If every year can be labeled according to the reigning digital marketing paradigm, 2013 will undoubtedly be the year of “content marketing.” Articles on this promotional strategy are popping up all over the place online – but what is content marketing and how can it be used to encourage engagement and conversions on your website? Content marketing is simply a synonym for the idea of “inbound marketing.” Instead of running an advertisement or actively prospecting for sales leads (two classic hallmarks of “outbound marketing”), content marketing relies on the dissemination of high-value marketing pieces and the resulting viral sharing that occurs
Read More:
A Beginner’s Guide to Content Marketing