There’s no fighting the fact that mobile internet usage is a trend that’s here to stay. As such, offering your website’s information in a format that’s easily digestible by mobile consumers is no longer a luxury – it’s a “must have” for any company that’s serious about courting the growing number of smartphone and tablet users who rely on their mobile devices for internet access. With this in mind, the following are a few specific mobile web usage trends your business needs to be aware of, as well as the recommended actions you’ll want to take in order to maximize your own company’s mobile presence: TREND: “Mobile to overtake fixed Internet access by 2014” ( Smart Insights Marketing ) If you’ve ever set foot into a coffee shop or restaurant and seen more than half the establishment’s patrons bent over their smartphones, it isn’t difficult to imagine mobile internet usage overtaking desktop access in the near future.
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Mobile Web Usage Trends: What You Need to Know