The post 7 Essential Components of an Unforgettable Blog Post appeared first on HostGator Web Hosting Blog | Gator Crossing . Everyone loves a party trick; those quirky little displays of skill that captivate us momentarily. But in the challenging world of online marketing, the clever, or “viral” rarely have much longevity to show for their efforts. Being memorable doesn’t take tricks, only a judicious application of some writing acumen, human psychology, and a pinch of humanity. In this post, we’re outlining seven essential components of an unforgettable blog post. A Goal If your writing doesn’t accomplish something, then it won’t have an impact. Flowery language and eloquent phrasing can drive a point home, but only if there’s a point to communicate. Determine what action you hope to inspire from your readers, and what value you’ll deliver to inspire that action, and better copy will flow from that focus. A Narrative Talking points, abstract or backed by concrete evidence, resonate with readers better when presented in a story. At our core, we are hardwired to respond to stories , more easily constructing meaning and drawing conclusions from information presented with a coherent narrative. Tap into that side of human nature, take the reader on a journey, and let your goal plan the route. A Hook The brain won’t venture down the path you’ve laid without a little gas in the tank, and it’s your responsibility to provide the fuel. A strong opening statement that promises value and piques interest will provide the motivation needed to keep readers following the story. Your writing is like a novel on a smaller scale: the length of a book seems much greater when the opening paragraphs fail to grab your attention. A Promise Internet readers visit websites for answers, and writing that fails to promise just that will see the digital waste bin before it even has a chance to impress. Be matter of fact about what you’re offering. “12 Tips to Make You a Better Salesperson” will see a great deal more views than “Ways to Try and Improve Your Sales Pitch”, because the latter makes no promise that the information presented will be of value. Structure Beneath the magic of every home run blog post are strong writing fundamentals. This includes, and relies upon, a strong structure to break complex information into understandable chunks. To this end, bulleted and numbered lists are particularly beneficial when conveying your point, as both formats clearly define the substance of the piece and enable scanning. Flow But good writing isn’t comprised of rote recitation. Memorable pieces don’t permit the mental downtime that leads to distractions and, consequently, failed conversions. Connect each section of your piece with elegant transitions that keep interests piqued and tie separate points seamlessly to one another. Next to boring copy, nothing turns readers off like a jarring transition, and attention is a precious commodity. Voice In order to obtain “unforgettable” status, you’ll need to be, ipso facto, memorable. As a business blog, one of the most powerful ways to achieve this is through voice . Your writing should lend a human face to your business and letting your idiosyncrasies shine through is an excellent way to prove that you’re a human being, writing a post for other human beings. Don’t be afraid to let your personality show and remember the value of a little integrity. With a tidal wave of content hitting readers’ eyes every day, standing out is a worthwhile goal. The backbone of an unforgettable post is solid writing and an understanding of reader needs and attention spans. Follow that up with quality writing and a little expression, and your next post can be, as we promised, unforgettable. After all, the top performers in any field aren’t the thrive on novelty, they’re the ones with the strongest fundamentals and a dash of personal flare. web hosting
-
Recent Posts
Recent Comments
Archives
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- March 2011
- November 2010
Categories
Meta