirement for Some Applications Some applications and server-side software might actually require that you have a dedicated IP address in order to function properly. This requirement isn’t as commonplace as it once was, but if you’re running a customer server, or require a unique server configuration, then a dedicated IP address might be a necessity.   Some Hosts Require Them for SSL Before, you needed a dedicated IP for SSL . Today, it’s no longer an across the board requirement, but some hosting providers might require it. It’s worth checking with your current hosting provider, to see if a dedicated IP is required for SSL.   What is Dedicated IP Hosting? Dedicated IP hosting has a variety of different meaning depending on your hosting provider. For example, it could mean that you have a dedicated IP address, but you’re still using shared hosting. Or, it can mean that you have a dedicated server, along with a dedicated IP address. Web hosting with a dedicated IP refers to your IP setup, rather than the type of hosting itself. Most hosts will be able to offer you a dedicated IP address no matter the kind of hosting environment you’re currently using. However, dedicated IP hosting typically refers to dedicated hosting. To define dedicated hosting , it is a style of hosting that provides you with your own physical server. Compare this to shared hosting where you’re sharing a single physical server with hundreds, or even thousands, of other websites.   Dedicated IP Hosting Pros and Cons The benefits of dedicated IP hosting depend on what you mean by dedicated IP hosting. If you’re strictly referring to a dedicated IP address (no matter the type of hosting you’re using), then refer to the dedicated IP address benefits above. However, if you’re referring to a dedicated IP server , then these are the benefits your site will receive:   Rock Solid Performance With a dedicated server, you have access to all of the resources of your server. This means that you’ll never run into bandwidth, disc space, or memory issues. Your site can receive a nearly unlimited volume of traffic without negatively affecting your site’s performance.   High Level of Security With a dedicated server, you not only receive a dedicated IP address, but you’ll have much higher levels of server security. With a dedicated server, you can create custom security protocols that are engineered to your unique websites. Plus, since you’re not sharing the server with any other users, a spammy or insecure website won’t affect your server.   High Level of Uptime Dedicated servers have very high uptime. You won’t experience any issues of your site being taken offline due to resource consumption.   Drawbacks of Dedicated Hosting Still, dedicated hosting isn’t perfect. Here are some of the biggest drawbacks of choosing this form of hosting:   It Can Be Expensive With a dedicated server, you’re paying for the entire physical server yourself. So, instead of splitting the costs between multiple users you’re responsible for the entire server cost yourself. However, with the higher dedicated hosting costs you’re getting direct access to a high-performance server. If you’re thinking about upgrading to a dedicated server plan, then you’re probably the type of website owner who can afford it. There are also cheap dedicated server hosting plans available, but with these it is highly recommended to do your research and know what you’re getting before purchasing.   High Level of Technical Expertise With a dedicated server, there’s a higher level of technical experience required. For example, you or your team will be responsible for server configuration and maintenance. If you don’t have the necessary technical skills, then you may need to bring on additional team members or consider using a managed hosting provider.   What’s a Shared IP Address? A shared IP address is an IP address that’s shared between multiple domains. It’s probably one of the most common IP address setups today. Hosting providers today are able to utilize a single IP address for multiple domain names, while still delivering users to the web page they specify. But, just because you’re using a shared IP address doesn’t mean that it’s shared hosting. With shared hosting, you’ll be sharing the server resources amongst multiple users on the same server. They often go together, but it’s not always the case.   What is Shared Hosting? In this section, we will discuss what is shared hosting so you can have a better idea of which hosting plan is best for you. Shared hosting is by and far the most common type of hosting. It’s well suited for beginners and can usually benefit sites up until they’re getting tens of thousands of visitors per month. Like we mentioned above, with shared hosting you’re sharing the server hardware and resources with dozens, hundreds, or maybe even thousands of other sites. This is done through server partitioning. Every user will have an allotted amount of storage, bandwidth, and more that they can use however they wish (within the host’s terms of service of course). Shared hosting is commonly equipped with an easy to use control panel, along with additional tools to help you get your site online as fast as possible, plus it’s usually the cheapest form of hosting you’ll be able to find!   Shared Hosting Pros Shared hosting is the most commonly used form of hosting in the world. It’s oriented towards beginners and can greatly aid in the site building process. Most site owners will start their online journey with a shared host, eventually “graduating” to other types of hosting as their sites expand.   It’s Cheap One of the main reasons people turn to shared hosting is because it’s incredibly cheap. Since you’re sharing server resources with other site owners you’ll be splitting these costs as well. When you’re just starting out online and don’t have much of a budget, the cheap monthly rate can be very beneficial.   Easy to Setup Shared hosting is incredibly easy to use. A shared hosting environment typically comes with pre-installed software scripts, or at least the ability to quickly install whatever kind of technology your site requires to function. For example, with a shared server environment you’ll have access to tools like WordPress, Joomla, website builders, and more. Any technical task can be accomplished through an app within cPanel.   Shared Hosting Cons Shared hosting can be very beneficial for the right kind of website owner. However, it’s not without its drawbacks. Although shared hosting can be the perfect fit when just starting out, some sites will quickly outgrow the service and need to upgrade to a higher package.   Limited Server Resources Shared hosting is limited with its disk space and bandwidth. Most websites won’t run into these limitations unless they’re growing quickly or are receiving a very high volume of traffic. However, in some cases, another site on the same server who’s experiencing a heavy load of traffic can actually negatively affect your website’s performance too.   Can’t Support Custom Setups With shared hosting, you’re given a wide range of software to choose from, but there isn’t much you can do to the actual server environment or underlying technology. You’re stuck with the customization options that are offered by the server environment, usually things like choosing your CMS or website builder, configuring email addresses, and more. If you need higher levels of customization that allows you to optimize your server environment for performance, or for your unique website needs, then you’ll need to upgrade to another form of hosting.   Dedicated IP Hosting vs Shared Hosting The main difference between dedicated IP and shared hosting is the IP address. The most common type of IP address is a shared IP address. In this scenario, multiple websites that are sharing the same server environment will also share the same IP address. With a dedicated IP address, your website is the only site that’s using the IP address—it’s yours and yours alone. When you choose dedicated server hosting it’ll typically be equipped with a dedicated IP address. It can be server specific (and you’ll receive a dedicated IP address for the server no matter how many sites you’re hosting). Or, you can have multiple dedicated IP addresses on a dedicated server environment (for each site that you’re hosting on the server). With shared hosting, you’re sharing the server resources, along with an IP address. It is possible to have a dedicated IP address on a shared server, but you’ll need to make this request through your host. Not every host has the underlying structure to support a dedicated IP address on a shared hosting environment.   Closing Thoughts Dedicated IP hosting and shared hosting both address very different needs in the hosting market. Shared hosting is a perfect choice for those just getting started online. It’s easy to use, simple to set up, and can support your site until you’re receiving pretty decent levels of traffic. However, you may run into performance issues, depending on the other site’s you’re sharing the server environment with. While if you’re using dedicated IP hosting, then you’re most likely on a dedicated server environment. Dedicated servers are oriented toward high-level sites, and and you can even use dedicated servers for games as well. A dedicated server offers you greater levels of server customization, security, control, and support for very high levels of traffic without any issues in site performance. Hopefully, you have a better idea of the differences between dedicated IP and shared hosting, so you can better choose the right hosting package when building a website . Find the post on the HostGator Blog Continue reading →

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