The post 3 Critical Mistakes You Might Be Making with Your Business Website appeared first on HostGator Blog | Gator Crossing . A strange but true fact: roughly one out of every two small businesses still doesn’t have a website. That wouldn’t have been particularly surprising 20 years ago. But today? It seems rather strange. Especially when you consider that nearly 100% of consumers now do at least some of their shopping online for products and services that interest them. So if you’re a small business owner, and you do have a website, that automatically gives you a huge leg-up over about half of your competition. But what about the other half of your competition – the half that does have a website? If you’re like many small businesses, you might not be faring so well against those competitors. That’s because many small businesses have websites that are much less effective than they could be. And in fact, many small businesses are making the very same mistakes with their websites. According to the Small Business Administration , there are 3 critical mistakes that many small businesses are making with their online presence: #1. No Call-to-Action Let’s say that you have a website. And let’s say that a prospective customer lands upon your homepage. Do you tell that prospective customer what you want them to do? Many small business websites don’t. They seem satisfied to let visitors wander around aimlessly for a bit until they wander off the website – likely never to return. And that’s a mistake that more than two-thirds of small business websites make. But it’s important to let website visitors know what you want them to do. In fact, every single page of your website should have a designated purpose – a most-wanted response. And the copy and graphics on that page should work to elicit that most-wanted response. But you’re not likely to get that most-wanted response without telling your website visitors what you want them to do. #2. Mobile Incompatibility The world is going mobile. Only a few short years ago, most customers accessed your website via a desktop or laptop computer. But that’s no longer true. These days, it’s likely that just as many customers visit you virtually with a smart phone or a tablet. And that might be a problem for you. Because a website design that is perfectly fine for viewing with a desktop/laptop computer may not be particularly suitable for viewing with a mobile device. In fact, it’s very likely that your website is not mobile compatible. Because fewer than 10% of mobile websites are mobile compatible. And if you think that mobile incompatibility is no more than a slight inconvenience for some of your website visitors, think again. Google takes mobile compatibility very seriously – and may seriously ding your site in search results if you’re not mobile friendly. (Not sure whether your site is mobile-friendly? Use this free tool to easily find out.) #3. Cold-Shouldering Social Media Social media is all the rage these days. Social media portals such as Facebook, Twitter and Pinterest have become wildly popular. And many marketers are trying to tap into that popularity as a new way to reach customers. In truth, there’s some dispute about the effect of social media marketing for businesses. But many marketing experts feel that social media holds far too much promise to ignore. As one expert noted in a Forbes article , there are a great many potential benefits to social media marketing. Even so, more than 80% of small business websites don’t even bother to link to any social media accounts. And that might be a massive mistake. It’s A Bad News / Good News Scenario The three critical mistakes listed above are made by the majority of small business websites. So if you’re the owner or operator of a small business, the odds are strong that you’re in that group. That’s the bad news. The good news, though, is that simply having a website places you ahead of half of your competition. And you can compound that advantage by eliminating any of these three critical mistakes that you might be making with your website. Do that, and you’ll place your business in the rarified air of dominating your online competition. And that’s a very good place to be. web hosting
-
Recent Posts
Recent Comments
Archives
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- March 2011
- November 2010
Categories
Meta