As Retail Moves Online in Asia, Stores Face Tough Decisions on How to Sell Online

Many have predicted the inevitable growth of ecommerce in Asia. However the world’s largest continent is very diverse when it comes to the motivations, needs, and constraints of shoppers and sellers. As Gwendolyn Regina Tan, who leads business development at Tech in Asia, has pointed out that there’s a divide between urban and rural Asia, which are two hugely different worlds.